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Brands are increasingly reflecting social values, and many brands have begun to embrace equality and inclusivity as a marketing strategy. Accordingly, consumers are increasingly being exposed to brands associated with different social groups. This paper aims to examine how consumers who have experienced pride respond to brands associated with dissociative out-groups.

Four studies were conducted. Study 1 tested the basic effect of how the experience of different facets of pride affects consumers’ brand attitudes toward a brand associated with a dissociative out-group. Studies 2 and 3 examined the underlying mechanism of consumers’ psychological endorsement of egalitarianism using both mediation and moderation approaches. Study 4 derived implications of our findings for marketers.

The results show that consumers respond differently to a brand associated with a dissociative out-group based on the facets of pride they experience. When consumers experience authentic (vs hubristic) pride, they exhibit a more favorable attitude toward the brand associated with the dissociative out-group. This is because authentic (vs hubristic) pride increases consumers’ psychological endorsement of egalitarianism, which enhances consumers’ brand attitudes toward the brand associated with the dissociative out-group.

The findings suggest that brand managers should think about ways to elicit consumers’ authentic pride to minimize the potential backlash from consumers when promoting equality and inclusivity in their brand communications, particularly when such communications contain cues of dissociative out-groups.

This paper contributes to the branding literature by identifying pride as an important determinant that can help brands overcome the negative impact of dissociative out-groups on consumers’ brand reactions, enriches the literature on pride by documenting a novel effect of the two facets of pride on consumer behavior and extends the literature of egalitarianism by demonstrating pride as a driver of consumers’ psychological endorsement of egalitarianism.

This paper aims to clarify under which conditions, and via what mechanisms, power asymmetry is likely to affect team learning. This work is part of a two-paper series. Part I presents the theoretical arguments linking power asymmetry to team learning via egalitarianism and the moderating role of environmental hardship. In Part II, the authors provide an empirical evaluation of the conceptual model presented in Part I.

Data was gathered on 4,637 military personnel nested in 143 ongoing teams. Multiple regression analysis was used to analyze the proposed moderated mediation model. The results show that under higher levels of environmental hardship, teams with higher power asymmetry (greater hierarchy) show greater team egalitarianism and higher team learning.

The results show that under higher levels of environmental hardship, teams with higher power asymmetry (greater hierarchy) show greater team egalitarianism and higher team learning.

The empirical examination of the proposed relationships is based on a large sample of military teams in the real world. Future research would benefit from testing the model on different samples across industries and adopting different operationalizations for environmental hardship relevant to each industry.

This work provides insights to help practitioners to preserve the coordination benefits of hierarchy, while still promoting more egalitarianism and team learning in hierarchical teams.

The paper intends to enrich the set of national contexts used so far in studies about gift‐giving. It also intends to test the unique explanatory power of the dimensions of egalitarianism.

The study uses a survey methodology with an Israeli sample.

The results suggest that egalitarianism affects gift‐giving behaviors only for females and anniversary presents.

The research is not cross‐cultural per se. Thus, further research is needed in nations that are maximally different from the USA and Israel on their cultural dimensions.

Strong social norms about gift‐giving “protocol” may override the effect of egalitarianism attitudes on gift‐giving behavior. Thus, marketers can benefit greatly from creating, nurturing, and promoting ritualistic and structured gift‐giving situations.

The paper examines gift‐giving in Israel, a culturally different setting than the USA and other developed nations. It also extends the use of gender‐role attitudes, especially egalitarianism, as a predictor of gift‐giving behaviors.

This paper aims to understand the effects of team power asymmetry (hierarchy) on team learning.

Literature suggests that power asymmetry can hurt team learning due to unequal interactions. The authors integrate the situated focus theory of power and the theory of adversarial growth to propose that environmental hardship can moderate this relationship. Such that, under environmental hardship there is a shift in power relations within hierarchical teams, such that power asymmetry positively relates to team learning via increased team egalitarianism (interactional equality).

The study is presented in two parts. Part 1 reviews the literature and builds the theoretical arguments for the conceptual model, while Part 2 empirically examines the model on a sample of military teams. In Part 1, the authors propose a theoretically derived model and directions for future research in team power, dynamics and learning.

It provides directions to empirically validate a contingency-based model to resolve the dilemma of creating equality and high levels of team learning in hierarchical teams.

The conceptual model and hypotheses contribute to the team learning literature by theoretically clarifying the conditions under which power asymmetry is likely to improve team learning.

The purpose of this paper is to disentangle individual-level gender differences and norm-based gender roles and stereotypes to provide a finer-grained understanding of why female and male entrepreneurs experience different growth returns from their social networks across different national cultures.

This research uses a survey of 637 (278 female and 359 male) entrepreneurs across four nations varying on relational culture (importance of social relationships) and gender egalitarianism (importance of gender equality or neutrality in social and economic roles).

The authors find evidence that male entrepreneurs in high relational cultures benefit the most in terms of growth in revenues from larger network size while women in low relational cultures benefit the least. In cultures with low gender egalitarianism, male entrepreneurs benefit more from their larger social networks than did the female entrepreneurs.

The study presents implications for female entrepreneurs’ behaviors to gain more benefits from their social networks, especially in cultural contexts where relationships are important or where there is equality in gender roles. In these contexts, they may need to develop other strategies and rely less on social networks to grow their ventures.

This research suggests that female entrepreneurs still are disadvantaged in some societies. National policy may focus on developing more opportunities and providing more support to women entrepreneurs as a valuable contributor to economic growth of the nations.

The authors disentangle the effects of gender differences, norm-based gender stereotypes and networks on entrepreneurial outcomes.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Norwegian researchers carried out a qualitative study to find the best ways to foster egalitarianism in professional services teams (PSFs). Based on 41 in-depth interviews, they concluded that acknowledgement of generational differences and humor are the best ways to facilitate egalitarianism and psychological safety.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this study is to explore what contributes to egalitarian teams and facilitates for team learning in professional service teams.

A qualitative case study, including 41 in-depth interviews (n = 18) of professional service team members and managers in one of Nordics largest professional service companies was conducted.

This study reveals how acknowledgement of generational differences and humour can facilitate egalitarianism and psychological safety for members of professional service teams. This in turn relates to team learning processes and behaviours. Humour creates a “safe space” between team members representing different areas of the novice–expert continuum for idea generation and knowledge sharing.

To the best of the authors’ knowledge, this study is one of the first to contribute with insight on experiences and expectations of humour as an enabling mechanism for egalitarianism and team learning in professional service teams. The findings provide professional service firms with valuable and tangible insights, which could serve as a basis for designing learning and training practices.

The current study aims to examine couples' conjoint negotiation with a third party, testing the effects of asymmetrical contextual ambiguity, gender stereotypes' priming and egalitarianism. It predicted differences in the processes of decision making between egalitarian and traditional couples, reflected in choices of female or male negotiator.

Egalitarianism levels were measured by the Altrocchi and Crosby Marriage Questionnaire. The asymmetrical contextual ambiguity was manipulated through two newly constructed negotiation cases – one feminine‐stereotyped and the other masculine‐stereotyped, based on Miles and LaSalle. Priming of gender stereotypes was manipulated using two passages inducing explicit or implicit priming, based on Kray, Galinsky and Thompson. Primary statistical analysis was χ² test for equal proportions.

The hypotheses were by and large supported: as expected in all four experimental conditions, traditional couples chose men as their negotiator. By contrast, egalitarian couples tended to nominate their negotiator depending on the situation (feminine, masculine, and under implicit priming). In addition, under explicit priming their selection was in the predicted direction but not significant.

This study provides insights with respect to effective ways to conduct conjoint negotiations. In addition, it indicates the need to enhance women's negotiation self‐efficacy, so that they can become more active in negotiation processes.

The current study explored real‐life couples' conjoint negotiation with a third party, rather than examining couples' internal negotiation processes or individuals' dyadic negotiation, which prevailed in extant research. Future research should adopt the focus on genuine couples' conjoint negotiation, employed in this study.

The purpose of this study is to develop a conceptual model explicating Muslims intention towards charitable giving of cash waqf. Drawing from altruism theoretical paradigm, the present study investigates the role of perceived ihsan, Islamic egalitarian and Islamic religiosity on cash waqf contribution.

The survey method using Islamic banking respondents were exploited for data collection. A total sample of 264 completed questionnaires were analysed.

The results of exploratory factor analysis indicate strong constructs nomological validity. The structural equation modelling using path analysis was also performed to estimate the proposed research framework. The result of model testing shows significant relationship between perceived ihsan, Islamic egalitarian and Islamic religiosity on cash waqf contribution.

The results suggest that perception of ihsan and notion of equality significantly influences Muslims’ sense of religiosity, which subsequently encourages the generosity giving behaviour of waqf. Implications of the findings and suggestions for future research are also discussed.

The study introduces two new dimensions of perceived ihsan and Islamic egalitarian. Specifically, the present study offers fresh new insights of charitable giving of cash waqf behaviours from Islamic perspective.

Although considerable consumer research has focused on family purchase decision‐making in families in Western countries, only limited attention has been paid to family purchase decision‐making within Eastern cultures. This study was designed to explore for the possible differences and similarities in spousal influences in different cultural environments by comparing Singaporean family purchase decision‐making process to that of US families.

Quota sampling was adopted to generate primary data for the examination of Singaporean spousal influence in family purchase decision‐making; data previously reported on US spousal families was used to compare with the primary data collected in Singapore.

Differences in marital values between Singaporean husbands and wives were found to be associated with differences in perceived patterns of influence throughout the family decision‐making process. The findings indicate that family purchase decision‐making is a culture‐specific phenomenon. The study found that the level of egalitarianism, which usually indicates a more syncratic or cooperative family purchase decision‐making, was associated positively with higher levels of education and income.

This study revealed a positive relationship between joint decisions and the level of egalitarianism, however, such evidence is still limited. To depend the understanding of spousal influences in family purchase decision‐making in different cultural environments, future research may need to go beyond demographics to include more cognitive, psychological as well as social environmental factors, such as the involvement level, the time a spouse spent alone for shopping, the love, affection, trust and confidence a spouse would have for or earned from another spouse, the importance a spouse would attach to his or her marriage and family, etc.

The paper offers insight into family purchase decision‐making within Easlern countries.