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Article
Publication date: 1 April 1997

Gloria Walker

Increasingly more companies are recognising the importance of regulations and other legislation and their effects on business. This recognition has caused significant…

Abstract

Increasingly more companies are recognising the importance of regulations and other legislation and their effects on business. This recognition has caused significant growth in public affairs practice, primarily through the growing number of public affairs consultancies which have been supporting the organisation's public affairs efforts. Importantly, organisations are realising that an in‐house public affairs practitioner offers greater understanding of the objectives of the company and is available to work with other internal managers to formulate effective public affairs programmes.

Details

Journal of Communication Management, vol. 2 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 October 2004

Yi‐Ru Regina Chen

China’s open‐market reform and rapid economic growth have generated a tremendous surge in activity and market investment by multinational corporations (MNCs). By 2000, 400…

Abstract

China’s open‐market reform and rapid economic growth have generated a tremendous surge in activity and market investment by multinational corporations (MNCs). By 2000, 400 of the 500 most famous MNCs had invested in China. One distinctive feature of China’ s business environment, its authoritarian political system, requires MNCs to practise strategic public affairs to interact constantly with the different levels of Chinese government, respond to the policies and further influence business policy formation. This paper proposes a conceptual model of MNC‐government bargaining that is composed of international political economy, dependency theory and agency theory. It then examines (1) the international and domestic influences on MNC‐government bargaining in China and (2) the strategies MNCs employed to influence Chinese laws for foreign business in their interests. A case study of the Chinese ban on direct selling operations in 1998 and Amway’s strategies to remove the ban is presented. Results suggest that effective public affairs should engage in the following activities: (1) issues management, (2) constantly and systematically analysing the MNC’s bargaining power with the host government, (3) selecting public affairs strategies based on the analysis of MNC‐government bargaining, (4) exercising relationship management, and (5) being ethical in its practice.

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Journal of Communication Management, vol. 8 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 January 1999

Phil Harris, Danny Moss and Nadja Vetter

Drawing on the work of Niccolo Machiavelli and his appreciation of management and power, this paper explores the contemporary role of public affairs in UK organisations…

Abstract

Drawing on the work of Niccolo Machiavelli and his appreciation of management and power, this paper explores the contemporary role of public affairs in UK organisations and the type of roles enacted by practitioners. The paper reviews how public affairs and, particularly, the corporate lobbying function have been treated by researchers and outlines recent research into the role played by public affairs practitioners based within a number of leading UK organisations. This study forms part of a longer‐term research programme designed to examine the functioning of in‐house public affairs departments within the UK. The paper explores how the role of public affairs practitioners can be conceptualised and suggests that public affairs and corporate lobbying have gained increasing recognition as strategically important activities, particularly within the more regulated sectors of industry.

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Journal of Communication Management, vol. 3 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 January 1999

Craig S. Fleisher and Natasha M. Blair

This paper examines the evolution of two separate fields, which are essentially concerned with the same issues but are framed by different academic and professional…

Abstract

This paper examines the evolution of two separate fields, which are essentially concerned with the same issues but are framed by different academic and professional disciplines and practice. It appears that public affairs management researchers often fail to take into account parallel literature from the discipline of public relations — even when purporting to offer an interdisciplinary approach. Equally, the public relations literature frequently fails to speak the language of business management and narrowly defines such key business activities as marketing, policy and strategy. In this paper, the authors present evidence prescribing the differing evolution of public affairs and public relations. They compare and contrast public affairs and public relations in terms of their definitions, scholarship, survey evidence, leading writers, academic and professional associations and educational programme content. They conclude by offering several suggestions for closing the gap between the two areas.

Details

Journal of Communication Management, vol. 3 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 28 October 2014

Inga Schlichting

The purpose of this paper is to use expert interviews with communication managers of the German energy industry to analyze the strategic aims and challenges of consumer…

Abstract

Purpose

The purpose of this paper is to use expert interviews with communication managers of the German energy industry to analyze the strategic aims and challenges of consumer campaigns as a relatively new phenomenon in German public affairs management. The analysis is based on structuration theory, which is used as a theoretical framework. This framework helps to conceptualize the different logics of action within non-public and public paths of public affairs management, their stakeholders and respective instruments.

Design/methodology/approach

Expert interviews with German public affairs managers from multinational and regional energy corporations as well as industry associations were conducted regarding their communication in the context of climate regulation. Based on this data, the study reconstructs manager’s strategic considerations about why to engage in consumer campaigns, and analyses the challenges they see with them, and the strategies they employ to handle these.

Findings

Managers perceive the importance of the public path of regulative intervention as growing along with a strong media orientation of political authorities. Against this backdrop they describe the bypassing of critical journalists and the engaging of critical individuals and minorities as the strategic aims of consumer campaigns. They portray a lack of credibility as the main challenge of such campaigns – and relativising the corporation’s societal efforts as well as allowing public critique as most promising strategies to handle this challenge.

Originality/value

The contribution of the study is twofold: first, it adds to the scientific analysis of consumer campaigns as a rather new phenomenon in German public affairs management. Second, practitioners may utilize the results as impulses for their own communicative strategies in the context of public affairs management.

Details

Journal of Communication Management, vol. 18 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 3 August 2010

Dawn R. Gilpin, Edward T. Palazzolo and Nicholas Brody

Use of digital media channels is growing in public communication. Given the importance of public trust in government figures and agencies, combined with the risk and fear…

Abstract

Purpose

Use of digital media channels is growing in public communication. Given the importance of public trust in government figures and agencies, combined with the risk and fear of misrepresentation inherent in online interaction, it is important to develop theoretical frameworks for investigating the ways in which authenticity is constructed in online public affairs communication. The purpose of this paper is to produce a preliminary model of authenticity in online communication, with particular emphasis on public institutions.

Design/methodology/approach

The paper first develops a theoretical model of authenticity from existing literature in various disciplines. It then uses that model to explore a quantitative and qualitative content analysis of the comments on the US State Department blog, DipNote, from its inception to the end of the Bush Administration.

Findings

Despite limited interactions between DipNote authors and commenters, the types and quantity of responses to posts indicate a desire by some readers to discuss the topics raised in the blog space. These responses also suggest that at least some commenters find that the blog meets their criteria for authenticity to the extent necessary to engage in community‐type interaction within its virtual boundaries. A functional‐structural analysis of the blog responses supports the essential components of the theoretical model proposed, which suggests that DipNote presents a mixed form of authenticity.

Originality/value

Authenticity is particularly important in the public sphere, and public institutions are increasingly engaging with social media as a means of connecting with constituencies. This paper proposes a starting‐point for theory development regarding this significant emerging area of communication.

Details

Journal of Communication Management, vol. 14 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 October 2001

Phil Harris

Niccolò Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic…

Abstract

Niccolò Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political marketing, good governance, lobbying, ethics and effective communication with the consumer is developed.

Details

European Journal of Marketing, vol. 35 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 26 April 2013

Brian Leavy

This article sets out to examine what is different about top leadership and what is required beyond proven professional competence to be highly effective at this level.

Abstract

Purpose

This article sets out to examine what is different about top leadership and what is required beyond proven professional competence to be highly effective at this level.

Design/methodology/approach

The article is a masterclass – essentially a thematic review and synthesis of some of the most influential ideas on the topic from research and practice over the last two decades.

Findings

The main conclusions are that: the top job is different, not just a step up, and has its own unique tasks that top leaders need to keep their focus on; effectiveness at this level requires more than generic professional competencies, it also requires finding an individual leadership voice and sense of higher ambition; and effectiveness at the top also requires the development of contextual awareness and sensitivity to find and rise to the right leadership challenge in the right institution at the right time.

Originality/value

The practical implications flow directly from the findings above.

Details

Strategy & Leadership, vol. 41 no. 3
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 1 July 2006

Michael B. Goodman

To explore the case for, and value of, corporate communication practice in professional development.

Abstract

Purpose

To explore the case for, and value of, corporate communication practice in professional development.

Design/methodology/approach

This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.

Findings

Successful global businesses recognize the value of corporate communication in meeting the challenges of global business.

Originality/value

Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.

Details

Corporate Communications: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 8 May 2007

Michael B. Goodman and Jay Wang

With China's economic development over the last two decades, the spirit and practice of Chinese companies have been radically transformed from administrative functions in

Abstract

Purpose

With China's economic development over the last two decades, the spirit and practice of Chinese companies have been radically transformed from administrative functions in a centrally planned economy toward that of market‐oriented enterprises. As Chinese enterprises restructure, the communication function is also undergoing dramatic changes. Discussion of the CCI Corporate Communication Practices and Trends 2005 Study and the CCI Corporate Communication Practices and Trends: A China Benchmark 2006 allow some insight into the state of the art in China, and help us to infer how best to communicate with the Chinese for a successful business relationship.

Design/methodology/approach

The observations in this article are based on the CCI Corporate Communication Practices and Trends: A China Benchmark Study 2006, which was underwritten by Prudential Financial, Inc., and conducted in Beijing, China, in December 2005 and July 2006 through a partnership of the Corporate Communication Institute, Beijing Horizon Market Research Group, and Dr Jian “Jay” Wang of Purdue University.

Findings

Business communication and relationships are integral to success for Chinese companies and their executives. Five years into its membership of the World Trade Organization, China is the world's fastest growing economy. Its companies are developing global business cultures and corporate communication management functions as they make the transition from government control to market‐driven enterprises. This development is revealing when compared with the corporate communication best practices of multinational corporations in relationships with customers, the media, employees, the community and society, and the government, as well as communication in a crisis. Understanding these contemporary practices can lead to healthy business relationship in China. Like any new venture, communication for Chinese businesses is focused on branding, marketing, and identity building. Their executives are developing global practices for relations with employees, and they are developing media relations practices. Many companies are well on their way to creating socially responsible policies and practices for the environment, energy, and relationships with the community. They are rapidly taking on responsibility, once entirely that of the government, for communication in crises.

Research limitations/implications

Based on the findings of the CCI Corporate Communication Practices and Trends: A China Benchmark Study 2006, the Corporate Communication Institute at Fairleigh Dickinson University will conduct a study of Chinese companies and foreign companies operating in China, using a much larger sample.

Practical implications

This discussion should provide some insight into the state of the art in China, and help us to infer how best to communicate with the Chinese for a successful business relationship.

Originality/value

This paper discusses the findings of a first‐of‐its‐kind study of corporate communication practices and trends among Chinese companies.

Details

Journal of Business Strategy, vol. 28 no. 3
Type: Research Article
ISSN: 0275-6668

Keywords

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