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The problem of workers at risk should be reframed to reflect the impact of social stratification, power relations and divergent interests in occupational health practices. The past two decades have seen rapid developments in technology for detecting genetic traits and abnormalities in individuals that may indicate damage from chemical exposure. Occupational physicians, industrial managers and biomedical scientists increasingly favour this technology. However these methods have only selective appeal and are quite controversial. Their accuracy in identifying high‐risk workers is disputed as well as their value and consequences. Social factors that shape the way workers at risk have been defined are discussed. These social processes help to explain the way issues of risk are framed and industrial practices are conducted. They also explain patterns of support and opposition to genetic technology.

Presents the scientific methodology from the enlarged cybernetical perspective that recognizes the anisotropy of time, the probabilistic character of natural laws, and the entry that the incomplete determinism in Nature opens to the occurrence of innovation, growth, organization, teleology communication, control, contest and freedom. The new tier to the methodological edifice that cybernetics provides stands on the earlier tiers, which go back to the Ionians (c. 500 BC). However, the new insights reveal flaws in the earlier tiers, and their removal strengthens the entire edifice. The new concepts of teleological activity and contest allow the clear demarcation of the military sciences as those whose subject matter is teleological activity involving contest. The paramount question “what ought to be done”, outside the empirical realm, is embraced by the scientific methodology. It also embraces the cognitive sciences that ask how the human mind is able to discover, and how the sequence of discoveries might converge to a true description of reality.

The term ‘integrative levels’ was introduced by Joseph Needham in 1937. He recognized a series of eight levels. Others have since proposed various different and often longer series. Now, by the rigorus application of two ad hoc rules or criteria for the discrimination of ‘major integrative levels’, the number of such major levels (on present knowledge) is found to be nine. Short terms are available for designating the members of the different levels. Having performed the formal classification of objects, according to integrative level, several new quantitative generalizations become apparent. For instance, there is now clear evidence of a general long‐term acceleration throughout most of the period of biological and social evolution.

Few thoughtful men or women will deny, as we enter the last two decades of the twentieth century, that ours is truly an Age of Anxiety. Even in an America still uniquely stable and prosperous relative to much of the rest of the world, the general mood is no longer an optimistic one. For many of us the future appears clouded at best, perhaps laden with catastrophes. Clearly all of us are witnesses to, and in some cases participants in, a great turning point in human affairs. We thus find ourselves living in the end of one epoch while at the same time the rough outlines of a new civilisation come into view. Such momentous transformations of the social structure, economy and political landscape are invariably accompanied by, and often preceded by, major shifts of intellectual commitment. In other words, as our world has changed drastically in the twentieth century, basic patterns of thought and philosophical orientation have either reflected, or in some cases even helped to initiate, these changes. In the brief space allotted to us, we will attempt to present a sketch of the most important of these shifts in thought, always keeping in mind that because of the fact that we find ourselves in media res, these observations can be little more than fragmentary perceptions of a reality that has itself not yet been finalised.

Continued exponential and asymmetrical growth in both population and individual economic productivity would propel world society along a path that is environmentally unsustainable, economically inequitable, and hence socially unstable. Terrorist activity in September 2001 may be vivid evidence of that instability. Revolutionary developments in communications technologies can, however, enable partnerships among scholarly disciplines and among societal institutions to harness rapidly expanding human knowledge (broadly construed) to pursue goals in both population and individual economic productivity that would lead to a sustainable, equitable, and stable world society. Such a knowledge‐based strategy could enable us to pursue the vision of a global society in which all of the basic human needs and an equitable share of human wants can be met by successive generations while maintaining a healthy, physically attractive, and biologically productive environment. Several scenarios are presented to illustrate the promise of cooperative efforts to pursue this vision, and to highlight some obstacles to that pursuit.

Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing scholars. This paper seeks to argue that the marketing academy has much to learn from historiography, a sub‐discipline devoted to the explication of historical writing.

Although it is primarily predicated on published works, this paper is not a conventional literature review. It relies, rather, on the classic historical method of “compare and contrast”. It considers parallels between the paired disciplines yet notes where marketing and history diverge in relation to literary styles and scientific aspirations.

It is concluded that marketing writing could benefit from greater emphasis on “character” and “storytelling”. These might help humanise a mode of academic communication that is becoming increasingly abstruse and ever‐more unappealing to its readership.

If its argument is accepted by the academic community – and, more importantly, acted upon – this paper should transform the writing of marketing. Although the academic reward systems and power structures of marketing make revolutionary change unlikely, a “scholarly spring” is not inconceivable.

The paper's originality rests in the observation that originality is unnecessary. All of the literary‐cum‐stylistic issues raised in this paper have already been tackled by professional historians. Whether marketers are willing to learn from their historical brethren remains to be seen.

The concepts of critical theory and complexity merit criticism. Growth of knowledge merits paradigmatic sacrifices. The erosion of orthodox establishments and an on‐going re‐structuring of research communities make the sciences of management susceptible to the influences of critical social scientists. A change of paradigms ceased to be a threatening emergency so vividly evoked by Kuhn. The new complex world of overlapping research networks is less hierarchic, more mobile, and not easily centralized. In boundary‐less correlations all critical research paradigms are subjected to a networking and re‐networking at all times. Postmodernist anarchism (“anything goes”) is presently giving rise to the theories of organisational learning. The latter express a methodological compromise with respect to the paradigms and a political compromise with respect to the governance structures. The underlying tensions motivate an ongoing search for a sustainable compromise between a critical thrust of research and a managerial need for governance, accountability and control.