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Article
Publication date: 12 June 2023

Halimin Herjanto, Muslim Amin, Elizabeth Purinton and Edward L. Lindle II

Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion…

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Abstract

Purpose

Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention.

Design/methodology/approach

A total of 180 usable surveys were gathered from Generation Z participants and analyzed by a partial least-square-structural equation model.

Findings

The results show that attitude (SHC hygiene vs SHC fashion style) and past experiences (daily use occasion vs particular use occasion) directly affect SHC purchase intention. Furthermore, materialism, financial pressure and innovativeness drive attitudes toward SHC fashion style.

Originality/value

This study extends the current SHC literature by integrating two dimensions of experience (daily use occasion vs particular use occasion) and attitude (attitude toward SHC hygiene vs attitude toward SHC style).

Details

Journal of Global Responsibility, vol. 15 no. 1
Type: Research Article
ISSN: 2041-2568

Keywords

Content available
Book part
Publication date: 11 December 2023

Abstract

Details

Higher Education in Emergencies: Best Practices and Benchmarking
Type: Book
ISBN: 978-1-80117-379-7

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