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Article
Publication date: 13 November 2020

Po-Yi Hsu, Edward C.S. Ku, Tzu-Ching Lai and Shih–Chieh Hsu

This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.

Abstract

Purpose

This study investigated how customer orientation and relationships influenced relational benefits via employees' attitudes toward travel agencies and partnership management.

Design/methodology/approach

Survey questionnaires were mailed to experts of travel agencies in Taiwan. The hypothesis of this study was tested and used a research model characterized by the SEM-PLS approach.

Findings

The findings of this study indicate that the travel service involves a wide range of firms, regardless of internal or external partner management, and to develop the Muslim tourism market sustainability.

Research limitations/implications

From a theoretical perspective, it was found that customer orientation of travel agencies and relationship selling among travel agencies affects partnership management of travel agencies and their employees' attitudes, which were positively associated with the relational benefit of travel agencies.

Practical implications

Travel agencies must maintain continuous collaborative relationships to ensure the sustainable development of the Muslim tourism market.

Originality/value

This study provides a meaningful model for investigating the trend and tourism products of the Muslim tourism market regarding collaboration between travel agencies and partners.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 10 April 2019

Chun-Der Chen, Edward C.S. Ku and Chien Chi Yeh

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to…

Abstract

Purpose

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism.

Design/methodology/approach

The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected by conducting a questionnaire survey, in total, 3,000 invitation messages were mailed to the members of the two travel communities (1,500 invitation messages for each one), of which, 402 were returned completed (a return rate of 13.4 percent).

Findings

Visually appealing websites are more likely to attract customer attention and illicit pleasurable emotional responses. In addition, effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, good functional benefits can help customers reduce the time and effort spent searching for a specific service and can also serve as a stimulus triggering impulse buying.

Research limitations/implications

This study used a reliable multidimensional measure of factors that influence the relational benefit of initiators and buyers to help elucidate which factors encourage impulsive online shopping. From a theoretical perspective, the authors determined that website quality is positively associated with functional benefits, and thereby influences impulsive shopping behaviors; in addition, the functional benefits conferred by websites have a strong and direct influence on impulsive shopping behavior. However, this effect is moderated by hedonic value.

Practical implications

Online tourism retailers should continually seek to enhance this function because it is the primary motivation behind customer use of online shopping websites. Effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, navigation systems should be designed to meet the needs of new users, for example by offering help pages that address a variety of topics. Therefore, tourism websites should feature an adequate number of images, a colorful design, and well-described services and products.

Originality/value

In recent years, the popularity of online shopping websites has continued to rise. In seeking to elucidate impulsive online shopping behaviors, this study focused on online-to-offline applications, the uses-and-gratifications perspective and service-dominant logic. The authors also discussed the important influence of website quality on impulse buying and how this is moderated by hedonic value. The research model presented in this study provides a reliable instrument to operationalize key constructs in the analysis of impulsive shopping behavior and has important implications for the online tourism industry.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 5 March 2020

Edward C.S. Ku, Shun-Fa Hsu and Wu-Chung Wu

The goal of this study is to investigate how the development efficiency of restaurant companies' products of their suppliers, supplier–supplier connection, design quality…

Abstract

Purpose

The goal of this study is to investigate how the development efficiency of restaurant companies' products of their suppliers, supplier–supplier connection, design quality and adaptation affect the supply chain performance (SCP) of restaurant companies.

Design/methodology/approach

We use the stratified random-sampling method for this study. We mailed the research questionnaire to the managers in the cases where they could be identified; a total of 1,063 questionnaires were sent by mail and a useable response of 156 fully completed questionnaires was received.

Findings

When the supplier has good development efficiency of restaurant companies' products, they can comply with the requirements of the budget project, and then, finally adapt to the restaurant companies to strengthen mutual relations of coexistence; suppliers with a good connection can make restaurant companies willing to go along with them.

Research limitations/implications

The limitation of this study was that the different types of suppliers were not compared, and some restaurants without scaled operations may have different effects on the result.

Practical implications

The supplier–supplier connection is established when the suppliers or companies have generated important decisions. The suppliers will cope with the restaurant companies to make the delivery procedure more unhindered and invest in highly specialized equipment in the relationship and finally, improve the SCP.

Originality/value

This study focuses on the restaurant companies in partnership: how to cooperate with the suppliers to make good supply efficiency, and thus enhance the SCP of the restaurant companies. Overall, the results of the study have provided reliable instruments for operationalizing the key effect constructs in the analysis of operational performance.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 2 February 2015

Wu-Chung Wu, Edward C. S. Ku and HsinJou Liao

The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational…

Abstract

Purpose

The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity between suppliers and initiators in a group-buying web site.

Design/methodology/approach

The initiators selected were those who conducted group buying more than ten times in the group-buying web site. In total, 9,000 invitation e-mails were sent to initiators, of which 389 were returned; the model and hypotheses were tested by using structural equation modeling.

Findings

In online group buying, initiators can know about a new product only through the web site; the marketing capability of suppliers and the relationship value of initiators are positively associated with the relational proclivity between suppliers and initiators. And, the results indicate that the dysfunctional conflict of initiators is not positively associated with the relational proclivity between suppliers and initiators. Finally, The relational proclivity between suppliers and initiators is positively associated with the relational benefit between initiators and buyers.

Practical implications

The supplier and the initiator can work together in brainstorming new products; moreover, initiators can assist suppliers by helping them identify buyers’ demands and giving them relevant feedback.

Social implications

The suppliers’ marketing capability is important for initiators because it can help increase the latter’s ability to catch buyers’ attention. In addition, the initiator and supplier together can think about product innovation and new product designs.

Originality/value

Initiators, as key persons in the group-buying process, serve as a bridge between suppliers and buyers and have a positive impact on group buying. The findings suggest that certain facets of initiators are helpful in explaining the expected product performance of buyers.

Details

Internet Research, vol. 25 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 12 October 2012

Edward C.S. Ku

The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site.

Abstract

Purpose

The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site.

Design/methodology/approach

Samples from the Ihergo web site were collected by mailing a questionnaire survey to those who agreed to participate.

Findings

Group‐buying operators need to understand their consumers and the scheduling shopping rules between internet shoppers and firms. Moreover, word‐of‐mouth (WOM) can be created online by offering web visitors the ability to access the opinions of satisfied customers.

Practical implications

An online business may adopt different methods to enhance its customer satisfaction level. When people enter a significant amount of personal data at a web site, they are typically reluctant to change vendors and enter the data again.

Social implications

Customers view a group‐buying operator as a shopping expert, and expect that the group‐buying operator can handle shopping problems before a dispute occurs.

Originality/value

The findings of this study provide interesting insights for group‐buying operators interested in group‐buying commerce; consumers having a high level of interest in shopping possess a strong motivation and desire to interact with the group‐buying operator.

Details

Internet Research, vol. 22 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 23 September 2013

Chun-Der Chen and Edward C.S. Ku

Bridging indistinct relationships and online loyalty has become an important strategy for online interest-based communities' operators and firms. The objective of this…

Abstract

Purpose

Bridging indistinct relationships and online loyalty has become an important strategy for online interest-based communities' operators and firms. The objective of this study is to draw on the elaboration likelihood model (ELM) to advance our understanding of the influences on the development of relationship quality and the consequent impact on members' loyalty to online communities.

Design/methodology/approach

To test the hypotheses the authors identified and selected four interest-based online communities in Taiwan. The online survey yielded 331 completed questionnaires from members of interest-based online communities and the authors analysed the results using the structural equation modelling approach.

Findings

The findings show that argument quality and source credibility positively affect members' perceived relationship quality, which has a positive and significant effect on behavioural loyalty, and personal relevance and user expertise positively moderate the relationship between argument quality and relationship quality and negatively moderate the relationship between source credibility and relationship quality.

Research limitations/implications

While this study has produced meaningful insights for investigating the informational processing influences on relationship quality and subsequent behavioural loyalty through the ELM perspective, the samples may not allow researchers to draw more general conclusions across different types of community contexts. The data were collected only from interest-based communities. Examining this model across different types of online communities, such as transaction-, relationship-, or fantasy-based ones, would help establish the generalisability of these results beyond the current context.

Practical implications

The present study can help managers of online communities recognise the differential effects of these information processes across a user population and customise optimal strategies that best fit the unique characteristics of their community members. For making argument quality more convincing, Toulmin's (1958) model of argumentation could serve as an appropriate mechanism. Moreover it is crucial to provide various indicators of source credibility for information content.

Originality/value

The paper addresses a gap in the research by using ELM to better understand the influences on the development of relationship quality and the impact on members' loyalty. Understanding these dynamics is critical since it: enriches the relationship marketing and information management literature by addressing the role of information content in the management and success of online communities; helps online community managers customise optimal strategies for their members, thereby fostering members' loyalty and their platform's competitive advantage; and illuminates two influential processes that can achieve the desired attitude change in the context of online communities.

Details

Online Information Review, vol. 37 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 28 January 2011

Edward C.S. Ku

The research goal of this study was to determine how flow experience and perceived behavioral control (PBC) affect participation behavior in the backpackers' forum.

Abstract

Purpose

The research goal of this study was to determine how flow experience and perceived behavioral control (PBC) affect participation behavior in the backpackers' forum.

Design/methodology/approach

Subjects were self‐selected by placing messages on over five recommendations members in the backpackers' forum. In total, 2,000 invitation messages were mailed to members of the Taiwanese backpackers' forum, of which 435 were returned completed (a return rate of 21.75 percent).

Findings

As our analysis, flow experience in a virtual community is positively associated with the behavioral intentions to use the virtual community. Perceived enjoyment in a virtual community is positively associated with the behavioral intentions to use the virtual community, and behavioral intentions to visit a virtual community are positively associated with the member's actual participation in a virtual community.

Research limitations/implications

While this study has produced meaningful data for the development of multidimensional measures of factors that influence participation behavior in the Taiwanese backpackers' forum, the validity of an instrument cannot be firmly established on the basis of a single study. All of the data used for tests were collected only from a single backpackers' forum.

Practical implications

Our study shows that travel agencies must become technologically astute to keep up with its customers, should be viewing the internet as a vital distribution channel for marketing, and should be linked to other well‐known reservation web sites.

Social implications

The backpacker community served as a reference group that could significantly influence travelers' beliefs, attitudes, and choices.

Originality/value

In the present study we found that a basic understanding of the essence of the backpacker community is a prerequisite for any organization operating a travel‐oriented community if they are to be clear about their mission, purpose, and the right direction to take to achieve their goal. That goal will increase the commitment of the members to a virtual community by increasing their helping behavior and active participation.

Details

Internet Research, vol. 21 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Content available
Article
Publication date: 28 January 2014

Abstract

Details

Internet Research, vol. 24 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 10 June 2014

Tseng-Lung Huang and Yi-Mu Chen

– This study aims to determine whether smartphones create the best communication fit with a young audience.

Abstract

Purpose

This study aims to determine whether smartphones create the best communication fit with a young audience.

Design/methodology/approach

To validate the hypotheses, a task-based laboratory study was conducted. And smartphone film and television (TV) film were provided in the laboratory. Young respondents were recruited in the classroom and brief introduction and film were broadcasted. After watching the film, levels of respondent’s emotional experience was measured via questionnaire.

Findings

The results indicate that when the text of the film matches the young audience’s schema, the young audience uses, mainly, imagery coding to interpret the text and achieve an emotional experience. Conversely, when the text and schema do not match, the young audience uses both proposition coding and imagery coding.

Practical implications

Based on the results found in this study, companies should use different texts to match the different schema of young audiences to ensure that audiences can process coding and enjoy emotional experiences when using smartphone.

Originality/value

Dual-coding theory is applied to determine which coding system the audience use to interpret the new-media text, such as smartphone films.

Details

Young Consumers, vol. 15 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 3 January 2017

Shawn S. Keshmiri, Edward Lan and Richard Hale

The purpose of this paper is to evaluate the accuracy of linear and quasi-steady aerodynamic models of aircraft aerodynamic models when a small unmanned aerial system…

Abstract

Purpose

The purpose of this paper is to evaluate the accuracy of linear and quasi-steady aerodynamic models of aircraft aerodynamic models when a small unmanned aerial system flies in the presence of strong wind and gust at a high angle of attack and a high sideslip angle.

Design/methodology/approach

Compatibility analysis were done to improve the quality of recorded flight test data. A robust method called fuzzy logic modeling is used to set up the aerodynamic models. The reduced frequency is used to represent the unsteadiness of the flow field according to Theodorsen’s theory. The work done by the aerodynamic moments on the motions is used as the criteria of stability.

Findings

In portions of flight, aircraft’s stability and control derivatives were unstable and nonlinear functions of airflow angles and angular rates. The roll angle had an important effect on unsteadiness of directional oscillatory damping derivatives. The pilot-induced oscillation and wing rock possibilities were investigated and dismissed so that the lateral directional oscillatory motion was classified as a nonlinear Dutch roll oscillation. Major modeling enhancements or real-time parameter identification are required for the control of a small unmanned aerial system in off-nominal conditions. The robustness tests of all-weather autopilot systems must be done with consideration of sign change.

Originality/value

Oscillatory damping derivatives were reconstructed using flight test data and the inadequacy of engineering level software in predicting this type of instability observed and demonstrated for a flight in the presence of wind shear and external disturbances.

Details

Aircraft Engineering and Aerospace Technology, vol. 89 no. 1
Type: Research Article
ISSN: 1748-8842

Keywords

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