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Education is the most promising and prominent domain for entrepreneurs who are willing to infuse innovation and creation to initiate the change in existing educational practices. These changing agents are known as edupreneurs. Educational domain generates an opportunity for women entrepreneurs to balance work and life, both. However, women edupreneurs community needs to enhance their competencies and capacities to handle diverse issues and challenges posed by stakeholders. This paper aims to explore competencies helpful in designing a customized leadership development program, especially for women edupreneurs community.

From the extensive literature, a number of competencies for women's edupreneurs were found and 12 competencies were selected in this study after experts’ opinions. These competencies were analyzed by an integrated analytical hierarchy process (AHP)-TOPSIS approach.

The study has extracted competencies (visionary, delegative, inquisitive, learning agility, cognitive ability, self-reflection, tolerance, decisive, self-development, receptive to feedback, building partnership networks and save face) to be included in leadership development program specially designed for women edupreneurs community engage in operating child care, pre-school, primary-elementary schools and secondary-high schools, addressing the problems and issues related to students and parents community.

Future leadership development programs designed for women edupreneurs can include these competencies and trainers, educators and policymakers can follow the suggested structure for execution purpose.

This study is an initial attempt to set a benchmark for improving competencies of women edupreneurs.

After working through the case and assignment questions, students should be able to develop an understanding of how to identify female leadership competencies; analyze social and psychological barriers to developing female leadership; and consider various solutions to build trust in rural settings by overcoming social and psychological barriers.

In 2022, Mrs Anjaria, the Managing Director, and Mr Anjaria, the Chairperson of the Rangoli Group of Institutions in Gandhinagar, Gujarat (India), were facing the challenge of how to empower thousands of females in the preschool venture in the rural area as they could see the impact of their female edupreneurs in the urban area. Both had worked up the ladder in the preschool venture after quitting their professional careers in the corporate world. They now wanted to create female edupreneurs to empower women and bring about social and educational change at the grassroots level. They needed to make an informed decision about how to scale the preschool offerings at rural sites to bring educational change and increase revenue simultaneously; however, they were unsure how to execute this vision into a tangible profit-making social edupreneurial reality. Government preschools (Anganwadis) and social structures in rural Indian contexts were a major consideration. It was important to increase their hiring efforts to empower women with their franchise model. However, issues such as leadership competencies, psycho-socio-cultural barriers, and creating trust in rural economies challenged their vision.

The case is suitable for MBA students or postgraduate-level courses on development communication, business communication, entrepreneurial communication and gender communication seeking to develop female competencies through communication models. This case illustrates how to create trust through communication among female eduprenuers by overcoming social and psychological barriers in rural settings.

Teaching notes are available for educators only.

CCS 3: Entrepreneurship

Provides a commentary on education at the turn of the millennium. Compares the changes in for profit organizations who have innovated with educational reform where they have no such widely accepted repertoire of successful reforms – or reformers – to turn to.

An introduction to edupreneurship, which combines the terms education and entrepreneurship, is a concept that cannot be broken down into its component parts for the sake of simplicity. Together, these two form one unit since their process is an example of what entrepreneurship education is all about: teaching someone to create something that’s worth selling and then making use of it for themselves or their community. When it comes to the purpose of the implementation of this edupreneurship, it is in line with Law No. 20 of 2003 on the System of National Education, which states that ‘National Education works to develop skills and shape the character and civilisation of a dignified nation in order to enrich the life of a nation’.

Aim: Aimed at developing potential students to become humane, those who have good life skills can deal more effectively with life’s demands and obstacles because they can adapt and behave positively. It’s important to have a diverse set of life skills because there are five main categories: self-awareness abilities, thinking abilities, social abilities, academic abilities and occupational abilities.

Procedure: The research was carried out in the Indonesian region of West Sulawesi at Universitas Al Asyariah Mandar. This study was conducted at a university since the primary goal was to develop students’ life skills in a way that incorporates entrepreneurship education as a means of improving entrepreneurial skills. For the purpose of selecting the sample, purposive sampling was used. This study used Google Forms to collect the research data. It was all done online. This study employed a qualitative research design to gather data and analyse the findings. A purposive sampling technique was employed for the sampling, that is, determining sampling with particular considerations based on the fact that the sample in this study is the sixth-semester students of the 2021/2022 academic year who have completed practical work in the Entrepreneurship education course at the teacher training and education faculty (FKIP), totalling 97 students, but only 39 students accepted the online questionnaire.

Findings: Entrepreneurship simultaneously develops students’ life skills such as communication, interpersonal skills, decision-making, problem-solving, negotiation, creative thinking, critical thinking, self-awareness, empathy, self-control, resilience and organising skills.

The unexpected outbreak of COVID-19 has expedited the trend toward online education. To facilitate undisruptive learning, EdTech companies are continuously working on providing solutions to restore teaching and learning practices. This has caused a significant behavioral shift of the investors in the EdTech market. This study aims to analyze the effects of Web Market Traffic on the increased number of investors funding an EdTech Company in the market.

By drawing on the multi-method web analytics approach, this study analyses the nexus between Web Market Traffic and Investor's Behavior in the US and India, proving the hypothesized relationship in the proposed Model using a data sample of 300 EdTech Players.

There is a significant difference between the investor's behavior in India and the US. This study shows that the investors in the US are more inclined towards investing in EdTech companies in comparison to India. The Results demonstrate that monthly visits of consumers and the number of acquisitions by players positively affect the investor's behavior, while bounce rates take a toll on the number of investors.

This Study suggests that EdTech investors in the US and India should harness Web Traffic to capture the EdTech market. Further, this study offers practical implications that EdTech players can use to attract potential investors and increase brand visibility by improving web market traffic parameters.

This paper's original contribution is to empirically shed light on the effects of web market traffic on the investor's behavior. The study emphasizes the quintessentiality of managing the bounce rates and monthly visits for an EdTech market to attract more investors and capital inflow that enhance brand visibility. The study found that the investors behave distinctly in the developed and emerging markets in the US and India.