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This chapter presents the historical process of the Urban Agriculture (UA) at Rosario, in search of a socio-productive model with a high component of social inclusivity. It considers the first glimpses in 1987 through the conformation of the first Urban Group Farm until the present day where UA has become a public policy. This process has created its own dynamics under the different organisational structures of the municipality, by successfully integrating the production, the circulation and the consumerism of healthy products through fairs and community-based organisations; also incorporating the different suburbs of the city. Agroecology is presented as the conceptual and methodological framework. The systematisation of this experience aims to make visible the course pursued by the UA in Rosario offering a description which allows to understand its processes and to obtain more specific details of the bases and principles of Agroecology. The main results that are highlighted from this process are (1) Consolidation of a municipal public policy of urban agriculture, which guarantees democratisation and access to means of production for agroecological food cultivation, its commercialisation and distribution in the different districts of the city; (2) Social transformation of neighbours who found in the horticultural identity a personal and collective life project, consolidated as reference in the city, the country and the region; (3) Presence of a critical citizenship that is identified as a protagonist, through different roles on sustainability of the Urban Agriculture Programme.

The purpose of this paper is to present an institutional model of decentralized administration as a response to the challenge of the management of the development of sustainable tourism in the Amazon region of Peru.

The paper provides an overview of the geography of Peru delineating the Amazon region and highlighting its importance as the most bio‐diverse region in the world. The paper then outlines the protected area approach to the matter of bio‐diversity protection, as employed by the government of Peru and then discusses the centrality of sustainable tourism to this effort. Finally, the paper offers a unique institutional model of the management entities as the administrative innovation of Peru for the management of sustainable tourism in the Amazon region.

The management entity model is presented as an administrative experiment in response to the particular political management structures obtaining in Peru. The management entity seeks to harmonize efforts and inputs of actors from a plurality of sectors across the spectrum of political administration.

Although focusing particularly on a made‐for‐Peru institutional model, this research has relevance to all tourism administrators in the Amazon region, as it stresses the principle of inclusivity in the management and direction of regional tourism programmes.

Both from the standpoint of tourism scholarship and from the perspective of tourism administration and management this paper is of immense value and interest across the entire tourism management spectrum in the Amazon.

The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship.

The experiment was performed on 180 subjects considering three variables 3 × 3 × 2 (congruency type vs alcohol; sport discipline; placement). The experiment consisted of exposure to sponsored sports posters. Visual attention was recorded through eye tracking and then a self-reported questionnaire.

Through an experiment using eye tracking the results showed that the recall variable is higher among alcohol sponsorships and incongruent sponsorship, but it cannot be concluded either that the intention to buy or the attitude toward the brand differ among the sponsorships analyzed.

Alcohol brand is perceived as an incongruous brand in the context of sports sponsorship. Congruent sponsors attract more attention and recall, but no differences in terms of intention to buy. If purchase intent and consumption does not increase, perhaps sports sponsorship by alcohol brands should be reconsidered.

This research makes at least three relevant contributions to the scientific literature. (1) It examines the response to sponsorship in the media of the sports poster. (2) It analyses the consumer's response using neurophysiological means and provides new indicators in this area and (3) It compares performance indicators such as purchase intent, recall and brand attitude for alcoholic and non-alcoholic brand sponsors. These contributions could introduce new information about sponsorship performance.

This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.

An experiment with 809 subjects is conducted by analyzing 20 one-minute video clip stimuli from a Premier League soccer game divided into four formats: two formats of VAR sponsorship, advertising, and conventional sponsorship.

The results show that the indicators of recall, credibility, and perceived congruence improve when the VAR sponsorship format is used.

This is the first manuscript to examine the effectiveness of a new type of sponsorship: VAR sponsorship. This manuscript provides metrics that will guide practitioners on whether to use this type of sponsorship.

Artisan gastronomy is becoming increasingly important in a destination’s tourism competitiveness. The aim of this chapter is to discuss why artisan gastronomy is important in developing new innovative tourism attractions. To do this, the reasons why tourists like local food and the way this increases the cultural attractiveness of a region are stated. This is important particularly for countries like Spain that derive their competitiveness from artisan gastronomy. The role of artisan gastronomy is stated in terms of Tenerife in Spain. Managerial suggestions are also stated.

Avant‐propos sous les auspices de l'Institut international de Coopération intellectuelle, paraissait en 1934 le t. I, consacré à l'Europe, du Guide international des Archives. Le questionnaire envoyé à tous les États européens comportait sous les points 4 et 6 les questions suivantes: ‘Existe‐t‐il un guide général pour les diverses catégories d'Archives ou des guides particuliers pour l'une ou l'autre d'entre elles?’ et ‘Existe‐t‐il des catalogues imprimés, des publications tant officielles que privées, susceptibles de constituer un instrument complet de référence pour tout ou partie importante des fonds d'archives?’ Les réponses des divers pays à ces questions, malgré leur caractère très inégal, ont fait du Guide international un bon instrument d'information générale sur les Archives. Malheureusement les circonstances ont empêché la publication du volume consacré aux États non européens, tandis que le temps qui s'écoulait tendait à rendre périmés les renseignements fournis sur les Archives européennes.

While the tourism sector is experiencing one of the worst crises in its history due to COVID-19, institutions and governments continue to try to minimize the effects. Social networks have become an indispensable tool for communications and product sales. This case study focuses on integrating the use of social networks for the tourism sector in order to contribute to the reconstruction of the territory of Andalusia. To achieve this goal, a multistage content analysis has been carried out. On the one hand, the metrics of the institution in charge of tourism in the region have been analyzed, and on the other hand, the same study has been carried out with the residents. From this comparison it is established that residents attract more comments and responses in their individual posts about Andalusia than those published by the Andalusian government entity. Therefore, the resident can become the influence of his territory and can contribute to attract tourists and to show the products that are offered in his region. This research provides the evidence for the institutions in charge of promoting tourism to take into account the resident as a dynamic agent in overcoming the consequences of the pandemic.

Destination management is in urgent need of analytical and policy tools, and even more so in the context of tourism for development programs. Understanding both structural elements and dynamic processes are essential. This chapter describes a model of destinations which considers three types of structural components: factors/resources, attractors (of tourism demand), and support systems. It analyzes as well the optimizing behavior of destination stakeholders, both endogenous and exogenous, as a way to understand destination dynamics. The model can be applied in the strategic positioning of destinations as well as in achieving competitiveness and sustainability—ultimately contributing to development—through tourism policy plans and governance processes. The model was born in the context of a European Eureka–ComTur research project, and has been tested in a variety of destinations.