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Article
Publication date: 31 May 2021

Edmund Goh and Tom Baum

The COVID-19 pandemic has seen a growing emergence of “quarantine hotels” that provide accommodation to guests who are mandated to self-isolate for 14 days upon entry to a…

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Abstract

Purpose

The COVID-19 pandemic has seen a growing emergence of “quarantine hotels” that provide accommodation to guests who are mandated to self-isolate for 14 days upon entry to a country to prevent the spread of virus. Why are young hotel workers willing to endure relatively poor working conditions and expose themselves to dangerous COVID-19 workplace environments? Perhaps, the opportunity to participate in meaningful work is the prime motivator for hotel workers who choose to work in quarantine hotels. This study aims to investigate the motivations that young hotel employees hold towards working in a potentially dangerous hotel workplace.

Design/methodology/approach

Using personal interviews, this research explored the antecedents behind Generation Z employees’ (n = 42) actual behaviour towards working in quarantine hotels through the lens of the extended theory of planned behaviour (TPB) model (attitudes, subjective norms, perceived difficulties and meaningful work).

Findings

Results revealed that meaningful work such as making the world safer and going beyond the call of duty was a key motivating factor behind a willingness to work in quarantine hotels. Hotel employees also viewed working in quarantine hotels as exciting but dangerous, and the support from their family nuclei was seen as a key underlying motivator.

Practical implications

The key implications are the image of the hospitality industry in terms of professional identity to be an industry that is respected by society given the high-risk work environment with increased exposure to COVID-19. Even though Generation Z still see some long-standing negatives in hotel work such as long hours and emotional challenge, it is positive to know that there are contexts in which they can have more pride and meaningfulness from their jobs.

Originality/value

To the best of the authors’ knowledge, this is the first paper to examine Generation Z hotel workers’ motivations to work in quarantine hotels. A key theoretical contribution to the body of knowledge is the extension of the TPB framework with the additional meaningful work variable.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 18 May 2020

Claire Lambert and Edmund Goh

This industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the…

Abstract

Purpose

This industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the retail industry as a marketing tool.

Design/methodology/approach

This paper draws upon the uses of a “free” collectable toy premium promotion with a fixed purchase spend (via an IRP) in the supermarket industry as a marketing instrument to increase customer basket spend and repeat visits. Reflections on the recent use of toy premiums by Australian supermarket retailers are also utilised to highlight the ingredients for a successful promotion but also the controversies associated with such promotions.

Findings

One of the key findings suggest that the role of toy premiums is a successful marketing tool by retailers to increase customer total basket spending. However, notable points of caution regarding offering IRPs incorporating collectable toy premiums promotions are established, including environmental concerns and the social, ethical dilemma as to whether these promotions are indirectly targeted at children rather than adult consumers.

Practical implications

The findings have important implications for retailers to attract customer attention, increased market spend and repeat purchases through a desired collectable premium promotion (via an IRP).

Originality/value

This is the first paper to critically review the usage of collectable toy premiums within the supermarket retail industry.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 February 2022

Edmund Goh, Bendegul Okumus, Ferry Jie, Hadrian Geri Djajadikerta and Diena Mutiara Lemy

The purpose of the present research is to examine the underlying motivations of food and beverage (F&B) hotel managers towards their intentions to implement food wastage…

Abstract

Purpose

The purpose of the present research is to examine the underlying motivations of food and beverage (F&B) hotel managers towards their intentions to implement food wastage initiatives in the Indonesian hotel sector.

Design/methodology/approach

Using in-depth personal interviews with 26 F&B managers, this study employed the theory of planned behaviour (TPB) to explain F&B managers' intentions towards implementing food wastage initiatives.

Findings

The study findings revealed prevailing constraints (such as lack of resources and rigid menu design) preventing them from carrying out their food wastage plan. There was evidence of disparity between who the F&B managers perceive about as important (injunctive norms) and supportive about their food wastage initiatives as compared to the perceived actual behaviour (descriptive norms) of these important reference groups. One such discrepancy is where respondents believe that senior management is important and would support their food wastage initiatives, but the senior management themselves do not allocate resources to combat food wastage.

Practical implications

The findings have important implications for hoteliers to rethink and motivate hotel employees to carry out food wastage initiatives effectively with a more synchronized approach between different management levels.

Originality/value

This is the first paper to examine the discrepancy between injunctive and descriptive norms between middle and senior management in hotels. A key theoretical contribution to the body of knowledge is the fractionation of injunctive and descriptive norms to understand subjective norms in TPB elicitation research.

Details

British Food Journal, vol. 124 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 June 2021

Edmund Goh, Saiyidi Mat Roni and Deepa Bannigidadmath

Financial bankruptcy is inevitable in the tourism and hospitality ecosystem. Despite the pertinence of tourism and hospitality businesses going into bankruptcy, limited…

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Abstract

Purpose

Financial bankruptcy is inevitable in the tourism and hospitality ecosystem. Despite the pertinence of tourism and hospitality businesses going into bankruptcy, limited studies have investigated the early warning signs and likelihood of a financial bankruptcy occurring in tourism and hospitality firms. This study examined the predictive value of financial ratios as potential indicators in predicting bankruptcy among tourism and hospitality firms.

Design/methodology/approach

Altman's z-score bankruptcy prediction model was applied through five key financial ratios to predict bankruptcy of the Thomas Cook Travel Group over a ten year period (2008–2018).

Findings

The key findings of this study strongly suggest that besides the size and location of the firm, financial ratios are reliable predictors and play a pivotal role in predicting the bankruptcy of a tourism and hospitality business.

Practical implications

The paper provides key stakeholders to adopt checks and balances to identify financial distressed tourism firms through financial ratios.

Originality/value

This is the first academic paper to inspect the financial history of Thomas Cook Travel Group in a financial ratio context, particularly following the bankruptcy of the firm in 2019.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Article
Publication date: 21 June 2021

Joshua Aston, Jun Wen, Edmund Goh and Oswin Maurer

This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate…

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Abstract

Purpose

This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate for further research to identify and hopefully prevent sex trafficking in related settings.

Design/methodology/approach

This paper provides a descriptive overview of the current knowledge base on sex trafficking in tourism and hospitality. Based on gaps in the literature, future research agendas and directions are suggested.

Findings

Academic research on sex trafficking in tourism and hospitality remains limited. More scholarly attention is needed to this matter. The tourism industry is directly and indirectly associated with sex trafficking (e.g. hotel accommodations and direct consumption of sexual services, such as through sex tourism). Despite legislative efforts by international government agencies to eradicate sex trafficking, the problem remains pervasive. Broader practice- and research-based intervention efforts are needed.

Originality/value

This short commentary advocates for tourism and hospitality researchers to make practical and theoretical industry contributions that may help prevent sex trafficking.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 11 September 2017

Edmund Goh, Sandy Nguyen and Rob Law

The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their…

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Abstract

Purpose

The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university.

Design/methodology/approach

Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS.

Findings

This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS.

Research limitations/implications

The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS.

Practical implications

The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures.

Originality/value

This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 October 2021

Tianyu Ying, Jun Wen, Edmund Goh and Shaohua Yang

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and…

Abstract

Purpose

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is known about factors inhibiting tourists' procurement of commercial sex when traveling. Therefore, this study explored male Chinese tourists' perceived constraints during decision-making and developed a comprehensive scale to assess constraints to commercial sex consumption overseas.

Design/methodology/approach

Data were obtained from male Chinese tourists purchasing commercial sex while traveling overseas. This study involved a four-stage process as recommended by Churchill (1979) for scale development research. In Stage 1, preliminary items were generated through a comprehensive review of the constraints literature and in-depth interviews with 16 sex tourists, which generated an initial 26 items. During the second stage to purify the measurement items, six items were eliminated, resulting in 20 items. Stage 3 involved exploratory factor analysis (N = 275) to extract the scale's underlying factor structure. Results revealed a five-factor structure with sufficient evidence of internal reliability given Cronbach's alpha coefficients between 0.722 and 0.843. The final stage included confirmatory factor analysis (N = 259) to verify the scale's reliability and validity.

Findings

Ultimately, 20 items were developed to measure sex tourists' perceived constraints toward engaging in commercial sex services overseas based on five factors: structural constraints, intrapersonal constraints, interpersonal constraints, value conflicts and service supply–related constraints.

Originality/value

This study advances the scope of sex tourism research by verifying how these five constraints are independent, generalized and can influence the procurement of sexual services overseas. This study is the first in sex tourism research to explore the difficulties facing sex tourists. Results offer marketers important insight on how to better address these constraints while providing a safe and legal sex tourism experience.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 12 October 2021

Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen and Edmund Goh

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Abstract

Purpose

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Design/methodology/approach

Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.

Findings

Our results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.

Practical implications

The practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.

Originality/value

This paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 May 2016

Richard N.S. Robinson, Anna Kralj, David J. Solnet, Edmund Goh and Victor J. Callan

The purpose of this study is to identify across a number of workplace variables the similarities and differences in attitudes between three key frontline hotel worker…

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Abstract

Purpose

The purpose of this study is to identify across a number of workplace variables the similarities and differences in attitudes between three key frontline hotel worker groups: housekeepers, front office employees and food and beverage front-of-house staff.

Design/methodology/approach

A qualitative study was conducted using 25 semi-structured interviews with frontline workers employed in full-service hotels across Eastern Australia. Analysis was augmented through the Leximancer® software package to develop relational themes in the aggregation and disaggregation of the occupations.

Findings

Although work/life balance was a common theme across the three occupations, several distinct attitudinal differences emerged, in particular regarding perceptions of one occupational group towards another.

Practical implications

This study highlights the importance of hotel managers being cognisant of occupational differences and collecting data capable of assisting in the identification of these differences. Several practitioner relevant recommendations are made.

Originality/value

This exploratory study challenges assumptions regarding a “pan-industrial” hospitality occupational community and applies an emerging qualitative software package to highlight occupational differences and relational perceptions.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 June 2021

Jun Wen, Carol Chunfeng Wang, Edmund Goh, Zhaohui Su and Tianyu Ying

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

Abstract

Purpose

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

Design/methodology/approach

This paper employed a mixed method involving a cross-disciplinary literature review along with reflections from experts in TCM and health communication to inform tourism management. Specifically, this paper examines TCM and its potential benefits as a medical tourism drawcard to combat COVID-19. The selected literature focusses on the image and merits of TCM to frame how this medical philosophy can be used to position China as a tourist destination. Reflections on the use of TCM as a tourism marketing tool can guide promotional strategies from the Chinese government and destination managers during and after COVID-19.

Findings

The Chinese government, the tourism industry (e.g. destination managers), the media and tourists must focus on three aspects of the role of TCM: to provide medical benefits to travellers amid COVID-19 and beyond, elevate China as a destination for global medical tourists and be leveraged as a tool for economic recovery.

Practical implications

The paper builds a tourism recovery framework for stakeholders to adopt tailored TCM communication strategies to boost its inbound tourism programme.

Originality/value

This paper is the first academic paper to review TCM comprehensively and critically in relation to China tourism and post-COVID-19 recovery measures.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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