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Publication date: 1 May 2005

Beyza Alpan

108

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Journal of Product & Brand Management, vol. 14 no. 3
Type: Research Article
ISSN: 1061-0421

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Publication date: 1 May 2005

Rosemary Polegato

137

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Journal of Consumer Marketing, vol. 22 no. 3
Type: Research Article
ISSN: 0736-3761

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1670

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Strategic Direction, vol. 24 no. 4
Type: Research Article
ISSN: 0258-0543

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Publication date: 14 April 2014

Geoffrey P. Lantos

731

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Journal of Product & Brand Management, vol. 23 no. 2
Type: Research Article
ISSN: 1061-0421

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1612

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Journal of Consumer Marketing, vol. 29 no. 7
Type: Research Article
ISSN: 0736-3761

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Publication date: 1 November 2001

John Melchinger

348

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Journal of Consumer Marketing, vol. 18 no. 6
Type: Research Article
ISSN: 0736-3761

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