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Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no reviews have provided a comprehensive analysis related to the role of multi-stakeholders in the achievement of ecotourism sustainability, particularly in the Asian context. This study aims to fill this knowledge gap by examining the current knowledge regarding multi-stakeholder involvement in sustainable ecotourism within Asia.

A systematic review procedure was followed. 320 articles were finalized, from which 34 related pieces of research were selected from the Scopus and Web of Science databases.

Three themes emerged from this paper. Recommendations were highlighted to enhance sustainable ecotourism. The study concluded that a more enabling research environment should be provided to improve discourse and encourage policy interventions.

No previous studies have explored the multi-stakeholder's role in achieving Asian sustainable ecotourism, indicating a critical gap to be fulfilled. This paper uniquely contributes to the field by providing a comprehensive review of the roles and challenges of multiple stakeholders in sustainable ecotourism across Asia and proposing innovative policy solutions tailored to the region's unique socio-economic and cultural context. Moreover, it puts forward potential solutions to bolster sustainable ecotourism within Asia, benefiting both stakeholders and the destination.

This study aims to examine the latent capability of alternative-responsible tourism and ecotourism management in sustainable tourism and rural communities' livelihoods in Musina Municipality in Limpopo Province, South Africa, and benchmark the capability with other African countries amid climate change and environmental degradation dilemmas. Hence, the aforementioned objective coordinates with various agrarian locations elsewhere abroad.

Literature reviews, document reviews, interviews, and focus group discussions were employed to gather data, which was enriched by field observation views. To this end, potential climate change-linked environmental degradation, rural tourism, agricultural, and environmental management issues came to the fore.

Environmental degradation poses a possible threat to natural resource management, as evidenced by the rural development, ecotourism and agricultural activities within the study region. Thereupon, environmental degradation supplements the probability of adverse effects from climate change and precarious incomes. According to the research, responsible tourism and ecotourism are vital to promoting sustainability in rural localities.

The plenteous biodiversity of the municipality offers a better scenario for sustainable ecotourism in tandem with agritourism efforts to address the identified ongoing and liability issues. These issues have therefore symbolized the need for an adequate and allied tourism strategy to boost the local people in Musina Municipality and, conceivably, throughout the continent.

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.

The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.

This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.

This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism.

The study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students.

The results show that students with a positive attitude toward ecology tend to be interested in nature-related activities, therefore generating an intention to engage in ecotourism. The authors found that those who view ecotourism as an activity that promotes fun and happiness tend to engage more frequently in these activities.

This study is of great interest for research in motivational theory, specifically the analysis of personality profiles and how these relate to specific tourism behaviors. The findings of this study strongly suggest that those interested in the management and development of ecotourism should establish practices and programs that consider factors such as tourist segmentation, effective communication of the positive qualities of ecotourism and environmental stewardship involved in these activities.

This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive performance in geographic areas and the application of ecotourism elements that are integrated with big data innovation through artificial intelligence technology.

Data analysis is performed through dynamic system modeling. Simulations are carried out in three models: First, existing simulation models. Second, Scenario 1 is carried out by utilizing a causal loop through innovation of big data-based artificial intelligence technology to ecotourism elements. Third, Scenario 2 is carried out by utilizing a causal loop through big data-based artificial intelligence technology on aspects of ecotourism elements and destination competitiveness.

This study provides empirical insight into the competitiveness performance of destinations and the performance of implementing ecotourism elements if integrated with big data innovations that will be able to massively demonstrate the growth of sustainable tourism performance.

This study does not use a primary database, but uses secondary data from official sources that can be accessed by the public.

The paper includes implications for the development of intelligent technology based on big data and also requires policy innovation.

Sustainable tourism development.

This study finds the expansion of new theory competitiveness of ecotourism destinations.

This study evaluates prospects of using ecotourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa.

Using questionnaire surveys, interviews primarily, supplemented by focus group discussions and interviews, primary data has been collected reflective of the potentiality of ecotouristic activities in Musina Municipality. To a lesser extent, field observations contribute to these primary sources. Extra insights are obtained through documentary reviews (secondary sources). Data is analyzed using quantitative statistical techniques supplemented by qualitative approaches.

The study confirmed substantial ecotourism potential of the Musina Municipality and that this potential is manifest irrespective of geographic and demographic factors. However, the study reports a low current ecotourism impact in the Musina Municipality with consequential minimal benefits accruing to the enhancement of the standard of living in the local community. An inference is made that the key gap area impeding the realization of ecotourism potential in the Musina Municipality is the absence of a well-articulated tourism strategy linked to the sustainable economic development of the communities involved. Several fruitful initiatives for ecotourism consonant with local factor endowments are proposed.

Although, taken in topical isolation, matters of community livelihoods and sustainable development have been increasingly coming to the forefront of research on tourism, few studies have taken a holistic approach predicated on the integration of community livelihood and sustainable development roles of various forms of ecotourism in community development within many rural areas. This study represents the first case study employing an integrated approach to analyze ecotouristic potential of rural Musina Municipality, one of the driest areas in the far North of Limpopo Province, South Africa, characterized by low standard of living juxtaposed with high touristic potential.

This study aims to reveal the potential for ecotourism of a locality with high marginalisation index in the municipality of Tlalpujahua, a Magic Town in the State of Michoacán, Mexico.

This case study was based on several methodologies. First, socioeconomic, environmental, sustainability, geographic and institutional variables were used in the evaluation of 62 localities of the municipality. Geographic information systems identified study areas and determined their potential for ecotourism. Second, participatory diagnosis was used to collect specific information about the locality regarding their organisational aspects, development strategies, current socioeconomic problems, land use and resources availability and interest in developing projects related to ecotourism. Finally, the authors adapted the FAS Model (factors, attractors and support systems) to include environmental and organisational variables contributing to a theoretical approach to ecotourism. To identify attractors, they applied a questionnaire to determine the profile of tourists visiting Magic Towns and their potential interest in ecotourism.

The authors conclude that ecotourism is a possible alternative to highly marginalised localities within Magic Town municipalities and would be able to expand the benefits engendered by the program. Ecotourism can therefore represent a new option for tourists visiting marginalised communities in Mexico.

A diverse methodology applied key elements to identify localities suitable for ecotourism, characteristics of marginalisation and endowment of natural heritage. The authors conclude that the benefits to localities included in the Magic Towns Program can be expanded to surrounding spaces through strategies such as ecotourism.

The purpose of this paper is to contribute to the understanding of the relationship between different types of organizational culture (hierarchical, clan or group, market or rational and adhocratic) and sustainability through three dimensions (economic, environmental and social) in ecotourism businesses in Oaxaca and Chiapas, Mexico.

In this research 80 questionnaires were administered in the form of face-to-face interviews to ecotourism business owners'. Through a discriminant analysis and the theoretical support of the competing values framework (CVF), the prevailing types of culture were identified, and their influence was analysed through a regression analysis.

The results show that ecotourism businesses which are driven by hierarchical culture tend to have a greater focus on economic sustainability, while those businesses with a market or rational culture show a positive and significant influence on environmental sustainability. Likewise, businesses with adhocratic culture achieve sustainability holistically; however, the data reveal that clan or group culture is not associated with social sustainability.

This study offers empirical research that explains the relationship between organizational culture and sustainability. Additionally, it contributes to the study of environmental management issues in the ecotourism sector.

The purpose of this paper is to identify and classify ecotourism service elements according to their instrumentality to customer satisfaction.

Drawing on the ECOSERV model, the authors conduct further qualitative and quantitative research to find additional dimensions of service quality. Kano’s model and Customer Satisfaction Index are then employed with a sample of 324 ecotourists to categorize these service quality elements.

A new scale of ecotourism service quality is proposed, with the addition of four dimensions: price-quality, interaction with locals, interaction with other customers and relaxation feelings. The paper also confirms the existence of four groups which are classified according to their level of impacts on satisfaction and dissatisfaction: attractive, one-dimensional, must-be and indifferent.

The paper improves the present ecotourism scale and develops an integrated approach to facilitate effective decision making by identifying areas that require greater attention, thus providing practical benefits for eco-site managers. It also hopes to contribute to better understanding about ecotourism services in the context of an Asia country like Vietnam and encourages further research in this area.

This study aims to examine the process of value co-creation (VCC) on digital ecotourism platforms and the role of perceived platform usefulness and user participation behavior in that process. The study also seeks to determine the extent to which the typology of the ecotourist moderates VCC.

A total of 420 users of a digital ecotourism platform participated in a study analyzing the factors that influence VCC. A mediation, moderation and conditional process analysis was used to test the proposed hypotheses. A K-means cluster analysis was also used to classify the ecotourists into four groups.

The results show that perceived platform usefulness has a strong influence on the generation of VCC and also on user participation behavior. In turn, user participation behavior is an important driver of VCC. This study also highlights the moderating role of the ecotourist typology in the formation of VCC on these digital platforms.

This study offers managers of digital ecotourism platforms a means to identify and motivate those ecotourists with the necessary skills and characteristics to become true co-creators of value.

This study contributes to the existing knowledge on how value is co-created on digital ecotourism platforms, confirming the important antecedent role of perceived platform usefulness and user participation behavior, as well as the moderating role of ecotourist typology.

El propósito de este estudio es examinar el proceso de co-creación de valor (VCC) en las plataformas digitales de ecoturismo y el papel de la utilidad percibida de la plataforma y el comportamiento de participación de los usuarios. El estudio también pretende determinar en qué medida la tipología del ecoturista modera la VCC.

420 usuarios de una plataforma digital de ecoturismo participaron en un estudio que analizaba los factores que influyen en la co-creación de valor. Se utilizó un análisis de mediación, moderación y proceso condicional para probar las hipótesis propuestas. También se utilizó un análisis de conglomerados K-means para clasificar a los ecoturistas en 4 grupos.

Los resultados muestran que la utilidad percibida de la plataforma tiene una fuerte influencia en la generación de VCC y también en el comportamiento de participación del usuario. A su vez, el comportamiento de participación del usuario es un importante impulsor de la VCC. El estudio también destaca el papel moderador de la tipología ecoturística en la formación de VCC en estas plataformas digitales.

El estudio ofrece a los gestores de plataformas digitales de ecoturismo un medio para identificar y motivar a aquellos ecoturistas con las habilidades y características necesarias para convertirse en verdaderos co-creadores de valor.

Este estudio contribuye al conocimiento existente sobre cómo se co-crea valor en las plataformas digitales de ecoturismo, confirmando el importante papel antecedente de la utilidad percibida de la plataforma y el comportamiento de participación de los usuarios, así como el papel moderador de la tipología del ecoturista.

本研究的主要目的是考察数字生态旅游平台上的价值共同创造（VCC）过程, 以及感知平台有用性和用户参与行为在该过程中的作用。该研究还试图确定生态旅游者的类型在多大程度上调节了VCC。

一个数字生态旅游平台的420名用户参与了一项研究, 分析影响价值共同创造的因素。使用调解、调节和条件过程分析来检验所提出的假设。还使用了K-均值聚类分析, 将生态旅游者分为4组。

结果显示, 感知的平台有用性对VCC的产生有很大影响, 也对用户的参与行为有很大影响。反过来, 用户参与行为也是VCC的一个重要驱动因素。该研究还强调了生态旅游者类型学在这些数字平台上形成VCC的调节作用。

该研究为数字生态旅游平台的管理者提供了一种识别和激励那些具有必要技能和特征的生态旅游者成为真正的价值共同创造者的手段。

本研究对数字生态旅游平台上如何共同创造价值的现有知识做出了贡献, 证实了感知平台有用性和用户参与行为的重要前因作用, 以及生态旅游者类型学的调节作用。