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Article
Publication date: 17 December 2021

Oyindamola Abiola Ajayi and Tsietsi Mmutle

The purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores…

Abstract

Purpose

The purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores the communication strategies and channels organisations deemed reputable by stakeholders use to achieve an effective CSR communication.

Design/methodology/approach

To achieve this, a qualitative content analysis using the directed approach was conducted on the textual CSR communication materials of ten reputable organisations in South Africa based on the 2018 South Africa Reptrak survey.

Findings

Result showed that seven out of ten organisations use both self-serving and society-serving motive in their CSR communication, while the other 3 use only the society serving motive. The informing strategy was also more evident in the CSR communication materials than the interactive strategy. In terms of the communication channels, the study found that organisations mainly utilise controlled channels for CSR communication.

Originality/value

The literature reviewed and the findings of this study reveal a gap between the theory and practice of CSR communication. This drives the need for organisations to research and tailor CSR communication based on stakeholders' unique characteristics and preferences. The paper also contributes to improving the knowledge on the role different CSR communication strategies and channels play in CSR communication.

Details

Corporate Communications: An International Journal, vol. 26 no. 5
Type: Research Article
ISSN: 1356-3289

Keywords

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Book part
Publication date: 29 October 2018

Larisa A. Ilyina, Olga A. Babordina, Marina P. Garanina and Vladimir S. Tikhonov

The purpose of this chapter is to study perspectives of formation of the optimization model of a well-balanced information economy in modern Russia.

Abstract

Purpose

The purpose of this chapter is to study perspectives of formation of the optimization model of a well-balanced information economy in modern Russia.

Methodology

The research methodology includes the complex SWOT analysis of the environment, wherein the optimization model of a well-balanced information economy in modern Russia is implemented; this analysis allows determining threats and possibilities for its formation. Also, the method of formalization is used that allows tablulation of results.

Result

The authors show a number of prerquisites for the formation of a well-balanced information economy in Russia, as well as multiple internal barriers on the path of its development. One of the barriers is deficit of resources. Also, there exist large perspectives of formation of the optimization model of a well-balanced information economy. These perspectives include improvement of legal conditions of financing of development of digital economy, intensive development of the ICT spheres and online business, growth of innovational activity and efficiency in the information sphere, and creation and stimulation of implementing the possibilities for feedback in the course of information economy’s formation. Based on the analyzed tendencies, it is concluded that these perspectives will allow overcoming the major barriers on the path of implementation of the strategy of building the optimization model of a well-balanced information economy in modern Russia, related to deficit of resources, structural imbalance of the noosphere, low efficiency of information, and linear direction of the process of management of information economy.

Recommendations

The authors determine that successful practical implementation of this strategy is largely predetermined by the capability of state regulators for a highly effective management of internal and external factors. It is recommended to pay attention to the management of these factors in the process of practical implementation of the strategy of forming the optimization model of a well-balanced information economy in modern Russia.

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Book part
Publication date: 29 October 2018

Alexander N. Alekseev, Yulia A. Romanova, Irina M. Zurakhovskaya, Valeriy V. Mishchenko and Valentina V. Latysheva

The purpose of this chapter is to develop a framework strategy for implementing the optimization model of information economy in modern Russia, aimed at its adaptation to…

Abstract

Purpose

The purpose of this chapter is to develop a framework strategy for implementing the optimization model of information economy in modern Russia, aimed at its adaptation to the peculiarities of the Russian economic practice.

Methodology

The methods of induction, deduction, synthesis, and systemic analysis are used, as along with goal-oriented approaches, such as the method of modeling of socio-economic systems, and the method of formalization.

Results

The authors develop the framework strategy of implementing the optimization model of information economy in modern Russia that takes into account specifics of socio-economic development and informatization of the Russian economic system at the modern stage. This strategy differs from the strategy of formation of an information economy implemented in modern Russia. The most important difference is a wide and comprehensive balance, while the Russian economy is tolerant toward imbalance. The offered strategy allows refusing from copying economic practice implemented by other countries and determining own path of formation and development of information economy. This envisages the Russian treatment of the principles of implementing the innovational model of a well-balanced information economy. This treatment is based on the current possibilities of the Russian economy and on the set goal within the formation of an information economy. Due to this, the possibilities and needs of strategic development of information economy in modern Russia are balanced.

Recommendations

The developed framework strategy of implementing the optimization model of information economy in modern Russia is recommended for usage in the domestic economic practice.

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Book part
Publication date: 29 October 2018

Irina V. Gashenko, Irina N. Bogataya, Irina V. Orobinskaya and Yulia S. Zima

The purpose of this chapter is to compile the expected scenarios of development of digital economy in modern Russia and determine the essence and peculiarities of the…

Abstract

Purpose

The purpose of this chapter is to compile the expected scenarios of development of digital economy in modern Russia and determine the essence and peculiarities of the optimal scenario implementation.

Methodology

The research is based on the Theory of Games, which is used for comparison of expected scenarios of development of digital economy in modern Russia. A criterion of optimality of the scenario of development of digital economy in modern Russia in this work is effectiveness of its implementation, determined by comparing the results and expenditures in view of probability of each possible sub-scenario.

Results

The performed scenario analysis of development of digital economy in modern Russia showed that the most effective and, therefore, optimal scenario is the one that envisages implementation of the offered new model of a well-balanced digital economy. Despite the fact that probability was determined only for sub-scenarios, within each distinguished scenario, (for determining confidence intervals of the values of indicators) which were not compared with the level of their probability, the given optimal scenario envisages the largest changes compared to the current set course of the formation of digital economy in Russia and hence is the least probable.

Recommendations

The established optimal expected scenario of development of digital economy, which envisages application of its new well-balanced model, is recommended for practical implementation in modern Russia. The given quantitative characteristics of the optimal scenario of development of digital economy in modern Russia could and should be recommended for usage as the basis for developing practical recommendations for monitoring and control of implementation of the optimization model of digital economy in modern Russia.

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Abstract

Details

Knowledge Economies and Knowledge Work
Type: Book
ISBN: 978-1-78973-778-3

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Book part
Publication date: 29 October 2018

Alexander P. Sukhodolov, Elena G. Popkova and Tatiana N. Litvinova

This chapter is aimed at the elimination of contradictions and the development of a strong and transparent theoretical basis for studying information economy, with the…

Abstract

Purpose

This chapter is aimed at the elimination of contradictions and the development of a strong and transparent theoretical basis for studying information economy, with the goal of determining the basic characteristics of information economy and compiling its conceptual model.

Methodology

The research methods include the methods of systemic, logical, structural and functional analysis, synthesis, induction, deduction, method of modeling socioeconomic systems, and method of graphical presentation of information. The authors also use the noosphere research method that allows for the viewing of the information economy as a noosphere and studying the role, interdependencies, and results of interaction between its components – the technosphere, sociosphere, and economic sphere.

Results

As a result, the authors develop and present a graphical conceptual model of information economy, in which the noosphere is in the form of a pyramid. The pyramid is based on technosphere – spheres of economy in which information and information and communication technologies are produced, which provides technological support for information economy. The pyramid’s center is occupied by sociosphere – information society – which is the social core of information economy, in which the constant exchange of electronic information between economic subjects in information economy and outside of it due to its openness takes place. The pinnacle is occupied by economic sphere – economic tip of information economy – in which information and information and communication technologies are used in economic activities, and informatization (transfer into electronic form) of all spheres of economy takes place. The flows of resources and information move from the foundation of the pyramid to its pinnacle, due to which the target result is maximized – intensity of creation and effectiveness of using new information – which is knowledge and technologies.

Recommendations

The authors recommend the use of the presented graphical illustration for studying the conceptual model of information economy.

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Book part
Publication date: 29 October 2018

Aleksei V. Bogoviz, Olga A. Mishchenko, Svetlana G. Bychkova, Marina V. Bogdanova and Elena N. Kolomoets

The purpose of the chapter is to study the European experience of formation of information economy.

Abstract

Purpose

The purpose of the chapter is to study the European experience of formation of information economy.

Methodology

The methodology of this chapter is based on the method of statistical analysis, which is used for calculation of direct average of the values of the indicators of European countries for each indicator of information economy, scatter (variation), and deviation of the average value of European countries from the average value among the leading countries of the world (average global value). The objects of research of the European experience of information economy’s formation are the leading countries of Europe that have the largest potential and achieved the largest progress, setting the tone for other members of the European region. The leading countries are UK, Germany, and France. The data of 2017 are used.

Results

The results substantiate that modern Europe achieved sufficient progress in information economy’s formation, and differentiation of the level of informatization of economic systems is expressed vividly, but only in certain aspects. In general, it is possible to determine common tendencies and peculiarities based on offered conceptual model of establishment and development of information economy in European countries. This new conceptual model takes into account and reflects the existing disproportions, of which the most vivid is overestimated massive technosphere, which is not implemented to the full potential due to social problems. Against its background, sociosphere and economic sphere that are standard for modern leading countries seem to diminish. At the same time, due to the strong role of the state in economy of European countries, high effectiveness of state regulation in the process of information economy’s formation is achieved if high share of high-tech export is expressed with smaller expenditures for innovations in the ICT spheres.

Recommendations

It is recommended to use the offered conceptual model to study the process of formation of information economy in European countries and comparing the effectiveness of this process in other regions of the world.

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Book part
Publication date: 29 October 2018

Aleksei V. Bogoviz, Vladimir S. Osipov, Aleksei G. Zeldner, Nadezhda K. Rozhkova and Olga V. Titova

The purpose of the research is to determine the stages of the development of information economy in modern Russia and to create a conceptual model of establishment and…

Abstract

Purpose

The purpose of the research is to determine the stages of the development of information economy in modern Russia and to create a conceptual model of establishment and development of information economy in modern Russia.

Methodology

The methodology of the research includes a systemic approach and the method of comparative analysis.

Results

The authors conclude that despite large potential, Russia is still at the initial stage of information economy’s formation due to the influence of the determined institutional, structural, and investment barriers. At present, Russia is in the process of transition from the initial stage of information economy’s formation, which is related to the formation of technosphere (spheres of the ICT), to the middle stage, in which sociosphere (information society) is established. However, despite this, there is a large potential in the sphere of informatization of socio-economic system of Russia, which belongs to the final stage of the formation of information economy.

Recommendations

The created conceptual model of establishment and development of information economy in modern Russia showed structural disproportions in information economy of modern Russia. Insufficient technological support, which has resulted in ineffective state management during the formation of information economy at the initial stage, cannot be combined with independently formed social core, the process of creation of which, initiated by the state directive on transition to the middle stage of the formation of information economy, should have started this year. The authors offer practice-oriented recommendations for correction of the current strategy of information economy’s formation in modern Russia.

Details

Models of Modern Information Economy
Type: Book
ISBN: 978-1-78756-287-5

Keywords

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Book part
Publication date: 29 October 2018

Zhanna V. Gornostaeva

The purpose of the work is to verify the offered hypothesis and to evaluate the potential of the modern Russian entrepreneurship in economy’s informatization.

Abstract

Purpose

The purpose of the work is to verify the offered hypothesis and to evaluate the potential of the modern Russian entrepreneurship in economy’s informatization.

Methodology

A specially developed proprietary method of evaluation of entrepreneurship’s potential in economy’s informatization and the level of its opening is used, which is created on the basis of the classical method of effectiveness evaluation. The information and analytical basis of studying the entrepreneurship’s potential in economy’s informatization is the materials of the report “The Global Information Technology Report 2016. Innovating in the Digital Economy”, prepared and presented by INSEAD, JOHNSON (Cornell University) and World Economic Forum. The offered proprietary method envisages evaluation of entrepreneurship’s potential in economy’s informatization and the level of its opening on the basis of statistical data according to four criteria: business and innovational environment, business ICT infrastructure, usage of new ICT in business, and economic consequences of using new ICT in business.

Results

The author evaluates the entrepreneurship’s potential in economy’s informatization in modern Russia in 2016 and concludes that entrepreneurship’s potential in modern Russia is rather high, due to which high value of the index of information economy’s formation in Russia is achieved. That is, large entrepreneurship’s potential in economy’s informatization should be viewed as a precondition for information economy’s formation in modern Russia.

Recommendations

The author proves that entrepreneurship’s potential in economy’s informatization is an important component of the process of information economy’s formation in the economic system and can stimulate successful and quick implementation of this process or, quite on the contrary, slow down it rated, based on which it should be paid more attention.

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Book part
Publication date: 29 October 2018

Larisa A. Ilyina, Oksana Y. Eremicheva and Tatyana N. Kochetova

The purpose of this chapter is to develop a new perspective model of well-balanced information economy.

Abstract

Purpose

The purpose of this chapter is to develop a new perspective model of well-balanced information economy.

Methodology

The methodological tools of this work are based on application of the method of comparative analysis for comparing the old and the new model of information economy, modeling of socio-economic systems, simplex-method as an algorithm for solving the optimization task of linear programming, related to improvement of the conceptual model of information economy, and the method of formalization for graphical presentation of a new model of information economy.

Results

The developed and presented author’s perspective model of information economy envisages balancing in four main directions: infrastructural possibilities and readiness for their practical usage by society and business; state regulation and market self-management; existing and new information; and external information exchange. Despite the clarity and strictness of conceptual settings, the new model is peculiar for increased flexibility and adaptation to the peculiarities of the socio-economic practice of economic system. Thus, the new model of well-balanced information economy allows overcoming all drawbacks – logical mismatches and contradictions – of the existing (old) model of information economy.

Recommendations

Due to optimization of the conceptual model, its practical implementation in economic activities of modern socio-economic systems becomes possible – as a result of which, with accumulation of experience, it will be possible to assess true value of the idea of information economy’s formation for humanity and the global economic system.

Details

Models of Modern Information Economy
Type: Book
ISBN: 978-1-78756-287-5

Keywords

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