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This paper explores the links between economic and social structures and ethical norms for economic life. As such, the essay is a contribution to the more general philosophical discussions on the relation between fact and value in the social sciences. I begin with a brief discussion of ethics which highlights the social character of ethical “value” and draws upon the work of the Canadian philosopher, Bernard Lonergan, to introduce a novel way of understanding social structures. The analyses show how economic structures can be understood as cooperative meaning schemes, how such schemes are embedded within a wider ecology of social meaning schemes, and how the dynimic relations among such schemes reveal ethical goals and make ethical demands upon participants who depend upon them for their living. I illustrate these linkages in a discussion of three examples drawn from economic life: a consumer purchase transaction, an ancient trade scheme drawn from the work of Karl Polanyi, and a rather novel approach to economic development proposed by Jane Jacobs.

This paper aims to formulate a hypothesis for the origin and position of binarism within human meaning systems. Specifically, binarism exists ineluctably as a living system's impetus toward life over death, and then – at the symbolic level within human meaning systems – as a device by which humans more efficiently dissipate the solar-energetic gradient.

Organisms composing terrestrial ecosystems acquire and degrade solar energy or its derivatives, thereby reducing the thermal gradient impressed on Earth by the Sun. Kay and Schneider call this “the thermodynamic imperative of the restated second law for open systems.” This paper connects the “thermodynamic imperative” to aspects of human meaning systems and pushes Serres' notion regarding homeostasis and the origin of communication one step further to consider such an origin in terms of a binarism born of solar-energetic gradient dissipation.

It is hypothesized that the human homoiotherm extends the ineluctable binarism of life over death for all living systems to a symbolic level – as a first, or local, “energetic order” – which serves as a foundational device of human meaning systems; humans efficiently use this binary device to produce entropy and maintain homeostasis within individual organisms and comprehensive ecosystems; and human language, and ultimately the entirety of human meaning systems, emerges from the dissipation of the solar-energetic gradient.

Modern Western philosophical concepts related to binarism – i.e. Kantian and Hegelian dialectics – are not associated with ecological imperatives. The present hypothesis proposes the co-existence of both a fundamental binarism (i.e. impetus of life over death) and more complex symbolic differentials (in a Leibnizian/Deleuzian sense) as necessary for the emergence of complex human meaning systems in consonance with thermodynamic and ecological imperatives.

The assumption of ecological thinking as a main ideology for social systems implies many relevant changes concerning the relation between social and ecological systems. Changes meaning a deep redefinition of goals and strategies pursued for centuries by human communities, like the uncertainty reduction in relation to resources' availability and management, defence respect to variance in ecological system's as well as its constraint within social systems themselves. The paper aims to discuss these issues.

An analysis of literature and critic perspectives allows to highlight different aspects of the imagined transition toward an ecologically informed social organisation. Some considerations will be presented about obstacles to change in social systems as well as about the different levels of response to solicitations coming from ecological thinking and ecological issues.

Many of the considered theoretical proposals lead to assume that those solicitations and the subsequent responses would impact directly on fundamental sets of rights and freedoms, today considered as untouchable.

The establishment of an ecological state – at least as described here – even if it appears as a desirable perspective, it would pass through a re-design of the concept of citizenship as well as of the relation between individuals and social institutions.

The paper tries a definition of the main theoretical topics to be assessed, hoping they may be a useful base for future search.

Argues that there exists, at least at the level of social practices, a type of social or public philosophy that identifies and gives meaning to the values dynamizing social interactions. That is, the “public philosophy” consists of a continuous discourse about the “good”. It is to this level of public philosophy that social economics adverts to its research field. When this is done we understand that the social economy, expressed in metaphors and symbols of “wellbeing” and “well‐living” in fact consists of the resources and social organizations that make it possible for groups and communities to manage their own affairs. Uses the example of micro‐business and micro‐enterprise to show the interaction of the “public philosophy” (as a set of expectations) and social economy. Concludes by arguing that attention to non‐instrumental dimensions of the social economy raises a new set of questions about the meaning of economy and the human good.

The purpose of this paper is to enhance awareness and foment the concept of “eco‐citizenship” within today's students in higher education.

The paper takes the form of a literature review on environmental issues and spiritual thinking, student reports, discussion.

The paper's three main findings are: the need to develop educational methodologies that allow students to become advocates of a new society and way of thinking is insufficiently addressed so far; exposing students to such learning triggers a factual mindset change; and faculty and student engagement on matters of spirituality and environmental issues is becoming pivotal in a period where natural resource limitations in conjunction with overpopulation are stressing ecological systems to a threshold where it cannot be sustainable any further.

Further implementation of similar courses, and monitoring of students' long‐term behavioral changes are suggested to verify if such courses trigger a domino effect in terms of the emergence of the “eco‐citizen”.

This was the first time that such an educational approach was employed, where students not only critically investigated the course material in respect to environmental science and spirituality but also became facilitators to their own community, assisting in the development of good citizenship and enhancement of responsibility. It is clear to the authors that community interaction is very important in the curriculum design as the working ground to bring real world experience to the classroom as well as for the development of environmental and spiritual awareness. Based on the students' community activities and personal comments, in regard to the course focus and its effectiveness in changing their attitudes towards a more sustainable way of living, it was demonstrated that the course was successful.

In this paper the authors aim to introduce the perspective of shared meanings as a prerequisite for the formation of market‐focused strategic flexibility.

The authors apply the ideas of co‐creation of meaning, which derive from research into the narrative process of strategy and the practice turn of strategy. The authors' view is illustrated with a case example from a Finnish property rental company. Using action research methodology, data were collected through interviews and workshops from the company, from its clients and from its subcontractors.

The case presented here shows that the lack of common understanding may lead to poor service quality even though the provider aims at meeting clients' needs. On the other hand, the results confirm that developing a shared understanding is possible in business practice. A common lexicon and the conscious use of human narrative capability facilitate the achievement of this goal.

Since the empirical results are based on one case, the possibility for generalisations is limited. However, the study highlights important aspects of strategic flexibility that are worthy of further research.

The study shows that flexible market orientation needs shared meanings between all the relevant actors in a service chain. The study also suggests some ideas on how the co‐creation of meaning can be promoted in practice.

Linking the perspectives of co‐creation of meaning and market‐focused strategic flexibility is a new approach. The paper illustrates these topics in a subcontracting chain, whereas earlier studies have usually focused on companies.

Information scientists may find value in studying cultural information evolution and information diffusion through memetics. Information studies in memetics have often found datafication in memetics research difficult. Meanwhile, current memetic scholarship elsewhere is abundant in data due to their focus on Internet artifacts. This paper offers a way to close the datafication gap for information researchers by associating information data with “differences” between memetic documents.

This work offers a joint theory and methodology invested in information-oriented memetics. This methodology of differences is developed from a content analysis of difference on a collection of images with visual similarities.

The authors find that this kind of analysis provides a heuristic method for quantitatively bounding where one meme ends and another begins. The authors also find that this approach helps describe the dynamics of memetic media in such a way that the authors can datafy information or cultural evolution more clearly.

Here the authors offer an approach for studying cultural information evolution through the study of memes. In doing so, the authors forward a methodology of difference which leverages content analysis in order to outline how it functions practically. The authors propose a quantitative methodology to assess differences between versions of document contents in order to examine what a particular meme is. The authors also move toward showing the information structure which defines a meme.

Drawing upon ideas of holistic systems in conjunction with practice and complexity theories, the purpose of this paper is to provide a reflective examination of sensemaking within business networks.

This is a conceptual paper that uses a meteorological metaphor to figuratively describe sensemaking within business-to-business relationships. To address this, the authors explore holonic sensemaking practices at a local, micro-level.

The weather metaphor emphasizes that local and general conditions, although qualitatively different, are mutually constituted. Consequently, local conditions must be taken seriously as they are the crucible of experience where sense is made in the moment and in particular spaces involving specific people. The suggestion is that any failure to account for these “emic” conditions is partial and flawed. The authors propose that an emphasis upon general conditions and nomothetic theories centered on cognitive generalizations has confined sensemaking theorizing. In particular, local sensemaking realities, which are characterized by embodied, communicative and cognitive practices, has been somewhat overlooked.

The main implication is that there should be greater attention to process constituted by an equal focus on sub-processes of embodied sensing and semiotic sub-processes of talking sense, along with the already strong emphasis upon cognitive sensemaking but with greater attention to local activities. As processes of embodied perception, discourse within atmosemiospheres and cognitive sensemaking are qualitatively different, the authors argue for methodological diversity which should enable investigation of these inter-animating sub-processes more comprehensively and with greater equanimity.

In industrial marketing and purchasing (IMP) terms, this means placing the spotlight on the activities component in the actor-resources-activities model. The implication is that there is a need to educate networkers in improvization and bricolaged use of their bodies, communication and minds for concrete, local and practical contexts and ease off on theorizing.

The authors explore the consequences of examining embodied and communicative sensemaking’ influences at micro-level mean, followed by an examination of how sensemaking within the IMP tradition has predominantly focused upon macro-level cognition in contrast to sensemaking more broadly, which has incorporated micro-level sensemaking including embodied, communicative influences alongside cognitive effects. The authors conclude with exploring the implications of a meteorological metaphor for research and practice.

This paper aims to propose LARPnography as a more holistic method to probe the emergence of plausible futures, drawing on embodied embedded cognition literature and the emerging consumer practice of live-action role-playing (LARP). Current research methods for probing the future of markets and society rely mainly on expert judgment (i.e. Delphi), imagery or simulation of possible futures (i.e. scenario and simulation) and perspective taking (i.e. role-playing). The predominant focus on cognitive abstraction limits the insights researchers can extract from more embodied, sensorial and experiential approaches.

LARPnography is a qualitative method seeking to immerse participants within a plausible future to better understand the social and market dynamics that may unfold therein. Through careful planning, design, casting and fieldwork, researchers create the preconditions to let participants experience what the future may be and gather critical insights from naturalistic observations and post-event interviews.

Owing to its interactive nature and processual focus, LARPnography is best suited to investigate the adoption and diffusion of innovation, market emergence phenomena and radical societal changes, including the rise of alternative societies.

Different from previous foresight methods, LARPnography creates immersive and perceptually stimulating replicas of plausible futures that research participants can inhabit. The creation of a fictional yet socio-material world ensures that socially constructed meaning is enriched by phenomenological and visceral insights.

The purpose of this paper is to examine the diverse definitions of sustainability in higher education, focusing on the rhetorical uses of the term among various institutions within the Association for the Advancement of Sustainability in Higher Education (AASHE).

The paper begins with an overview of the term sustainability in political and public discourse, using that as a gateway to understanding the rhetorical uses of the term. Through this framework, the paper begins a vital discussion about university texts and what they reveal about sustainability in US higher education.

The author finds that university definitions of sustainability reveal a similar malleability and fluidity as definitions in political and public discourse, while at the same time revealing particular trends in the ways in which concepts of interconnection, technological problem-solving and temporality persist in definitions of the term in higher education.

This analysis is limited to definitions of sustainability used by several representative institutions within AASHE. Further studies should provide a more comprehensive analysis of a larger sampling of AASHE institutions as well as universities not affiliated with AASHE.

Administrators and educators at institutes of higher education must account for the ways in which definitions of sustainability are tied to an institution’s goals, agendas and material circumstances. Developing a better understanding of how such definitions emerge can provide greater clarity in enacting change.

This paper melds together rhetorical theories on sustainability with broader research on the use of the term in higher education. As such, it offers a unique interdisciplinary perspective on rhetoric, sustainability and higher education.