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The growing presence of foods that are labelled “locally/ecologically produced” leads to the question of how many consumers consider the impact of their food purchases. Do they value local/ecologically-produced food sufficiently to drive their purchasing behaviour, even if such foods are more costly? Can consumer segments be identified and, if so, what are their characteristics? This paper aims to focus on these questions.

In an exploratory study, the authors surveyed over 400 students from a public university in California asking them to select between apples based on a combination of price, origin and presence/absence of an ecological indicator. The authors collected information on their shopping attitudes, their affinity for international trade and demographic identifiers.

Evidence is found for three consumer segments: the deep green, the price conscious and switchers. The latter are the most prevalent category across demographic and attitudinal indicators, but with increased age, employment/shopping responsibilities, the preponderance of switchers diminishes and more deep green consumers appear. Deep green consumers tend to be both more information and variety seeking than the price conscious ones.

By identifying demographic and other characteristics that are likely to qualify consumers as belonging to a specific segment, marketers of local and ecologically produced foods can better target and influence appropriate consumers.

The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.”

A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated) ecological claim regarding a product was a manipulated factor. The design comprised four products, representing non-ingestible/ingestible products and familiar/unfamiliar brands. These two aspects were seen as potentially moderating factors with respect to the impact of ecological claims.

The results show that ecological product claims boosted beliefs that a product is indeed ecological. This influence was not moderated by non-ingestible/ingestible and familiar/unfamiliar product characteristics. Moreover, ecological product claims enhanced conceptually related product beliefs, namely, beliefs that the product is natural, environmentally friendly and healthy. Ecological claims also had a positive impact on the attitude toward the product.

The results imply that influencers who want a receiver to believe that a product is ecological can expect to be successful by merely claiming that a product is ecological.

From a societal point of view, however, and in an era in which “alternative facts” and “post-truths” are becoming the subject of increasing concern, the results are problematic, because they underline that customers can be made to believe in claims even though no supporting evidence is provided.

The results imply that influencers who want a receiver to believe that a product is ecological can expect to be successful by merely claiming that a product is ecological. From a societal point of view, however, and in an era in which “alternative facts” and “post-truths” are becoming the subject of increasing concern, the results are problematic, because they underline that customers can be made to believe in claims even though no supporting evidence is provided.

The aim of this paper is to map and analyse the state of the art of eco‐energy labelling and its potential as a fundamental component in the transition process towards eco‐sustainability.

A detailed scenario of trends in eco‐energy labelling systems, both on an international and European Union scale are outlined, followed by identification and analysis of the key representative experiences. Subsequently, the main constraints that limit their full potential as a benchmark and tool of improved customer communication for environmental sustainability have been highlighted and critically analysed.

The full implementation of eco‐energy labelling, as a authentic driving force in sustainability building processes, requires the elimination of the critical factors identified. Therefore, standardisation of benchmarking methodologies, based on improved customer information mechanisms regarding qualitative and quantitative indicators, need to implemented. A strong commitment on the part of all participants involved, to define a multi‐level framework, capable of promoting a recognised international rating scheme in needed.

The most significant implications regard the attempt to classify and coordinate all the information concerning instruments, initiatives, policies and strategies related to eco‐sustainability.

The paper is a contribution towards pinpointing the current fragmented scenario of eco‐energy labelling tools with the aim of re‐conducting them into a coherent and more functional whole.

The purpose of this paper is to analyze corporate environmental awareness in an international cross‐section and to explore whether attitudes towards environmental issues mirror the development of an economy. Thus, do more advanced societies represent more progressive attitudes? How significant are differences in perception between countries?

The empirical research was conducted in three countries. In total, 200 managers in public and private corporations nationwide were selected in Australia and Ukraine. In Poland the population of managers was 250. The study instrument was a two‐part survey. The first part concerned ecological awareness understood as a conglomerate of knowledge, values and attitudes. The second part of the survey concerned convictions and opinions pertaining to ecological issues. Responses were given in an interval response scale, on a 1‐5 rating scale for a particular question.

The research shows that in companies in some countries there are “gaps within awareness components”, and hence between convictions, ecological values and a readiness to take action. Moreover, an awareness gap has been diagnosed between more and less developed countries. So, the studies conducted showed that the perception of a kind of environmental threats changes together with socio‐economic development.

Several analyses of attitudes towards various dimensions of the environment can be found in the literature. This paper focuses not on a general level of ecological awareness of the public but on managers' attitude towards environment. Issues concerning the ecological awareness of a selected group (population) are sporadically presented in the literature. Limited research to date has been undertaken with respect to managerial attitudes towards environmental issues. To the best of the author's knowledge there is no evidence which would enable a comparison of the level of awareness of Polish and Ukrainian managers and managers from other countries. The contribution of the paper to the literature is twofold: first, it complements the knowledge on managers' attitude towards environment in the studied countries. Second, it shows the relations between the level of socio‐economic growth and the attitude.

The objective of this paper is to suggest a methodological approach of eco‐conception by presenting the eco‐conception stakes of a firm, its organisation modes with regard to this new approach and how one could insert the environmental data in the classical conception process.

In this paper, an eco‐conception methodology is developed. It is about an approach integrating the concepts: quality, safety and environment (QSE). The taking into account simultaneously of these concepts, in the frame of our approach, allows us to conceive clean and durable products. The failure modes effects and criticality analysis (FMECA) was used in a case study to validate our approach.

This paper is a development of an approach with results obligation. Owing to our eco‐conception approach of products, the respect of environment is taken into consideration at the stage of product design. From regulation point of view, we put into reflection the approach with results obligation, i.e. approach by objectives of QSE.

A better definition of products implying functional specifications (products performance) strengthened by others of environmental type. As expected from this full definition of products, we cite the minimisation of products effects by unifying man at work (safety of person and goods), man as manager (quality, availability and reliability), as resident (safety in the vicinity of industrial sites) and as citizen (safeguarding environment).

Taking into account the triptych QSE at the product design stage. Our suggestion necessitates the implication of all the actors. Therefore, efforts must be concentrated on the dynamic and progressive integration of these actors. Our work is a source of information and knowledge. It is a source of information, as it allows to supply necessary data for better definition and conception of products. It is, in the same time, a source of knowledge in the sense where it presents specific methods (FMECA), that allow to put into existence the interest or rather the necessity of merger of the three concepts QSE.

The gap between the self-declarations of buyers as responsible consumers and the purchase of sustainable products means that consumer knowledge needs to be examined in depth, to guide the initiatives of eco-entrepreneurs towards sectors and demands that will make them viable and to advance responsible production and consumption – Objective 12: Sustainable Development 2030. The purpose of this study is to analyse the profile of consumers in relation to the purchase of ecolabelled products and to establish relations between purchasing decisions with environmental, social and ethical factors.

Multiple correspondence analysis is applied to the results of a questionnaire administered to a sample of 407 consumers resident in Spain. Information is gathered on environmental, social and economic concerns and the importance consumers attach to certain product attributes such as ecolabels, price and quality.

Consumers concerned over environmental, social and economic questions attached greater importance to information on ecolabels, principally within the textile, and drugstore sectors, followed by electrical and electronic appliances and the food sector. These consumers selected ecolabelled products with a good quality–price relationship.

The academic and business value of this research is its focus on the attributes of sustainable products so that eco-entrepreneurs may advance initiatives that are at once viable and sustainable, motivating consumers with concerns over environmental, social and economic issues.

The purpose of this paper is to understand the relationship between consumers and organic wine purchases and how this production process can affect their willingness to pay a premium price. The aim of this paper is, therefore, to assess the role of organic attributes on the consumer’s choice, and how consumer socio-demographic characteristics influence the premium price for organic wine.

This survey represents the continuation of a paper already published by the same authors, which was aimed at identifying the factors that influence the preference and consumption of wine. The information about wine consumers was collected by the use of an ad hoc questionnaire, administered near very busy places, (supermarkets, main squares, theatres, universities and municipal offices) in a random way, within several municipalities in the province of Messina (Italy). The questionnaire, which was anonymous, was distributed directly with the face-to-face method. In total, 1,097 subjects compose the obtained sample. Among these, 459 subjects (42%) said they consumed organic wine, while the remaining 638 (58%) said they did not consume it. In this research, the non-parametric combination test is used, based on a permutation test, chosen for the several optimal properties which characterize it. Permutation tests represent an effective solution for problems concerning the testing of multidimensional hypotheses that are difficult to face in a parametric context.

The results obtained may have interesting implications for wineries in the prediction and choice of the company to convert traditional production into organic production, to meet new markets and new segments of consumers. In this direction, without any doubt, organic wines represent an opportunity for the wineries.

Although field experiments are extremely useful for testing behavioural hypotheses, they are often limited by the small sample.

The originality of the research lies mainly in a deeper knowledge of organic wine consumption trends. The study carried out highlights how important it is to know which factors restrain consumers from buying wine so that companies can review their promotion and communication policies and, if possible, meet the needs of the market. The strength of this paper is the use of an adequate statistical instrument. This multivariate and multistrata procedure allows us to reach effective solutions concerning problems of multidimensional hypotheses verifying within the non-parametric permutation inference; it is used in different application fields that deal with the verifying of multidimensional hypotheses with a complexity that cannot be managed in a parametric context.

This chapter provides a legal and theoretical overview of environmental PPMs articulated in private standards. It seeks to expand the debate about environmental PPMs, elucidating important dimensions to the issue from the perspective of global governance and international trade law. One of the arguments advanced in this chapter is that a comprehensive analysis of environmental PPMs should consider not only their role in what is regarded as trade barriers (governmental and market driven) but also their significance in global objectives such as the transition towards a green economy and sustainable patterns of consumption and production.

This chapter is based on an extensive literature review and doctrinal legal research.

This research shows that environmental PPMs represent a key issue in the context of the trade and environment relationship. For decades such measures have been thought of as being trade distortive and thus incompatible with WTO law. Although it seems clear now that they are not unlawful per se, their legal status remains unsettled. PPMs can be regarded as regulatory choices associated with a wide range of environmental concerns. However, in trade disputes, challenged measures involving policy objectives addressing production issues in the conservation of natural resources tend to focus on fishing/harvesting techniques. On the other hand, an important goal of Global Environmental Governance (GEG) is to incentivise sustainable consumption and production in order to achieve the transition to a green economy. In this sense, it can be argued that what are generally denominated as ‘PPMs’ in the WTO terminology can alternatively be regarded ‘SCPs’ in the language of environmental governance. Environmental PPMs are not only limited to state-based measures, such as import bans, tariff preferences, and governmental labelling schemes. Environmental PPMs may also amount to good corporate practices towards environmental protection and provide the rationale for numerous private environmental standards.

Most academic attention afforded to environmental-PPMs has focused on their impacts on trade or their legality under WTO law. Although legal scholars have already referred to the significance of such measures in the context of environmental governance, this issue has remained almost entirely unexplored. This chapter seeks to fill the gap in the literature in this regard. In particular, it addresses the relevance of environmental PPMs in the context of decentralised governance initiatives such as the UN Global Compact and private environmental standards.

Overall, this chapter assists in the understanding of the significance of environmental PPMs in the context of private environmental standards and other governance initiatives involving goals related to sustainable consumption and production. This chapter adds to the existing body of literature on the subject of PPMs in international trade and environmental governance.

The purpose of this paper is to outline the green consumer’s profile in Greece, during a period in which the country faces economic difficulties because of crisis. A further investigation of the respondents’ attitude toward environment is attempted. Finally, the role of several socio-demographic characteristics is analyzed, along with the environmental principles in green consuming behavior.

Primary data were collected through door-to-door interviews of 250 residents in the metropolitan area of Athens by using a structured questionnaire. Statistical analysis was performed using SPSS 20.0 and qualitative analysis through NVivo 11.

The present study confirms that although consumers became more price sensitive after crisis, they maintain their environmental values. High environmental principles lead to green purchases and several socio-demographic characteristics are closely related to green consumption.

The sample strictly originated in the metropolitan area of Athens. Several variables as a measure of behavioral intention might be questionable. The empirical findings could have significant implications in green government policies and in relevant campaigns

The study provides important evidence toward consumers’ participation in certain green habits and also confirms that the environmental values, along with several socio- characteristics, are a consistent predictor of the green consuming attitude. The above findings could contribute to the redefinition of green campaigns and policies, to improve the penetration of green products in the markets.

Organic food represents the fastest growing sector in the food market, with outstanding performance in both production and sales. However, existing studies on organic food have lacked a strong theoretical foundation. The purpose of this paper is to investigate the relationships among purchase intention and the properties, certification mechanisms, retail channels, and prices of organic food from multiple theoretical perspectives.

Using a rigorous sampling design, 507 valid questionnaires collected from consumers at four well-known organic food markets, and the hypotheses were tested based on a linear structural equation model.

The results of the structural equation model analysis showed the following: consumer attitudes toward organic food labeling/certification institutions had a positive impact on the trust in food labeling; channel dependence positively influenced the relational embeddedness in a channel; the effect of the nutritional value of organic food on environmental protection also had a positive impact on attitudes toward organic foods; attitudes toward trust in the organic label, relational embeddedness in a channel, and attitudes toward organic foods had a positive impact on consumer purchase intentions; and in relation to low-price scenarios, consumers required more confidence to purchase higher-priced goods, meaning that the relational embeddedness in a channel exerted more influence on purchase intentions. By contrast, compared to the high-price scenarios, consumers tended to choose lower priced goods based on personal preferences, e.g., making the purchase decision based on trust in the organic label and attitudes toward organic food.

The contributions of this study include the following: the relationships among the variables were investigated comprehensively from multiple theoretical perspectives; and the results can help the government and the organic food industry to understand their respective responsibilities in promoting organic food to reduce the waste of resources, in which the government can provide basic information on organic food, e.g., a certification mechanism and related definitions, while the organic food industry provides specific knowledge about organic foods, e.g., product features.