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Suggests a number of features which characterize the manifestation of fair trade consumerism. Posits, however, that there are several problems which have hindered the translation of fair trade principles into consumer purchase behaviour. Discusses the issue that ecological marketing incorporates the people aspect of sustainability and the fact that the human component of production, manufacture and use have to be addressed alongside the well documented environmental factors of ozone depletion, global warming, deforestation, acid rain and so forth before sustainable development can be achieved. Addresses the fundamental problem of translating fair trade principles on to consumer purchase behaviour and the barrier of consumer recognition of the human element of the ecological marketing agenda.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Wars and rumors of war, plagues, disasters, floods and famines, economic crises: is it any wonder that many people view the future with trepidation, if not downright fear? The argument that major climate change is not anthropogenic has largely been discounted, but whatever the causes, the effects are only too obvious. This is very bad news for human populations and also for the commercial organizations that sustain communities. Industries that are critically dependent on natural resources and operate within narrow climactic conditions such as agriculture, the fishing industry, forestry and tourism may be among the first to experience the adverse effects of climate change. However, power, transportation, housing and financial sectors will also be severely compromised by predicted global changes. Add to this the human psychological and social unrest leading to unstable governments, conflict and population displacement and the picture looks even grimmer. Interestingly, much has been written about how industry effects climate but a quick scan of business literature reveals little discussion about how climate change will affect industry.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Provides an easily accessible summary of relevant business concepts and presents them in a fresh way.

Higher education has a key role and responsibility in creating change and addressing issues of fundamental human concern such as inequality and social justice, globalisation and development, environmental protection and sustainability. The purpose of this paper is to describe how RCE‐Ireland, established in September 2007, aims to develop awareness and engagement with these realities and ensure they become integrated into education in Ireland.

Action research is based on a cyclical process of action, observation, reflection and adaptation, and has been adopted by RCE‐Ireland as key to reorienting the practice of education towards sustainability. Two case studies of action research projects are the focus of the paper: Critical Thinking in Large Scale Lectures, University of Limerick, and Reorienting Course Content towards Ethical and Ecological Consumerism, St Angela's College, Sligo. The methodologies employed include both qualitative and quantitative data collection, and address critiques of action research while remaining true to the aims of democratic teaching and engaged scholarship.

The case studies demonstrate action research as a valuable and valid research methodology in itself, as well as recognising its appropriateness in reorienting education towards sustainability. The University and University‐based educationalists have a unique role here by linking research and practice, blurring the boundaries of research as objective and value‐free, and in demonstrating innovation and leadership in addressing global challenges and human concerns.

The University can provide opportunities for reorientation towards sustainability, as well as presenting challenges to this work. There is much evidence that higher education settings find it more difficult to adjust their practices than to adjust their content. One approach to engender such change in practice is the promotion of action research in higher education settings, where the twin roles of the academic practitioner as teacher and as researcher are brought together to adapt educational practice.

The purpose of this paper is to apply a structured approach to understand the importance of personal ecological norms in purchasing organic food. The norm‐activation‐model by Schwartz is used to predict self‐reported and observed purchase behaviour of organic milk.

The paper reports the results of a field study with 63 customers of a German supermarket. A combination of covert observation and in‐store interviews was applied to obtain reliable data on actual shopping behaviour and its predictors.

The results show that the self‐reported and the observed purchase of organic milk is predicted by personal ecological norms, social norms, and perceived behavioural control. Personal norms are activated by awareness of need, awareness of consequences, perceived behavioural control, and social norms. People with strong personal norms use “organic production”, the “EU‐BIO‐Label” and “ingredients” as additional criteria during their decision process. For people with strong ecological norms the price difference between organic and conventional milk, the lack of knowledge about organic milk, and convenience are less important constraints. Finally, people with strong personal norms react more sensitively to proposed norm‐centred interventions.

The study offers insight into the processes of motivating behaviour and can therefore be used to design intervention strategies. Suggestions are developed in the closing part of the paper.

The study applies for the first time the norm‐activation‐model to the domain of purchasing organic milk and underlines the importance of normative influences for this decision.

The purpose of this paper is to first integrate incorporated commitment, self-identity, and moral responsibility with the theory of planned behaviour (TPB) to predict the green food and beverage (GFB) behaviours in protecting food environment. Moreover, this study also identified the key influential factors of green behaviours and analysed the mediation effects of commitment in this extended TPB model.

The structural equation modelling based on 793 college students was used to verified the goodness-of-fit and direct effects of the extended TPB model of GFBs, and bootstrap method was also used to examine the indirect effects.

The results of this study revealed commitment, perceived behavioural control (PBC), and perceived knowledge of GFBs were the most influential factors of GFBs. Furthermore, this study also verify that PBC influences civic behaviour pertaining to GFBs, and commitment mediated the effects of subjective social norms between PBC and GFBs.

This study provided value for GFBs that prompting people to exhibit civic behaviour pertaining and commitment to GFBs as well as ensuring environmentally sustainable development of GFBs.

This study aims to explore ways to minimize plate waste at university canteens by studying plate waste and consumers at three main canteens of a university, Thailand.

Using university canteens in Thailand as a case, plate waste was characterized and quantified and consumers’ insights concerning food consumption practices were examined through focus group discussion.

The results revealed that each consumer wasted edible food around 19 grams/meal. The generation of plate waste is affected by the food provision system, including canteen setting, food purchasing procedure and food quality. In addition, the presence of stray dogs in the canteens inhibited consumers from finishing up their food. Thus, improving the food provision system is crucial to engage consumers in achieving zero plate waste.

This research sheds some light on ways to engage consumers in sustainable consumption and contributes to the knowledge on plate waste and sustainable consumption in university settings. Improving food quality and canteen settings are of importance to better engage consumers. In addition, this research revealed that concepts of system of provision and citizen-consumers are practical to analyze sustainable transformations for green university initiatives.

The market system and a materialistic lifestyle have contributed to some of the environmental and social problems that currently affect the world. However, only a few consumers are willing to express ecological oriented consumption. This study aims to analyse how organic food consumers build a green identity, as well as the new expressions that arise from this identity construction.

A hermeneutical approach was adopted to address the narratives of 31 frequent consumers of organic products motivated by environmental issues. The narratives were collected through the interview method, which was further complemented by participant observation.

The following five phases of identity formation were identified: consciousness, gathering, negotiation, stabilisation and sharing. By looking at the different identity stages, it becomes visible how organic consumption and pro-environmental behaviours act as transformative practices, promoting ecological activism and fortifying a green identity.

This study extends the “processual theory of identity” by analysing how organic products help shape consumer practices and their lifestyle. Moreover, a contribution is provided on how we can build an ecological citizenship by reducing consumption and also by adopting alternative practices of consumption.

The purpose is to explore consumer acceptance of the doggy bag as an intervention to promote sustainable food consumption. In particular, it explores consumer attitudes towards taking home the leftover food from eating out at restaurants as a way of sustainable consumption.

A consumer survey to explore consumer attitudes, followed by an investigation of the media communications that promote the doggy bag as a tool to reduce food wastage.

Strategic communication was employed in an inclusive approach to increase the impact of the doggy bag on consumer behaviour. Consumers show a positive inclination towards using the doggy bag to take home the leftovers of their restaurant meals and reduce food wastage. Cultural biases can cause hurdles in the acceptance of the tool.

To the best of the author's knowledge, this is the first study to approach the behavioural analysis of leftover food takeout interventions studied from the consumer perspective. Furthermore, it is based on a novel approach of experimental methods at ready-to-eat food outlets for communicating with consumers.

Environmental disclosure within company annual reports has become an increasing expectation of environmental regulators and campaigners in industrial countries. It is an indicator of business commitment to environmental improvement to the extent that the disclosures report progress in implementing environmental programmes. Perhaps more important, disclosure is a source of documentary evidence that can be used by external parties to evaluate company performance. The willingness by company managers to open the organisation to external scrutiny is often viewed as a necessary first step in obtaining business commitment to environmentally sustainable forms of business activity. This paper compares Western experience with environmental disclosure to that in Singapore. Information on environmental disclosure in Singapore is presented from a review of company annual reports (covering two years 1995/96 and 1996/97) and the responses to a questionnaire survey covering all public listed companies in Singapore. The surveys reveal a low commitment to environmental disclosure amongst Singapore organisations. Reasons for the low interest in disclosure are explained. Possible public policy responses and options for changing current business attitudes toward disclosure are outlined.