Search results

This paper aims to investigate the potential of blockchain technology (BCT) for enhancing the effectiveness of ecolabelling schemes (ecolabels). The paper examines ecolabels’ effectiveness across three criteria – reducing adverse environmental and social impacts, enhancing quality and safety standards during production and service delivery and increasing producer’s trading power via decreased information asymmetry. These three categories are compared with technology’s status quo, linking use cases relevant to the enhancement of contemporary ecolabels’ effectiveness. Conclusions are drawn over BCT’s potential for enhancing the effectiveness of ecolabels. The paper also offers directions for future research related to BCT and purpose-driven ecolabels.

This study adopted a qualitative interpretivist approach to investigate the potential BCT represents for enhancement of the effectiveness of ecolabelling schemes (ecolabels). The paper identifies three criteria against which ecolabels can be assessed in respect to their effectiveness. Additionally, it looks for linkages between the design of ecolabels and a creation and utilisation of improved practices in a given industry. This conceptual literature review resulted in a framework for ecolabels’ effectiveness and a lens to review BCT-related literature with potential to enhance ecolabels’ design and trading practices.

There is an undeniable shift in attitude towards the adoption of BCT, stepping away from the naïve notion that BCT can fix all the problems encountered in a supply chain. On the one hand, BCT offers to better inform consumers of the green benefits ecolabelled products provide. On the other hand, a broader application of BCT currently faces a trilemma of challenges related to issues of decentralisation, security and scalability. BCT’s presence is likely to force ecolabelling organisations to review their position on the market and their intended purpose in the marketplace.

This paper is based on a conceptual literature review and derives with three key themes grouping ecolabels against their efficiencies. These themes provide scope for a search of relevant blockchain-embedded use cases that may or may not contribute to the enhancement of ecolabels’ impact. This is a conceptual, theoretical review of possible approaches that can be adopted by commerce with predictions relevant to ecolabels. This paper does not claim any empirical findings.

Despite interest BCT gained to date, the technology still deals with unresolved issues related to decentralisation, scalability and security. Many studies advise caution, and some do not view the technology as disruptive but foundational. The paper provides references to studies that assist organisations with a decision, whether it is the right time to invest in BCT or not.

This paper adds to the ambition most ecolabels strive for, and that is to mitigate adverse environmental and social impacts production of conventional products may have. Use cases embedded in BCT offer insights into the impacts of enhanced transparency within supply chains. For example, BCT is likely to work well for improving the lives of those producing the foods we eat while informing on issues such as child labour or planting of new trees as part of an offset program.

This paper’s contribution is manifold. First, it delivers a qualitative conceptual analysis of principal ecolabels against their stated purpose. Second, it reviews the BCT literature and identifies cases that are able to provide perspective on the technology’s relevance to ecolabels’ effectiveness. Third, by exploring the overlap of the two concepts, this paper discusses the likelihood of future BCT’s utilisation in ecolabelling programs.

The purpose of this paper is to develop and apply a framework for understanding consumer responses to ecolabelling.

From a consumer perspective, ecolabels are tools for supporting decision making with regard to environmentally significant products. The paper proposes an adoption of innovation framework for understanding consumer responses. The framework is applied in a mall‐intercept survey of the early adoption of a new ecolabel, the MSC label for sustainable fishery, in Denmark.

Early adopters of a new ecolabel mostly employ a high effort adoption process. Starting the adoption process depends on both motivation (intention to buy sustainable fish products) and ability (issue‐relevant knowledge). Whether and how quickly the consumer completes the adoption depends on his or her motivation, past experience with using ecolabels, and trust in the endorsing organisation.

Environmental and product‐related factors did not differ between respondents. Hence, a complete account of the importance of these factors for the adoption and (especially) diffusion of the label is not provided.

Consumers scoring highly on both issue‐relevant knowledge and motivation are the most likely innovators and early adopters. Their high level of expertise means that they do not need a lot of explanation for understanding the label and its self‐relevance and their strong motivation means that they will search for more if they need it (and if it is not too difficult to get).

The paper makes both a conceptual and an empirical contribution, which are of value both to practitioners (ecolabel promoters and users) and to research on ecolabel effectiveness.

The gap between the self-declarations of buyers as responsible consumers and the purchase of sustainable products means that consumer knowledge needs to be examined in depth, to guide the initiatives of eco-entrepreneurs towards sectors and demands that will make them viable and to advance responsible production and consumption – Objective 12: Sustainable Development 2030. The purpose of this study is to analyse the profile of consumers in relation to the purchase of ecolabelled products and to establish relations between purchasing decisions with environmental, social and ethical factors.

Multiple correspondence analysis is applied to the results of a questionnaire administered to a sample of 407 consumers resident in Spain. Information is gathered on environmental, social and economic concerns and the importance consumers attach to certain product attributes such as ecolabels, price and quality.

Consumers concerned over environmental, social and economic questions attached greater importance to information on ecolabels, principally within the textile, and drugstore sectors, followed by electrical and electronic appliances and the food sector. These consumers selected ecolabelled products with a good quality–price relationship.

The academic and business value of this research is its focus on the attributes of sustainable products so that eco-entrepreneurs may advance initiatives that are at once viable and sustainable, motivating consumers with concerns over environmental, social and economic issues.

The aim of this paper is to provide a background and offer insights of the use of ecolabels and certifications within the tourism industry and their applicability within the volunteer tourism sector.

This study utilizes a comprehensive literature review on tourism ecolabels and certification and presents a discussion about volunteer tourism certification.

The paper finds that it is apparent that changes need to be made in the overall practices of operators within the volunteer tourism sector. Guidelines and evaluation techniques are useful, but are not guaranteed in their applicability. However, neither is certification, unless it is monitored and accountable to its stakeholders. Creating a certification that has real world and tangible aspects for its consumers and subscribers would be more useful than one that is very theoretically dense. It is evident that certification can be used as a powerful tool in the quest to attain sustainability, and should not be ignored as a possible solution for the volunteer tourism sector.

This paper provides a comprehensive discussion on volunteer tourism certification and the extent to which a certification scheme would aid in alleviating current criticisms of the volunteer tourism sector and increase its social responsibility.

The purpose of this study is to investigate how hotel guests can be nudged for more active engagement in hospitality plate waste prevention and moderation at buffets, through designing effective persuasive interventions. Plate waste is a main sustainability challenge, and it is considered one of the major drivers of food waste in the hospitality sector, whose operations generate excessive amounts of waste. The hospitality industry, featured by all-you-can-eat buffet-style settings, is somehow encouraging consumers to increase the amount of food ordered or taken and not been eaten.

This study reports a field experiment conducted in a real hotel setting, where persuasive interventions were targeted to consumers at the croissants buffet, when guests were making their selections. The research tests the persuasiveness of functional and experiential appeal messages to nudge hotel guests towards a more active engagement in avoiding plate waste. Each single treatment was carried out for three weeks in varying sequence.

The findings are based on 63 rounds of data collections and show the superiority of experiential appeal messages in positively influencing guests’ behaviour. This implies that appropriate messages can persuade tourists to avoid plate waste in buffet-style settings, especially if these messages are grounded in participatory cues with an emphasis on altruistic values.

This is one of the few studies that empirically tests the effectiveness of different persuasive interventions in a real consumption setting, thus measuring actual behaviours which have been rarely studied. This study further contributes to the identification of concrete communication tools that can help to mitigate plate waste generation.

This chapter contextualizes the interrelationships between tourism and climate change and thus provides an introduction to this volume. It commences with a brief but comprehensive overview of the key issues identified by climate change research, including an update since the 2007 report by the Intergovernmental Panel on Climate Change as well as a brief discussion of the latest rounds of climate change negotiations. The pursuing discussion is informed by these points and explores climate change's indirect and induced impacts on tourism and possible ramifications. Both of these parts highlight behavioral change as a critical factor to both adaptation and mitigation thus motivating the psychological contribution in an effort to shed light on the obstacles to behavioral change. In the concluding section, the chapter synthesizes the discussion grounded in multiple disciplines into a set of research themes that the volume subsequently begins to address.

Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products.

The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0.

Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products.

This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours.

This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

“Ecolabels” without advertising support are communicating the environmentally friendly message. This article investigates the general belief and evaluation consumers have about ecolabelled products. In conventional markets, labelling conveys to the consumer information about the product. Appropriate communication in the form of symbols reinforces messages. Ecolabels enable consumers to articulate their preferences for environmental friendly products. Consumer beliefs are highly regarded as they serve to simplify the cognitive process of decision making. This study examines the impact of communicating the environmental friendly message by the dolphin‐safe symbol on four brands of tuna. It examines the effectiveness of brand perception on environmentally friendly products. Results indicate that consumers are favourably influenced by the presence of these labels regardless of type of product, thus supporting an affective evaluation process. Consumer perceptions of the two top selling brands are perceived to be more environmentally friendly than the other brands.

This paper aims to contribute to the understanding of corporate sustainability reporting strategies and communication tools that are increasingly being adopted to foster green market outlets, with focus on the building materials supply chain.

The suitability, feasibility, appropriateness, effectiveness, completeness and redundancy of some of the most common sustainability reporting tools such as Sustainability Reporting (SR), Sustainable Development Indicators (SDI) and Green labels based on Life Cycle Assessment (LCA) were investigated.

Focusing on the present Italian situation and with emphasis on ornamental stones, ceramic tiles, cement and concrete producers, the interest and the response in the building materials supply chain are highlighted, pointing out strengths, weaknesses and future perspectives.

Green communication tools discussed in the paper can also be used to protect local markets against the unfair competition by those producers that can supply low price building products, but with much higher environmental externalities.

The paper can be considered as a contribution to support the European Commission's and Member States' policymakers which are pushing for instruments that will improve the sustainability of the building products supply chain. The findings can encourage those producers who are more aware of the environmental consequences of extractive and manufacturing activities and that are actively engaged in Sustainable Development.

Private certification systems (PCS) have emerged as governance tools for sustainable development, regulating social and environmental standards through global supply chains. PCS are seen as essentially private and market-driven, but governments have engaged with them in various ways. There are also substantial differences in the institutional design of PCS with regard to the standard-setting process, ex-ante conformity assessment and ex-post verification procedures. Consequently, what determines the institutional design of PCS has attracted growing attention. This article argues that governments, through public regulation, influence the design of PCS, which in turn affects their effectiveness. The paper aims to discuss these issues.

First, a review of academic literature, policy and legal documents presents how PCS have become institutionalized in government policy, focusing on sustainable public procurement (SPP) regulation. Second, the authors explore the link between effectiveness and the institutional design of PCS by empirically assessing the variations between institutional parameters conducive to effectiveness. Data from the Ecolabel Index database were used to assess the presence or absence of four institutional design parameters related to the rule-making and monitoring mechanisms of PCS.

Public procurement regulations are important drivers influencing the institutional design of PCS. The buying power and market share of government spending is a potential tool for policy-makers not only to stimulate the adoption of PCS, but also for shaping their design and effectiveness. However, the impact of such policies is highly dependent upon the market-share of public procurement within a given sector. In addition to public procurement frameworks, other factors drive the institutional evolution of PCS.

The article connects two themes within the study of non-state market regulation; the growing interaction of governments with PCS, and the institutional variety and development of these systems.