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Corporate recognition of the interdependence between ecological considerations and the need for sustained economic growth has enforced the need for a paradigm in which environmental considerations are included as a prerequisite for sustained operations. One of the underlying factors driving this philosophy appears to be corporate recognition of the fact that many consumers now routinely make themselves aware of the ecological reputation of the firm. The purpose of this research is to test a proposed model in which an organization’s generation, dissemination and responsiveness to environmental information is contingent on both internal organizational requisites and the external environmental circumstances facing the industry. Specifically, this study examines the effects of external environmental turbulence and internal organizational factors on the organization’s ability to create an eco‐oriented corporate culture.

The purpose of this paper is to present a literature survey on, and classification for, green marketing research.

Suitable keywords were used to search peer-reviewed journal articles published in marketing, business and management journals in duration 1990-2014. The articles identified were screened for titles, abstracts, keywords, frameworks, headings and sub-headings that resulted in 161 relevant articles. These articles were classified across thematic categories and their distribution was also presented for year of publication, publication outlets, location of authors, key contributing authors.

The articles were classified across four thematic categories: eco-orientation, green marketing strategy, green marketing functions and green marketing consequences. It outlined the contribution of the earlier work under each theme, illustrated upon their implications for green marketing practice and research and provided directions for future research.

This literature survey provides a source for understanding current state of research on green marketing and to stimulate further interest of researchers in the domain.

The paper provides a comprehensive review of green marketing literature on green marketing, distinctly adding to the contributions made by earlier literature reviews in the domain. It outlines the classifications of the literature, and key concepts and themes related to green marketing that intend to shape future research directions.

The purpose of this study is to investigate the role of eco‐oriented culture (EOC) in the relationship between stakeholder pressure (SP) and the adoption of environmental logistics practices (ELPs). It is proposed that the adoption of ELPs is influenced by SP perceived by a firm, and in turn this relationship is mediated by EOC.

Multiple theoretical perspectives are considered to explain why a firm adopts environmental strategies and how the firm overcomes environmental barriers. A structural equation modelling was utilized to empirically test the effect of SP on the adoption of ELPs, and the mediating role of EOC in its relationship, based on the survey data from Korean logistics and manufacturing companies.

Empirical analysis shows significant relationships between SP and ELPs, and the mediating role of EOC in the SP‐ELPs path. The results indicate that corporate EOC fully mediates the relationship between perceived SP and the adoption of ELPs.

SP is able to influence the adoption of ELPs only through its efforts to build a unique environmental culture. This implies that a firm with well‐developed EOC may more effectively correspond to an environmental paradigm shift and gain an edge over its competitors.

This study focused on the logistics area, where the environmental concerns have increased but little research interest has been exhibited. This research attempts to empirically test the mediating role of EOC that may explain the equivocal relationship between SP and ELPs while the previous studies have focused on the direct connections between ELPs and their antecedents.

This chapter aims at discussing sustainable development goals (SDGs) and entrepreneurship from an economic and social perceptive. More specifically, this chapter aims at discussing the challenges facing small & medium enterprises (SMEs) applying the goal of ensuring sustainable consumption and production patterns to their day-to-day operations. In this chapter, a synthesis of a field of research related to sustainable developmental goals SDGs and SMEs is provided, with a focus on entrepreneurs who believe their SME needs to act as a “good corporate citizen” with the responsibility to (1) sustain the environment for future generations and (2) care about the well-being of society at large. This field of research is presented to identify important opportunities and challenges for entrepreneurs with SDGs within a Multiple Framework Approach.

This chapter highlights the importance of eco-quality and eco-standards as a determinant of socially responsible trading management and marketing. Starting from the premise that ecology internationalizes and becomes determinant of socially responsible marketing and management, we analyse trade competitiveness based on quality, marketing strategy for quality in trade, and correlation of trade and ecology.

Based on literature about quality and quality management, this chapter starts with an analysis of the importance of quality for trade and marketing strategy for quality in trade. Analysis shows that the issue of quality has always been present in trade, but mostly as a commercial requirement in the forming and functioning of buying and selling relations. However, the quality of products and services that are subject of buying and selling relations between producers, trade, and consumers cannot be viewed outside of space and time. It has its own evolution, which is closely related to the needs and demands of consumers. Historically observing, it can be concluded that the quality of the trade in market-developed countries has evolved from elementary characteristics of assortment quality (durability, utility), over the quality of service, to the eco-quality. Direction of quality evolution was determined by development of ecological awareness regarding vulnerability of the nature and environment. This is why the economies of certain countries are at different levels in terms of ecological economics and eco-quality.

It’s discovered that the consumer creates direction of evolution of eco-marketing and eco-management. He is becoming an active participant in the creation of “eco-package offer” of trading enterprises. Obliviousness of the eco-quality aspect, from trade toward the customer, represents an antimarketing act. Ecologically irresponsible management has double “punishment.” On the one hand, “punishment” comes from the consumer who does not buy the product, and on the other hand, socioeconomic environment is punishing it by using “polluter pays” principle. In order to act as an incentive for the creation of an eco-responsible marketing management, European Union (EU), World Bank, and European Bank for Reconstruction and Development have established a Fund for protection of the environment. Countries with recent label “in transition” (Poland, Czech Republic, and Slovakia) are allocating 2% of GDP for protection of the environment, while our country allocates less than 1% of GDP.

The chapter provides a starting point for further research in the field of ecological aspects of trade and correlation of trade and ecology.

The purpose of this study was to identify and determine the best fit model of triple bottom line (TBL) performance. Particularly, it delved into the interrelationships among variables which include sustainable management practices, strategic orientation and organizational culture on TBL performance. This study employed descriptive-correlation technique using Structural Equation Modeling. Data were sourced by administering survey questionnaires to 400 individuals performing key functions among large manufacturing companies operating in Region XII, Philippines. Results displayed that sustainable management practices, strategic orientation and organizational culture positively and significantly correlated with TBL performance. Structural Model 4, which depicted the direct causal relationships of sustainable management practices and organizational culture to TBL performance of large manufacturing companies, satisfied all the indices used and was found to be the best fit model. Finally, this study adds value to a growing body of literature viewing TBL through the lens of corporate sustainability.

The present chapter demonstrates how the use of neural network software such as CATPACII^TM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.

German food retailers face a saturated market that is characterized by a high competition environment, dominated by four big retailers. Discounters represent the most important retailing format and German food retailing is often characterized as being “cheap and cheerless.” Retailers offer low-price environments for their customers, because Germans are among the most price sensitive and price-oriented consumers across the world; as a consequence, margins are extremely low. On the other hand, German consumers have the longest tradition worldwide of behaving ecologically and being societally friendly. Being “green,” caring about the ecological footprint, the impact of their own behavior on others, has been for decades the mainstream rather than the exceptional case in Germany. This all leads to all German retailers struggling with the “contradiction” of very price-oriented customers that expect retailers to be sustainable in all possible ways. This chapter discusses how German food retailers respond to these requirements. It presents retailers’ corporate social responsibility (CSR) strategies and activities with regard to the CSR domains of environment, non-domestic operations, product, community support, employee support, and diversity. While all major German retailers have established a high number of CSR activities among all six domains, they often focus on measures that not only improve their CSR image, but also lead to cost reduction by improving efficiency (e.g., reducing energy cost, streamlining supply chains, or improving logistics).