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Article
Publication date: 24 July 2023

Anil Kumar and Rituparna Basu

This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context.

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Abstract

Purpose

This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context.

Design/methodology/approach

This study adopted an extended theory of planned behaviour to assess the effects of eco-labels. To measure the key constructs, scales pertaining to the relevant literature were used to design a structured questionnaire for empirical examination. A final data set of 680 consumers was analysed using structured equation modelling.

Findings

The results indicate that eco-labels significantly impact perceived behavioural control, attitude, subjective norms and consumers’ willingness to pay higher prices for environmentally friendly green products.

Practical implications

The findings not only complement research on green consumerism but also serve as an important direction for socially responsible marketers who aim to play an important role in propagating pro-social consumption among emerging cohorts of consumers. The importance of eco-labelling as an effective marketing tool is highlighted, with valuable insights for future research and practices pertaining to emerging consumer markets.

Originality/value

This study fills a void in contemporary research by examining consumers of electrical/electronic products that typically involve long-term usage, with potentially greater environmental footprints.

Details

Journal of Indian Business Research, vol. 15 no. 3
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 18 August 2022

Chenyu Liu, Xuan Liu, Liuyang Yao and Jie Liu

The purpose of this paper is to investigate consumer preference of and willingness to pay for eco-labelled eggs using cross-sectional data collected from Chongqing Municipality in…

Abstract

Purpose

The purpose of this paper is to investigate consumer preference of and willingness to pay for eco-labelled eggs using cross-sectional data collected from Chongqing Municipality in China.

Design/methodology/approach

This study employs both conditional logistic model and mixed logistic model to conduct the empirical analysis.

Findings

The empirical results show that individual heterogeneous preference and attributes of eco-labelled eggs significantly influence consumer choices. More specifically, higher per capita income, families with pregnant women or children, higher level of trust in and knowledge of eco-labels contribute positively to choosing eco-labelled eggs, and attributes of eco-labelled eggs such as certification labels, free-range husbandry, and nutrition enrichment significantly increase consumer utility. Generally, the price premium that consumers are willing to pay for eggs containing “organic”, “free-range husbandry”, and “nutrition enrichment” labels is 375.0% more, equivalent to 42.8 Yuan/kg.

Originality/value

This study used first-hand survey data to reveal consumers’ heterogeneous preference of and willingness to pay for eco-labelled eggs based on the random utility theory.

Details

British Food Journal, vol. 125 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 10 November 2022

Rojan Baniya, Yuting An and Brijesh Thapa

Sustainable consumption is a crucial route to sustainable tourism. Hence, the purpose of this study is to investigate the individual and combined effect of social learning and…

Abstract

Purpose

Sustainable consumption is a crucial route to sustainable tourism. Hence, the purpose of this study is to investigate the individual and combined effect of social learning and eco-labels on the green hotel selection.

Design/methodology/approach

This study used a between-subject online experimental method with 199 respondents, which is used only in around 15% of published tourism articles. Additionally, this method provided reliability and control features.

Findings

Social learning and eco-labels individually could not influence tourists to select green hotels. However, the interaction of positive performance social learning with eco-labels could potentially influence tourists' green hotel selection. Therefore, internalizing green hotel performance from trusted sources and external validation bring behavioral changes among tourists to select green hotels. This study offers a new social learning-based model for understanding sustainable consumption.

Research limitations/implications

This study can use various other types of social influences and can be expanded to other green settings.

Practical implications

This study provides policy and promotion formulation insights to hotel managers and sustainable tourism promoters to market green hotels.

Originality/value

Away from the traditional theory, this study bridges the gap between social learning of performance from relatable sources, assurance from governing entities and sustainable consumption. The interaction effect of social influence and eco-label on green hotel selection is a novel finding. Also, this study introduces various levels of social learning to the discussion of sustainable consumption.

设计/方法/途径(限 100 字)

该研究对 199 名受访者使用了主题间在线实验方法, 仅在大约 15% 的已发表旅游文章中使用。此外, 这种方法提供了可靠性和控制功能。

目的(限100字)

可持续消费是可持续旅游的重要途径。因此, 本研究调查了社会学习和生态标签对绿色酒店选择的个体和综合影响。

调查结果(限 100 字)

单独的社会学习和生态标签不能影响游客选择绿色酒店。然而, 积极绩效社会学习与生态标签的相互作用可能会影响游客对绿色酒店的选择。因此, 从可信赖的来源和外部验证中内化绿色酒店绩效, 会带来游客选择绿色酒店的行为变化。该研究为理解可持续消费提供了一种新的基于社会学习的模型。

研究限制/影响(限制 100 字)

该研究可以使用各种其他类型的社会影响, 并可以扩展到其他绿色环境。

实际意义(限 100 字)

它为酒店经理和可持续旅游推广者提供了政策和促销制定的见解, 以推销绿色酒店。

原创性/价值(限100字)

与传统理论不同, 本文填补了相关来源的绩效社会学习、管理实体的保证和可持续消费之间的研究空白。社会影响和生态标签对绿色酒店选择的交互作用是一个新的发现。此外, 它还将不同层次的社会学习引入到可持续消费的讨论中。

Diseño/metodología/enfoque (límite 100 palabras)

El estudio utilizó un método experimental online entre sujetos con 199 encuestados, utilizado sólo en alrededor del 15% de los artículos de turismo publicados. Además, este método ofrecía características de fiabilidad y control.

Objetivo (límite 100 palabras)

El consumo sostenible es una vía crucial para el turismo sostenible. Por ello, este estudio investiga el efecto individual y combinado del aprendizaje social y las etiquetas ecológicas en la selección de hoteles ecológicos.

Conclusiones (límite 100 palabras)

El aprendizaje social y las ecoetiquetas por separado no pudieron influir en los turistas para que seleccionaran hoteles ecológicos. Sin embargo, la interacción del aprendizaje social del rendimiento positivo con las ecoetiquetas podría influir potencialmente en la selección de hoteles ecológicos por parte de los turistas. Por lo tanto, la interiorización del rendimiento de los hoteles ecológicos a partir de fuentes de confianza y la validación externa provocan cambios de comportamiento entre los turistas para seleccionar hoteles ecológicos. El estudio ofrece un nuevo modelo basado en el aprendizaje social para entender el consumo sostenible.

Limitaciones/implicaciones de la investigación (límite 100 palabras)

El estudio puede utilizar otros tipos de influencias sociales y puede ampliarse a otros entornos ecológicos.

Implicaciones prácticas (límite 100 palabras)

Proporciona ideas para la formulación de políticas y promociones a los directores de hoteles y a los promotores del turismo sostenible para comercializar hoteles ecológicos.

Originalidad/valor (límite 100 palabras)

Se aleja de la teoría tradicional y tiende un puente entre el aprendizaje social de los resultados a partir de fuentes relacionadas, la garantía de las entidades gobernantes y el consumo sostenible. El efecto de la interacción entre la influencia social y la etiqueta ecológica en la selección de hoteles ecológicos es un hallazgo novedoso. Además, introduce varios niveles de aprendizaje social en el debate sobre el consumo sostenible.

Article
Publication date: 1 November 2019

Sahar Hosseinikhah Choshaly

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Abstract

Purpose

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Design/methodology/approach

Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables.

Findings

Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention.

Practical implications

Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits.

Originality/value

It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

Details

International Journal of Innovation Science, vol. 11 no. 4
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 4 October 2021

Chi-Hsiang Chen

Eco-labeling will grow in importance as natural resources grow scarcer and environmental concerns increase. The purpose of this study considers team collaboration (TC) and…

Abstract

Purpose

Eco-labeling will grow in importance as natural resources grow scarcer and environmental concerns increase. The purpose of this study considers team collaboration (TC) and integration capability (IC) to examine the possible effects of team member’s shared vision (SV) on the performance of marketing eco-labeled products.

Design/methodology/approach

Theoretical perspectives on SV, IC and TC were studied to evaluate the development of eco-labeled products and to improve their marketing performance. A total of 247 eco-label products were sampled; confirmatory factor analysis and structural equation modeling were used for statistical analysis.

Findings

The results demonstrate that team members’ SV is positively correlated with TC. Both TC and IC are positively correlated with the performance of eco-labeled product marketing, but SV does not correlate positively with IC. The results herein also demonstrate that TC significantly mediates the effect of SV on the performance of eco-labeled product marketing.

Research limitations/implications

Firstly, this research aimed to study the effects of SV, TC and IC, particularly on the performance of marketing eco-labeled products. The analysis on other organizational performance, for example, human resource management performance or financial performance can be further studied. Secondly, further study of different products is necessary as different eco-labeled products have dissimilar product life cycle patterns. As human environmental concern grows, firms engaging in the manufacture of eco-labeling products will increase significantly and cover many different products. The analyses on different products or applications require further study to elucidate diverse management strategies.

Practical implications

An effective SV can rapidly clarify the goals and directions associated with eco-labeled marketing performance. Managers with high expectations of marketing performance can improve marketing performance when they clearly share eco-labeled product development objectives and directions. Proper IC and TC are also essential to the performance of eco-labeled product marketing.

Originality/value

This study introduces the concept of SV to explain the relationship between TC and IC as they pertain to eco-labeling product marketing. A theory of eco-labeling marketing is also presented.

Details

Journal of Asia Business Studies, vol. 15 no. 5
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 23 November 2021

Antonino Galati, Lluís Miret-Pastor, Dario Siggia, Maria Crescimanno and Mariantonietta Fiore

The purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.

Abstract

Purpose

The purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.

Design/methodology/approach

The empirical investigation was carried out by administering an online questionnaire to a sample of Italian and Spanish people from December 2019 to April 2020. After carrying out the principal component analysis procedure, the work made use of an ordinal logistic regression.

Findings

Both Italian and Spanish consumers with an altruistic attitude, who feel that food produced in a sustainable way can protect the environment and workers, appear more likely to take an eco-label into account. In addition, in both countries, consumers with a higher level of education and in the older age range are more likely to read eco-labels before buying fish products.

Research limitations/implications

The first limitation is mainly related to the sampling procedure, which is not probabilistic and does not allow for generalisation of the results. Furthermore, some indicators related to COVID-19 were not included as the planning stage of the research methodology occurred before the pandemic.

Practical implications

A better understanding of the main determinants predicting consumers' attention to seafood eco-labels could be crucial to promote effective marketing strategies aimed at increasing consumer interest and awareness in sustainable seafood and eco-labels.

Originality/value

Exploring the role of consumers' altruism in how much attention is paid to seafood eco-labels appears to be a new approach that emphasises the role of altruism as a variable capable of bridging the “value-action gap”.

Details

British Food Journal, vol. 124 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 March 2021

Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi and Arpan Kar

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is…

5104

Abstract

Purpose

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.

Design/methodology/approach

Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.

Findings

The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.

Research limitations/implications

In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.

Practical implications

Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.

Originality/value

It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

Details

European Journal of Marketing, vol. 55 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 31 August 2021

Carmela Donato and Alba D'Aniello

The objective of the present research is to identify the impact of food-related and packaging-related eco-labels on consumers' perceptions of food quality and safety when an…

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Abstract

Purpose

The objective of the present research is to identify the impact of food-related and packaging-related eco-labels on consumers' perceptions of food quality and safety when an ecological claim, which explains the eco-label meaning, is provided.

Design/methodology/approach

One survey (N = 472) plus one experimental lab study were used to test the hypotheses drawn from the elaboration likelihood model. The research employed a 2 (eco-label: MSC vs FSC) × 2 (ecological claim: present vs absent) between-subjects design plus a control condition (i.e. absence of eco-label).

Findings

When the ecological claim is absent, only food-related eco-labels were found to generate a higher food evaluation. However, when the ecological claim is present, both eco-label types (i.e. food-related and packaging-related) increased food perceptions of quality and safety because of higher feelings of pride.

Originality/value

From a theoretical perspective, this research identifies both food- and packaging-related eco-labels as extrinsic cues able to affect consumers' perception of food quality and safety. Moreover, the findings of this study present practical implications for package design and health policymaking.

Details

British Food Journal, vol. 124 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 June 2019

Tijun Fan, Yang Song, Huan Cao and Haiyang Xia

The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate…

Abstract

Purpose

The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate environmental quality, maximizing the industry profit and maximizing the social welfare). Particularly, the authors investigate how the existence of imperfectly informed consumers affects labeling criteria determination and competition among firms.

Design/methodology/approach

A game-theoretic modeling approach was adopted in this paper. A three-stage sequential game was modeled and backward induction was used to solve for a subgame perfect Nash equilibrium. To investigate the impacts of the existence of imperfectly informed consumers, the equilibrium, if all consumers are perfectly informed of the eco-label, was studied as a benchmark.

Findings

A more strict eco-labeling criterion improves revenues for both the labeled and unlabeled firms. It is interesting to find that the eco-labeling criteria to maximize industry profits are stricter than the criteria to maximize social welfare. Moreover, when the fraction of imperfectly informed consumers increases, the eco-labeling criteria to maximize aggregate environmental quality or industry profits will be more strict, while the criteria to maximize the social welfare will be looser.

Originality/value

The authors analyze the equilibrium strategies for firms against the eco-labeling criteria certified by authority with different objectives. The obtained optimal labeling strategies could provide insightful guidelines for the certifying authority to select the best suitable labeling criteria to achieve its goals.

Details

Industrial Management & Data Systems, vol. 119 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 9 January 2017

Aysu Göçer and Bengü Sevil Oflaç

The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey.

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Abstract

Purpose

The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey.

Design/methodology/approach

Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses.

Findings

The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect.

Practical implications

This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts.

Originality/value

This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of over 1000