Search results

This paper aims to investigate the perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan.

The study is based on descriptive and cross-sectional data collected using a survey questionnaire. The study’s respondents were students, all of whom were studying for their Master’s degree of Business Administration (MBA) at several Pakistani universities (both public and private sectors). A total of 412 usable cases were used to obtain the outcomes.

By using the structural equation modeling, the findings suggest a positive and significant impact of eco-friendly people, green marketing factors, changing consumer behaviour and favourable market conditions on sustainable entrepreneurship.

The study’s findings are beneficial in understanding the concept of sustainable entrepreneurship and the significant factors that may affect sustainable entrepreneurship along with the main components in social and business systems. Organizations can reinforce these factors to stimulate sustainable entrepreneurship in future studies. Thus, the study contributes to filling the research gap in the area of sustainable entrepreneurship.

To the best of the authors’ knowledge, this is the first study to investigate and reveal young entrepreneurial aspirants’ perceptions on sustainable entrepreneurship. The findings help in understanding the sustainable entrepreneurship concept, particularly in a developing country.

Green human resource management (HRM) has been considered to be a vitally important mechanism for companies to move towards a sustainable organization. By adopting the Ability-Motivation-Opportunity as the underpinning theory, the purpose of this paper is to identify the factors that facilitate the adoption of Green HRM in Malaysia.

A qualitative exploratory approach research was adopted in this study. The required data for this study were collected using semi-structured face-to-face interviews with human resources directors and managers from four large manufacturing companies in Malaysia. The data collected was then reorganized into four themes.

Based on the interview, four key factors that influence the adoption of Green HRM include stakeholder pressures, relative advantage, which means the perceived benefits from implementing Green HRM, top management commitment and green intellectual capital, which means the intellectual capital incorporating green innovation or environmental management. Surprisingly, among the three dimensions of green intellectual capital, only green human capital and green structural capital were greatly discussed by the human resources directors and managers, while the role of green relational capital on the adoption of Green HRM was hardly observed.

Research studies on Green HRM in Malaysia are scarce. The originality of this paper lies in its exploration of Green HRM in an environmental sensitive sector and the insight it provides to academics and practitioners involved in the manufacturing sector. Although research findings cannot be generalized, they can be used as insights for both academics and end-users in emerging economies.

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon emissions. Therefore, this study aims to investigate the factors that influence customers’ priority toward eco-friendly house purchasing intention.

This study collected 386 data using a quantitative research strategy and purposive sampling method. This study uses a hybrid analysis technique using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approaches to identify the influencing factors.

The PLS-SEM analysis found that attitude toward the eco-friendly house, subjective norms, performance expectancy, environmental knowledge and environmental sensitivity have a positive influence on eco-friendly house purchasing intention. However, perceived behavioral control and willingness to pay were found to have insignificant effect on customers’ intention to purchase eco-friendly houses. The fsQCA results further revealed complex causal relationships between the influencing factors.

This research will not only contribute to academic knowledge but also provide practical guidance to real estate developers, policymakers and individuals looking to make environmentally responsible choices. By understanding the factors that influence consumers’ intentions to purchase eco-friendly houses, we can pave the way for a more sustainable and resilient future.

This study has used a hybrid analysis technique, combining PLS-SEM and fsQCA, to enhance the predictive accuracy of eco-friendly house purchase intentions among individuals residing in densely populated and highly polluted developing countries, such as Bangladesh.

The present study aimed to explore the applicability of theory of planned behavior in construction of eco-friendly houses.

Study utilized cross-sectional correlational research design, collected data from 269 adult house owners of Kerala, India, with the help of a self-report measures namely, attitude towards eco-friendly house construction, subjective norm, perceived behavioral control, behavioral intention to build eco-friendly houses, check list of eco-friendly house and socio-demographic data sheet. Descriptive statistics, Karl Pearson product moment correlation, confirmatory factor analysis and mediation analysis with the help of AMOS were used to describe the distribution of study variables and to test the research hypotheses and proposed model.

Study revealed that behavioral intention to build eco-friendly house was the immediate and strongest predictor of actual behavior of constructing an eco-friendly house. Behavioral intention mediated the relationship of attitudinal variables, normative variables and control variables with the behavior of constructing eco-friendly houses.

The results vouched the applicability of theory of planned behavior as a comprehensive model in explaining the behavior of eco-friendly house construction.

Results of the study iterates the utility of attitudinal, normative and control factors in enhancing the choice of constructing eco-friendly houses. The results can be applied to develop a marketing tool to enhance the behavior of choosing or constructing eco-friendly houses in the population.

Role of conventional concrete construction in climate crisis is unquestioned, and adopting eco-friendly architecture is a potential solution to the impending doom of climate crisis. Behavioral changes play a significant role in the success of global actions to curb the climate crisis. Present study discusses the role of psychological variables in constructing eco-friendly houses.

Using three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear.

A sample of n = 380 Pakistani consumers was used to test hypothesized relationships. Data were analyzed through the partial least square structural equation modeling (PLS-SEM) technique using SmartPLS version 3.3.3.

Findings suggest that environmental attitude, environmental concerns, perceived environmental responsibility and peer influence are positively associated with green purchase behavior. The moderating effects of individual green values were found statistically significant between peer influence and green purchase behavior. The data further revealed that the effect of environmental attitude, environmental concerns, peer influence and perceived environmental responsibility on green purchase behavior varies across the gender.

This research is one of the first attempts to explore the effect of environmental motivational factors on consumers' intentions to purchase eco-friendly athletic wear using theories of OIT, VBN and GST. This study employs advanced analytical methods to perform multi-group analysis and establish the predictive relevance of the model, using PLS-SEM in sports management and marketing context.

This article explores value-based motivations to adopt ecological entrepreneurship (ecopreneurship) practices and investigates how intersections of social identities such as gender, religion and ethnicity influence these motivations.

The study uses primary data from field observations, social media analysis and semistructured in-depth interviews with 16 owner-managers of small and medium enterprises (SMEs) in the Indonesian craft sector.

The findings show that self-enhancement, conservation and self-transcendence values motivated the entrepreneurs to adopt ecopreneurship practices. Furthermore, the intersections of identities also tended to influence the entrepreneurs' motivations to adopt ecopreneurship practices.

The sample was limited to the Indonesian craft sector. However, the study has furthered one’s understanding of how values motivate ecopreneurship behavior. Conservation values were added to the values known to influence proenvironmental behavior. Furthermore, Schwartz's value theory, strongly associated with Western, individualistic, culture is suggested to be adapted. In Asian – collectivist – cultures, the values driving the entrepreneur are often more community-oriented than individualistic.

This study recommends policymakers to create more inclusive policies to foster the acceleration of sustainable development by equitably including both genders and encourages them to promote local culture, which motivates entrepreneurs in the craft sector to adopt ecopreneurship practices.

The study contributes to the entrepreneurship literature, particularly to the fields of gender and ecopreneurship, by considering the intersections of identities of the ecopreneurs. A research agenda for ecological entrepreneurship and family business researchers is provided.

Hotel servicescapes have been extensively examined in the literature; however, there has been less attention on green servicescapes that attract consumers to visit green hotels. This model explores the relationship among green servicescapes – green items, green surfaces, natural environment, green consumerism and their outcomes, including intentions to return and green evangelism with a moderating role of green perceived quality.

The multi-wave method was utilized to gather data from China's major cities, Beijing and Shanghai. A total of 462 responses were received over three waves. Subsequently, the data were analyzed employing structural equation modeling (SEM) in Smart PLS 4.

The findings indicated that green servicescape – green items, green surfaces and natural environment – have a positive impact on green consumerism. The authors have discovered that green consumerism leads to positive intentions among consumers to return and engage in green evangelism. Green perceived quality significantly moderated the relationship between green servicescape and green consumerism.

The study offers insightful contributions to academia and managerial fields, encompassing consumer psychology, consumer behaviour, the stimulus-organism-response (SOR) framework and servicescapes. Additionally, it assists hotel managers in addressing challenges stemming from the competitive environment and creating a more environmentally friendly atmosphere.

The research focused on the innovative reflective model of green consumerism model and adopted a pioneering approach to examine green servicescapes within the hotel industry. This study enhances understanding of consumer intentions to return and the influence of green consumerism on green evangelism, while also quantifying the significance of green perceived quality.

Most carbon accounting consists of valuing what has not happened; such absent entities and their materialisation through simulated calculations can enact political participation, however. By using Marres’s (2012) notion of an “experimental site of material politics”, this paper aims to investigate the mediating role of simulated calculations of prevented carbon emissions in deploying environmental politics’ discourses. Here, such calculations become seductive forces for public engagement and help performing engaging spaces for supporting the diffusion of innovation technologies.

The empirical analysis concerns a simulated calculative device developed by Autostrade, a motorway management firm, in its work to translate questions about capacity utilisation, through the fluidity of traffic, into reductions in CO₂ emissions. These reductions took the form of a simulation that required an apparatus to be performed and involved alternative scenarios focussing on hypothetical rather than absolute CO₂ reductions.

The Autostrade case highlights how simulated calculations of absent CO₂ emissions participate in the construction of a collective experience by interfacing concerns that encompass the rationalities of the domestication of technological innovation and make motorway mobility a responsible and ac-countable action.

The paper shows how simulated and experimental calculations on absent carbon emissions act as mediators between public engagement and the deployment of environmental politics discourses. They both extend political participation and propagate and reproduce the trials, which, from time to time, challenge the enticement and forcefulness of a technological innovation.

The paper suggests a different dimension of politics that relies on material politics. Rather than considering human centric discursive acts, it looks at the power of technical objects and their augmented calculative devices in engaging the public in environmental politics. This is where absence, which is made visible and materialised through simulations, deploys affordances that reframe power relationships.

This is the first case study that addresses the issue of the role of accounting calculation on absent carbon emissions in enabling innovation and engaging publics in environmental politics.

The aim of this paper is to examine the motives behind the separation of household waste (or the lack of such separation) on the basis of the theory of interpersonal behaviour. The aim of this paper is to broaden and deepen the understanding of key determinants of household waste separation (or the lack of such separation). This study proposes a conceptual model based on the theory of interpersonal behaviour in combination with the focus theory of normative conduct.

A quantitative method was applied to investigate the views of 350 heads of households in the Johannesburg metropolitan area through an administered questionnaire. Structural equation modelling was employed to test the hypothesised structural relationships in the proposed model.

The results indicate that household waste separation intention is influenced by cognition of the consequences and by injunctive and personal normative pressures. Separation intention and past habits were found to have a direct influence on actual separation behaviour.

While the theory of planned behaviour is ubiquitous in the recycling literature, this study presents a different, broader framework for a better understanding of the drivers of household waste separation. This is achieved by applying the theory of interpersonal behaviour in combination with the focus theory of normative conduct. The findings provide insights that could help municipalities in emerging markets to promote household waste separation for better management of the environment.

This study aims to explore students’ sustainability attitudes and behavioural intentions and their relation to energy use, to promote energy saving and decarbonisation in higher education settings.

The authors used a validated energy literacy survey to assess undergraduate students’ attitudes and behavioural intentions towards energy saving in two countries (Brazil and Belgium). The questionnaire, administered online, comprised 23 Likert scale questions and three questions eliciting socio-demographic information. Results were analysed using a linear regression model and compared with previous research using the same energy literacy instrument.

The research identified three dimensions of sustainable attitudes: citizens’ role, scientists’ role and government’s role, explaining 65.5% of respondents’ energy-related attitudes. Three dimensions of sustainable behaviours were identified, explaining 64.5% of energy-related behavioural intentions: consumption of eco-friendly products, financially driven behaviours and household energy saving. The linear regression model identified scientists’ role, consumption of eco-friendly products and financially driven behaviour as the key predictors of student energy use. Differences between the two contexts also emerged.

Individual action to improve energy saving is necessary, but not sufficient for decarbonisation. However, student attitudes and behavioural intentions towards energy are an important element of campus decarbonisation: these “micro” experiments can become a “network” searching for synergies at the campus level (in collaboration with the neighbourhood) and act as a catalyst towards a more profound carbon-free society. Limitations of the research include the use of a survey to ascertain estimates of energy use; however, the study offers a model for further research and a mode of analysis that would be useful to other researchers.

This research enables universities to better understand the drivers and barriers to student energy-saving activities and thereby promote decarbonisation on campus. This is a crucial underpinning in the creation of sustainable universities, linking education and campus developments. This survey was one of the catalysts to set up a total new maintenance energy performance contract (MEPC) at one of the authors’ institutions, where energy efficiency was realised alongside other sustainability aspects, such as water saving, circular renovation and waste reduction.

This research illustrates the challenges and opportunities of working with key stakeholders in university settings for university-based decarbonisation efforts. Intensive involvement of students and teachers in the new MEPC offers an example of co-creation with building “users” – which may have implications for other university building developments. Increasingly, universities need to consider the need for a new business model in which shared and multiple value creation is a key feature. Treating societal challenges as business opportunities is an important new dimension of corporate strategy and a powerful path to social progress, which higher education institutions should not overlook.

Student attitudes and behavioural intentions towards energy are an important element of campus decarbonisation and can act as a catalyst towards a carbon-free society. Although energy literacy research has been undertaken in the USA and UK, this research is the first of its kind for Belgium and Brazil, and the mode of analysis – using a linear regression model – differs from the earlier work, offering a novel methodological approach.