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Article
Publication date: 7 December 2020

Kasimu Sendawula, Vincent Bagire, Cathy Ikiror Mbidde and Peter Turyakira

This study aims to examine the relationship between environmental commitment and environmental sustainability practices of manufacturing small and medium enterprises…

Abstract

Purpose

This study aims to examine the relationship between environmental commitment and environmental sustainability practices of manufacturing small and medium enterprises (SMEs) in Uganda.

Design/methodology/approach

This study employed a cross-sectional and correlational design using evidence from 106 manufacturing SMEs in Uganda. Data was analyzed through Statistical Package for Social Sciences Version 23.

Findings

Results show that environmental commitment is a significant predictor of environmental sustainability practices and its dimensions which comprise of eco-friendly packaging, energy efficiency, waste management and water conservation of the manufacturing SMEs in Uganda.

Originality/value

This study offers initial evidence on the association between environmental commitment and environmental sustainability practices using evidence from a developing country’s perspective. The results also provide new insights on the relationship between environmental commitment and the dimensions of environmental sustainability practices which comprise of eco-friendly packaging, energy efficiency, waste management and water conservation.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6204

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Article
Publication date: 11 May 2015

Lise Magnier and Dominique Crié

The purpose of this paper is to examine the influence of eco-designed packaging on consumers’ responses. It defines the concept of eco-designed packaging, and proposes a…

Abstract

Purpose

The purpose of this paper is to examine the influence of eco-designed packaging on consumers’ responses. It defines the concept of eco-designed packaging, and proposes a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative responses triggered by the perception of these signals are analyzed.

Design/methodology/approach

Results were reached through qualitative methods. A phenomenological approach consisting of eight in-depth interviews has been followed by a series of ten Zaltman Metaphor Elicitation Technique (ZMET) interviews. The synergy of these two methods is underlined.

Findings

The complexity of packaging ecological cues perception is outlined by expressing the differences in the nature of these cues. A taxonomy is then presented; ecological cues fall into three categories: structural cues, graphical/iconic cues and informational cues. Finally, consumers’ responses to the perception of eco-designed packaging are presented and perceived benefits and perceived sacrifices are revealed.

Practical implications

Packaging is of great importance in consumers’ purchase decision process, especially in situations of temporal pressure and hyperchoice environments. Since consumers take more and more into account the ethicality of the brand in their consumption, the understanding of their attitudes and behaviors toward eco-designed packaging may enable brands to build a competitive advantage.

Originality/value

The literature review reveals that there is no similar research available. The use of two qualitative methods enables to understand consumers’ deep-seated motivations, attitudes and behaviors toward eco-designed packaging. The results of this study can also be used by advertisers, for social marketing campaigns, to encourage consumers to reduce the global ecological footprint of packaging.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 4/5
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 12 November 2018

Aakanksha Singhal and Garima Malik

In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to…

Abstract

Purpose

In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude.

Design/methodology/approach

The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of SPSS. Cluster analysis has used in this paper to group the female respondents according to their attitude towards the green cosmetic products, and factor analysis is used to combine the correlated variables (describing the attitude of female consumers towards green cosmetic products) into factors. Tests such as multivariate test, chi-square test and correlation have applied to find out the objectives.

Findings

It has found that the female consumers having different age and education levels do not have different attitude towards green cosmetic products, but the income level has an impact on it. The women of different income groups are having different attitude towards the pricing and recommendation of green cosmetic products. Second, there is an impact of green cosmetic products on purchasing of female consumers. Third, there is a negative relationship between the attitude and purchasing of female consumers towards green cosmetic products.

Research limitations/implications

In this study, the respondents are taken from Delhi region in India. Future research could consider a larger or different region for different responses. Further, the variables age, education and income level have been considered for this study. For the wider aspect, other demographic and cultural variables such as occupation, gender, marital status and various cultural and sub-cultural variables based on religions can highlight the other way of green marketing effect. Only two dimensions of attitude and purchasing of female consumers were represented. For the further research scope, other dimensions such as consumers’ intentions and perception, availability and price of green cosmetic products could be considered.

Practical implications

The relation between the attitude and purchasing of female consumers are described, which can be helpful for managers for the better understanding of female consumers related with the green cosmetic products and to re-frame the marketing strategies. The low and negative correlation between these two variables can change the existing strategies of managers and can direct the marketers to find out factors which influence this relationship and make effective strategies for positioning green cosmetic products.

Originality/value

This research paper is based on the research conducted through secondary and primary database. The content presented in this research paper is original.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Content available
Article
Publication date: 9 April 2020

Lavuri Rambabu and Ramlal Porika

Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand…

Abstract

Purpose

Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual forms. The research aspiration is to establish that the speculation of packaging approaches will influence on buyers’ purchasing mode. An attempt has been made to examine and present the results. This research facilitates to discern the perception of consumer in the direction of packaging strategies and to spot the power of packaging factors, elements and strategies of product packaging on purchasing mode of buyers.

Design/methodology/approach

Data were collected from 836 respondents from the four major cities of two states in India through structure questionnaire. Every age of the respondents was targeted in the this study to get their perception and buying mode of them, and the analysis was done by using analysis of variance, correlation and regression analysis by using 23.0 version of SPSS.

Findings

The consequence of research reveals that media exposures, packaging strategies and elements have better influence on the buyers’ buying mode. Business people must produce innovative bundling designs for their items to market. These allow the keeping and catching the new and existed customers, because packaging has superior influence and also helps in acquiring and retaining the new consumers for their new products.

Research limitations/implications

This study being at micro level considered that the city customers may not be similar to the rural customers. Hence, the perception of rural and urban may not be much different. A sample size is 836 drawn from the four major cities of two states in India; therefore, the sample may not represent the whole population of India. Hence, the limitation of generalization will be there. The elicited opinion of consumers may not be reliable all the times, and study considered only some of FMCG products.

Originality/value

The study theme is to establish the theory as stated earlier, and it's proved consumers are considering the packaging styles and designs while purchasing the products, which promotes to meet the expectations of the present and potential customers.

Details

Journal of Industry-University Collaboration, vol. 2 no. 2
Type: Research Article
ISSN: 2631-357X

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Article
Publication date: 9 September 2019

Nishant Kumar and Neeraj

The purpose of this paper is to present an overview of functional properties of the polysaccharide-based component and their application in developing edible film and…

Abstract

Purpose

The purpose of this paper is to present an overview of functional properties of the polysaccharide-based component and their application in developing edible film and coating for the food processing sector.

Design/methodology/approach

In this review study, approximately 271 research and review articles focusing on studies related to polysaccharide-based components and their film-forming properties. This article also focused on the application of polysaccharide-based edible film in the food sector.

Findings

From the literature reviewed, polysaccharide components and components-based edible film/coating is the biodegradable and eco-friendly packaging of the materials and directly consumed by the consumer with food. It has been reported that the polysaccharide components have excellent properties such as being nontoxic, antioxidant, antimicrobial, antifungal and with good nutrients. The polysaccharide-based edible film has lipid and gas barrier properties with excellent transparency and mechanical strength. In various studies, researchers worked on the development of polysaccharide-based edible film and coating by incorporating plant based natural antioxidants. This was primarily done for obtaining improved physical and chemical properties of the edible film and coating. In future, the technology of developing polysaccharide-based edible film and coating could be used for extending the shelf life and preserving the quality of fruits and vegetables at a commercial level. There is more need to understand the role of edible packaging and sustainability in the food and environment sector.

Originality/value

Through this review paper, possible applications of polysaccharide-based components and their function property in the formation of the edible film and their effect on fruits, vegetables and other food products are discussed after detailed studies of literature from thesis and journal article.

Details

Nutrition & Food Science , vol. 49 no. 5
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 August 2001

D. Senthil Kumaran, S.K. Ong, Reginald B.H. Tan and A.Y.C. Nee

The objective of this life cycle environmental cost analysis (LCECA) model is to include eco‐costs into the total cost of the products. Eco‐costs are both the direct and…

Abstract

The objective of this life cycle environmental cost analysis (LCECA) model is to include eco‐costs into the total cost of the products. Eco‐costs are both the direct and indirect costs of the environmental impacts caused by the product in its entire life cycle. Subsequently, this LCECA model identifies the feasible alternatives for cost‐effective, eco‐friendly parts/products. This attempts to incorporate costing into the life cycle assessment (LCA) practice. Ultimately, it aims to reduce the total cost with the help of green or eco‐friendly alternatives in all the stages of the life cycle of any product. The new category of eco‐costs of the cost breakdown structure includes eight eco‐costs, namely cost of effluent/waste treatment, cost of effluent/waste control, cost of waste disposal, cost of implementation of environmental management systems, costs of eco‐taxes, costs of rehabilitation (in case of environmental accidents), cost savings of renewable energy utilization, and cost savings of recycling and reuse strategies. Development of a suitable cost model and the identification of the feasible alternatives are performed simultaneously. Various checklists based on multiple environmental criteria will be used to ensure the eco‐friendly nature of the alternatives. On the basis of the calculated environmental impact indices (EII), priorities will be made for the selection of suitable alternatives. The mathematical model of LCECA aims to define the relationships between the total cost of products and the various eco‐costs concerned with the life cycle of the products, and determine quantitative expressions between the above‐said costs. A computational LCECA model has been developed to compare the eco‐costs of the alternatives. This model will include a break‐even analysis to evaluate the alternatives, and sensitivity analysis and risk analysis modules. This model aims at a cost‐effective, eco‐friendly product as an end result. This LCECA model will be compatible with the existing LCA software tools.

Details

Environmental Management and Health, vol. 12 no. 3
Type: Research Article
ISSN: 0956-6163

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Article
Publication date: 13 August 2018

Shashi Shashi, Roberto Cerchione, Rajwinder Singh, Piera Centobelli and Amir Shabani

Since last few years, cold chain management (CCM) has gained growing interest among practitioners, policymakers, researchers and academicians. The purpose of this paper is…

Abstract

Purpose

Since last few years, cold chain management (CCM) has gained growing interest among practitioners, policymakers, researchers and academicians. The purpose of this paper is to provide a review focused on food cold chain management (FCCM) over the last 16 years to identify state of the art in the literature, highlight research gaps and define appropriate research questions (RQs) for future research.

Design/methodology/approach

The paper analyzes the content of 89 research articles published on the topic of food cold chain (FCC) from 2001 to 2016 within different journals. The Scopus and Web of Science databases were taken into consideration to shortlist research articles. Henceforth, the authors scrutinized the FCC industry to offer some effective strategies to tackle the chain complexities. The authors also draw interwoven between FCC infrastructure, integration, stakeholders’ interest, value addition, partners’ performance and overall food cold chain performance (FCCP) into a conceptual framework.

Findings

This paper identifies four research gaps in the literature of FCC concerning the most popular approaches used for the FCCP measurement, the performance measurement metrics, the factors which negatively affect the FCCP and the main sustainability issues in FCC.

Originality/value

This study identifies RQs which represent possible areas of investigation to improve the body of the FCCP evaluation and management. Furthermore, the FCC practitioners, food authorities and researchers might find this review useful, as it draws a clear picture of research in the respective domain.

Details

The International Journal of Logistics Management, vol. 29 no. 3
Type: Research Article
ISSN: 0957-4093

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Article
Publication date: 8 June 2012

Lynn Metcalf, Jeffrey S. Hess, Jeffrey E. Danes and Jay Singh

The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding…

Abstract

Purpose

The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding of consumer satisfaction with package design during and after product use. The authors also demonstrate how the resulting rich qualitative data can be combined with output from traditional survey research, to provide insight into the impact of satisfaction with package design on purchase intent.

Design/methodology/approach

A mixed‐methods approach was employed that captured qualitative insights from a large number of consumers regarding their experience using product packaging and combined the quantitative rigor of survey research to capture brand familiarity and perceptions, as well as brand preference and loyalty.

Findings

Results demonstrate that design is important to consumers and also that consumers are increasingly design literate. The perceived quality of the package design does impact brand evaluation. Negative reactions to product packaging adversely impacted intent to purchase and intent to recommend the product to others.

Practical implications

Results show that the mixed model is a promising method for gaining feedback on new package designs. Substantive implications include: design drives purchase, consumers want to be involved in design, and getting user input on design is important.

Originality/value

Consumer packaged goods companies often test packaging prototypes in a limited way – they either ignore qualitative measurement completely or use small sample focus groups. This quali‐quant method offers two advantages over the methodologies most commonly used to study package design; it has the capacity to engage large numbers of consumers and it can be set up to gather data from consumers during or immediately after product use.

Details

Qualitative Market Research: An International Journal, vol. 15 no. 3
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 19 December 2016

Khandoker Mahmudur Rahman

Abstract

Details

Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

Content available
Article
Publication date: 5 May 2020

Alice Stiletto, Elisa Giampietri and Samuele Trestini

The present study aims at analysing consumer preferences for the pomegranate fruit, focussing on the effect of ready-to-eat format (i.e. packaged arils) on the purchasing…

Abstract

Purpose

The present study aims at analysing consumer preferences for the pomegranate fruit, focussing on the effect of ready-to-eat format (i.e. packaged arils) on the purchasing choice, together with several products’ attributes as the origin, the packaging typology and the price.

Design/methodology/approach

The paper presents a choice experiment (CE) among 626 Italian consumers from Veneto region through an online survey. The study estimates both a conditional logit (CL) and a latent class logit model (LCM).

Findings

By segmenting the sample based on the heterogeneous preferences of consumers, it can distinguish “eco-friendly consumers”, “time-saving lovers”, “nationalists” and “price sensitive” subjects. Interestingly, the marginal willingness to pay for ready-to-eat arils is positive for the “time-saving lovers” that are mainly young consumers. The Italian origin has always a positive effect on the choice, whereas a negative effect is found for the price. Finally, the eco-friendly package has both a negative and a positive effect.

Research limitations/implications

The sample of this study is not representative of the population and the CE has a hypothetical nature. It follows that further research will link the economic analysis to a consumer test on a more representative sample.

Practical implications

This study can be useful for the pomegranate producers and the industry because it provides original evidence that could drive their business and marketing strategies, for instance, the preference for ready-to-eat arils.

Originality/value

This study is one of the first seeking to determine the factors that affect consumers' preferences for pomegranate arils.

Details

British Food Journal, vol. 122 no. 12
Type: Research Article
ISSN: 0007-070X

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