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Article
Publication date: 15 February 2021

Henry Kofi Mensah, Ahmed Agyapong and Benjamin Appiah Osei

The issues regarding environmental behaviour in the hospitality sector are relatively underexplored, particularly in developing economies. To date, studies on corporate…

Abstract

Purpose

The issues regarding environmental behaviour in the hospitality sector are relatively underexplored, particularly in developing economies. To date, studies on corporate social responsibility (CSR) have reported a positive effect on the behaviour of employees generally. Inspite of the heightened interest in CSR and environmental behaviour, inquiry on this relationship is still deficient in a rigorous examination of potential boundary conditions. Therefore, this study examined the moderating influence of eco-lifestyle on the association between CSR and eco-citizenship behaviour (ECB) as well as its dimensions.

Design/methodology/approach

This study adopted a cross-sectional technique with a sample of 812 employees selected from luxury hotels via simple random sampling. A self-reported questionnaire was used to collect data from the hotel employees Descriptive statistics, Pearson’s correlation test and structural equation modelling were used to present findings.

Findings

The results of this study confirmed that CSR positively influences ECB upon controlling for education, job tenure, income and employee rank. Moreover, eco-lifestyle positively moderates the influence of CSR on ECB and each of its three domains. This study concluded that eco-lifestyle increases the positive impact of CSR on ECB.

Originality/value

Apparently, previous studies in this research area have often proffered an insufficient explanation on the conditions by which CSR positively influence employees’ environmental behaviour. This study considered this condition and examined the extent to which the association between CSR and ECB is moderated by the eco-lifestyle of employees in luxury hotels.

Details

Journal of Global Responsibility, vol. 12 no. 2
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 10 May 2011

Eugene Allevato and Joan Marques

The purpose of this paper is to enhance awareness and foment the concept of “eco‐citizenship” within today's students in higher education.

Abstract

Purpose

The purpose of this paper is to enhance awareness and foment the concept of “eco‐citizenship” within today's students in higher education.

Design/methodology/approach

The paper takes the form of a literature review on environmental issues and spiritual thinking, student reports, discussion.

Findings

The paper's three main findings are: the need to develop educational methodologies that allow students to become advocates of a new society and way of thinking is insufficiently addressed so far; exposing students to such learning triggers a factual mindset change; and faculty and student engagement on matters of spirituality and environmental issues is becoming pivotal in a period where natural resource limitations in conjunction with overpopulation are stressing ecological systems to a threshold where it cannot be sustainable any further.

Research limitations/implications

Further implementation of similar courses, and monitoring of students' long‐term behavioral changes are suggested to verify if such courses trigger a domino effect in terms of the emergence of the “eco‐citizen”.

Originality/value

This was the first time that such an educational approach was employed, where students not only critically investigated the course material in respect to environmental science and spirituality but also became facilitators to their own community, assisting in the development of good citizenship and enhancement of responsibility. It is clear to the authors that community interaction is very important in the curriculum design as the working ground to bring real world experience to the classroom as well as for the development of environmental and spiritual awareness. Based on the students' community activities and personal comments, in regard to the course focus and its effectiveness in changing their attitudes towards a more sustainable way of living, it was demonstrated that the course was successful.

Details

Journal of Global Responsibility, vol. 2 no. 1
Type: Research Article
ISSN: 2041-2568

Keywords

Book part
Publication date: 25 September 2012

Mirjam Neebe and Fritz Reusswig

Purpose – Many cities have taken action in order to reduce their carbon footprints. Moreover, the European city has historically been the home of democratic institutions…

Abstract

Purpose – Many cities have taken action in order to reduce their carbon footprints. Moreover, the European city has historically been the home of democratic institutions, which have proven to be crucial for successful policy. The leading question of this chapter is whether or not this traditional link between democracy and active citizen participation also holds with respect to local climate policy.

Design/methodology/approach – In our chapter, we take a comparative look at two cities – Muenster in Rhineland Westphalia and Potsdam, the capital of Brandenburg next to Berlin. We have a look at the track records of both cities’ carbon footprint and analyze the role of civil society in local climate policy. We develop a set of qualitative indicators, measuring local climate policy outcomes on the one hand and local climate policy performance on the other. We base our analysis on documents and on stakeholder interviews in both cities.

Findings – The findings show that Muenster has performed better in urban climate protection than Potsdam. Also the level of civil society engagement is higher in Muenster. Thus, the hypothesis that cities with a higher level of civil society engagement also perform better in urban climate policy can be confirmed. However, Muenster performs just slightly better than Potsdam. Both cities have failed to meet their climate goals. A closer look to the local climate policy performance leads us to the final conclusion that cities should be more active in supporting and including citizens in their local climate policies in all areas of life – including lifestyle politics and political consumerism.

Details

Urban Areas and Global Climate Change
Type: Book
ISBN: 978-1-78190-037-6

Keywords

Article
Publication date: 15 January 2020

Azila Jaini, Farzana Quoquab, Jihad Mohammad and Nazimah Hussin

There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets…

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Abstract

Purpose

There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed some light on the factors that affect green purchase behavior of Malaysian consumers in the context of cosmetics product purchase. More specifically, the objective of this study is to examine the effect of altruistic and hedonic values and the mediating effect of personal norm and pro-environmental belief toward green purchase behavior.

Design/methodology/approach

An online survey using judgmental sampling technique was used to gather responses from green cosmetics consumers. A questionnaire was designed to measure the study variables, which was then tested for content, and face validity and reliability prior to its administration. The structural equation modeling using the partial least squares approach (SmartPLS, version 3.7) was used to test the study hypotheses.

Findings

The results revealed that hedonic value has a significant and positive effect on pro-environmental belief. However, altruistic value did not exert any significant effect on pro-environmental belief. It is also found that pro-environmental belief positively affects personal norm, and as a consequence, personal norm affects green purchase behavior. The data also support the mediating effect of pro-environmental belief in the relationship between “hedonic value and personal norm.” Nevertheless, pro-environmental belief did not mediate the relationship between altruistic value and personal norm. Lastly, personal norm mediates the relationship between “pro-environmental belief and green purchase behavior”.

Practical implications

The findings from this study enable managers, marketers and policy makers to execute better green strategies that would boost consumers’ green purchase behavior toward cosmetics products.

Originality/value

This study contributes to the existing literature on green purchase behavior by testing hedonic value as the antecedent and pro-environmental belief as the mediator by using the value-belief-norm theory. Moreover, this is a pioneer study to consider personal norm as the mediator of green purchase behavior.

Details

International Journal of Ethics and Systems, vol. 36 no. 2
Type: Research Article
ISSN: 2514-9369

Keywords

Open Access
Article
Publication date: 1 November 2022

Jiale Zhang and Farzana Quoquab

The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the…

Abstract

Purpose

The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global trend in this field that have emerged between 2000 and 2021.

Design/methodology/approach

In this study, a visual analysis of 187 scholarly articles between the year 2000 and 2021 related to pro-environmental travel behaviour (PETB) is presented. Using the knowledge mapping based on CiteSpace it presents the current research status, which contains the analysis of collaboration network, co-citation network, and emerging trends.

Findings

The results revealed that the PETB is an emerging topic, which has an increased number of publications in recent years. Though the collaboration network between scholars is dispersed, some countries exert stronger collaboration network. Researchers from England, USA and China have worked more on this topic comparatively. “Pro-environmental norm” is found to be the major concern in regard to PETB, and the theory of planned behaviour (TPB) is the most common theory used by the scholars around the world. Ten articles with the highest citations are found to be the most valuable articles. COVID-19, value orientation, negative spillover, carbon footprints, biospheric and adolescent are some of the latest keywords based on the past two years' literature review, all of which have huge research potential in the future.

Originality/value

This study is among the pioneers to shed some light on the current research progress of PETB by using a bibliometric analysis to provide research directions for scholars. Moreover, this study utilized latest data from 2000 to 2021. The studies which are published before and during the pandemic are also incorporated.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 29 June 2022

Navjit Singh, Kritika Gupta and Bharti Kapur

The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer…

Abstract

Purpose

The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer behavior. The outcomes of this study are expected to contribute in the domain of responsible green marketing. The significance of this study lies in its ability to provide useful recommendations to marketers, policymakers and customers toward accomplishment of sustainable development goals through usage and adoption of environment-friendly products.

Design/methodology/approach

This study is primarily descriptive in nature, as it attempted to investigate the implications of customers' reactions toward greenwashed practices prevailing in the fast-moving consumer goods (FMCG) market. The information gathered through a self-administered online questionnaire was analyzed using Smart PLS software package to verify the proposed hypotheses. The consistency and validity of the measurement and structural models proposed were tested using inferential statistical procedures.

Findings

The results significantly confirmed the mediating role of GWWOM in shaping the relationship between green skepticism and shift in green behavior. It was verified from the results that customers’ futuristic behavioral patterns toward green products are negatively influenced by misleading and false claims of marketers through GWWOM communications.

Practical implications

The primary implications of this study are for marketers in understanding the role of GWWOM on organizations’ reputation. The policymakers may contribute by implementing appropriate changes in regulations to control greenwashed practices. Finally, customers may become more aware about the unethical marketing practices and act responsibly in the market place.

Originality/value

This study revealed an intriguing finding in the sense that customers, who feel cheated by erroneous and mislead green claims of the marketers, are expected to communicate their experiences through variety of channels. Therefore, it is very likely that they may influence others to change their behaviors while going for environmentally safe products and may have significant consequences on the sustainable consumer behavior.

Details

Journal of Global Responsibility, vol. 13 no. 4
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 28 April 2022

Patrick Anthony Finocchiaro

Maintaining human capital in the hotel industry is challenging due to high turnover. Through the implementation of circular economy theory, hotels are finding that human…

Abstract

Purpose

Maintaining human capital in the hotel industry is challenging due to high turnover. Through the implementation of circular economy theory, hotels are finding that human capital retention can be achieved via Quality of Life (QOL) outcomes by providing Corporate Social Resposibility (CSR) initiatives in the employee brand experience that focus on “place” attachment.

Design/methodology/approach

The approach is qualitative and three interviews were conducted with professionals from luxury hotels. The results were then compiled for each interview to determine whether QOL outcomes were in fact experienced by the interviewee in their designated hotel company.

Findings

Based on the interviews, all three hotels do incorporate CSR initiatives that focus on “place” attachment. Consequently, employees experience QOL outcomes that result in their retention within the hotel company.

Originality/value

An issue that hotels face is employee turnover. However, with experience-driven human capital management, retention can be achieved by ensuring that QOL outcomes are properly incorporated into the employee brand experience. In so doing, hotels can ensure that employees are engaged in their surrounding “place” through CSR initiatives that attach them to the local area.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 November 2021

Chuang Wang, Jun Zhang and Matthew K.O. Lee

Widespread concerns about excessive use of mobile instant messaging (MIM) have inspired research in different disciplines. However, the focus thus far tends to be on…

Abstract

Purpose

Widespread concerns about excessive use of mobile instant messaging (MIM) have inspired research in different disciplines. However, the focus thus far tends to be on diagnostics and cognitive predictors. There is little understanding from the socio-technical perspective to capture the drivers of excessive use of MIM. To address this research gap, the authors aim to enrich existing literature by adopting a social structure and social learning model (SSSLM) to understand the excessive use of MIM. The authors argue that excessive MIM use is developed and reinforced in highly interactive online communication, through a social learning process.

Design/methodology/approach

The authors conduct a cross-sectional online survey to validate our proposed research model on excessive use of mobile instant messaging (MIM). 368 valid responses are obtained from active MIM users in China.

Findings

The results suggest that highly interactive MIM creates a technology-based social structure that facilitates the social learning process of excessive technology use. The influence of perceived interactivity of MIM on excessive MIM use is mediated by a series of contextualized social learning factors. Furthermore, the influences of perceived interactivity on social learning factors are moderated by MIM use experience.

Originality/value

The authors contribute to literature in related fields by highlighting the crucial role of social learning in facilitating excessive technology use. The authors contribute to the social structure and social learning model by contextualizing it into the context of excessive MIM use. Design guidelines are provided with a purpose to inhibit excessive use of MIM.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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