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Article
Publication date: 11 March 2021

Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi and Arpan Kar

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether…

Abstract

Purpose

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.

Design/methodology/approach

Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.

Findings

The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.

Research limitations/implications

In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.

Practical implications

Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.

Originality/value

It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

Details

European Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 November 2019

Sahar Hosseinikhah Choshaly

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Abstract

Purpose

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Design/methodology/approach

Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables.

Findings

Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention.

Practical implications

Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits.

Originality/value

It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

Details

International Journal of Innovation Science, vol. 11 no. 4
Type: Research Article
ISSN: 1757-2223

Keywords

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Article
Publication date: 26 June 2019

Tijun Fan, Yang Song, Huan Cao and Haiyang Xia

The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate…

Abstract

Purpose

The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate environmental quality, maximizing the industry profit and maximizing the social welfare). Particularly, the authors investigate how the existence of imperfectly informed consumers affects labeling criteria determination and competition among firms.

Design/methodology/approach

A game-theoretic modeling approach was adopted in this paper. A three-stage sequential game was modeled and backward induction was used to solve for a subgame perfect Nash equilibrium. To investigate the impacts of the existence of imperfectly informed consumers, the equilibrium, if all consumers are perfectly informed of the eco-label, was studied as a benchmark.

Findings

A more strict eco-labeling criterion improves revenues for both the labeled and unlabeled firms. It is interesting to find that the eco-labeling criteria to maximize industry profits are stricter than the criteria to maximize social welfare. Moreover, when the fraction of imperfectly informed consumers increases, the eco-labeling criteria to maximize aggregate environmental quality or industry profits will be more strict, while the criteria to maximize the social welfare will be looser.

Originality/value

The authors analyze the equilibrium strategies for firms against the eco-labeling criteria certified by authority with different objectives. The obtained optimal labeling strategies could provide insightful guidelines for the certifying authority to select the best suitable labeling criteria to achieve its goals.

Details

Industrial Management & Data Systems, vol. 119 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 9 January 2017

Aysu Göçer and Bengü Sevil Oflaç

The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey.

Abstract

Purpose

The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey.

Design/methodology/approach

Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses.

Findings

The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect.

Practical implications

This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts.

Originality/value

This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 8 November 2011

Naomi Berghoef and Rachel Dodds

The purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a…

Abstract

Purpose

The purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines.

Design/methodology/approach

The study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquor Control Board of Ontario (LCBO) retail stores and winery retail stores. Results were analyzed using quantitative non‐parametric statistical analyses.

Findings

It was revealed that while most Ontario wine consumers do not presently purchase eco‐labeled wine regularly, the majority (90 per cent) are at least somewhat interested in purchasing eco‐labeled wine and that the majority would be willing to pay a premium of $0.51 or more (65 per cent). Consumers also indicated a preference for a seal of approval style label with multiple levels that contained a website from which they could obtain detailed information on certification.

Practical implications

These results provide valuable insights into wine consumers' purchasing behaviours and purchasing preferences with regards to environmentally friendly products. This information can be useful to those involved in implementing the Ontario wine industry's sustainability initiative, Sustainable Winemaking Ontario (SWO), and to wineries and winegrowers who are interested in promoting their actions taken to improve sustainability.

Originality/value

There is presently no published research investigating the potential role for an eco‐labeling and certification program for the Ontario wine industry, or any other Canadian wine industry. There is also a limited research on willingness‐to‐pay within the food and beverage sector.

Details

International Journal of Wine Business Research, vol. 23 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

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Article
Publication date: 14 August 2017

Da Xu, Mohamed Hedi Karray and Bernard Archimède

With the rising concern of safety, health and environmental performance, eco-labeled product and service are becoming more and more popular. However, the long and complex…

Abstract

Purpose

With the rising concern of safety, health and environmental performance, eco-labeled product and service are becoming more and more popular. However, the long and complex process of eco-labeling sometimes demotivates manufacturers and service providers to be certificated. The purpose of this paper is to propose a decision support platform aiming at further improvement and acceleration of the eco-labeling process in order to democratize a broader application and certification of eco-labels, also to consolidate the credibility and validity of eco-labels.

Design/methodology/approach

This decision support platform is based on a comprehensive knowledge base composed of various domain ontologies that are constructed according to an official eco-label criteria documentation.

Findings

Through standard Resource Description Framework and Web Ontology Language ontology query interface, the assets of the decision support platform will stimulate domain knowledge sharing and can be applied into other applications. A case study of laundry detergent eco-labeling process is also presented in this paper.

Originality/value

The authors present a reasoning methodology based on inference with Semantic Web Rule Language (SWRL) rules which allows decision making with explanation.

Details

Industrial Management & Data Systems, vol. 117 no. 7
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 7 November 2016

Pavel Castka and Charles Corbett

The increased focus on sustainability has led firms to incorporate a range of sustainability practices in their products, processes and supply chains. Because these…

Abstract

Purpose

The increased focus on sustainability has led firms to incorporate a range of sustainability practices in their products, processes and supply chains. Because these practices are typically difficult to observe, firms often seek an independent verification and adopt voluntary environmental and social standards and eco-labels such as ISO 14000, FSC, USDA Organic or Fairtrade. The purpose of this paper is to study several factors linked to their adoption.

Design/methodology/approach

Drawing on existing theory, the authors hypothesize that environmental and social standards will be more widely adopted if they are better-governed, less stringent and more favorably covered in the media. The authors collect data on 41 eco-labels from multiple data sources.

Findings

The authors find that the better-governed labels are more widely adopted, but that more stringent labels within the sample are not less widely adopted. More favorable media coverage is not associated with wider adoption.

Research limitations/implications

The study focuses on the diffusion of a sample of well-established eco-labels. To establish causal links, longitudinal data on governance, stringency, adoption and media coverage would be needed.

Practical implications

Managers deciding which eco-label to adopt need not be concerned that a more stringent label will inevitably yield less business value due to the label being less widely adopted. However, they should care whether a label is seen to be well-governed. Managers cannot use the way a label is portrayed in the media as a predictor for adoption.

Originality/value

Past research has often ignored how characteristics of environmental and social standards impact their diffusion. The work contributes to the growing literature on diffusion of voluntary standards and eco-labels by adding a quantitative and multi-sectoral perspective.

Details

International Journal of Operations & Production Management, vol. 36 no. 11
Type: Research Article
ISSN: 0144-3577

Keywords

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Article
Publication date: 15 December 2020

Sahar Hosseinikhah Choshaly and Marva Mirabolghasemi

Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level…

Abstract

Purpose

Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products.

Design/methodology/approach

The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0.

Findings

Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products.

Practical implications

This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours.

Originality/value

This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 23 September 2020

Nur Zulaikha Mohamed Sadom, Farzana Quoquab, Jihad Mohammad and Nazimah Hussin

The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to…

Abstract

Purpose

The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this industry. Particularly, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertising) and hotel guests’ green attitude towards frugality in the context of the Malaysian hotel industry. Furthermore, the mediating effect of green attitude is also examined.

Design/methodology/approach

Stimulus-organism-response theory was used to develop the research framework. The data were collected via a self-administered survey questionnaire, which yielded 150 complete and usable responses. A partial least square-structural equation modelling approach was used to validate the proposed model.

Findings

The results of this study revealed that environmental advertising and eco-labelling, directly and indirectly, affect frugality. Moreover, the link between green attitude and frugality also was supported. Furthermore, data supported the mediating effect of green attitude in the relationship between green marketing strategies and frugality.

Practical implications

The findings from this study can benefit hoteliers who are targeting frugal and environmentally conscious consumers. Moreover, the hoteliers will be able to understand the drivers of frugality in the tourism industry. It can assist them to formulate better marketing strategies in attracting and retaining frugal consumers.

Social implications

The findings from this study offer a number of important social implications for society, the local government and the city and tourism council. Particularly, understanding the strategies towards frugality can pave the way towards the formation of a “less consumption” community. Moreover, it will serve as the guideline for designing the green and sustainability campaign for the nation.

Originality/value

This study is among the pioneers to investigate the issue pertaining to frugality in the tourism industry context. This study examines new linkages such as the indirect effect of green marketing strategies towards frugality. Moreover, the mediating effect of green attitude in the relationship between green marketing strategies (eco-labelling and environmental advertising) and frugality is comparatively a new link.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

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Article
Publication date: 3 October 2019

Jeremy Gabe, Spenser Robinson, Andrew Sanderford and Robert A. Simons

The purpose of this paper is to investigate whether energy-efficient green buildings tend to provide net lease structures over gross lease ones. It then considers whether…

Abstract

Purpose

The purpose of this paper is to investigate whether energy-efficient green buildings tend to provide net lease structures over gross lease ones. It then considers whether owners benefit by trading away operational savings in a net lease structure.

Design/methodology/approach

Empirical models of office leasing transactions in Sydney, Australia, with wider transferability supported by analysis of office rent data in the USA.

Findings

Labeled green buildings are approximately four to five times more likely than non-labeled buildings to use a net lease structure. However, despite receiving operational savings, tenants in net leases pay higher total occupancy costs (TOC), benefiting owners. On average, the increase in TOC paid by tenants in a net lease is equal to or greater than savings attributed to an eco-labeled building.

Practical implications

A full accounting of TOC in eco-labeled buildings suggests that net lease structures provide numerous benefits to owners that offset the loss of trading away operational savings.

Originality/value

The principal-agent market inefficiency, or “split incentive,” is a widely cited barrier to private investment in energy-efficient building technology. Here, a uniquely broad look at rental cash flows suggests its role as a barrier is exaggerated.

Details

Journal of Property Investment & Finance, vol. 38 no. 1
Type: Research Article
ISSN: 1463-578X

Keywords

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