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Case study

Stephen J.J. McGuire, Ellen A. Drost, K. Kern Kwong, David Linnevers, Ryan Tash and Oxana Lavrova

A family business founded by Chinese immigrants grew into a $133 million toy and costume maker by exploiting seasonal niche segments in the highly competitive, global toy…

Abstract

A family business founded by Chinese immigrants grew into a $133 million toy and costume maker by exploiting seasonal niche segments in the highly competitive, global toy industry. Sales of traditional toys stagnated when replaced by game consoles and electronic toys. Unable to compete in high tech toys, MegaToys moved instead toward seasonal products. In 2007, brothers Peter and Charlie Woo were about to pitch what they hoped would be $63 million in Easter basket sales to Wal-Mart. If Wal-Mart took the full order, it would come to represent over half of MegaToys' revenue.

The company was faced with the dilemma of how to grow, and at what pace. Charlie Woo knew that MegaToys could continue to grow as long as it was able to satisfy Wal-Mart's demands. Peter Woo wondered if this was the smartest way to grow the business. “Growth is a good thing as long as you don't sell your shirt to get it,” he noted. Should MegaToys continue to increase its sales to Wal-Mart, or would dependence on Wal-Mart eventually threaten the firm's success? Were there other, untapped opportunities for MegaToys that were well aligned with its strengths, resources, and capabilities?

Details

The CASE Journal, vol. 7 no. 1
Type: Case Study
ISSN: 1544-9106

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Article

David Collison

The paper presents a parody intended to emphasise the dangers and questionable rationale of a procedure which could allow organisations to claim spurious and misleading…

Abstract

Purpose

The paper presents a parody intended to emphasise the dangers and questionable rationale of a procedure which could allow organisations to claim spurious and misleading reputational benefits.

Design/methodology/approach

This is a fictional analogy using a historical episode.

Findings

Reflection on an aspect of policy.

Research limitations/implications

Stimulates consideration of the policy in question and of the potential for analogy to influence understanding and awareness.

Originality/value

An individual perspective on an issue that needs transparency and accountability.

Details

Accounting, Auditing & Accountability Journal, vol. 23 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

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Executive summary

VENEZUELA: Extended Easter will not ease drought woes

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Article

Amber L. Cushing and Benjamin R. Cowan

The purpose of this paper is to investigate how non-research users access and use digital surrogates from archival collections via mobile walking tour app. Much of the…

Abstract

Purpose

The purpose of this paper is to investigate how non-research users access and use digital surrogates from archival collections via mobile walking tour app. Much of the existing literature that discusses outreach for digitised archival collections in libraries, archives and museums (LAMs) reports examples of single outreach events or discusses outreach broadly, without critically exploring the purpose and context of outreach as an activity. Further, these reports generally aim to introduce collections to potential researchers, amateur or professional, without consideration of how the collections could be used for purposes other than research, by non-researchers. The study aims to expand understanding of non-research use of digital surrogates contextualised by mobile technology.

Design/methodology/approach

Utilising an exploratory approach, Walk1916, a mobile walking tour app of Easter Rising sites in Dublin was first developed. It contextualised digital surrogates from archival collections, along with an audio and a textual description of the image, with augmented reality (AR) and geolocation technology. In all, 15 semi-structured interviews were then conducted to understand how contextualising digital surrogates with these mobile technology features influenced participants’ perceptions of the digital surrogate. Interview transcripts were transcribed and analysed via memoing and coding, using nVivo for Mac 10.2.2.

Findings

Findings from interview data suggest that contextualising the digital surrogate with AR and geolocation features allowed participants to perceive of the digital surrogate as enhancing their understanding of the Easter Rising, enhancing life and allowing for increased control of their experience.

Originality/value

This furthers work in the area of how individuals value digital surrogates, in different (non-research) contexts. These findings provide groundwork for the future study of non-research access to and use of digital surrogates held in institutional collections so that LAMs can utilise collections efficiently for a wider user base.

Details

Journal of Documentation, vol. 73 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

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Article

“THACKERAY HOTEL!” The order was given many times during the Easter week end by library assistants, but mainly during Thursday afternoon and evening and Good Friday…

Abstract

“THACKERAY HOTEL!” The order was given many times during the Easter week end by library assistants, but mainly during Thursday afternoon and evening and Good Friday morning. Members of the Easter School were arriving from various parts of the country and the Continent, and the metropolitan members were intent upon making all haste to headquarters. No one could be there too soon, and a number of provincials had been fortunate enough to get to town during the earlier part of Thursday. The Hon. Secretary was one of the first arrivals. Officially, his duty to the Association demanded his presence; unofficially, one suspected he was anticipating a good time, but he was entitled to the latter provided he fulfilled the former. Had his enjoyment depended upon the success of his arrangements he would have found it difficult to crowd it into the time the school lasted, for results showed that it would not have been possible to improve the programme or the manner in which it was carried out.

Details

New Library World, vol. 16 no. 11
Type: Research Article
ISSN: 0307-4803

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Article

M. Hourdakis, D. Papandreou, P. Malindretos, D. Vassilakou, N. Papastergiou, D. Tantsidis and D. Kouvelas

It is commonly asserted that a lot of people may gain about 2.5 kg of weight or more over holiday periods, however data are limited. The purpose of this paper is to assess…

Abstract

Purpose

It is commonly asserted that a lot of people may gain about 2.5 kg of weight or more over holiday periods, however data are limited. The purpose of this paper is to assess potential changes that may occur in body weight, body mass index (BMI) and waist circumference during Easter holidays.

Design/methodology/approach

A total of 138 college students participate in the study in the morning after a 12 h fasting. Body weight is assessed using an electronic scale (Seca ± 0.1 g), wearing minimal clothing. Paired t‐test is used to assess changes in body weight before and after a holiday period.

Findings

The mean (±SD) weight increases significantly during the holiday period (+1.5 ± 2.4 kg, p < 0.001) and (+1.7 ± 1.3 kg, p < 0.001) for both males and females, respectively. When subjects are classified by BMI as normal or overweight (OW)/obese, a significant 2.6 ± 3.5 kg gain is found (p < 0.05) in the OW/obese group (≥25 kg/m2). The average holiday gain is less than what is commonly asserted. This gain is not usually reversed and may contribute to the increase of body weight that frequently occurs during adulthood.

Research limitations/implications

A convenience sample (college students), rather than a population‐based sample is used; also the activity level of the subjects is not measured, which might influence the body weight gain.

Originality/value

The paper should be of value to nutritionists and clinical dietetics.

Details

Nutrition & Food Science, vol. 40 no. 1
Type: Research Article
ISSN: 0034-6659

Keywords

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Book part

Eva Martin-Fuentes, Estela Marine-Roig, Eduard Cristobal-Fransi and Berta Ferrer-Rosell

This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in…

Abstract

This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Keywords

Content available
Article

Clive Loughlin

Abstract

Details

Assembly Automation, vol. 28 no. 4
Type: Research Article
ISSN: 0144-5154

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Article

Paola Signori

This case study refers to the details of Bauli, one of the best‐known Italian companies in the confectionery industry's history. In particular, the analysis shows that, in…

Abstract

This case study refers to the details of Bauli, one of the best‐known Italian companies in the confectionery industry's history. In particular, the analysis shows that, in this case, first of all, quality then specialisation and innovation for change have led the organisation to market leadership. The case is structured in three parts. The first sketches out market data about Bauli and direct competitors in different products. The second gives some information about the famous Pandoro cake to underline the typicalness of this traditional recipe. The third introduces Bauli, giving trade information, describing vicissitudes of the firm from its very beginnings, and discussing different key factors of success. Concludes that the tale of this company is similar to many others that have now grown up and out from their local trade areas, and have increased their market share to achieve leadership in their sectors.

Details

British Food Journal, vol. 106 no. 10/11
Type: Research Article
ISSN: 0007-070X

Keywords

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Article

Behnoosh Ghaani Farashahi, Elizabeth Easter and Kate Annett-Hitchcock

The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories…

Abstract

Purpose

The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality.

Design/methodology/approach

This research is as a quasi-experimental laboratory study. The product specifications of jeans are identified. Next, the appearance and performance characteristics of jeans are examined initially and after one and five repeated laundering cycles. The data are analyzed within and between each price category to identify any possible relationship between price and product quality.

Findings

The price category of jeans does not necessarily reflect different dimensions of product quality. Although higher priced jeans had superior product specifications and visual appearance, they did not show superior performance with respect to all elements of fit, durability, and color performance when these three factors were measured through laboratory testing.

Research limitations/implications

The limitations of this study from a research perspective include a small sample size, gender-focused sample selection. and the focus on only three retail categories. These limitations impact the generalizability of the results but could serve as a basis for similar studies. The evaluated product quality attributes were limited to intrinsic/measurable characteristics. Future studies should consider the extrinsic attributes of quality, especially as they are related to consumer’s purchasing decision.

Practical implications

Retailers in moderate and budget price categories can benefit from educating consumers about the quality attributes of jeans that would ultimately influence their post-purchase experience and are not necessarily related to the product’s price category. Educators can use this information to assist in teaching students about the multiple dimensions of materials and assembly choices, and how this will impact their final products as they are learning the apparel product development process.

Originality/value

The focus of this study on the quantification of intrinsic product attributes is unique and provides measurable data for product evaluation by consumer researchers and industry. The results of this research identify the strengths and weaknesses in the appearance and performance characteristics of jeans in different price categories, and how those may affect consumers’ purchase intention.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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