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The purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the pre-event phase, from the point of view of marketing mix and governance.

A qualitative method was adopted with a case study on Monza and Brianza province (northern Italy) which is strongly involved in EXPO2015 initiatives. The triangulation among multiple sources such as documents, interviews and observation, allow for deeper data collection.

A mega event can enhance development and repositioning also of minor territories. There are, however, two main conditions for benefiting from such an opportunity: to plan the marketing mix, taking into account people and partnerships, and to ensure a vision on territory through coordination with a legacy perspective.

This study is not representative or generalizable. However, it gives insights into the mechanism of coordination and collaboration between different stakeholders and on how to plan the Monza and Brianza marketing mixes.

The research has implications for governance mechanisms and for marketing politics both for public and private decision-makers, especially in the pre-mega event phase, but also with some inputs into legacy phase.

The research is original for three reasons: the context concerns Monza and Brianza province, and so can help understand how mega events can help a minor territory reposition itself; the research looks at the managerial implications of place marketing in this pre-event phase; and in Italy, provinces are being reorganized or abolished: this case study looks at a province and its future.

While there has been increased attention to emotions and institutions, the role of denial and repression of emotions has been overlooked. We argue that not only the expression and the feeling of emotions, but also their control through denial contribute to stabilize institutional orders. The role denial plays is that of avoiding the emergence of disruptive emotions that might motivate a challenge to the status quo. Reflecting on the example of the livestock industry, we propose a theoretical model that identifies seeds for change in denied emotional contradictions in an integration of the cultural-relational and issue-based conceptions of organizational fields.

Policy entrepreneurs often experience thorny dilemmas, finding themselves between the “rock and a hard place” or, as the Italian equivalent idiom would have it, between the “hammer and the anvil.” Crisis and the associated problems that arise often bring changes in politics and policy in its wake, and this begs the question of what are the resources and assets required to operate successfully as a place-based public policy entrepreneur. The role of policy entrepreneurs has been studied over many years with one of the most influential theories being the multiple streams approach (MSA) originally devised in the 1980s which sought to counter perceptions of the random or “garbage can” nature of policymaking and implementation. MSA describes a more rational process where policy entrepreneurs shape “windows” of opportunity where streams of problem, policy, and politics are brought together to create innovative responses to situations in society. The authors explore these ideas through the lens of a longitudinal case study of Labor Market policy interventions (including the role of a personal budget system for education and training called “Dote”) in the Lombardy Region, Italy, using MSA as an analytical framework. This case suggests that the pressing need to move away from short-term structural responses to complex social issues is potentially addressed by an emerging approach for the parallel deployment of sociotechnical platform infrastructure resources and superstructure. Adoption of the approaches outlined here afford streaming opportunities on which policy entrepreneurs can dynamically bring the multiple streams of problem–policy–politics together across political cycles in a more persistent and sustainable way.

This study aims to examine residents’ perceptions of environmental impacts and certification for the Milan World Expo 2015 as well as their overall attitude toward the mega-event.

A survey of Milan residents based on a convenience sample led to 221 useable questionnaires.

Residents perceived that the Expo will have minimal negative and positive environmental impacts. A minority of residents were aware of the environmental certification of the event. The less agreeable residents were with the perceived negative environmental impacts of the event, the more agreeable they were that a certification of event sustainability should limit the damage to the natural environment. Residents’ perceptions of the certification were positively related to their overall attitude toward the event.

The findings cannot be generalized to other mega-events but have several managerial implications in relation to the need for information provision to residents and better communication of the certification by event organizers and planners.

Despite rising concerns about environmental issues related to hosting mega-events, there is no research on perceptions of a certification of event sustainability by residents.

Pandemics always have an impact on everything; for wildlife it is somehow positive and for human health and safety it is negative. But yet there is not any critique on its impact on the agriculture sector and farmer community. The world is not aware of the hazards which will be caused by crop loss. On the globe the largest country by population is China, where natives in China consume rice as staple food. In past few years, it was among the highest rice producing and consuming countries. Rice is planted in February to May mostly in China, and rice crop production is strongly dependent on preplanting activates which farmers are unable to perform because of the coronavirus disease 2019 (COVID-19) spread and the need to follow safety measures. So, the purpose of this documentary analysis is to indicate the impact of coronavirus disease on the agricultural sector in China specifically for rice production.

In this article, a documentary analysis approach has been utilized. Moreover, due to the new and latest issue, not much research has been published in the context of the COVID-19 pandemic impact on the agriculture industry in China. Whereas, several online reports and expert reviews have been reviewed which have been published in online platforms and blogs websites. A total of 45 resources (journal articles, expert reviews) have been downloaded from reputed databases such as Scopus and Web of Science, out of which 31 of them were more relevant and related to the context of study.

The outcome based on this study has indicated that the rice cultivators and farmers are in uncertainty and not comfortable to work in their fields without proper safety measures due to the pandemic situation which will badly affect their lives and the economy of the country. Therefore, this study suggests that to overcome this issue, a proper safety framework is needed to be developed which can be implemented and which can facilitate the rice farming community.

Agriculture is important in so many ways including providing employment to the bulk of the population and providing the basic necessity of life and also contributing to the national economy. The outcome of this study will facilitate the agricultural scientist, economist and seasonal crop production stakeholders to indicate the most problematic domain and upcoming challenges faced by the rice farming community in China due to the COVID-19 pandemic.

This is the first documentary analysis which is addressing the current issues due to the COVID-19 pandemic in the agriculture industry and specifically in the rice cultivation and producing community safety concerns and issues in China which is the first and most affected nation due to the coronavirus.