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The chapter draws on the key findings from across the previous chapters in this book with a view to reaching a synthesis which responds to the key question that motivated the book: ‘to what extent does a shift to electric automobility suggest a sustainable future for the passenger car?’ Across the chapters is found evidence for a clear and apparently unstoppable transition to electric mobility, but this does not mean it is harmonious and smooth; the transition itself faces potential disruption, as well as being disruptive to the status quo through creating new forms of conflict over space and material resources. Nonetheless, meanwhile internal combustion engine vehicle (ICEV) sales continue to exceed electric vehicle (EV) sales, even if the margin reduces, and there is the enormous problem of inertia presented by the established global ICEV fleet.

Considering the current dynamics of consumer demand for electric cars, a complex set of factors and preferences have been shown to have influence, but the interrelated factors of range and total cost of ownership stand out as the key ones. Prospects for accelerating the rate of transition are identified, but a further important dynamic is the slow rate of turnover in an established vehicle fleet dominated by ICEs: consideration is therefore given to the potential for retrofit EV conversions.

Looking to the future, the cost and performance of battery technology remains a critical and uncertain factor in the rate and depth of the transition to EVs, but the wider context of mobility practices and policies in which that change occurs is also fundamental. The EV transition sits entwined with other novel and substantial changes to our long-established systems of automobility that are becoming visible on the horizon. Relatively expensive to buy but cheap to use, and also hard to tax, EVs will necessitate a shift away from pay-up-front to pay-as-you-go road use, while the development and full realisation of Mobility-as-a-Service (MaaS) systems could herald a fundamental change in the basis of owning and using cars. In conclusion, a sustainable future for the car implies not just a new way of powering it, but a different role for the car in both the economy and society.

This chapter provides a reflective commentary on how the transition to electric vehicles (EVs) may alter how society uses cars through an inspection of evidence from the studies which have examined the impact of EV adoption on trip patterns. A framework for evaluating trip patterns is applied which considers how the adoption of an EV could generate impacts for the spatial distribution of car trips, when these trips occur, the journey purpose these trips serve, and the driving style in which the trips are conducted. It is identified that the principal issue which is likely to motivate alterations in trip patterns following a transition to EVs is the technical and regulatory differences which distinguish them from conventional vehicles. Spatial trip patterns could become anchored to the burgeoning chargepoint infrastructures, with network coverage having implications for where EVs will be seen. Changing seasons could reduce the range of the battery packs, limiting the useability of EVs in winter months. Low operating costs of EVs may encourage their use for short distance trips due to a feeling of guilt-free travel. Eco-driving functions of EVs could promote sustainable driving practices by gamifying energy efficiency though the introduction of targets, medals, and leader boards. It is concluded that the exact manner in which trip patterns will be altered by the transition to EVs is difficult to predict with clarity, with many alternative futures being conceivable. In part, the impact on trip patterns will be contingent on whether or not EVs start to look and feel like conventional cars as the technology matures.

This study aims to examine the links between carbon emissions, electric vehicles, economic growth, energy use, and urbanisation in 15 countries from 2010 to 2020.

This study adopts seminal panel methods of moments quantile regression with fixed effects to trace the distributional aspect of the relationship. The reliability of methods is confirmed via fully modified ordinary least squares coefficients.

This study reveals that fossil fuel use, economic activity, and urbanisation negatively impact environmental quality, whereas renewable energy sources have a significant positive long-term effect on environmental quality in the selected panel of countries.

The main limitation of this study is the generalisability of the findings, as the study is confined to a limited number of countries, and focuses on non-renewable and renewable energy sources.

Finally, this study proposes several policy recommendations for decision-makers and policymakers in the 15 nations to address climate change, boost sales of electric vehicles, and increase the use of renewable energy sources.

This study calls for a comprehensive transition towards green energy in the transportation sector, enhancing economic growth, fostering employment opportunities, and improving environmental quality.

The case study “Maruti Suzuki – toward cleaner mobility” has been written keeping in view the requirements in the field of strategic management. The key learning objectives are as follows:• Analysis of business environment.• Product development strategy – creating market segment to gain competitive advantage by leveraging available organizational capabilities.• Strategic decision-making – understanding strategic decision-making process in a complex and highly competitive business scenario.

Maruti Suzuki, a leader in Indian automotive market with around 50% market share in passenger cars, was likely to face intense competition because of disruption by electric vehicles. As electric vehicles adoption was increasing globally in developed countries, automotive companies shaped their strategy accordingly to stay relevant. Maruti Suzuki was yet to be ready with electric vehicles and approached this space differently than other competitors. However, with Indian Government pushing toward cleaner mobility, it was yet to be seen how the company would manage to comply with legislations and compete effectively in marketplace. Indian Auto major, Maruti Suzuki, was on the edge to decide future strategy on electric vehicles to sustain its leadership position. The Indian automotive sector was going through the transformation where auto original equipment manufacturers were bringing electric vehicles and supporting policies from government likely to accelerate its adoption. Maruti Suzuki was striving to counter the competition with available resources to create competitive advantage in changing environment and continue to remain profitable with leadership position in Indian automotive market. The company had successfully maintained its leading position over three decades and transformed the automotive space with its strategies ahead of the curve. Now the company was standing at crossroads with regard to future technology on cleaner mobility. Mr Bhargava had to decide whether to throw the hat in EV ring or wait for other alternate technology disruption.

Management studies and executive development programs.

Teaching notes are available for educators only.

CSS 11: Strategy

This study aims to emphasize green energy-driven solutions to address environmental sustainability issues, particularly to promote the uptake of electric vehicles (EVs). This study intends to investigate user adoption of EVs as the existing predicament of converting car owners to EV buyers, demanding a push to create a facilitating environment for EV uptake.

A survey-based quantitative study involving 330 car owners and potential buyers was conducted involving four predictors, i.e. financial benefits, social influence, charging infrastructure and range consciousness. Environmental concerns and socio-demographic factors such as age, family income and gender were considered as moderators between these predictors and EV adoption intention. Partial least square structural equation modelling was used to analyse the proposed relationships.

The findings indicated that financial benefits (ß = 0.169, t = 3.930), social influence (ß = 0.099, t = 2.605), range consciousness (ß = 0.239, t = 3.983) and charging infrastructure (ß = 0.142, t = 4.8) significantly impact EV adoption. Family income was the most significant moderator with a large effect size (F square = 0.224), followed by environmental concern (F square = 0.182) and age (F square = 0.042) having a medium moderation effect and, subsequently, gender (F square = 0.010) as a mild moderator.

By analysing environmental concerns as a moderator, this study fosters a novel understanding of how environmental concerns impact EV adoption, which has not been explored. Additionally, the empirical assessment of the socio-economic and socio-demographic factors of EV adoption helps to offer a consumer perspective to the government and policymakers in undertaking initiatives to promote EV adoption.

This chapter is a review and discussion of the experience of becoming an Electric Vehicle (EV) owner, with a focus on the importance of online EV communities on social media platforms in providing informal support to new owners during the transition into EV ownership and use.

Becoming an EV owner represents a significant disruption to drivers’ very established and comfortable driving practices. Electric cars force their owners to re-think long-habitual aspects of the driving experience, including driving behaviour, refuelling (practicalities and etiquette), route planning, and the extent of the car’s ‘sphere of access’.

Because of this disruption, new EV owners regularly encounter challenges, including charging, range, new technology, route planning, etiquette, and more. People often need support to overcome these challenges, and EV owner groups on social media are an important source of such support; new owners can receive advice on a range of issues. This chapter presents data extracted from EV owner social media group posts, analysing the discussions and advice that EV owners offer one another, and exploring the various forms of important support available to new owners/drivers.

This chapter shows how online EV communities are very actively used by EV owners and are of particular importance for new owners. These communities welcome new owners/drivers, offer support and advice, respond to questions, give recommendations, and encourage socialising and a form of group identity/bonding. With EV ownership rapidly increasing in many countries, online EV communities have a very important role to play in helping facilitate the international transition to electric mobility.

With the UK’s accelerating plans to transition to electric mobility, this paper aims to highlight the need for policies to prepare for appropriate management of electric vehicle (EV) lithium-ion batteries (LIBs) as they reach the end of their life.

This is a regulatory review based on projections of EV LIBs coming off the market and associated problems of waste management together with the development of a servitisation model.

Circular economy in EV LIBs is unlikely to shape itself because LIB recycling is challenging and still in development. LIB volumes are insufficient for recycling to be currently profitable, and a circular economy here will need to be driven by regulatory intervention. Ignoring the problem carries potentially high environmental and health costs. This paper offers potential solutions through new EV ownership models to facilitate a circular economy.

The authors suggest a new EV ownership model. However, despite environmental benefits, re-shaping the fundamentals of market economies can have disruptive effects on current markets. Therefore, further exploration of this topic is needed. Also, the data presented is based on future projections of EV markets, battery lifespan, etc., which are uncertain at present. These are to be taken as estimates only.

The paper proposes regulatory interventions or incentives to fundamentally change consumer ideas of property ownership for EVs, so that EV automotive batteries remain the property of the manufacturer even when the consumer owns the car.

This research examines the drivers of electric vehicle (EV) acceptance in the Kingdom of Saudi Arabia (KSA) by applying the unified theory of acceptance and use of technology (UTAUT) model, contextualized for the EV setting. The study aims to provide insights supporting the transition to sustainable transportation and identifying consumer perceptions and behavioral intentions toward EV adoption.

Based on survey data from a convenience sample collected from undergraduate and MBA students in a major university of KSA, the authors use seemingly unrelated regressions to provide novel insights on electric vehicle acceptance.

The study shows UTAUT constructs influence purchase intentions and attitudinal outcomes. Results indicate that perceived EV sustainability plays an important role in the relationship between UTAUT constructs and purchase intention alongside attitudes toward EV technology. Technological innovativeness enhances the impact of EV attitude and weakens the effect of perceived EV sustainability on purchase intention.

The study benefits researchers on sustainable technology acceptance and stakeholders facilitating sustainable transportation shifts. The insights guide the promotion of eco-friendly transportation solutions.

The research contextualizes and extends the UTAUT model constructs to understand drivers of EV acceptance. The study contributes to understanding sustainable innovation acceptance, considering the mediating role of perceptions of EV sustainability and the moderating role of technological innovativeness in driving purchase intentions.

The Indian automotive industry was witnessing a transition from conventional vehicles to greener battery-operated electric vehicles (EVs). However, the acceptance of these EVs was still muted and brought significant challenges for the industry. Literature regarding the adoption of EVs was scarce in the Indian context. It was thus imperative to explore and comprehend the distinct perceptions of industry managers and consumers regarding the adoption of EVs in India. The purpose of this study is to comprehensively analyze the entire Indian EVs ecosystem to address this research gap.

The authors carried out an empirical investigation starting with a structured literature review to identify the researchable gaps. Subsequently, the authors conducted semi-structured open-ended interviews with 38 experts including automotive industry experts and EV consumers. The authors further performed a thematic content analysis of the expert interview responses to document critical insights regarding the adoption of EVs.

The authors identified 11 key factors influencing the adoption of EVs in this study. The vital considerations regarding the availability of charging technologies, its associated selection dilemma, emerging business models and public policy support were presented and discussed. Market penetration of EVs was found to be influenced mostly by the choice of charging technology. Further, the switching intention of consumers was deliberated upon to highlight the specific technological and psychological preferences of consumers. The accessibility of charging stations emerged as the most influential factor. The research findings indicated that harmony among stakeholders was missing in the Indian EVs ecosystem. Instead, there were discrete efforts by organizations. The EVs ecosystem required collaboration for improved adoption of the EVs. Further, the necessity to rectify the chaotic charging infrastructure in the country was highlighted as a major pain point for customers to adopt EV.

This study theoretically contributed to push–pull–mooring (PPM) framework for understanding the adoption of EVs in India. This enabled the authors to extensively analyze consumers’ psychological and technological considerations regarding their switching intention toward EVs.

The findings of this study would help managers in decision-making toward the establishment of charging infrastructure involving multiple considerations such as the accessibility of charging, multi-dimensional competence at charging stations and servicing capabilities. Managers could also use the insights from this study to secure supportive recommendations for improving the overall EV infrastructure. The results of this study would benefit policymakers to set strategic directions through an integrated view of the entire EVs ecosystem involving management of bus and taxi fleets, two-wheelers and three-wheelers and such others.

Generally, in extant research, either firm managers’ or customers’ perspectives are considered separately. This study deliberated upon the PPM framework and switching intention accommodating both the industry and consumers’ perspectives. To the best of the authors’ knowledge, this was, thus, one of the first research articles which integrated insights from both the industry and consumers. This established the PPM framework for understanding the adoption of EVs. Further, it helped in comprehending the specific technological and psychological preferences of consumers regarding switching intention toward EVs.