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Article
Publication date: 1 April 1988

CARMEL MAGUIRE and EUGENIA LOVELACE

Marketing staff in Australian food manufacturing firms were questioned on use of and expenditure on advertising and marketing information services, on the sources from which they…

Abstract

Marketing staff in Australian food manufacturing firms were questioned on use of and expenditure on advertising and marketing information services, on the sources from which they derive new ideas, and on favoured strategies for different aspects of their work. The thirty replies are presented in the framework of marketing theory and of Australian food marketing practice. Some clear contrasts arise between high and low information users though the sample is too small to reveal systematic variations according to size of firm, type of industry, etc. The most striking findings are the high value placed by the marketers on product movement data, the difficulty in getting expenditure data, and the lack of use of formal external information sources, especially the online databases, whether those specialising in marketing data or those with demographic and general economic data of relevance.

Details

Journal of Documentation, vol. 44 no. 4
Type: Research Article
ISSN: 0022-0418

Abstract

Details

Information Services for Innovative Organizations
Type: Book
ISBN: 978-0-12465-030-5

Article
Publication date: 1 January 1981

Brian Kefford

A survey on the relative importance of various library functions, including interlibrary lending, introduces this review. Various national library systems are considered, with…

Abstract

A survey on the relative importance of various library functions, including interlibrary lending, introduces this review. Various national library systems are considered, with emphasis on the degree of centralization involved. A central lending collection is proposed for France. Both decentralized and centralized solutions are put forward for India and Japan. The latter also claims an international role. Unplanned decentralized systems in the Netherlands and Belgium are described and the planned decentralized system in the Federal Republic of Germany is defended. The accuracy of location information in the USA is considered briefly. A number of items on interlending in Australia are reviewed, with particular attention to the effects of the new voucher payment system.

Details

Interlending Review, vol. 9 no. 1
Type: Research Article
ISSN: 0140-2773

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