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A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the core of the various agencies’ priorities such as food industry, stores, parents, schools, authorities as well as advertising agencies.

A critical examination of the existing literature led to a considered evaluation of the EPODE programme.

Preventing childhood obesity needs collaboration between all the concerned parts through a common project.

The evaluation of the programme would benefit from a systematic analysis of investment and measurable outcomes. There are important implications for planning public policy in local communities as identification of relevant stakeholders should be considered from the outset.

The EPODE case is a uniquely French programme that included almost all the town community (government, school, children, parents, food and drink manufactures, etc) through a common objective: preventing childhood obesity.

This paper aims to explain how the principles of marketing can be applied to the planning and implementation of a social marketing campaign.

A wealth of secondary sources are reviewed and discussed, including academic literature, market research and campaign data.

The planning and implementation of social marketing campaigns is complex and requires a wide range of tasks. For one, the case study illustrates that identifying the right themes is crucial in order to reach the desired target audiences to create attitudinal and behavioural change. Further, a coherent implementation of the marketing mix is necessary in order to ensure campaign effectiveness over time. As social marketing campaigns often need to reach a wide range of audiences, the task of managing marketing initiatives in these contexts is more complex and requires constant evaluation in order to identify levels of effectiveness and areas for improvement over long periods of time.

Applies marketing theory to an interesting real‐life social marketing campaign and highlights the complexity of the tasks involved.

The purpose of this paper is to show that, as a factor in the socialization of children, school can play a major mediating role in the reduction of the prevalence of childhood obesity through school programs aimed at promoting healthy and well‐balanced food intake.

The paper is an exploratory study with children and parents, using semi‐directive interviews.

The findings indicate that parents modified their own eating habits – and consequently that of all the family – by taking into account information acquired by the children in their school context. This change in the family food habits operated through a learning mechanism called “reverse socialization” where children transmit knowledge and consumption skills to their parents.

A small sample size was used and results should be considered as indicative.

The paper provides suggestions for public and private agencies and actors to better target their messages in order to reduce child obesity prevalence by promoting school programmes aimed at reducing child obesity.

The paper shows that reverse socialization is a sociological concept not often included in consumer behaviour research and has not yet been applied to food habits.

Drawing on Bronfenbrenner's ecological model, this research aims to investigate the interweaving of the socialization systems within which children learn eating practices, in order to open up new paths to build prevention and care programs against childhood obesity.

Children were interviewed using semi‐structured interviews, including projective methods. The data were analyzed by both a manual content analysis and the use of qualitative analysis software Nvivo. Nvivo enables to cross verbatim and contributes to highlight the joint effects of socialization agents in terms of children's eating learning.

The study clarifies the interrelationships between social contexts in which children learn food practices. It points out that the different social spheres may sometimes exert contradictory influences and that food learning cannot be limited to the transmission of nutritional information, but also involves emotional and social experiences.

By showing that eating habits stem from complex processes, the research suggests measures against children's obesity that take into account the interrelationships between social contexts. It invites the policymakers and the food companies to implement actions based on social relationships involved in food learning.

Whereas the traditional consumer socialization models focus on interactions between child and one socialization agent, this research's findings shed light on the entanglement of social spheres concerning eating socialization. They show that using a social‐ecological approach is useful to policymakers, researchers, marketers, and other constituencies involved in developing solutions to the obesity problem.

This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is analyzed as existing within a complex system of relationships at different levels by means of system dynamics (SD).

Secondary sources and primary information collected from an elementary school were used to analyze the influences of several social environmental factors on the dietary habits and physical activity of children. The major elements that influence these behaviors were identified via a socioecological framework (SEF), and the interrelationships among these elements were described using an SD model. Then, several scenarios corresponding to social marketing actions oriented toward modifying the influence of specific elements in the socioecological system were proposed to evaluate how effective they are at reducing the percentages of overweight and obesity among children.

The current research shows the existence of counteracting efforts at the micro (family) and macro (governmental policies) levels that need to be aligned to reduce rates of obesity and overweight.

The systems perspective supports decision makers in defining social marketing strategies to modify alimentary behaviors based on the understanding of what elements of the SEF influence behavior and how they interrelate. To the authors’ knowledge, a detailed analysis of the influences of the socioecological environment has not been performed based on Latin American countries to seek solutions to the public health problems of overweight and obesity.

The application of SD enhances the value of the SEF suggested by Collins et al. (2010) for modeling individual behaviors. Moreover, the use of the systems approach for framing and understanding how the interrelationships of socioecological elements derive in synergic or antagonistic effects helps to predict the long-term effect of governmental actions and school interventions.

This paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact.

A systematic review of 49 nutritional behaviour intervention programmes (2006–2020) was conducted. To examine the social marketing impact of the programmes, a logic model of social impact was used. The model comprises inputs (the resources used for an intervention programme), outputs (the direct products resulting from the use of resources), outcomes (short- to medium-term programme effects) and impacts (long-term programme effects on the individual, community or societal levels).

Most intervention programmes set the goal of encouraging their target audience to increase fruit and vegetable intake, choose healthy food items, drink less sugary beverages or consume low-fat diaries, while few others sought policy or systems change. Multiple criteria were used for impact evaluation (e.g. exposure and reach, changes in knowledge, awareness, attitudes, behaviours and body mass index). (Quasi) experiments were the most popular method used for impact measurement, followed by the pre-post model of impact. Positive changes were found in 33 programmes, often reported in terms of short-term outputs or outcomes. Long-term impact particularly on the broader societal level was not indicated.

This research offers a systematic review of how social marketing impact is measured, evaluated and documented. It also provides some guidance for social marketers on how to shift from a reductionist, behavioural outcome-focussed approach towards an “expansionist” impact approach that explicitly considers social marketing impacts on the quality of life of individuals, communities and societies.

This paper aims to present a description of the development and implementation of a combined school- and community-based intervention for the prevention of overweight among children, using the combined methods of social marketing (SMk) and intervention mapping (IM).

The SMk total process planning (TPP) framework was used, a simple but robust framework that consists of five stages: scoping, development, implementation, evaluation and follow-up. In addition, IM tools were embedded in the development stage to strengthen the development element of the campaign.

The use of the SMk TPP framework led to the selection of one specific target segment and behaviour. IM tools helped to select the most important and modifiable determinants and behaviours in the target segment, as well as to select and appropriately apply theoretical methods for influencing determinant and behaviour change. The resulting “Water Campaign” was aimed at Turkish and Moroccan mothers and their 6-12-year-old-children (target segment). This intervention addresses the consumption of sugar-sweetened beverages through the promotion of tap water drinking (target behaviour). The systematic involvement of key stakeholders resulted in capacity-building and co-creation.

A key finding of the present work is that the SMk TPP framework and IM tools can be successfully combined in intervention development, helping to develop enhanced interventions. Combining these methods led to a theory-based and client-oriented intervention, which was directed at multiple ecological levels and which systematically involved key stakeholders. With this detailed description of the intervention development, this paper aims to assist other researchers and practitioners in their quest to develop better interventions.

This paper investigates whether in the case of obesity medicalization implies transforming deviants into patients. First, a brief history is presented of the social construction of obesity as an epidemic. Since the turn of the millennium obesity experts claim that a continuously increasing proportion of the Western population is becoming overweight and that this trend is spreading across the globe. Other claims have been made as well, such as that fatter people die younger and add substantially to the cost of health care. Counterclaims have been made too, such as that in Western countries obesity no longer increases and that only extreme obesity increases the risk of dying young.

Furthermore, several explanations for the obesity epidemic are discussed. Public health experts all over the world prefer two explanations that suggest the obesity problem is amenable to intervention. Most basically, it is held that people become overweight because their intake of calories exceeds their expenditure. In addition it is proposed that modern societies are obesogenic, for example, offering food in abundance while removing the need for physical exertion. The first explanation leads to blaming overweight people for their own condition. The second offers opportunities for disciplining the food industry, which following the anti-tobacco movement is labeled “big food.” Especially with regard to individual citizens the conclusion seems warranted that medicalizing fatness adds opportunities for stigmatization and discrimination beyond those offered by conceptions of beauty and fitness. This causes a double bind for governments that want to fight both obesity and stigmatization.

The paper aims to explore the changing influences and relevance of passive and experiential methods of learning within what can be described as a new era of entrepreneurial education. What still largely remains unaddressed in the literature is how are entrepreneur's best educated and developed in a manner which can have a direct impact on their personal and business development.

The paper suggests that learning is action oriented, and that entrepreneurs are not merely “doers”; they are “practitioners”. An integral part of being a “practitioner” is the use of practice to help move the firm beyond the “adaptive” learning which takes place in naturally occurring non‐contrived learning occasions. The paper is theoretical in its intent and adopts a social constructionist view of knowledge and learning. The research approach is informed by practitioner‐based practice and research, education and participation as a process of social learning.

The development of experiential knowledge in entrepreneurs is an incremental process that evolves throughout the course of their working lives. This means that attempts to stimulate “real life” experience through formal modes of passive education and training are unlikely to have a strong influence or impact on the development of the entrepreneur as a practitioner.

The paper sets out to develop an argument against the traditional “passive” means of business education, by suggesting that entrepreneurs who are exposed to passive learning are spectators rather than active participators.

The paper contributes to our current understanding of entrepreneurial learning by recognising that entrepreneurial learning in the context of higher education takes place beyond the domain of the classroom learning experiences, through experiential and discovery‐based learning which questions traditional orthodox pedagogies. The paper illustrates how knowledge is constructed through a situated practice of knowing, and demonstrates how a practice‐based perspective might be useful for the study of entrepreneurial education.

The purpose of this paper is to examine the usefulness to business education of aesthetics, literature and the ancient ideal of the rule of law in an increasingly complex global environment. Recent financial scandals have exposed a range of vulnerabilities in the management decision‐making process and, increasingly, big business is searching for ethical answers. It is suggested that there is a need to develop the necessary critical, analytical and empathic qualities of, in particular, the business student in order that future global corporate leaders might also be moral managers.

The abstract yet foundational concept of the rule of law is reworked in order to widen its application to business activities and ensure greater accountability. It is argued that the intellectual sensibilities need to be stimulated beyond the traditional business studies format, looking to various examples from the liberal arts. The paper proposes greater attention to, for example, the classics, as the lessons we can learn from fiction are highly pertinent to modern leadership and corporate conduct in general.

There is a relatively new literary genre of business books which is inspired by classic and popular works of literature, for example Power Plays: Shakespeare's Lessons in Leadership; however, such books are yet to appear regularly on business school recommended reading lists.

There are compelling reasons for a radical change in management style, one being that the single‐minded pursuit of profit has recently produced an unprecedented global economic crisis. The paper proposes that, by placing a greater emphasis on developing the intellectual and empathic sensibilities, future managers may be able to adopt a more conscionable approach to environmental and wider societal concerns.

Against the backdrop of an alarmingly amoral and inept set of global management practices, the paper urges a radical return to a classical or liberal arts education for the business student. A re‐imaging of the traditional rule of law also provides the basis for deciding the right course of action; tailored to meet the specific needs of the modern business community.