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Article
Publication date: 15 June 2021

Muhammad Khalid Anser, Mosab I. Tabash, Abdelmohsen A. Nassani, Abdullah Mohammed Aldakhil and Zahid Yousaf

This study aims to investigate the role of e-service quality and e-trust for achieving e-loyalty among digital library users in the digital economy. The current study…

Abstract

Purpose

This study aims to investigate the role of e-service quality and e-trust for achieving e-loyalty among digital library users in the digital economy. The current study examined the mediation effect of e-trust in the connection between e-service quality and e-loyalty.

Design/methodology/approach

Cross-sectional design was applied for the purpose of data collection and empirical findings of the study. Survey method was used for the purpose of data collection from 783 online digital libraries users.

Findings

Results reveal that e-service quality positively predicts e-trust in digital economy. Moreover, in digital economy e-trust predicts the e-loyalty. The findings also reveal that e-trust mediates the relationship between e-service quality and e-loyalty links.

Originality/value

The finding of study suggested that individual level e-trust have a strong effect on e-loyalty in digital economy. Individual level aspects in term of e-service quality have a direct effect on e-trust to improve their e-loyalty. The finding indicated that digital libraries users in future will be more loyal toward e-service quality providers. The results are useful for the management of digital libraries and academia for future. This is the first study that includes e-service quality, e-trust and e-loyalty in the context of digital economy.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 9 July 2020

Tingting Hou, Xusen Cheng and Xiankun Cheng

The purpose of this paper is to explore the trust antecedents and the effect of trust and transaction cost on passengers' e-loyalty in the context of mobile commerce…

Abstract

Purpose

The purpose of this paper is to explore the trust antecedents and the effect of trust and transaction cost on passengers' e-loyalty in the context of mobile commerce enabled ride-sharing.

Design/methodology/approach

A mixed-methods research is adopted to investigate the phenomena of interest. The qualitative study was used to identify the context-specific trust antecedents. The quantitative study investigated the effects of trust and transaction cost on e-loyalty by combining the results of qualitative study.

Findings

Three important context-specific trust antecedents were identified in qualitative study, namely online rating score, service quality and driving skills. The quantitative study indicates that driving skills, explicit cost and implicit cost are positively associated with trust. Trust and implicit cost have direct and positive effects on e-loyalty.

Research limitations/implications

This study contributes to understanding passengers' trust towards drivers in the context of mobile commerce enabled ride-sharing and the effect of trust on e-loyalty by including the transaction cost.

Practical implications

Management to enhance passengers' e-loyalty to ride-sharing might involve the measures to promote trust relationship.

Originality/value

Limited research has explored trust relationship for enhancing e-loyalty in the context of ride-sharing. The current study provides a novel contribution through an exploration of trust antecedents and the effects of transaction cost and trust on e-loyalty. The study has thrown light on the use of mixed-methods design in the research of user behavior in sharing economy.

Details

Information Technology & People, vol. 34 no. 3
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 3 August 2015

Shihyu Chou, Chi-Wen Chen and Jiun-You Lin

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online…

Abstract

Purpose

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very pivotal. Yet, despite its importance, little research has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust.

Design/methodology/approach

A total of 482 subjects who are female and have online clothing store shopping experience in Taiwan were obtained and structural equation modeling was performed to analyze the measurement and structural models.

Findings

The results show that both perceived online privacy and security are positively associated with e-trust, whereas web design is not. Furthermore, perceived delivery time and web site design are positively associated with e-satisfaction. Both e-trust and e-satisfaction in turn positively influence e-loyalty for female online clothing shoppers.

Research limitations/implications

On the basis of the literature review, there is a lack of theoretical knowledge of the relationships between e-loyalty, e-satisfaction, and e-trust among female online clothing shoppers. The research fulfills this important theoretical gap by extending prior studies on e-loyalty to further examine the factors that form e-satisfaction and e-trust, and how they, as mediators, influence the development of female customers’ e-loyalty in the context of online clothing stores. The result provides a model that contributes to understanding the formation of female customers’ e-loyalty.

Practical implications

The results of this study are helpful to online store managers in increasing their customers’ loyalty. Specifically, online clothing store managers have to create quick item delivery methods and friendly online shopping web sites that provide all necessary information and are easy to navigate and use so as to increase customers’ e-satisfaction. They also need to establish reliable and trustworthy web sites by letting their customers easily perceive the web sites’ privacy and security features to enhance customers’ e-trust. As e-satisfaction and e-trust increase, e-loyalty is fostered.

Originality/value

The contributions of this study are threefold. First, this study focusses on an important but previously neglected group in the context of online clothing stores: female online clothing shoppers. Second, the authors’ investigation extends the literature on e-loyalty by identifying important mediators (e-satisfaction and e-trust) and probing into their relationships to e-loyalty in the context of online clothing stores. Third, the findings contribute to academia and to future research by increasing understandings of the importance of the concerns and experiences of female online clothing shoppers and by suggesting that future research pay more attention to female online shoppers.

Details

Internet Research, vol. 25 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 28 October 2013

Albert Barreda, Khaldoon Nusair, Fevzi Okumus and Anil Bilgihan

The aim of this paper is to develop a comprehensive model that combines brand awareness, brand image, brand emotional attachment, brand evaluation and also shows how these…

Abstract

Purpose

The aim of this paper is to develop a comprehensive model that combines brand awareness, brand image, brand emotional attachment, brand evaluation and also shows how these constructs affect e-loyalty through the use of travel-related online social network (OSN) websites.

Design/methodology/approach

Based on an in-depth literature review, a conceptual e-loyalty model was developed. Empirical data were collected through a web-based questionnaire from 236 respondents. A structural equation modeling was utilized to test the e-loyalty model.

Findings

Results indicate that brand awareness positively affects brand image. Brand awareness directly and indirectly influences brand emotional attachment and brand evaluations. The total effects of brand awareness and brand image suggest that higher awareness level and positive image encourage OSN users to be more loyal. In return, this increases the probability that OSN members will repurchase through the OSN websites that they are emotionally connected with. Study results further suggest that there is no difference between the conceptualization of loyalty and the medium used when brands attempt to create consumer loyalty either in the traditional offline medium or the online medium.

Practical implications

Study results suggest that travel-related brands should consider brand emotional attachment and brand evaluation as the most important antecedents to e-loyalty, while e-loyalty results in the increased transaction intentions of online users.

Originality/value

Very few studies have so far looked at the cause-and-effect relationship between brand emotional attachment and brand evaluation, and e-loyalty through the use of travel-related OSN websites. Study results confirm that the conceptualization of loyalty is similar to the conceptualization of e-loyalty.

Details

Tourism Review, vol. 68 no. 4
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 5 June 2017

Xueyan Yang, Xiaoni Zhang, Samuel Goh and Chad Anderson

The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty.

Abstract

Purpose

The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty.

Design/methodology/approach

An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models.

Findings

Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-tests show that the loyalty model exhibits statistically significant R2 improvement compared to the linear model. However, the R2 improvement in the integrated model is not statistically different from that in the linear model. Confirmation and satisfaction are found to be salient factors influencing loyalty.

Research limitations/implications

This study makes important contributions to the online community literature by understanding the drivers of loyalty in the travel industry. However, there are limitations. First, this study addressed member loyalty of an online travel community with data collected from one company. Thus, generalizability is limited. Online communities and firms may have different characteristics, resulting in different factors influencing consumer loyalty. The authors plan in the future to collect data from other online travel companies and examine their model with different samples so as to check the generalizability of the current findings. Second, the authors collected a snapshot view on loyalty. Both researchers and managers note that small changes in loyalty and retention can yield disproportionately large changes in profitability (Reichheld et al., 2000). Consumer loyalty may change over time, so to maintain and increase profits, it is important to monitor such change. In the future, the authors plan to conduct a longitudinal study of community members to evaluate their loyalty over time.

Practical implications

As China seeks to gain additional market share in the global tourism market, travel companies should make use of websites as a marketing tool to attract and retain customers. These actions enable a travel company to enhance its competitiveness. More and more people use the internet for tour deals, bookings and finding tour-related information. Effective use of websites can affect the competitiveness of ecommerce companies. E-vendors could assess and adopt the dimensions recommended in this paper to help better understand areas for improvement. It is common today for consumers to buy travel products online instead of going through a travel agent. Considering the importance of reciprocity in formulating consumer satisfaction and loyalty in the virtual environment, companies should monitor reciprocal behavior on the virtual community. With advancement in technologies, consumer behaviors have changed and more consumers prefer social interactions in the virtual world. Companies can analyze posts in the virtual environment to assess reciprocity and may design a mechanism to foster reciprocal behaviors. By leveraging reciprocity, firms can better connect satisfaction with loyalty. More than 70 per cent of executives surveyed by McKinsey (2012) said that they regularly generate value through their Web communities. In addition, to pay attention to consumer to consumer reciprocity in the virtual world, companies should listen to what customers say in their online community, as this attention is an indication of reciprocity between consumers and companies. The ideas and opinions expressed in the online community tell the company customers’ perception of the value of its products and customers’ needs. Such attention to the voices in the online community will help companies to better tailor products/services to meet customers’ needs. Furthermore, the voices expressed in the virtual community are also effective in developing and maintaining new internet marketing opportunities such as email marketing, giveaways, search engine optimization, pay per click and shopping comparison marketing. Companies interested in retaining and attracting customers should leverage their established virtual communities and pay close attention to online posts and evaluate members’ satisfaction. Such effort will provide tangible benefits. As shown in Ye et al.’s study, traveler reviews produce a significant impact on online sales (Ye et al., 2011), with a 10 per cent increase in traveler review ratings, boosting online bookings by more than 5 per cent. This finding suggests that businesses should link online user-generated reviews to business performance in tourism. Finding incentives for users to share might be one way to improve interactivity and further create stickiness on the part of the website.

Originality/value

This paper is one of the first studies to address the need to move beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also identifies key variables such as reciprocity and satisfaction as determinants of e-loyalty in the Chinese online travel and tourism industry.

Details

Nankai Business Review International, vol. 8 no. 2
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 26 July 2013

Sharifah Alwi and Shahril Azwan Ismail

This study aims to investigate how price and other service brand attributes (such as website attractiveness, efficiency, privacy, fulfilment) determine e‐brand…

Abstract

Purpose

This study aims to investigate how price and other service brand attributes (such as website attractiveness, efficiency, privacy, fulfilment) determine e‐brand promise/reputation and the e‐loyalty of shoppers in an online setting.

Design/methodology/approach

Using the convenience sampling method, a survey research was carried out during a two‐day airline exhibition among experienced respondents who had purchased online tickets in the past. To identify what determines online brand reputation and its effect on e‐loyalty, structural equation modelling using the two‐step approach was performed.

Findings

Fulfilment and competitive price offers have the most significant impact on e‐loyalty, with a full mediation impact (via online brand reputation), whilst website attractiveness has a partial impact. These simultaneously confirm the role of e‐brand reputation as a mediator construct and its antecedents and its relationship with e‐loyalty.

Research limitations/implications

The mediation impact further increases the strength of brand reputation as a construct when modelling consumer responses in an online setting. In particular, the full indirect impact (price and fulfilment) was able to explain how online brand reputation was formed and brand promise can be achieved.

Practical implications

The practical contribution of the study and its managerial implications can be seen in the context of defining strategy and positioning. By confirming that different brand enactments are found in different settings (for example, price, fulfilment, site's attractiveness), this study offers some insights into a company's site strategic brand positioning and differentiation. For example, appropriate enactments, such as price, fulfilment and the attractiveness of the site, could be addressed when designing and enhancing online brand reputation and e‐loyalty. Sample size limitation and generalisation is limited to within the internet airline setting.

Originality/value

While existing research mainly focuses on the effect of service quality and image attributes of e‐loyalty, the current research focuses on other aspects of brand differentiation – e‐brand reputation and the important influencing elements, such as price and website attractiveness – which hitherto have often been ignored in an online setting. In other words, this study highlights the most important attributes that will help to “meet” the online service brand promise through e‐brand reputation.

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Article
Publication date: 8 June 2015

Afshan Azam

– The purpose of this paper is to integrate extant literature on psychological dimensions and trust to develop a model of consumer e-loyalty.

Abstract

Purpose

The purpose of this paper is to integrate extant literature on psychological dimensions and trust to develop a model of consumer e-loyalty.

Design/methodology/approach

This paper develops four important psychological-based factors impacting consumer trust and e-loyalty: perception-based, experience-based, knowledge-based and attitude.

Findings

The results of this paper propose that perception-based and experience-based factors are the main determinants of consumer trust and e-loyalty in e-retailing. Consumers do consider information practices.

Research limitations/implications

This paper has attempted to shed some light on the psychological antecedents of consumer trust in e-retailing but still missed some important antecedents for example personality. An option for “not applicable” as an answer choice was not provided in the survey instrument. It is hard for a participant to provide accurate information about his/her past experience that happened three months ago in a self-reported method.

Practical implications

From a theoretical perspective, the psychological-based consumer trust decision-making model provides a holistic view of an online consumer’s purchase decision-making process and e-loyalty. From a practical standpoint, the paper identified a number of potentially important psychology determinants of consumers’ trust in a website and empirical evidence concerning the relative impact of each of these determinants on consumers’ trust and e-loyalty.

Originality/value

To date, this is the first research that has been conducted to analyse psychological dimensions of trust in e-retailers and its influence on e-loyalty by using partial least squares in Saudi Arabia e-commerce research.

Details

Journal of Islamic Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 28 November 2018

Monica Faraoni, Riccardo Rialti, Lamberto Zollo and Anna Claudia Pellicelli

The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors…

Abstract

Purpose

The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences.

Design/methodology/approach

A survey was distributed to several students from University of Florence (Italy). Structural equation modeling was used to compile the research, and its results reflect the impact on e-loyalty development on specific features of the e-commerce environment.

Findings

The main findings of this research are related with the importance of website characteristics as antecedents of e-loyalty in online grocery retailing.

Originality/value

Albeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little attention has been paid to the factors affecting these three antecedents of e-loyalty. In this regard, this research focuses on the importance of B2C e-commerce platform characteristics such as security, perceived relationship investment and website design. In addition, the phenomenon was scarcely explored in grocery retailers B2C e-commerce context.

Details

British Food Journal, vol. 121 no. 2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 7 October 2014

Mohammad A Ahmad Al-Hawari

The purpose of this study is to investigate the relationships between e-quality, e-satisfaction and e-loyalty and test how these relationships vary across different levels…

Abstract

Purpose

The purpose of this study is to investigate the relationships between e-quality, e-satisfaction and e-loyalty and test how these relationships vary across different levels of customer sociability in the UAE banking industry.

Design/methodology/approach

The relative importance of customer sociability in the relationships between e-quality, e-satisfaction and e-loyalty was examined. A self-administered questionnaire was developed, and data were collected from a final sample of 245 bank customers. The study’s conceptual model and four hypotheses were tested using AMOS18.

Findings

E-quality influences e-satisfaction, which, in turn, affects customer e-loyalty. This study’s findings confirm that the relationships between e-quality, e-satisfaction and e-loyalty are stronger if the online banking user is an introvert (less social) rather than an extravert (very social).

Practical implications

This study demonstrates how bank managers could use the sociability level of their customers to manage the relationships between e-quality, e-satisfaction and e-loyalty.

Originality/value

The key contribution of this paper is that it demonstrates how the customer sociability level might affect the relationship between customers and online banking services.

Details

Journal of Services Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 19 June 2009

Grace T.R. Lin and Chia‐Chi Sun

Taking into consideration external (technology acceptance factors, website service quality) as well as internal (specific holdup cost) factors, this paper aims to explore…

Abstract

Purpose

Taking into consideration external (technology acceptance factors, website service quality) as well as internal (specific holdup cost) factors, this paper aims to explore how internet customer satisfaction and loyalty can be associated with each other and how they are affected by these dynamics.

Design/methodology/approach

This study adopts structural equation modelling (SEM) as the main analytical tool. It investigates the shopping experiences of users of the major shopping websites of Taiwan.

Findings

The research results point to the following: first, customer e‐satisfaction will positively influence customer e‐loyalty directly; second, technology acceptance factors will positively influence customer e‐satisfaction and e‐loyalty directly; third, website service quality can positively influence customer e‐satisfaction and e‐loyalty directly; and fourth, specific holdup cost can positively influence customer e‐loyalty directly, but cannot positively influence customer e‐satisfaction directly.

Originality/value

This paper draws on the research results for implications for shopping website management and design, then suggests some ways to enhance performance for the website shopping industry.

Details

Online Information Review, vol. 33 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

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