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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Endorsement marketing has been widely used to generate consumer attention, interest and purchase decisions among targeted audiences. Internet celebrities who become famous on the Internet are dependent on strategic intimacy to appeal to their followers. Our study aims to examine how multiple exposures to Internet celebrity endorsements influence consumers’ click and purchase decisions in the context of influencer marketing.

Based on a unique and representative dataset, the authors first model consumers’ choices for clicks and purchases with two panel fixed-effect logit models linking clicks and purchases with the frequency of exposure to Internet celebrity endorsement. To further control the endogeneity produced by the intercorrelation between the click and purchase models, the authors also adopt the two-stage Heckman probit structure to jointly estimate the two models using Maximum Likelihood Estimation. Robustness checks confirm the effectiveness of the models.

The results suggest that Internet celebrity endorsement plays a significant role in bringing referral traffic to e-commerce sites but is less helpful in affecting conversion to sales. The impact of repetitive Internet celebrity endorsements on consumers’ click decisions is U-shaped, but the role of Internet celebrities as online retailers will “shape-flip” this relationship to a negative linear relation.

Our study is the first to investigate the repetitive exposure effect of Internet celebrity endorsement. The results show a contradictory pattern with a wear-out effect of repetition in the advertising literature. This is the first study to show how the endorsing self, which is a common business model in influencer marketing, moderates the effectiveness of influencer marketing.

The purpose of this paper is to propose a model for product recommendation to improve the accuracy of recommendation based on the current search engines used in e-commerce platforms like Tmall.com.

First, the proposed model comprehensively considers price, trust and online reviews, which all represent critical factors in consumers’ purchasing decisions. Second, the model introduces the quantization methods for these criteria incorporating fuzzy theory. Third, the model uses a distance measure between two single valued neutrosophic sets based on the prioritized average operator to consolidate the influences of positive, neutral and negative comments. Finally, the model uses multi-criteria decision-making methods to integrate the influences of price, trust and online reviews on purchasing decisions to generate recommendations.

To demonstrate the feasibility and efficiency of the proposed model, a case study is conducted based on Tmall.com. The results of case study indicate that the recommendations of our model perform better than those of current search engines of Tmall.com. The proposed model can significantly improve the accuracy of product recommendations based on search engines.

The product recommendation method can meet the critical challenge from the search engines on e-commerce platforms. In addition, the proposed method could be used in practice to develop a new application for e-commerce platforms.

This study aims to investigate and compare mobile and desktop user search behaviours of the 1300K site, a Korean shopping search engine, by using transaction log analysis.

Transaction logs of 1300K site were collected over a three months’ period, from 1 January to 31 March 2018. The data set of this study consists of 1,149,690 desktop queries, 2,346,938 mobile queries, 2,481,747 desktop browsing activities and 2,550,309 mobile browsing activities. This study quantitatively analyses transaction log of 1300K site.

The results of this study show that mobile usage is higher than desktop usage: there are more mobile sessions than desktop sessions and the number of mobile queries is more than double of desktop queries. Overall, mobile query search behaviours are more simple, targeted and focused than desktop query search behaviours. Also, mobile browsing behaviours are more simple and passive than desktop browsing behaviours. However, mobile click behaviours are more active than desktop click behaviours.

To the best of the authors’ knowledge, this study appears to be the first of its type in Korea that compared search behaviours of a large number of users on desktop computers and mobile phones. To identify various characteristics of user search behaviours, this study analyses users’ directory browsing behaviour and click behaviour as well as query search behaviour. The results of this study can be implemented to address the effective improvement and development of search services and interfaces for different devices.

With an explosion of datasets available on the Web, dataset search has gained attention as an emerging research domain. Understanding users' dataset behaviour is imperative for providing effective data discovery services. In this paper, the authors present a study on users' dataset search behaviour through the analysis of search logs from a research data discovery portal.

Using query and session based features, the authors apply cluster analysis to discover distinct user profiles with different search behaviours. One particular behavioural construct of our interest is users' expertise that the authors generate via computing semantic similarity between users' search queries and the title of metadata records in the displayed search results.

The findings revealed that there are six distinct classes of user behaviours for dataset search, namely; Expert Research, Expert Search, Expert Explore, Novice Research, Novice Search and Novice Explore.

The user profiles are derived based on analysis of the search log of the research data catalogue in this study. Further research is needed to generalise the user profiles to other dataset search settings. Future research can take on a confirmatory approach to verify these user groups and establish a deeper understanding of their information needs.

The findings in this paper have implications for designing search systems that tailor search results matching the diverse information needs of different user groups.

We propose for the first time a taxonomy of users for dataset search based on their domain expertise and search behaviour.

Digitalization and marketing technologies have made it possible to overcome some barriers to pricing – a multidisciplinary field between marketing, finance and IT – and have set the stage for a paradigm shift in the pricing profession. Value creation, the pricing process, and price communication have been transformed by innovative business models and advanced algorithmic and human–machine solutions. This chapter synthesizes the literature to date and provides a comprehensive framework for an all-encompassing 360° pricing approach that broadens the understanding of pricing in the context of digital business across all steps of the price management process. Starting from product attributes and motivational beliefs in consumers' value assessment and adoption of (technological or digital) products or services, new business models and pricing models emerge in the digital economy, human–machine solutions for price implementation and repricing are increasingly applied, and price search and communication take place through a variety of digital communication channels. Each stage of this framework discusses concrete examples, highlighting the freemium strategy, the subscription model, price tracking and repricing tools, and digital price information channels such as e-commerce, marketplace, or price comparison platforms. The implications for price management in a digital, technology-driven landscape are discussed from the executive level to the analyst level.

This study aims to present a new web page recommendation system that can help users to reduce navigational time on the internet.

The proposed design is based on the primacy effect of browsing behavior, that users prefer top ranking items in search results. This approach is intuitive and requires no training data at all.

A user study showed that users are more satisfied with the proposed search methods than with general search engines using hot keywords. Moreover, two performance measures confirmed that the proposed search methods out‐perform other metasearch and search engines.

The research has limitations and future work is planned along several directions. First, the search methods implemented are primarily based on the keyword match between the contents of web pages and the user query items. Using the semantic web to recommend concepts and items relevant to the user query might be very helpful in finding the exact contents that users want, particularly when the users do not have enough knowledge about the domains in which they are searching. Second, offering a mechanism that groups search results to improve the way search results are segmented and displayed also assists users to locate the contents they need. Finally, more user feedback is needed to fine‐tune the search parameters including α and β to improve the performance.

The proposed model can be used to improve the search performance of any search engine.

First, compared with the democratic voting procedure used by metasearch engines, search engine vector voting (SVV) enables a specific combination of search parameters, denoted as α and β, to be applied to a voted search engine, so that users can either narrow or expand their search results to meet their search preferences. Second, unlike page quality analysis, the hyperlink prediction (HLP) determines qualified pages by simply measuring their user behavior function (UBF) values, and thus takes less computing power. Finally, the advantages of HLP over statistical analysis are that it does not need training data, and it can target both multi‐site and site‐specific analysis.

The web is now a significant component of the recruitment and job search process. However, very little is known about how companies and job seekers use the web, and the ultimate effectiveness of this process. The specific research questions guiding this study are: how do people search for job‐related information on the web? How effective are these searches? And how likely are job seekers to find an appropriate job posting or application?

The data used to examine these questions come from job seekers submitting job‐related queries to a major web search engine at three points in time over a five‐year period.

Results indicate that individuals seeking job information generally submit only one query with several terms and over 45 percent of job‐seeking queries contain a specific location reference. Of the documents retrieved, findings suggest that only 52 percent are relevant and only 40 percent of job‐specific searches retrieve job postings.

This study provides an important contribution to web research and online recruiting literature. The data come from actual web searches, providing a realistic glimpse into how job seekers are actually using the web.

The results of this research can assist organizations in seeking to use the web as part of their recruiting efforts, in designing corporate recruiting web sites, and in developing web systems to support job seeking and recruiting.

This research is one of the first studies to investigate job searching on the web using longitudinal real world data.

This paper aims to introduce a prototype system called SAFQuery (Simple And Flexible Query interface). In many existing Web search interfaces, simple and advanced query processes are treated separately that cannot be issued interchangeably. In addition, after several rounds of queries for specific information need(s), it is possible that users might wish to re-examine the retrieval results corresponding to some previous queries or to slightly modify some of the specific queries issued before. However, it is often hard to remember what queries have been issued. These factors make the current Web search process not very simple or flexible.

In SAFQuery, the simple and advanced query strategies are integrated into a single interface, which can easily formulate query specifications when needed in the same interface. Moreover, query history information is provided that displays the past query specifications, which can help with the memory load.

The authors' experiments by user evaluation show that most users had a positive experience when using SAFQuery. Specifically, it is easy to use and can simplify the Web search task.

The proposed prototype system provides simple and flexible Web search strategies. Particularly, it allows users to easily issue simple and advanced queries based on one single query interface, interchangeably. In addition, users can easily input previously issued queries without spending time to recall what the queries are and/or to re-type previous queries.