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Article
Publication date: 2 February 2015

Sabah Abdullah Al-Somali, Roya Gholami and Ben Clegg

The purpose of this paper is to construct a new e-commerce innovation and adoption model that takes into account various stages of e-commerce adoption (interactive…

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2674

Abstract

Purpose

The purpose of this paper is to construct a new e-commerce innovation and adoption model that takes into account various stages of e-commerce adoption (interactive, non-interactive and stabilised) and covers technological, organisational and environmental factors. This was tested using data collected from manufacturing and service companies in Saudi Arabia (SA) to reveal inhibitors and catalysts for e-commerce adoption.

Design/methodology/approach

This study uses new data from surveys from 202 companies and then uses exploratory factor analysis and structural equation modelling for analyses.

Findings

This study shows that the new stage-oriented model (SOM) is valid and can reveal specific detailed nuances of e-commerce adoption within a particular setting. Surprising results show that SA is not so very different to developed western countries in respect to e-commerce adoption. However there are some important differences which are discussed in detail.

Research limitations/implications

A new SOM for e-commerce adoption is provided which may be used by other IS adoption researchers.

Practical implications

Managers responsible for the adoption of e-commerce in SA, the Middle East and beyond can learn from these findings to speed up adoption rates and make e-commerce more effective.

Social implications

This work may help spread e-commerce use throughout SA, the Middle East and to other developing nations.

Originality/value

The results add to the extremely limited number of empirical studies that has been conducted to investigate e-commerce adoption in the context of Arabic countries.

Details

Journal of Manufacturing Technology Management, vol. 26 no. 1
Type: Research Article
ISSN: 1741-038X

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Article
Publication date: 26 February 2020

Feiyan Han and Bo Li

E-commerce poverty alleviation (EPA) is an innovative poverty alleviation model in China. The institutional mechanisms of the e-commerce platform improve the effect of EPA…

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1631

Abstract

Purpose

E-commerce poverty alleviation (EPA) is an innovative poverty alleviation model in China. The institutional mechanisms of the e-commerce platform improve the effect of EPA and exert online shopping purchase power in rural China. From a socio-technical perspective, this paper used adoption readiness of farmers and perceived risk to construct an integrated model to discern the effect of enhanced e-commerce institutional mechanisms on farmers' online shopping intention in the context of EPA.

Design/methodology/approach

The survey included 832 valid samples from rural farmers in Shanxi province. This study analyses using structural equation modelling (SEM) and bootstrap methods used to empirically test the model.

Findings

Findings suggest that enhanced e-commerce institutional mechanisms have significant direct and indirect positive impacts on farmers' online shopping intention; adoption readiness and perceived risk play partial mediation roles in determining the relationship between farmers' online shopping intention and enhanced e-commerce institutional mechanisms; and the indirect mediation effect of adoption readiness is greater than that of perceived risk.

Research limitations/implications

Although the proposed model was supported in the questionnaire survey, the investigation method was not completely excluded. Future research can combine the method of panel data and apply the framework to other e-commerce platforms, as well as to other cultural settings.

Practical implications

The study suggests that enhanced e-commerce institutional mechanisms that are based on the needs of farmers from poverty-stricken areas change the shopping habits of farmers. Moreover, enhanced e-commerce institutional mechanisms should allow farmers' perceived adoption readiness to play its promoting role and reduce the impeding role of perceived risk. The results of this study are conducive to the intensive implementation of the ‘Three Rural Issues’ strategy in China.

Originality/value

A new model to generate a two-factor mediation effect model by integrating the perceived effectiveness of enhanced e-commerce institutional mechanisms with farmers, farmers' adoption readiness, perceived risk and online shopping intention. The study explored the relationship between enhanced e-commerce institutional mechanisms and farmers' online shopping intention, bridging the gap in related empirical studies. Besides, this study first proposed farmers' adoption readiness and clarifies the mediating role of farmers' adoption readiness and perceived risk, which highlights the previously unnoticed role of farmers' adoption readiness.

Details

Information Technology & People, vol. 34 no. 1
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 30 June 2020

Bo Li, Zhengqing Yin, Junqi Ding, Suyao Xu, Biao Zhang, Yunfei Ma and Lingxian Zhang

Vegetable e-commerce is of great significance for improving the efficiency of vegetable circulation, and for solving the problems of high circulation cost and poor…

Abstract

Purpose

Vegetable e-commerce is of great significance for improving the efficiency of vegetable circulation, and for solving the problems of high circulation cost and poor connection between production and marketing. The purpose of this study is to explore the key factors that influence consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency.

Design/methodology/approach

A total of 427 valid questionnaires were collected from 16 districts of Beijing in 2019 via the internet, yielding a response rate of 94.9%. Bivariate probit and binary logistic regression were used for analysis.

Findings

The results show that 62.84% of vegetable e-commerce consumers have the same willingness and behavior, and 37.16% of consumers have a deviation of willingness and behavior; the key factors influencing the willingness, behavior, and willingness-behavior consistency of vegetable e-commerce consumers are different. The three variables of usefulness perception, logistics service quality perception, and nearest vegetable market distance have significant effects on and are positively correlated with the adoption willingness, behavior, and willingness-behavior consistency of vegetable e-commerce consumers.

Research limitations/implications

Consumers in Beijing, a first-tier city, were taken as the research object in this study. Second-tier and even third-tier cities can be investigated as comparative studies in a follow-up study. In addition, the key factors that affect the differences in the willingness and behavior of vegetable e-commerce adoption can be studied.

Originality/value

The results obtained in the present study and their implications could aid in vegetable e-commerce optimization, and contribute to the understanding of how to improve consumers’ awareness and participation in vegetable e-commerce. The suggestions of this study could also be used for the improvement of vegetable e-commerce in other cities facing similar issues.

Details

British Food Journal, vol. 122 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 10 February 2012

Peixin Li and Wei Xie

Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms…

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11316

Abstract

Purpose

Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in firms' e‐commerce adoption be explained? This question remains largely unanswered. The purpose of this paper is to help fill this literature gap by developing a framework that incorporates factors determining firms' adoption of e‐commerce.

Design/methodology/approach

Through literature review, this paper summarizes ten factors which determine firms' adoption of e‐commerce.

Findings

The paper summarizes ten factors which determine firms' adoption of e‐commerce and four significant factors are especially highlighted, including managerial attitudes, corporate strategies, external pressures and firms' technology strengths.

Originality/value

The framework developed by this article provides a conceptual basis for further quantitative analysis. It can also guide firms' implementation of e‐commerce strategy. Moreover, this paper should be of great value to the policy makers who encourage firms to build up their competitiveness through e‐commerce adoption.

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Article
Publication date: 1 August 2008

Kojo Saffu, John H. Walker and Robert Hinson

This paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and…

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3855

Abstract

Purpose

This paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and medium‐sized enterprises (SMEs) in a transitional economy, Ghana.

Design/methodology/approach

The membership of the top 100 Ghanaian businesses, called the Ghana Club 100 (GC 100), and non‐traditional exporters (NTEs) was surveyed using a structured questionnaire in face‐to‐face interviews. Principal axis factoring with varimax rotation was employed to identify and estimate the constructs in the model, followed by an exploratory factor analysis to test for the inclusion of all items in the model. Finally, canonical analysis was employed to study the interrelationships among the sets of multiple dependent and multiple independent variables. By so doing control for moderator effects existing among various variables was effected.

Findings

Organizational support was the strongest predictor on the perceived strategic value (PSV) construct, followed by managerial productivity, and decision aids. Perceived usefulness, compatibility, external pressure and organizational pressure were found to be statistically significant determinants of e‐commerce adoption. These findings are consistent with prior studies. Additionally, it was found that ease of use was also influential in the e‐commerce adoption decision of Ghanaian SMEs.

Originality/value

The study shows the value that SME owners/managers in a transitional economy place on e‐commerce, and the role envisaged for it. The study also provides an insight into the e‐commerce adoption in a transitional economy context. Owners/managers of SMEs in other developing countries may find the study useful in making decisions relating to e‐commerce adoption. The impact of the perceptions of e‐commerce and e‐commerce adoption on firm performance in transitional economies is a worthy area for future research. Replication of the study in other transitional economies is therefore warranted.

Details

Journal of Business & Industrial Marketing, vol. 23 no. 6
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 5 August 2014

Ishan Senarathna, Matthew Warren, William Yeoh and Scott Salzman

The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in small- and medium-sized…

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9122

Abstract

Purpose

The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in small- and medium-sized enterprises (SMEs).

Design/methodology/approach

The data for this study were gathered using postal survey questionnaire and analysed using quantitative analysis methods.

Findings

The result indicates a positive correlation between adhocracy culture and e-commerce adoption. However, those firms with hierarchy cultural characteristics indicate a negative correlation in relation to e-commerce adoption. The organisational culture differences explain these issues.

Research limitations/implications

The analysis is conducted in a single country (i.e. Sri Lanka). Initial findings provide a basis for further research in other country.

Practical implications

This research reveals the significance of organisational culture and how it influences e-commerce adoption maturity, both positively and negatively. The research findings are useful for SMEs that are planning or are in the process of implementing or reviewing their e-commerce, as well as for SMEs policy makers and business support community that engaged with e-commerce initiatives.

Originality/value

This study is the first to research the influence of different types of organisational cultures on e-commerce adoption maturity. It fills the research gap by advancing the understanding between the association of organisation cultures and e-commerce adoption.

Details

Industrial Management & Data Systems, vol. 114 no. 7
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 25 January 2008

Maryse J. Brand and Eelko K.R.E. Huizingh

The two main objectives of this study are to systematically and formally test for differences in the impact of various determinants of e‐commerce adoption depending on the…

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3739

Abstract

Purpose

The two main objectives of this study are to systematically and formally test for differences in the impact of various determinants of e‐commerce adoption depending on the current level of e‐commerce, and to investigate the possible direct impact of the current level of adoption on the intention to further adopt.

Design/methodology/approach

A conceptual framework is developed from the literature. The model is tested using survey data from 98 small and medium‐sized enterprises in The Netherlands.

Findings

The results indicate significantly smaller effects of both knowledge and satisfaction for companies at the advanced level of e‐commerce compared with companies at the basic level. The current adoption level has a highly significant positive direct effect on adoption intention. These findings imply that at the higher levels of adoption the classical adoption determinants have less effect and other less explored factors are more important.

Originality/value

This study is one of the first empirical studies to deal with multiple levels of innovation adoption. It is concluded that, when innovations can be adopted at various levels, the determinants of innovation adoption vary between different levels of adoption. This finding deserves further attention from researchers, consultants and policy makers.

Details

European Journal of Innovation Management, vol. 11 no. 1
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 13 April 2015

Hart Okorie Awa, Don Monday Baridam and Barinedum Michael Nwibere

Research on the demographic characteristics of top management team (TMT) on e-commerce adoption has really advanced. Although some of such studies factored location…

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2230

Abstract

Purpose

Research on the demographic characteristics of top management team (TMT) on e-commerce adoption has really advanced. Although some of such studies factored location factors as e-commerce adoption drivers, rare attempts have been made to unravel if the differences in the demographic composition of TMT and the rate of adoption may be explained by the differences in the firm’s geographical location. Therefore, the purpose of this paper is to bridge this knowledge gap by proposing a framework that conceives and measures geographical location as a contextual variable between e-commerce adoption and TMT composition.

Design/methodology/approach

Data were generated from the opinions of owners/managers of 226 SMEs drawn purposefully from registered SMEs in five industries located in three geo-political zones of Nigeria. Two cities (a state capital and a commercial nerve centre) were studied and a four-step hierarchical regression (spanning factor-loading) was used to test the hypotheses.

Findings

Evidence from the study shows that the hypothesized relationships between demographic factors and e-commerce adoption (main/direct effects) were statistically significant (supporting H1-H4). The two moderators (physical infrastructures and industrial specialization) that explained location factors were equally statistically significant in moderating the relationship between the demographic composition of TMT and e-commerce adoption.

Research limitations/implications

Sampling the opinions of SMEs in some industries of three geo-political zones of Nigeria limits the power of generalization. Therefore, extended data and measures are required to replicate the study in order to build external validity and reliability, and possibly theories. Further, some errors seem unavoidable in the course of converting the data through SPSS procedure just as all the measures used appear subjective and prone to common method bias. Other demographic and location factors not captured in the study may be handled by future studies.

Originality/value

The work will be of benefit to the academia and practitioners in terms of showing how location factors dictate the relationship between the demographic composition of top management and e-commerce adoption. The paper raises pointers that stimulate future research and advised policy-makers on even or near-even distribution of infrastructural facilities.

Details

Journal of Enterprise Information Management, vol. 28 no. 3
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 7 October 2014

Nick Hajli, Julian Sims and Mohana Shanmugam

Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a…

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6151

Abstract

Purpose

Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium sized enterprises (SMEs) is challenged by such barriers; it is now applying models for the adoption of new technologies by SMEs. The paper aims to discuss these issues.

Design/methodology/approach

This research attempts to develop a model, based on existing models of e-commerce, which can be applied in Iranian conditions. The study uses data gathered by a survey, together with existing models in this area, in order to propose a new model, which has been empirically tested.

Findings

The results of this research demonstrate that e-commerce barriers in Iran are related to a lack of awareness of the benefits of e-commerce adoption, as well as organisational issues related to its application. The paper also discusses the results and implications of this research, which can be applied to other developing countries. The paper also gives a better picture of Iranian market. Finally the paper discusses possible future directions of this research, as well as its limitations.

Originality/value

This study contributes to the theoretical basis of IS and e-commerce adoption studies by proposing and testing a pre-adoption model for e-commerce. The adoption of e-commerce in SMEs in Iran has not been substantially investigated. This is despite the fact that SMEs play an important role in all economies. The results demonstrate a significant relationship between organisational readiness and the adoption of e-commerce. It also shows that there is a positive relationship between awareness of e-commerce and its adoption.

Details

Journal of Enterprise Information Management, vol. 27 no. 6
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 1 December 2002

Elizabeth Daniel and Hugh Wilson

Small and medium‐sized enterprises (SMEs) are increasingly making use of e‐commerce. This study seeks to identify the reasons that are causing such businesses to adopt…

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8418

Abstract

Small and medium‐sized enterprises (SMEs) are increasingly making use of e‐commerce. This study seeks to identify the reasons that are causing such businesses to adopt e‐commerce (adoption intentions); the benefits they are realising from their e‐commerce developments; and, importantly, to determine if the areas identified as important are indeed those where benefits are being realised. It was found that responding to competitive pressure was the main reason leading companies to adopt e‐commerce. Information sharing and communication between employees within the firm were found to be the e‐commerce activities where firms are realising the greatest benefit. Areas where e‐commerce could be considered as “under‐performing” were found to be online recruitment and procurement. Areas that could be considered to be “over‐performing”, and hence may indicate an appropriate starting point for those firms yet to adopt e‐commerce, are in internal knowledge sharing and communication.

Details

Journal of Small Business and Enterprise Development, vol. 9 no. 4
Type: Research Article
ISSN: 1462-6004

Keywords

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