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TV advertising is not what it used to be for Kids and Young Adults. There's a proliferation of programming and channel choice; more communication clutter and poorly targeted, lower quality TV commercials. Moreover the New Media is biting into the time that young people watch TV at home which of course includes the Ads. The Internet will become more important to this target market as penetration increases and broadband delivery becomes the affordable norm. But using Ad Banners to do the job alone will not suffice in today's Net Generation Culture. This article discusses the key issues confronting marketers who want to get mote ‘click’ from their ‘digital spends’.

About 80 per cent of consumers in the world reside in emerging consumer markets (ECM). Thus, consumer behaviour theories and models should be tested for validation in ECM such as South Africa (socio-economically and culturally diverse). The purpose of this paper is to test three (human capital, stress and socialization) life-course theoretical perspectives on materialism among South African young adults. Employing the three life-course theoretical perspectives, it was posited that disruptive family events experienced during adolescence will affect materialism at young adulthood directly and indirectly through family resources received, perceived stress from family disruptions and peer communication about consumption.

In total, 300 South African young adults were surveyed. Structural equation modelling was used to test eight hypotheses developed from the three life-course theoretical perspectives on materialism. Independent-samples t-test was first conducted to assess whether the respondents were materialistic.

The South African young adults were found to be materialistic and this was explained by peer communication about consumption during adolescence (socialization life-course theoretical perspective). Disruptive family events experienced during adolescence significantly affected family resources negatively, and perceived stress positively, but these outcomes had no impact on materialism at young adulthood as the human capital and stress life-course theoretical perspectives suggest.

The results reinforce the need to test the validity of western theories in an African context. The test can improve theories and can help advance knowledge about consumer diversity across cultures.

The authors use concepts from the “communication constitutes organizations” (CCO) literature in combination with Cooren’s (2010, 2012) ventriloquism to demonstrate the symbolic uses of texts and shifting interpretations of authority during a negotiation regarding the future of a nonprofit educational institution. The two sides negotiating over how to resolve a fiscal crisis struggled to achieve legitimacy through competing institutional logics, and this paper captures this process through a detailed account. The paper aims to discuss these issues.

This study emerged from a multi-year full immersion ethnography undertaken by the second author, who spent over 5,000 hours as a participant observer at the organization. The quotes and observations come form field notes taken during this time.

Communication constitutes the nonprofit institution through two communication flows – self-structuring processes and institutional positioning – and these flows symbolically and materially unified the opposing negotiation parties during the negotiation process as each side struggled to gain legitimacy through competing institutional logics. The process of ventriloquism was the mechanism through which different actors and texts negotiated their levels of authority.

This case demonstrates how oppositional groups used and viewed texts throughout a negotiation process, revealing the agency, authority, legitimacy, and symbolic power of texts. This case also highlights the political struggle between institutional logics backed by financial models and professional logics backed by traditional organizational values.

At a material level, this case is a detailed examination of organizational members navigating the negotiation process during a fiscal crisis, but on a symbolic level this case demonstrates the communicative means through which oppositional groups negotiate core organizational values, and whether past values can lead organizations to a sustainable future. The observational depth of this case study was only possible through long term, full immersion ethnography, and this depth provides clarity to abstract concepts from CCO, ventriloquism, and institutional theory.

INSUFFICIENT use is made of work study in industry. A more widespread application of work study depends on full recognition by management and on the efforts of properly trained work study engineers. Better facilities for training and a commonly accepted system of training leading to a recognised standard of competence are, therefore, essential.

The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a telephone survey methodology to compare attitudes toward Olympic sponsorship by a leading US brewer with general attitudes toward the use of sports sponsorship to promote tobacco products. Results suggest that respondents have significantly different attitudes towards the two product categories and their use of sponsorship, accepting more readily the use of the Olympics to promote beer. Respondents’ self‐interest is also found to significantly affect the level of acceptance for the use of sport to promote alcohol or tobacco products, although in slightly different ways. The findings are discussed in relation to previous research, along with their managerial implications.