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Book part
Publication date: 1 February 2007

Dwight R. Merunka and Robert A. Peterson

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
Type: Book
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ISBN: 978-1-78635-282-8

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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Book part
Publication date: 1 February 2007

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 13 June 2013

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-1-78190-761-0

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Book part
Publication date: 25 June 2012

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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Type: Book
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ISBN: 978-1-78052-913-4

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
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ISBN: 978-0-85724-897-8

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 1 – 10 of 26
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