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1 – 10 of 76Peyman Assadi and Pooria Assadi
Pursuit of meaning is at the heart of much of organizational life. It has implications for how different organizational stakeholders associate value to various organizational…
Abstract
Purpose
Pursuit of meaning is at the heart of much of organizational life. It has implications for how different organizational stakeholders associate value to various organizational initiatives. Research on meaning has generally shown that effort increases meaning and favorable valuation of and willingness to pay for economic activities by organizational stakeholders. The authors build on and advance this research by offering theory and experimental evidence showing that effort, particularly at high levels, results in enhanced meaning and favorable valuation when effort does not threaten the focal stakeholders' resources through expectation disconfirmation.
Design/methodology/approach
Three experimental studies are designed and conducted in this research. In one study, the authors replicate prior research findings that establish labor generally increases meaning and favorable valuation. In the two subsequent studies, the authors test the proposed hypothesis in this research and check for robustness of the empirical analysis.
Findings
The authors find that any internalized threat to the focal stakeholder's resources coupled with a high exertion of effort decreases, rather than increases, meaning and favorable valuation of and willingness to pay for economic activities.
Originality/value
The theory and empirical evidence in this research advance the understanding of how organizational stakeholders may associate effort-induced meaning with various economic activities in counter-intuitive ways. The findings also highlight the importance of recognizing and shaping the expectations of organizational stakeholders in influencing willingness to pay in organizational settings.
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The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims…
Abstract
Purpose
The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact of financial and behavioural sunk costs on consumers’ decisions, judgements and behaviour before and after purchasing. This study also identifies potential research avenues to inspire further studies.
Design/methodology/approach
Following a search in the Scopus and Web of Science databases, a systematic literature review was conducted by identifying and analysing 56 peer-reviewed articles published between 1985 and 2022 (November). Descriptive and content analysis was implemented based on the selected papers to examine and synthesise the effect of sunk costs on consumers’ choices, evaluations and actions in a comprehensive approach; uncover research gaps; and recommend paths for future research.
Findings
The research results found in the literature are discussed according to five related themes: factors affecting the sunk cost effect; the impact of past investments on purchasing decisions; consumers’ post-purchasing evaluation, behaviour and choices; the mental amortisation of price; and the sunk cost effect on loyalty and switching.
Originality/value
The originality of this study lies in the comprehensive approach to the sunk cost effect from consumers’ perspectives. This review paper synthesises and discusses the research results found in the literature related to financial and behavioural sunk costs that can influence consumers’ decisions, judgements and behaviour before and after paying for a good or service.
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Marzanna Katarzyna Witek-Hajduk and Anna Grudecka
The objective of the study is to identify both reasons for ignoring and for paying attention to the country of origin (COO) by consumers when choosing brands of durable goods.
Abstract
Purpose
The objective of the study is to identify both reasons for ignoring and for paying attention to the country of origin (COO) by consumers when choosing brands of durable goods.
Design/methodology/approach
In this paper a qualitative approach was applied, i.e. 25 in-depth semistructured interviews with Polish consumers of durable goods purposively selected out of those who had previously participated in a quantitative survey conducted by the authors.
Findings
Among the reasons for paying attention to the COO when choosing brands of durable goods, cognitive (rational), affective (emotional) and normative factors have been identified, while among the reasons for ignoring the COO by consumers, the authors identified only cognitive (rational) and affective (emotional) factors.
Research limitations/implications
The conclusions can be applied by brand managers, e.g. when making decisions whether and why to communicate COO dimensions.
Originality/value
This paper contributes to the international marketing literature as it develops a deeper insight into consumer behavior with reference to the consumers’ reasons for paying attention to and ignoring the COO, with very little published on the latter in particular. Furthermore, it is one of still relatively few qualitative studies conducted so far on COO taking a perspective of a consumer, especially the one from an emerging market from the European Union (EU).
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Jia Wells and Caroline S.L. Tan
This study aims to examine the relationships between functional value (quality and price), social value (extrinsic and intrinsic), emotional value and attitude toward a brand, as…
Abstract
Purpose
This study aims to examine the relationships between functional value (quality and price), social value (extrinsic and intrinsic), emotional value and attitude toward a brand, as well as the direct relationship between attitude toward a brand and the purchase intention of tires. This research also explores the moderating effect of social influence on the relationship between attitude toward a brand and purchase intention.
Design/methodology/approach
A conceptual model based on literature is developed and tested using an online survey, with a sample of 760 active drivers gathered through purposive sample judgment. The data were analyzed using structural equation modeling with AMOS 28 and Hayes Process Macro 4.
Findings
The results demonstrate that extrinsic social value has a positive direct relationship with attitude toward brands. The findings also indicate that intrinsic social value has a positive influence on attitudes toward brands. Attitude toward a brand is found to have a positive direct relationship with purchase intention.
Originality/value
This research extends the existing literature on consumption values and offers insights into the specific values that influence attitudes toward tire brands as well as purchase intention. The findings provide insights to tire businesses in values that they could focus on when developing strategies to increase positive brand attitude and purchase intention.
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Yuqian Zhou, Gongbing Bi, Jiancheng Lv and Hongping Li
This paper aims to develop an optimal buyback promotion strategy for enterprises, including multibuyback strategy and self-buyback strategy, taking both the consumer's…
Abstract
Purpose
This paper aims to develop an optimal buyback promotion strategy for enterprises, including multibuyback strategy and self-buyback strategy, taking both the consumer's multichannel psychological acquisition attributes and remaining market into account.
Design/methodology/approach
Based on the game theory and Hotelling model, the authors formulate a new model to study the equilibrium of different buyback models, given the utility maximization of the consumers, the profit maximization and the constraint on nondecreasing market share of the enterprises, and the authors conduct comparative analysis.
Findings
Intuitively, enterprises buying back products of other brands would appeal to some consumers. However, the authors find that after implementing the multibuyback scheme, enterprises may not be able to seize competitors' markets or even lose their original customer base in the context considered in this article counterintuitive. In addition, the size of remaining market share and the consumer's multichannel psychological acquisition affect the choice of buyback promotion strategies. Moreover, after implementing multibuyback scheme, customers with old products subsidize those who receive additional discounts. Finally, the authors point out that the buyback strategy choices of companies with different goal-oriented are diverse.
Practical implications
This study has a very solid realistic background and provides guidance for enterprises to implement buyback promotion strategies. In addition, the authors unearth new influencing factors to provide a reasonable explanation for different buyback strategies in reality.
Originality/value
To the best of the authors’ knowledge, this study is one of the first to explore the multibuyback promotion strategy as a new buyback method, where the two influencing factors the authors have not been proposed so far.
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Sana Shawl, Keyurkumar M. Nayak and Nakul Gupta
On completion of the case, the students will be able to understand the concept and importance of sustainability; understand how triple bottom line can help a company make a…
Abstract
Learning outcomes
On completion of the case, the students will be able to understand the concept and importance of sustainability; understand how triple bottom line can help a company make a transition towards sustainability; evaluate the tensions between the three pillars of triple bottom line approach; assess the role of circular economy model as opposed to the conventional linear model in the transition of a company towards sustainability; and understand the sustainability challenge in an emerging market context.
Case overview/synopsis
Despite the promising growth potential of the plastics industry in India, it is faced with sustainability challenges owing to its detrimental impact on environment. To preserve the environment and human kind, the government made a bold announcement in 2018 to eliminate the use of highly polluting single-use plastics (SUPs) in the country. Amid this growing sustainability threat against plastics and the fall in demand of SUP items, this case illustrates that Sandip Patel, the plant manager of Cello Plastotech, is entrusted by the CEO with the responsibility of adopting a triple bottom line approach encompassing its three pillars, that is, people, planet and profits, as a response to the sustainability challenge. The strategic rethinking towards adopting sustainability required Patel to face the challenge of striking a balance between the three pillars of triple bottom line while also taking some valuable insights for plastic waste management from the circular economy model. While making a transition to sustainability, he needed to evaluate different options like stopping the manufacture of SUPs and look for alternatives, use of biodegradable raw material which was expensive but environment friendly or manufacture such durable plastic products that would replace SUPs.
Complexity academic level
The case is aimed at teaching the topic Triple Bottom Line approach in the courses of business strategy and sustainability in under-graduate and post-graduate level courses in the discipline of Management. It can also be used as a supplementary reading in courses like Corporate Social Responsibility and Circular Economy. In emerging markets’ context, these topics are generally taught to MBA students in courses like strategic management, sustainable business and business ethics.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
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Anurag Mishra, Pankaj Dutta, S. Jayasankar, Priya Jain and K. Mathiyazhagan
This paper presents a systematic literature review of the various aspects of reverse logistics (RL) and closed-loop supply chains (CLSC) in implementing and achieving circular…
Abstract
Purpose
This paper presents a systematic literature review of the various aspects of reverse logistics (RL) and closed-loop supply chains (CLSC) in implementing and achieving circular economy (CE) motives. CE is identified as a method of embracing imperishability into the economic structure, helping shift from a linear to a condition leading to ecological and social benefits.
Design/methodology/approach
Systematic literature was used to review a total of 80 peer-reviewed articles are included in the study and covers different concepts related to the implementation of CE, such as cost-saving, network design, sustainable RL, waste management and extended producer responsibility.
Findings
The findings reveal that the research in the domain is in a growing phase, and in recent years, a lot of attention has been given by researchers across the globe. However, further research is required in crucial areas for the adoption of CE, such as retail reverse logistics, pharmaceutical industries and resource recycling industry.
Practical implications
The study discusses the business needs and solutions for industries. Key enablers and barriers are listed along with the main activities involved in each sector in CLSC. Managers can design a pathway to decide which lever to use to overcome a particular challenge.
Originality/value
The work contributes theoretically by developing research themes in RL and CLSC practices applied to CE. It also provides theoretical and practical implications of the study, which can be used as a signboard for further research.
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José Luis Suárez, Louis Gosselin and Nadia Lehoux
Remote and isolated indigenous communities in Nunavik (Canada) currently face a number of housing related challenges. This paper proposes a conceptual framework to identify the…
Abstract
Purpose
Remote and isolated indigenous communities in Nunavik (Canada) currently face a number of housing related challenges. This paper proposes a conceptual framework to identify the factors affecting value creation within the supply chain of social housing construction in that region. The term “social” refers to the fact that governments subsidise construction and operation of these buildings intended for low-income households.
Design/methodology/approach
The research used a literature review and information collected from 3 semi-structured interviews with key stakeholders to identify the desired features of improvement or solutions (e.g. prefabrication) with respect to value creation. A SWOT analysis, an influence/dependence map and a causal loop diagram were developed to represent the supply chain.
Findings
Local job creation and the number of buildings to build were identified as the key factors that can roughly represent value creation. Energy resources, construction time, type and amount of labour force, shipping constraints, number of replacement parts and waste disposal were identified as the main factors constraining the range of solutions to implement.
Practical implications
The framework can be used to support the decision-making in supply chain management and the design of solutions for remote areas such as Nunavik.
Originality/value
This paper is the first to analyse value creation in social building construction in remote and isolated communities such as those from Nunavik. Conceptual models achieved within the framework allowed identifying the factors that could roughly represent this value creation, as well as logical relationships that link them with other factors.
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This chapter deals with family/household relevance as a stakeholder institution in rural (farm) communities. The data collection approach is qualitative. Families in Japan and the…
Abstract
This chapter deals with family/household relevance as a stakeholder institution in rural (farm) communities. The data collection approach is qualitative. Families in Japan and the Philippines’ rice-cultivating communities were the subjects of the study. Results revealed that households in the two sites were experiencing a unique ontological crisis vis-á-vis farming communities. The crisis pointed to the problem of farm families’ relegation as secondary stakeholders in the farming sector. Despite the struggle for survival in the farm sector, farm families were differently adaptive and enduring in dealing with the modern development – that is, selective technology adoption, farmland redefinition, struggle and resistance against farm policies, and community group accommodation, to name a few. This endurance contributes to farm family persistence as a relevant institution in Japan and the Philippines.
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Xigang Yuan, Zujun Ma and Xiaoqing Zhang
This paper investigates the dynamic pricing strategy of a firm for the successive-generation products under the conditions of the limited trade-in duration and strategic…
Abstract
Purpose
This paper investigates the dynamic pricing strategy of a firm for the successive-generation products under the conditions of the limited trade-in duration and strategic customers. Further, it explores the effect of a limited trade-in duration on the choice of the myopic and strategic customers, besides the optimal dynamic pricing and trade-in strategy of the firm.
Design/methodology/approach
Based on the choice behavior of the myopic and strategic customers, the authors have developed a two-period game-theoretic analytical model to decide the optimal retail prices of the successive-generation products and the optimal trade-in rebate when the firm adopts a dynamic pricing strategy and then investigate three extensions of the basic model to discuss the change in the results owing to the relaxation of certain conditions.
Findings
The authors find from the results that, in terms of profit maximization, it is better to extend the limited trade-in duration, and hence, the firm should implement a dynamic pricing strategy. However, in the situation of using a static pricing strategy, the firm should extend the limited trade-in duration only if the incremental value of the new generation products is below a certain threshold. Moreover, the firm should use a dual rollover strategy instead of a single rollover one. If all customers in the market are myopic, then the firm should also extend the limited trade-in duration.
Research limitations/implications
This study mainly discusses the impact of limited trade-in duration on the firm's dynamic pricing strategy when facing strategic customers, which provides several directions for future research. First, if the government offers subsidies to consumers, how will strategic consumers make purchase decisions? How would the enterprise make its pricing decision? Second, when asymmetric information exists between consumers and firms, how will it affect consumers' choice behavior and firms' pricing decisions? All these issues are worth exploring in the future.
Practical implications
These results offer certain managerial insights for the firm in the decision making on pricing within the trade-in program.
Originality/value
This is the first work to study the dynamic pricing strategy of the firm for the successive-generation products under the conditions of the limited trade-in duration and strategic customers. Further, this work discusses the changes in results owing to the relaxation of certain conditions.
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