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Article
Publication date: 1 May 2013

Prof. S.K. Laga and Prof. Dr. A.I. Wasif

Textile finishing is the heart of textile processing. It aims to improve aesthetic appeal, dimensional stability, serviceability and alike. The object of resin finishing is to…

Abstract

Textile finishing is the heart of textile processing. It aims to improve aesthetic appeal, dimensional stability, serviceability and alike. The object of resin finishing is to improve crease recovery. Conventional resin pre-condensates are effectively used for this purpose. Most of these resin pre-condensates are not eco friendly due to the presence of free or released formaldehyde. Due to eco awareness and green technology, it has been imperative to use eco-friendly crosslinking agents for resin finishing. Polycarboxylic acids like BTCA, PTA, etc. can be used as eco-friendly crosslinking agents. However, they are costly, and not easily available. Thus, an attempt has been made in the present study to explore the possibility of using a combination of glyoxal and glycol as a crosslinking agent at various concentrations to finish 100% cotton fabric. These treated fabric samples have been cured at various temperatures (1400C, 1500C & 1600C) for periods of 1, 2 and 3 min. Moreover, various formulations have been tested by using various additives, like PE, PEG-200, TEA, DEA, and their combinations, to improve the strength and the whiteness of finished fabrics. Various tests to determine crease recovery, strength, whiteness index, durable press rating, and bending length have been carried out to assess the quality of the finished fabric. Very encouraging results in terms of dry crease recovery angle, bending length, % strength retention and durable press rating have been obtained.

Details

Research Journal of Textile and Apparel, vol. 17 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 1 March 1980

S. Leslie Anderson

“A Canadian company required information on a process in Switzerland. Since data were too complicated to obtain by mail a vice‐president of the company was assigned to make a…

88

Abstract

“A Canadian company required information on a process in Switzerland. Since data were too complicated to obtain by mail a vice‐president of the company was assigned to make a trip. The company librarian hearing of this situation accidentally made a search and produced the information from the company's own files.”

Details

Library Management, vol. 1 no. 3
Type: Research Article
ISSN: 0143-5124

Article
Publication date: 1 February 1978

J. Pickering

Attempts to draw together some main implications arising from studying usage of survey data forecasting the demand for durables. Posits that re‐interview tests are important…

Abstract

Attempts to draw together some main implications arising from studying usage of survey data forecasting the demand for durables. Posits that re‐interview tests are important, shedding light on the influences on consumer demand, by perhaps identifying respects in which purchasers and non‐purchasers differ. Suggests that predictive models, which have some foundation, stand a better chance of confident usage. Points out that some studies appear to show cross‐sectional investigations perform reasonably well in explaining individual household behaviour, both in terms of level of outlay on consumer durables and in identifying purchasers of particular commodities. Aims to describe overall patterns of results in more general terms and to draw them together by focusing specifically on what they suggest about the nature of individual behaviour and decisions regarding consumer durables.

Details

European Journal of Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Abstract

Details

Handbook of Microsimulation Modelling
Type: Book
ISBN: 978-1-78350-570-8

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

Abstract

Many jurisdictions fine illegal cartels using penalty guidelines that presume an arbitrary 10% overcharge. This article surveys more than 700 published economic studies and judicial decisions that contain 2,041 quantitative estimates of overcharges of hard-core cartels. The primary findings are: (1) the median average long-run overcharge for all types of cartels over all time periods is 23.0%; (2) the mean average is at least 49%; (3) overcharges reached their zenith in 1891–1945 and have trended downward ever since; (4) 6% of the cartel episodes are zero; (5) median overcharges of international-membership cartels are 38% higher than those of domestic cartels; (6) convicted cartels are on average 19% more effective at raising prices as unpunished cartels; (7) bid-rigging conduct displays 25% lower markups than price-fixing cartels; (8) contemporary cartels targeted by class actions have higher overcharges; and (9) when cartels operate at peak effectiveness, price changes are 60–80% higher than the whole episode. Historical penalty guidelines aimed at optimally deterring cartels are likely to be too low.

Details

The Law and Economics of Class Actions
Type: Book
ISBN: 978-1-78350-951-5

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Article
Publication date: 1 February 2013

James DeLisle, Terry Grissom and Lovisa Högberg

The purpose of this paper is to explore the notion of sustainability and research reporting price premiums for LEED‐certified buildings.

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Abstract

Purpose

The purpose of this paper is to explore the notion of sustainability and research reporting price premiums for LEED‐certified buildings.

Design/methodology/approach

This paper explores the notion of sustainability and research reporting price premiums for LEED‐certified buildings. The durability of certification levels is explored by converting projects developed under the initial NC2‐series system to a new vintage rating adopted in 2009. This conversion is made by applying Lagrangian multipliers to model stochastic impacts.

Findings

The study reveals that 18 percent of 591 projects developed under the NC2‐Series were “misclassified” in terms of certification levels when converted to new NCv2009 standards. To the extent the market has pursued LEED certification levels, the unanticipated changes may have led to the adoption short‐term solutions that are inappropriate due to the long‐term nature of real estate assets.

Research limitations/implications

Given the complexity of the LEED rating system, it is unknown how the market will react to the lack of durability and approach pricing over the long‐term.

Practical implications

The results indicate market participants should adopt a proactive approach to LEED certification.

Originality/value

The study identifies significant dynamics in the LEED certification system for new construction and behavioural responses that have not been reported in the literature.

Details

Journal of Property Investment & Finance, vol. 31 no. 1
Type: Research Article
ISSN: 1463-578X

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Article
Publication date: 1 February 1970

G.I. Heald

Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models…

Abstract

Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models for durables generally represent expenditure as a function of disposable income, relative price, an index of hire‐purchase control, and an estimation of the total stock of durables. Discusses US experience in depth, with literature examples. Sums up that current research is now engaged on testing the hypothesis that intentions are primarily expressed by initial purchasers.

Details

European Journal of Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 23 January 2024

Ramesh Roshan Das Guru, Marcel Paulssen and Arnold Japutra

This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on…

Abstract

Purpose

This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on customer behaviors with different levels of performance difficulty in a relatively understudied domain of durable products.

Design/methodology/approach

Using a two-stage quantitative study with US customers from five durable product categories, the authors first explored the hierarchy of customers’ loyalty behaviors based on increasing effort in a pretest study (N = 675). Then, the authors tested the effectiveness of satisfaction and brand attachment for customers’ loyalty behaviors over a nine-month period in a longitudinal study (N = 2,284) with customers from the same product categories.

Findings

Compared to satisfaction, brand attachment emerges as a stronger long-term predictor of customer behaviors. The performance difficulty of customer behaviors positively moderates the impact of brand attachment and negatively moderates the impact of customer satisfaction. Brand attachment is particularly effective in predicting difficult-to-perform customer behaviors, which require customers to expend resources such as time and money. Customer satisfaction is mainly effective for predicting easy-to-perform behaviors, but its long-term impact is significantly lower for easy-to-perform behaviors than brand attachment.

Research limitations/implications

The use of consumer durables in the study and samples from only one country restricts the generalizability of the findings.

Practical implications

The complementary roles of customer satisfaction and brand attachment are highlighted. Only satisfying customers is not enough to engage customers in behaviors that require resources such as money, time and energy for the brand.

Originality/value

A comparative study on the long-term effectiveness of two established relational metrics in explaining different customer behaviors varying in their performance difficulty in an understudied domain of durable products.

Details

European Journal of Marketing, vol. 58 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

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