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Develops a model incorporating expected market potential derived from customers' purchasing expectations. Suggests that this can be used as a basis for advertising strategies. Claims to present a movement towards the ideal of marginal returns from marginal advertising outlays.

In this study, the focus was shifted from repairing durable goods to achieving healthier ecology, making durable goods more secure in turn. This study introduced preventive maintenance behavior to trace the ex-post control of “curling” back to the ex-post control of “self-healing.” This study tries to close the gap between the human repair of machines and their “self-curing.” Finally, the author makes the machines healthier.

The paper constructed a mathematical model of preventive maintenance behavior during a specific period for durable consumer goods. The author builds a simulation function of the two-stage preventative maintenance behavior relations. The study used simulations to analyze the influencing relationship and differences between three preventive maintenance behavior elements to basic warranty preventive maintenance (BWPM) behavior and extended warranty preventive maintenance (EWPM) behavior.

Both BWPM behavior and EWPM behavior were affected by the preventive maintenance (PM) behavioral components in different ways. The influence paths of the two warranty periods affected by PM behavior were also different.

This study introduced PM behavior to trace the ex-post control of “curling” back to the ex-post control of “self-healing.” This study adopted the human–machine interaction mode to improve durable goods' self-healing ability during operation and enable a more effective and sustainable development.

This study’s conclusions may help manufacturers guide PM behavior in a way that achieves “self-healing” of the durable goods.

The author opened a “black box” of PM behaviors and analyzed their components. The internal structure relation of PM behavior is built and the closed-loop system of spatial structure is formed.

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.

The purpose of this paper is to aim in general to understand the perception of industries in India – a fast growing economy, towards green philosophy and to investigate further what initiatives those industries have taken for becoming green.

The study is exploratory in nature and attempts to understand the behaviour of three types of industries, namely, durable, non‐durable and services towards green philosophy.

Results of the study reflect that industries in India, in general have a positive view for practicing green philosophy. They feel becoming green will help them in gaining the competitive advantage and will support them in sustainable growth. Also the industries that have a positive attitude towards greening have taken some measures and initiatives in this direction to establish a sustainable competitive advantage for succeeding in today's highly challenging and dynamic global markets.

The present exploratory study provides a starting‐point for further research. Researchers can further explore whether industries using green philosophy were able to register a competitive advantage and could gain added market share and profits by becoming green. They can investigate the reason behind this green attitude, whether industries are using green practices for cutting costs in turn to increase their profits or whether they have a genuine concern for environmental protection and society's welfare and therefore adopting green practices in their industry.

Most of such studies in the field of green marketing and social economics are done in developed countries and remain conspicuously missing in the context of fast developing Asian countries. This research is a step to filling this gap and providing a platform for further research in this area.

The purpose of this paper is to elaborate on the interactive conflicts between business and governmental authorities in the regulatory process of an emerging business model: sharing economy. Focusing on bike sharing system, the study also investigates the conflict-handling strategy of bike sharing companies and government regulation.

An evolutionary game model is introduced to illustrate the interactive conflict between bike sharing companies and government regulation, combined with system dynamics (SD) to simulate the evolutionary conflict-handling strategies between the two players.

The dynamic strategies of the two players are observed, and under five conditions the conflict outcomes are evolutionary stable states. Simulations show that each party sacrifices part of its interest and adjust its strategy according to that of the other, indicating the conflict-handling strategy as a compromising mode. Furthermore, the strategies of bike sharing companies are sensitive to additional operation and maintenance costs for producing low-quality bicycles and costs of positive regulation, which provides theoretical guidance for regulatory authorities.

The station-less bike sharing come up in China recently, and it is an important research field of entrepreneurship. Owing to the uniqueness and novelty of the phenomenon, conflicts and challenges exist during the regulation process. Thus, the study practically contributes to the conflict-handling strategies of businesses and government under the context of sharing economy. Methodologically, as a novel issue with less available data to carry out empirical research, this study combines evolutionary game theory with SD to shed light on the complex interactions between businesses and government. The research method can be applied to other entrepreneurial studies.

The purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop and empirically test a model of cultural differences and price perception.

This project gathered data from both China and the USA. Using the LISREL 8.52 program, a proposed model was tested and modified in order to obtain a parsimonious underlying structure explaining cultural influences on consumers' price perceptions.

Results of the data analysis show that culture factors do have significant effects on price perception. Internal reference price has a consistent and negative effect on the overall price perception of both goods and services purchase and durable and non‐durable goods purchase. However, the significant associations between price perception factors and overall price perception were only found in the services and non‐durable goods purchase but not in the durable goods purchase.

This study helps international marketers understand the cross‐cultural consumer behavioral differences in general and the price perception differences in particular. It also provides a series of guidelines for international pricing strategy and international promotion strategy on an operational level.

Theoretically, the paper integrates the solid base of work on domestic pricing from the Lichtenstein et al. study on price perception as well as work on culture from anthropology and sociology, international business, international marketing, and Hofstede's culture theory.

This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on customer behaviors with different levels of performance difficulty in a relatively understudied domain of durable products.

Using a two-stage quantitative study with US customers from five durable product categories, the authors first explored the hierarchy of customers’ loyalty behaviors based on increasing effort in a pretest study (N = 675). Then, the authors tested the effectiveness of satisfaction and brand attachment for customers’ loyalty behaviors over a nine-month period in a longitudinal study (N = 2,284) with customers from the same product categories.

Compared to satisfaction, brand attachment emerges as a stronger long-term predictor of customer behaviors. The performance difficulty of customer behaviors positively moderates the impact of brand attachment and negatively moderates the impact of customer satisfaction. Brand attachment is particularly effective in predicting difficult-to-perform customer behaviors, which require customers to expend resources such as time and money. Customer satisfaction is mainly effective for predicting easy-to-perform behaviors, but its long-term impact is significantly lower for easy-to-perform behaviors than brand attachment.

The use of consumer durables in the study and samples from only one country restricts the generalizability of the findings.

The complementary roles of customer satisfaction and brand attachment are highlighted. Only satisfying customers is not enough to engage customers in behaviors that require resources such as money, time and energy for the brand.

A comparative study on the long-term effectiveness of two established relational metrics in explaining different customer behaviors varying in their performance difficulty in an understudied domain of durable products.

This paper explores some aspects of aesthetics, its qualities and attributes in case of a consumer durable and the association of some attributes and quality with one another. Attempt is also made to understand the extent to which these play a role in designing a consumer durable. The attribute beauty, quality, feel and experience emerged important, whereas in the case of qualities of aesthetics beauty, order and symmetry, definitions, form proportion, finishing and unity of various parts emerged important. Amongst attributes, feel and experience has the highest association with other attributes of aesthetics. The correlation between qualities of aesthetics established that there is association between all the qualities of aesthetics, which confirms interrelationship with each other.

An uncertain product demand in online retailing leads to loss of opportunity cost and customer dissatisfaction due to instances of product unavailability. On the other hand, when e-retailers store excessive inventory of durable goods to fulfill uncertain demand, it results in significant inventory holding and obsolescence cost. In view of such overstocking/understocking situations, this study attempts to mitigate online demand risk by exploring novel e-retailing approaches considering the trade-offs between opportunity cost/customer dissatisfaction and inventory holding/obsolescence cost.

Four e-retailing approaches are introduced to mitigate uncertain demand and minimize the economic losses to e-retailer. Using three months of purchased history data of online consumers for durable goods, four proposed approaches are tested by developing product attribute based algorithm to calculate the economic loss to the e-retailer.

Mixed e-retailing method of selling unavailable products from collaborative e-retail partner and alternative product's suggestion from own e-retailing method is found to be best for mitigating uncertain demand as well as limiting customer dissatisfaction.

Limited numbers of risk factor have been considered in this study. In the future, others risk factors like fraudulent order of high demand products, long delivery time window risk, damage and return risk of popular products can be incorporated and handled to reduce the economic loss.

The analysis can minimize the economic losses to an e-retailer and also can maximize the profit of collaborative e-retailing partner.

The study proposes a retailer to retailer collaboration approach without sharing the forecasted products' demand information.