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This study traces the growth of Dragon Boat racing from humble beginnings in 1976 as part of a local tourism strategy by the Hong Kong Tourist Association (HKTA) to position Hong Kong as more distinctive than a destination for shopping or with British colonial history appeal. Dragon Boat racing is now a recognized world sport requiring a global strategy of co-operative alliances and is close to becoming an official sport in the Olympic Games. Emergent strategy and symbolic authenticity of intangible cultural heritage are key concerns for integrating special events as a central tourism experience.

This chapter presents three trends emerging from a review of the literature: concern with balancing authenticity and profit-chasing; the phenomenal fast growth of the sport and the challenge to develop and maintain international control and governance; and seeking evidence of health and well-being benefits of Dragon Boat racing for breast cancer survivors.

Survivors and élite athletes represent a symbolic authenticity connected to ancient Chinese intangible cultural heritage. Chasing profits by including cultural heritage as part of a particular tourism strategy has strengthened and protected the legacy of that heritage in unexpected ways. There are lessons for those charged with designing quality events and tourism experiences linked with intangible culture.

Based on literature review only, but sets a framework for research in several directions.

Demonstrates the blurring of boundaries between tourism, events and sports, and how managers must be adept to shift strategy according to changing unexpected dynamics of threats and opportunities, yet still can adhere to symbolic authenticity to maintain integrity of intangible cultural heritage as a tourism experience.

This study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one of the largest traditional cultural festivals in Taiwan and the festival with the longest history.

Using an on-site survey with convenience sampling, a total of 1,360 valid questionnaires were collected in Lugang Township, a well-known, popular heritage tourism destination in Taiwan. The study also applies structural equation modeling to examine the proposed research model.

The findings of this study establish that the investigated authentic experience has relationships with image, value, satisfaction and identity, thus filling a research gap. In accordance with the theoretical model, the experience of authenticity affects satisfaction through festival image and festival value and strengthens both the attendee's perception of festival identity and place identity.

This research has both theoretical and managerial values. Regarding its theoretical implications, the study explains the relation between authentic experience and festival and place identity. Thus, it fills a research gap resulting from insufficient academic interest in the relationship between festival satisfaction and the formation of festival and place identity. Regarding its managerial implications, to achieve sustainable festival development, festival information services, programs, souvenirs, food and facilities and the convenience of festival activities should be strengthened.

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.

Data were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.

Results indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.

The study draws implications for DBF promotion as an urban cultural event.

This study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

The aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which is held annually in Terengganu, Malaysia and is strongly supported by their Federal Government to raise the country’s international profile as a popular sport tourism destination. Previous studies have reviewed residents’ attitudes towards tourism development and the factors that influence their perceptions. However, little research has been conducted on residents’ expectations, interests and needs in terms of a specific mega sport tourism event such as the Monsoon Cup.

A qualitative methodology using semi-structured interviews was the principal means of collecting data. The sample consisted of local residents living in Pulau Duyong, five kilometers from the capital of Terengganu. Thirty-six residents were interviewed with the majority being male (N = 28), with ages ranging from 20 to 73 years. A number of questions were developed and pilot tested before being posed to the study respondents about the annual staging of the Monsoon Cup. NVIVO 9.1 computer software package was used to code, compare and classify the major themes that recurred or were common in the data set.

The findings provided strong support for the critical importance of actively engaging local residents in the staging of such a large-scale event. In the first year of operation, many of the local residents of Pulau Duyong had enthusiastically participated in MC-related activities; however, the level of engagement had declined significantly in the recent years. In the future, every effort must be taken to focus on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than is currently the case. Practical implications Community feedback suggested that key stakeholders involved in the staging of the Monsoon Cup have a critical role to play in the future in engaging local residents of Pulau Duyong more purposefully in the event itself. Greater effort must be made on the part of event organisers to actively recruit local residents to assist with the event planning, promotion and staging of the regatta. In addition, the distribution of brochures on a periodic basis to convey information about event-related activities and opportunities for community engagement were suggested to be a highly desirable first step.

Community feedback suggested that the event company involved in the staging of the Monsoon Cup had a critical role to play in engaging local residents of Pulau Duyong more purposefully in the event itself. In particular, effort needed to be focussed initially on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than was currently the case.

This research will be of great benefit to the key stakeholders involved in the staging of the event, which includes local government, the event organisers, tourism professionals and community residents, by providing deeper insights into matters that residents expressed as being important. This will help to ensure that in the future, all stakeholders will be empowered contributors to the ongoing planning and annual staging of this international event.

To outline the critical role of the sporting context in traumatic experiences, exploring sport as a catalyst to traumatic experiences and as part of the recovery process. In doing this, the chapter also aims to review the qualitative literature on trauma and provide recommendations for future research directions.

The chapter begins by asking two key questions: what silences some stories of trauma in sport and what stories are valued above others? In answering these questions, the qualitative literature is discussed with particular reference to how voice is given to stories of trauma.

Trauma may be silenced by the particular norms and values that exist within sport, creating a culture in which athletes and coaches alike fear to speak out. As a consequence, trauma stories are not voiced but avoided, a strategy that is not conducive to good mental health. The difficulties in coping with trauma may then become ameliorated by the dominance and expectation of stories of growth through adversity.

Creative strategies for allowing athletes to voice stories of trauma are discussed, including the use of visual and written methods.

Purpose – The goal of this chapter is to understand the role of nonprofit voluntary health organizations (VHOs) in the lives of Canadian women coping with breast cancer.

Methodology – Through qualitative interviews with breast cancer survivors and records of VHOs active in this field, we assess the level and nature of their interactions and impact on women's quality of life.

Findings – Our findings suggest that at the micro-level, VHOs are venues for women to receive auxiliary services such as information, counseling, and support that complement the mainstream health care provision. While VHO services empower women as health care consumers, we show that they also serve as venues for women to reciprocate by volunteering. This process of reciprocity helps women cope with their own healing and allows them to be not only consumers but also producers of health services.

Research limitations – The non-random nature and the small sample size make our findings not easily generalizable to the larger population of breast cancer survivors; rather they are indicative of the experiences of Canadian women in one large urban metropolitan area.

Value of the chapter – We demonstrate the role of VHOs as venues of health consumerism as well as places for consumers to become involved in the production of services by volunteering.

The relationship between real sport and its digital adaptation is significantly influenced by technological advancements. However, it is not a process that has developed in a linear fashion. On the contrary, it has been formed from diverse, parallel and to some extent opposing processes. In this paper, the relationship between real sport and its digital adaptation in computer games, virtual environments and augmented reality will be analysed using concrete examples.