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Internationally publicized cases of police violence against unarmed black men have led to calls for accountability in policing. Increased footage of police–public interactions, specifically through the form of police body-worn cameras (BWCs), is encouraged and considered an innovation that can improve the policing profession. However, BWC adoption is likely more feasible in big city departments than in small and rural departments, who respond to many of the same issues as their larger counterparts. The purpose of this study is to explore perceptions of BWC among leaders of small and rural police departments.

Using a mixed methods approach, the authors surveyed 349 chiefs of small and rural Pennsylvania police departments and conducted qualitative follow-up interviews with 53 chiefs.

The results indicate that both adopters and non-adopters esteem BWC in a positive light, particularly toward the ability to improve professionalism and police–community relations. Other findings and implications of these results will be discussed.

This study focuses on small and rural police departments, which make up the majority of police departments but are often understudied.

This study aims to describe key elements that are critical to virtual qualitative research especially while working with practitioners as participants.

This paper takes a reflexive researcher approach using a case study to explore how researchers adopted a qualitative research approach using digital technology. We use five principles suggested by Boland et al. (2022) as a framework to consider and reflect on our experiences as researchers and those of our participants.

We highlight the gatekeeper’s support, trusted relationship with the organisations, interpersonal skills of interviewers, stringent measures of securing data and shared experiences of interviewee and interviewers helped complete virtual research. We recommend that four key factors such as digital competency, feasibility, flexibility and resilience should be considered while undertaking or commissioning virtual, qualitative research studies.

Social care practitioners and qualitative researchers increasingly negotiate with digital technologies to undertake their work. In this paper, we evidence how online qualitative approaches can be effective provided challenges are dealt with diligently in each stage of the research process.