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Seeks to provide critical reflections on George Ritzer's globalization analysis.
Abstract
Purpose
Seeks to provide critical reflections on George Ritzer's globalization analysis.
Design/methodology/approach
Draws on a critical reading of Ritzer's work, in particular, his most recent book The Globalization of Nothing.
Findings
Highlights Ritzer's neglect of the dialectic of production and consumption, a dialectic that the author views as central to globalization.
Originality/value
The contributions and limitations of Ritzer's book are identified and discussed.
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The article questions what is meant by the term critical theory and discusses some common misconceptions that have arisen about the meaning of this term. The dialectic logic that…
Abstract
The article questions what is meant by the term critical theory and discusses some common misconceptions that have arisen about the meaning of this term. The dialectic logic that was championed by the group of scholars collectively known as the Frankfurt School is outlined and a number of implications for the field of organization and behaviour are discussed.
This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick…
Abstract
Purpose
This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen gangsta” films.
Design/methodolgy/approach
The somewhat wide‐ranging and eclectic approach taken in this paper draws from two emergent academic subdisciplines: consumer culture theory (CCT), largely on the business‐school side, and media industry studies (MIS), largely on the communications‐school side. The project thus attempts to bridge the interpretive poetics and eclecticism of CCT with the interpretive aesthetics and eclecticism of MIS and relies on a blend of filmic, marketing, PR, journalistic, trade publication, and academic evidence.
Findings
It is argued that “marketing mimicry” – where Maverick imitates specific successful urban‐teen themed cross‐over film marketing strategies of major and mini‐major Hollywood studio titles – was crucial to the start‐up's success.
Research limitations/implications
Marketers outside the USA will find it somewhat difficult to glean generalizable lessons based on the strategies and principles evaluated here. Future research should be conducted in the area of direct‐download of urban teen filmed content, particularly vis‐à‐vis Maverick's new direct‐download partners such as Hulu, YouTube, Amazon VOD, Facebook Store, and Gigaplex. Future research should also look into the extent to which the somewhat pervasive notion of a “global teen audience” is valid for this sub‐genre of films.
Practical implications
Marketers are advised to thin‐slice the appeals of their teen‐themed product‐lines to maximize the appeal to given sub‐segments. Marketers may beneifit by developing ethical non‐harmful iterations of marketing‐mimicry in their market space.
Social implications
Scholars who analyze teen‐themed marketing strategies often tend to construct some version of the “global teenager”. The current paper focuses largely on African American and Latino American teens.
Originality/value
This is the first paper to analyse how a small firm successfully markets to the urban American teen film audience. It is also the first academic paper to explore the concept of marketing‐mimicry.
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The purpose of this paper is to analyze the reception and impact of Jürgen Habermas’s global academic best seller in the USA between 1974 and 2018. It specifically addresses the…
Abstract
Purpose
The purpose of this paper is to analyze the reception and impact of Jürgen Habermas’s global academic best seller in the USA between 1974 and 2018. It specifically addresses the consequences of the long delay in the publication of the English translation of Habermas’s 1962 public sphere concept until 1989 in the context of Habermas’s paradigm shift from the Kantian ideal of a participatory democracy to a systems-theoretical interpretation of deliberative democracy, which informs Between Facts and Norms (1992/1996).
Design/methodology/approach
This paper can be classified as a “conceptual paper” that draws on empirical research, namely, Adrian Rauchfleisch’s (2017) bibliometric co-citation analysis of two decades of public sphere research, which features a multi-dimensional scaling of these research communities based on the distance matrix of the co-citation network.
Findings
As the 22,000 scholarly citations for structural transformation as of April 2018 already indicate, this paper confirms in detail that Habermas’s original public sphere concept attracts significantly more academic interest on an interdisciplinary basis than Between Facts and Norms, which no longer pursues a critical theory of contemporary democracy. Instead, this shift toward a uniquely sophisticated theory construction in the realm of normativity produces a work in Rechtstheorie (Thomas McCarthy) that is by definition removed from political practice. The paper demonstrates that only the criteria developed in structural transformation can be applied to the analysis of constitutional crises in the USA.
Originality/value
This paper was researched and written solely by the author. All sources are clearly identified.
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Critical theory has rarely articulated an agenda for social change linking theory to practice. This paper provides several examples of “critical theory in practice” and focuses…
Abstract
Critical theory has rarely articulated an agenda for social change linking theory to practice. This paper provides several examples of “critical theory in practice” and focuses specifically on Fay’s Critical Social Science (CSS) model. The methods of conflict transformation are then applied to CSS in order to accomplish two goals. First, political conflicts resulting from decision making can be used to transform both individuals and systems. Second, CSS more adequately accounts for some of the non-rational aspects of human nature, such as our resistance to change, thus improving its catalytic validity as a critical social theory. Together, the processes of CSS and conflict transformation provide a framework for enhancing the potential for citizen governance.
To investigate the importance of the work of French cultural theorist Paul Virilio for critics of international business.
Abstract
Purpose
To investigate the importance of the work of French cultural theorist Paul Virilio for critics of international business.
Design/methodology/approach
The article employs Virilio's and others' writings on “dromoeconomics” or the political economy of speed and “hypermodern” forms of organization with the aim of expounding a “Virilian” approach to the critique of international business. This standpoint necessitates a discussion of dromoeconomics in addition to deliberations on “hypermodern organization”. Two jointly authored articles by the author are introduced and explored as examples of a Virilian perspective on international business.
Findings
The author argues that whilst a Virilian point‐of‐view regarding the field of international business might initially appear as inappropriate to orthodox critics, a deeper examination reveals its usefulness.
Originality/value
The article considers Virilio's groundbreaking cultural theory in view of contemporary debates over international business, dromoeconomics, and hypermodern modes of organization.
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