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Door‐to‐door canvassing is the single most effective campaign activity for persuading undecided voters to support a library issue and for getting “Yes” voters to get out and vote. Discusses the two forms of door‐to‐door canvassing: simply delivering the literature; and delivering campaign literature and making personal contact. Includes a sample script which can be used by canvassers.

The aim is to describe the analysis conducted by a leading company in the dairy (yogurt and fermented milk) sector in Brazil regarding the decision to implement a door‐to‐door distribution channel, in which one of the authors was involved.

A brief overview of the marketing channels is presented and the descriptive case study method was used to present the main company information.

The paper describes the decision‐making process that was used to define how basic services like breaking bulks, product variety, special convenience and wait time should be performed in this case. It also emphasizes the main channel decisions, the channel objectives and the chosen door‐to‐door structure for the company described in the case study.

Even though case analysis has a theoretical background, the decision process used here cannot be generalized, being only a guide for academics and practitioners about how company A addressed the direct marketing issue.

The paper presents specific analysis of the Brazilian yogurt market and use as theoretical background the strategic environmental analysis. As a real case, it can be useful for practitioners as reference for decision making, as well for teaching purposes for case studies with college and MBA students. Finally, the paper presents as main contribution a “method for developing new marketing channels”.

This paper aims to assess the effect of adaptive selling behavior on customer outcomes, mutual outcomes and salesperson outcomes.

The respondents were salespeople and customers in selected door-to-door cosmetics companies in South Korea. A questionnaire was used to collect the data. Structural equation modeling was used to analyze the data in this study.

Findings show that adaptive selling behavior positively affects customer satisfaction, customer loyalty, sales performance, job satisfaction and relationship quality. These findings suggest that adaptive selling is crucial for the firm's survival depending on the industry and the product. Additionally, unlike previous studies, the authors use salespeople's self-reporting responses and customer-reporting of salespeople, which further enhances the richness and uniqueness of the results.

Studies investigating mutual outcomes of adaptive selling behavior are scarce. The study also emphasizes that adaptive selling behavior enhances salesperson outcomes and customer outcomes and primarily uses dyadic data between door-to-door salespeople and their customers, which is not very common.

This study aims to test the mediating effect of cross-selling behavior (CSB) on the relationship between sales manager feedback (i.e. output and behavioral) and sales performance, and the moderating effect of emotional labor (i.e. deep and surface acting) on this relationship.

The authors used two-wave multisource data: survey and objective sales performance (sales revenue) data collected from 300 door-to-door salespeople working at a South Korean cosmetics company.

The relationship between output feedback and sales performance was mediated by CSB. In addition, the positive relationship between output feedback and CSB was weakened by deep and surface acting, whereas that between behavioral feedback and CSB was strengthened by deep acting. Specifically, behavioral feedback had a positive relationship with CSB when salespeople engaged in a high level of deep acting. This relationship was not significant for low and medium levels of deep acting. The authors’ supplementary analyses indicated no significant three-way interaction effect between output feedback, behavioral feedback and emotional labor on CSB.

Data collection from door-to-door salespeople in a single cosmetics company undermines the generalizability of the present findings.

By exploring the boundary conditions that strengthen or weaken the effectiveness of manager feedback, this study provides insights into how the two types of manager feedback can be effectively used to promote CSB and sales performance.

This study offers a nuanced understanding of the relative roles of output and behavioral feedback in CSB and the differential moderating effects of emotional labor on the two types of manager feedback.

Facing the diverse needs of large-scale customers, based on available railway service resources and service capabilities, this paper aims to research the design method of railway freight service portfolio, select optimal service solutions and provide customers with comprehensive and customized freight services.

Based on the characteristics of railway freight services throughout the entire process, the service system is decomposed into independent units of service functions, and a railway freight service combination model is constructed with the goal of minimizing response time, service cost and service time. A model solving algorithm based on adaptive genetic algorithm is proposed.

Using the computational model, an empirical analysis was conducted on the entire process freight service plan for starch sold from Xi'an to Chengdu as an example. The results showed that the proposed optimization model and algorithm can effectively guide the design of freight plans and provide technical support for real-time response to customers' diversified entire process freight service needs.

With the continuous optimization and upgrading of railway freight source structure, customer demands are becoming increasingly diverse and personalized. Studying and designing a reasonable railway freight service plan throughout the entire process is of great significance for timely response to customer needs, improving service efficiency and reducing design costs.

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study measures their familiarity with laws regarding deceptive advertising, door‐to‐door selling, warranties, truth‐in‐lending, labelling and other marketing practices. The findings are compared to those of earlier research performed in the US, and what are needed in both countries are more effective ways of informing all consumers of their rights.

Recruiting immigrant populations, particularly recent arrivals, is challenging due to lack of sampling frames and other factors. The purpose of this paper is to report the feasibility of using a quasi-random sampling strategy for recruiting recent Latin American (LA) immigrants.

The initial recruitment strategy included random selection of two census tracts (CTs) with high concentrations and numbers of recent LAs in Toronto, and door-to-door recruitment. Based on challenges encountered this strategy was modified by consulting trusted community members and recruiting participants residing in selected CTs using cultural venues.

Door-to-door recruitment of the target group is difficult. Challenges included accessing individuals living in apartment buildings, lack of trust and fear of deportation, transitory residency, and difficulty recruiting very recent arrivals. The modified strategy was more efficient and yielded higher recruitment rates, and was more acceptable to participants.

The limited timeframe of the study and lack of timely census data may have prevented full exploration of study methodologies.

The study demonstrated that recruitment rates of recent immigrants and refugees can be improved by randomly selecting CTs with high concentrations and numbers of recent immigrants and using culturally appropriate recruitment strategies. These groups may not be homogeneously distributed in selected geographic areas (e.g. CTs); it may be necessary to focus on pockets of high concentration as identified by community members who are familiar with the area.

This chapter provides an overview of waste management across Europe. It offers an outlook of evolution of waste generation and how European Union (EU) countries treat waste, by providing historical and current data as well as by describing a few best practices of waste management companies and municipalities throughout Europe. The circular economy framework applied to urban waste management and the zero waste strategy are described.

This study aims to identify the determinants of transport mode choice and the constraints on shifting freight in New Zealand (NZ) from road to rail and/or coastal shipping, and to quantify the trade-off between factors affecting shippers’ perceptions, to assist in increasing the share of freight moved by non-road transport modes.

A revealed preference survey of 183 freight shippers, including small and medium enterprises and freight agents in NZ, is used to investigate whether freight shippers’ characteristics affect their ranked preference for attributes related to mode choice and modal shift. Additionally, a rank-ordered logistic (ROL) model is estimated using the ranking data.

The results reveal several distinct types of transport mode choice behaviour within the sample and show how the preferences for timeliness, cost, accessibility, damage and loss, customer service, and suitability vary between industry groups and business types. Also, the ROL method allows us to identify heterogeneity in preferences for mode choice and mode shift factors for freight within NZ.

The results imply that NZ shippers ranked transport time as the most significant constraint upon distributing goods by rail, while accessibility and load size were the most significant constraints upon using coastal shipping. The study also identifies how NZ shippers’ modal shift constraints vary according to the firm’s individual or logistical characteristics.

This study informs freight transport policy makers about the needs of NZ shippers by providing quantitative measures of the intensity of preference for the various mode choice factors.

Those involved in freight transport have a better basis for formulating transport policy.

The paper aims to assess the potential of aircraft operation from city centres to achieve shortened travel times and the involved aircraft design process.

The paper describes the methodical approach and iterative procedure of the design process. An assessment of potential technologies is conducted to provide the required enhancements to fulfil the constraints following an inner-city operation. Operational procedures were analysed to reduce the noise propagation through flight path optimization. Furthermore, a ground-based assisted take-off system was conceived to lower required take-off field length and to prevent engine sizing just for the take-off case. Cabin design optimization for a fast turnaround has been conducted to ensure a wide utilization spectrum. The results prove the feasibility of an aircraft developed for inner city operation.

A detailed concept for a 60-passenger single aisle aircraft is proposed for an Entry-Into-Service year 2040 with a design range of 1,500 nautical miles for a load factor of 90 per cent. Although the design for Short Take-off and Landing and low noise operation had to be traded partly with cruise efficiency, a noteworthy reduction in fuel burn per passenger and nautical mile could be achieved against current aircraft.

The findings will contribute to the evaluation of the feasibility and impact of the Flightpath 2050 goal of a 4-h door-to-door by providing a feasible but ambitious example. Furthermore, it highlights possible bottlenecks and problems faced when realizing this goal.

The paper draws its value from the consideration of the overall sizing effects at aircraft level and from a holistic view on an inner-city airport/aircraft concept design for a 4-h door-to-door goal.