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Article
Publication date: 1 November 2004

The role of involvement and income in predicting large and small donations to college athletics

Rodoula Tsiotsou

The purpose of the study was to classify donors who make large donations and those who make small donations to athletics programmes. In particular, the study investigated…

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Abstract

The purpose of the study was to classify donors who make large donations and those who make small donations to athletics programmes. In particular, the study investigated the degree to which involvement with the athletics programme, income and donor type discriminate individuals who make large donations from those who make small donations in an effort to predict donation level of prospect donors. The hypothesis that the three variables (involvement with the athletics programme, income and donor type) would classify athletics donors of small donations from athletics donors of larger donations was confirmed. The findings of the study provide theoretical and practical implications in predicting donation size, determining donor cultivation strategies and increasing fundraising effectiveness.

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJSMS-06-02-2004-B006
ISSN: 1464-6668

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Article
Publication date: 29 July 2014

What makes disaster donors different from non-donors

Tatsuya Nogami

The purpose of this paper is to explore what would make disaster donors different from non-donors, with particular attention paid to differences in two forms of donations…

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Abstract

Purpose

The purpose of this paper is to explore what would make disaster donors different from non-donors, with particular attention paid to differences in two forms of donations: the monetary donation that directly benefits the beneficiary and the charitable donation that is used by charitable organizations to support their disaster relief activities. Differences in the perceived effectiveness of other disaster relief activities, skepticism about charitable organizations, disaster experience, disaster preparedness, and disaster insight were also examined between the two groups.

Design/methodology/approach

A total of 300 Japanese participants were asked to complete a14-item questionnaire online. A series of comparative analyses were conducted to examine differences between donors and non-donors in the questionnaire items.

Findings

Although non-donors evaluated the effectiveness of the monetary donation more positively than the charitable donation, donors evaluated the effectiveness of all the disaster relief activities more positively than non-donors. Moreover, donors were more prepared for disasters and more insightful into the current situation of the disaster victims than non-donors.

Research limitations/implications

Along with the internal and external factors previously found, disaster awareness may be a key to increasing people's intention to donate for disaster victims. Such awareness could be fostered through successful disaster education and appropriate media coverage of disasters.

Originality/value

The findings that non-donors generally have a less positive view of disaster relief activities imply that non-donors may be less knowledgeable than donors about how charitable activities can work and benefit disaster victims.

Details

Disaster Prevention and Management, vol. 23 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/DPM-04-2014-0080
ISSN: 0965-3562

Keywords

  • Japan
  • Charities
  • Disaster donors
  • Disaster relief activities
  • Donations
  • The Great East Japan Disaster

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Article
Publication date: 18 December 2020

The roles of donation experience and advocacy: extending the organization–donor relationship model

Virginia Harrison, Christen Buckley and Anli Xiao

This study examines the stakeholder’s experiences of two key groups: donors and donor-volunteers. The goals of this study are to (1) determine how donor experience affects…

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Abstract

Purpose

This study examines the stakeholder’s experiences of two key groups: donors and donor-volunteers. The goals of this study are to (1) determine how donor experience affects organization–public relationships (OPRs) and its antecedents for these two groups and (2) extend the OPR model by considering new potential supportive behavioral intentions arising from OPR outcomes.

Design/methodology/approach

Using data from a survey of self-identified donors and donor-volunteers, multiple regressions were performed to establish the possible effects of experience and advocacy on OPRs.

Findings

Findings of this study support the idea that donation experience can be considered a potential antecedent for the OPR. The findings also support the idea that advocacy can be a valuable behavioral outcome resulting from OPR.

Practical implications

Nonprofits are ever seeking to better connect with their donor and volunteer supporters. This study helps to show the value of donation experience and the importance of cultivating advocacy behaviors among these supporters.

Originality/value

The study seeks to merge extant theory in communications and public policy to better understand the OPR model. Specifically, connecting OPR to the antecedent of donor experience and behavioral intentions like advocacy will help paint a stronger picture of donor–volunteer relationships with nonprofits.

Details

Journal of Communication Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/JCOM-06-2020-0057
ISSN: 1363-254X

Keywords

  • Public relations
  • Nonprofits
  • Donor relations
  • Volunteers

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Article
Publication date: 3 December 2020

Guide to giving during the COVID-19 pandemic: the moderating role of religious belief on donor attitude

Adel Sarea and Saeed Awadh Bin-Nashwan

This study aims to empirically explore donors’ responses to fundraising appeals to mitigate the socio-economic impact of the COVID-19 crisis. Some governments worldwide…

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Abstract

Purpose

This study aims to empirically explore donors’ responses to fundraising appeals to mitigate the socio-economic impact of the COVID-19 crisis. Some governments worldwide have launched fundraising campaigns to support the pandemic relief efforts, such as the Feena Khair* campaign in the Kingdom of Bahrain. Specifically, the study examines how the internal and external aspects can fuel beliefs in the inclination of donors to give money.

Design/methodology/approach

A quantitative survey instrument was developed, validated and disseminated. A total of 263 usable responses were obtained using the snowballing sampling technique. Partial least squares-structural equation modeling was used to analyze the research model and obtain meaningful results.

Findings

The results show that external aspects, i.e. charity projects and trust in charities, have a significant relationship with donors’ attitudes toward fundraising appeal for the COVID-19 fight. Interestingly, the study demonstrates a significant moderating effect of internal values of religious beliefs on the positive relationship between external aspects and attitude to give money.

Practical implications

The results suggest that governments and non-profit organizations should consider the important role of religious beliefs in driving people’s attitudes to engage in fundraising appeals to fight the pandemic. These findings could generate better insights and policies that boost relief and donation efforts in many ways, such as embarking on sensitization programs to create sufficient awareness on the importance of giving and social solidarity during this challenging time, strengthening the religious faith of donors, setting up charity projects with inclusive information and nurturing a high level of public confidence in charities.

Originality/value

This study is likely the first study to focus on fundraising campaign attitudes during the COVID-19 pandemic in Bahrain. It is a pioneer study scrutinizing the moderating effect of religious beliefs on the association between extrinsic perspectives of donors and their attitudes toward monetary donations.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/IJOES-08-2020-0133
ISSN: 2514-9369

Keywords

  • COVID-19
  • Fundraising
  • Religious beliefs
  • Well-being
  • Financial support
  • Kingdom of Bahrain
  • Donations

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Article
Publication date: 10 November 2020

Analysing repeat blood donation behavior via big data

Xu Chen, Lei Liu and Xinyu Guo

Although blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers…

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Abstract

Purpose

Although blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers have studied their effects on blood donation behavior. The aim of this study is to examine the influence of using official WeChat accounts on repeat blood donation behavior.

Design/methodology/approach

This paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood donation behavior. First, to analyze the changes in the average frequency of blood donation per year, average volume of single blood donation and blood eligible rate of repeat blood donors before and after following the official WeChat accounts by difference-in-differences model combined with propensity score matching (PSM-DID). Second, we examined the impact of official WeChat accounts on the proportion of repeat blood donors through survival analysis.

Findings

The results show that following WeChat accounts increases the average frequency of blood donation and blood eligible rate of repeat blood donors by 14.36% and 1.19%, respectively, and have no significant effect on the average volume of single blood donation. Further, WeChat accounts have a more significant impact on the average frequency of blood donations per year for workers, farmers, medical staff and groups with education levels of junior high school. In addition, official WeChat accounts can effectively increase the proportion of repeat donors.

Originality/value

The results provide a quantitative basis for the influence of official WeChat accounts on repeat blood donation behaviors. On the one hand, it is of great significance to guide the publicity and recruitment of unpaid blood banks. On the other hand, it provides an evidence for the promotion of official WeChat accounts.

Details

Industrial Management & Data Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/IMDS-07-2020-0393
ISSN: 0263-5577

Keywords

  • Healthcare management
  • Repeat blood donation behavior
  • PSM-DID model
  • Official WeChat accounts

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Article
Publication date: 25 September 2020

From culture to behaviour: donor orientation and organisational identification

Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez and María de la Cruz Déniz-Déniz

This study aims to evaluate whether cultural market orientation (MO) of blood transfusion centres and services (BTCS) results in behaviours aimed at offering a suitable…

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Abstract

Purpose

This study aims to evaluate whether cultural market orientation (MO) of blood transfusion centres and services (BTCS) results in behaviours aimed at offering a suitable service-experience to blood donors and if the relationship between cultural and behavioural MO is partially mediated by BTCS staff members’ organisational identification (OI). Also, it analyses whether certain employee characteristics, particularly their status of medical or non-medical staff, may affect their perceptions about MO (cultural and behavioural), OI and the relationship between these variables.

Design/methodology/approach

An online survey was conducted with senior management staff and chiefs of Spanish BTCS, as well as blood collection staff – physicians, nurses and promoters – (147 participants).

Findings

Spanish BTCS has a strong belief in the importance of donors as key stakeholders in the donation system, although cultural MO does not turn into behaviours with the same strength. The results also show that there is a direct effect between cultural and behavioural MO, as well as a mediator effect of OI in this relationship.

Research limitations/implications

This study demonstrates that OI is a relevant internal marketing construct with a high potential explanatory power of customer orientation.

Practical implications

This study offers a validated tool to assess and monitor BTCS’ donor orientation and recommends that BTCS’ design effective marketing intelligence systems.

Social implications

This research contributes to social welfare by helping to explain how the organisational culture of BTCS and their employees’ perceptions and behaviours might help to enhance donor orientation, which would guarantee continual blood collection. This might be useful in the context of negative evolution of blood donation levels in many countries.

Originality/value

This research puts the focus on the role of the BTCS’s employees to understand the process by which a donor orientation culture would translate into market-oriented behaviours aimed to reach blood donor satisfaction, to guarantee a constant, growing blood donor pool. In this translation process, the organisational climate seems to play a fundamental role through one of its main variables, i.e. organisational identification.

Details

Journal of Social Marketing, vol. 10 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/JSOCM-06-2019-0083
ISSN: 2042-6763

Keywords

  • Non-profit marketing
  • Blood donation
  • Donor orientation
  • Organisational identification

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Book part
Publication date: 22 November 2012

Perceptions of Academic Library Development Officers Regarding their Work in Fund-Raising

Michael Lorenzen

Purpose – Although not extensively documented, academic libraries in the United States of America have been involved in fund-raising for centuries. In more recent years…

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Abstract

Purpose – Although not extensively documented, academic libraries in the United States of America have been involved in fund-raising for centuries. In more recent years, decreases in university budgets forced academic libraries to rely more heavily on philanthropy in order to operate or expand collections. However, much remains unknown about many aspects of academic library fund-raising. This study expands knowledge regarding library development efforts so that scholars and library administrators can better understand library fund-raising and become more successful in raising money.

Findings – Development work for academic libraries has shown to differ from other forms of development activities on a campus due to the fact that donors to academic libraries tend to differ from other kinds of donors on a campus. This research highlights strategies academic library development officers believe work in cultivating donors from a limited target population and how they believe this differs from or is similar to the work of other development officers in higher education.

Practical and social implications – This research sought to understand how organizational placement of the library development officer in the university has an impact on successful fund-raising.

Originality/value – This is the first research to directly study academic library development officers. This will help library administrators and those involved with academic library development efforts learn what library development officers believe works and doesn’t work in fund-raising.

Details

Advances in Library Administration and Organization
Type: Book
DOI: https://doi.org/10.1108/S0732-0671(2012)0000031008
ISBN: 978-1-78190-313-1

Keywords

  • Philanthropy
  • library development
  • development officers
  • fund-raising
  • donors

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Book part
Publication date: 15 October 2013

Making sense of donors and donor siblings: A comparison of the perceptions of donor-conceived offspring in lesbian-parent and heterosexual-parent families ☆

The first two authors contributed equally to this chapter.

Margaret K. Nelson, Rosanna Hertz and Wendy Kramer

Donor-conceived (DC) offspring raised in lesbian-parent and heterosexual-parent families have different historical chronologies, which are clusters of events that provide…

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Abstract

Donor-conceived (DC) offspring raised in lesbian-parent and heterosexual-parent families have different historical chronologies, which are clusters of events that provide frameworks for shaping contemporary views of sperm donors and donor siblings. Using surveys collected by the Donor Sibling Registry (DSR), the largest U.S. web-based registry, we found that DC offspring from different family forms have somewhat different views about meeting both the donor and donor siblings. In general, all offspring are curious about the donor. All offspring want to know what the donor looks like and they believe that even minimal contact will help them understand themselves better. However, when compared to offspring from heterosexual-parent families, offspring from lesbian-parent families are less likely to want to have contact with the donor. For offspring from lesbian-parent families, donor conception is considered a normal and accepted part of family life and the donor is deemed irrelevant to the family’s construction. Especially among those who live with two heterosexual parents (where both parents are often assumed to be genetic relatives), offspring want to know the donor because they believe he holds the key to important information that the legal (or social) father cannot provide. Most DC offspring want to meet donor siblings although the interest is somewhat weaker among the offspring in lesbian-parent families. Offspring regard donor siblings as special relations who will not disrupt the natal family and who might even become part of a new kind of “extended family” network.

Details

Visions of the 21st Century Family: Transforming Structures and Identities
Type: Book
DOI: https://doi.org/10.1108/S1530-3535(2013)0000007004
ISBN: 978-1-78350-028-4

Keywords

  • Children
  • donor-conceived offspring
  • donor siblings
  • sperm donors
  • lesbian families
  • heterosexual families

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Book part
Publication date: 17 June 2016

Theorizing the Paradigm Shift in Educational Development

Shoko Yamada

This chapter will situate the global paradigm shift toward Post-Education-For-All (Post-EFA) not only in the policy trends in the field of international education…

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Abstract

This chapter will situate the global paradigm shift toward Post-Education-For-All (Post-EFA) not only in the policy trends in the field of international education development, but also in the academic context of international relations and comparative education.

The chapter highlights three dimensions which characterize the paradigm shift; namely, discourse on norms, diversifying actors, and the changed mode of communication and participation in the global consultation processes. The existing formal structure of the EFA global governance is based on multilateralism which recognizes sovereign nation-states, representing national interests, as the participants. However, such an assumption is eroding, given that there is a growing number of state and nonstate actors who influence decision-making not only through conventional formal channels, but also informally. Urging the revision of theories of multilateralism, the chapter introduces the attention given to nontraditional donors and horizontal networks of civil society actors in this volume.

The introduction also shows that that the widening basis of participation in the global consultation processes on post-EFA and advanced communication technology have changed the ways in which discourse is formulated. While the amount and the speed of exchanging information have been enhanced and different types of actors have been encouraged to take part, it also obliges scholars to adopt innovative methods of analyzing discourse formation.

The chapter also demonstrates the importance of the focus on the Asia-Pacific region, which is composed of diverse actors who often underscore Asian cultural roots in contrast to Western hegemony. By focusing on the discourse, actors, and the structure through which the consensus views on the post-EFA agenda were built, the volume attempts to untangle the nature of the post-EFA paradigm shift, at the global, Asia-Pacific regional, and national levels.

Details

Post-Education-Forall and Sustainable Development Paradigm: Structural Changes with Diversifying Actors and Norms
Type: Book
DOI: https://doi.org/10.1108/S1479-367920140000029001
ISBN: 978-1-78441-271-5

Keywords

  • Paradigm shift
  • global discourse: Post-EFA
  • emerging donors
  • multilateralism

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Book part
Publication date: 27 September 2012

Chapter 5 Lessons and Myths in Donor-Promoted Public Sector Institutional Reforms

Mahabat Baimyrzaeva

If donors cannot even agree about what institutions are and do not clearly understand how to promote deliberate institutional change, then what are ideas and assumptions…

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Abstract

If donors cannot even agree about what institutions are and do not clearly understand how to promote deliberate institutional change, then what are ideas and assumptions that inform their institutional reforms? In each wave of reforms, donors’ interventions and practices have been grounded in layers of unjustified assumptions – explicit or implicit – on the nature of institutions and institutional change, rather than on robust empirical research and analysis of lessons from previous reforms. These assumptions, despite evidence from previous reforms that they are misguided, have been accumulated and passed on to newcomers in the donor community. These assumptions are referred to here as myths.

Details

Institutional Reforms in the Public Sector: What Did We Learn?
Type: Book
DOI: https://doi.org/10.1108/S0732-1317(2012)0000022007
ISBN: 978-1-78052-869-4

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