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Until recently, little research has been directed at the measurement of the impact of governmental support on the firm. The major focus of this article is on the methodological and measurement issues that appear to have a confounding effect and may account for broad equivocality of the findings in many of the studies. An evaluation paradigm is developed and applied to the research reviewed. The article concludes with a synthesis of the issues and provides specific directions for future research.

This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited schools. It seeks to offer suggested changes for both academics and practitioners.

A content analysis of AACSB‐accredited institutions' online catalogs determined a scarcity of NPD courses. Z‐tests and t‐tests revealed some differences among the types of schools offering NPD courses.

There is a scarcity of NPD courses, with only 9 percent of schools offering one. Regarding the likelihood of offering a NPD course, no differences were found between public and private schools or between doctoral‐ and non‐doctoral‐granting schools. Comparing schools offering and not offering a NPD course, no difference was discovered in the number of marketing courses available, number of marketing electives available, and number of full‐time marketing faculty.

Analysis was based on catalog titles and course descriptions; specific course content was not ascertained. Hence, courses including significant NPD content might remain unidentified. This descriptive research only speculates on reasons for the paucity of NPD courses. Additional research should determine influences on educators to offer a NPD course and identify specific actions to increase the adoption of NPD courses. A number of recommendations for overcoming impediments to instituting NPD courses are offered.

This is the first study to empirically verify the low availability of NPD courses and to recommend rectifying courses of action for both academics and NPD practitioners.

The purpose of this study is to determine the availability of pricing courses in AACSB‐accredited undergraduate programs, determine what curricular trends are happening in the area of pricing, ascertain the status of price in the curriculum, and discuss the future direction for pricing in the curriculum.

The population examined consisted of institutions with undergraduate programs accredited in business by the AACSB. At the time the study was conducted, the AACSB's list of accredited schools numbered 443. The data for the study were obtained from the online versions of each school's catalog which could be accessed. The sample consisted of 363 (81.9 percent) of the accredited schools. The marketing offerings of each qualifying school were examined to determine the existence of a course devoted specifically to pricing or including pricing as a significant component.

The paper finds that a only 33 schools (9.1 percent) list a course in their online catalog that demonstrates a significant emphasis in pricing, and only 14 schools (3.9 percent) offer a course dedicated solely to the topic of pricing. Comparing this study with previous studies leads to the conclusion that the availability of pricing courses has not increased as anticipated, and has actually decreased.

Numerous papers have concluded that students majoring in marketing would benefit from taking a course in pricing. This paper asks why so few courses are offered given the interest in, and attention to, the topic. Business educators should be raising questions about the content of curricula being offered.

This study should raise awareness about the lack of attention toward pricing in the business curriculum. The study also indicates that additional research is needed to compare the curricula of programs not offering a stand‐alone pricing course with schools offering these courses, and begin to address this concern.

Uses an upscale female sample to extend previous research on women′s perceptions of their role portrayal in advertising media. Indicates that serious disenchantment with perceived portrayal of women still exists for this important group of consumers. Measures various attitudinal, company image, and purchase intention responses in addition to salient demographic and role orientation variables. Discusses the implications for advertisers using female models in their advertisements.

Introduction Perhaps the most significant economic transformation within the last three decades has been the internationalization of business. From the modest levels of the 1950s, the volume of world trade has exploded to over $2 trillion, and the sales of foreign affiliates of US firms have reached $500 billion by 1983 (Terpstra 1983). Yet, even in the light of accelerated efforts to further stimulate US exporters (e.g., the Export Trading Company Act of 1982), a recent Dunn and Bradstreet survey showed that less than 1% of the US firms had engaged in exporting in 1982 (Trade Marks, 1983). Similarly, the International Trade Administration of the US Department of Commerce has lamented that only 5% of all US manufacturers will have engaged in export marketing in 1984.

This paper examines the impact of the assassination of Mexico’s leading presidential candidate on Mexican Brady bonds and its spillover effects to other emerging financial markets. On the day of the assassination, Mexican Brady bonds declined by a significant 0.97 percent and continued to experience significant declines over the following three trading sessions. However, with the naming of Ernesto Zedillo as the ruling party’s presidential candidate, Mexican Brady bonds recovered over 75 percent of the losses incurred during the previous four trading days. The assassination did not significantly affect other emerging financial markets. The availability of a $6 billion swap facility, holding of large foreign reserves, selection of Ernesto Zedillo, and well managed responses by the Mexican government all served to attenuate spillover effects from the Mexican political crisis.

Facebook “likes” are often used as a proxy of users’ attention and an affirmation of what is posted on Facebook (Gerodimos & Justinussen, 2015). To determine what factors predict “likes,” the authors analyzed Facebook posts made by the campaigns of Hillary Clinton, Bernie Sanders, and Donald Trump, the top three candidates from the 2016 US primary election. Several possible factors were considered, such as the types of posts, the use of pronouns and emotions, the inclusion of slogans and hashtags, references made to opponents, as well as candidate’s mentions on national television. The results of an ordinary least-squared regression analysis showed that the use of highly charged (positive or negative) emotions and personalized posts (first-person singular pronouns) increased “likes” across all three candidates’ Facebook pages, whereas visual posts (posts containing either videos or photos) and the use of past tenses were liked more often by Hillary Clinton and Bernie Sanders’ followers than by Trump’s followers. Television mentions boosted likes on Clinton and Sanders’ posts but had a negative effect on Trump’s. The study contributes to the growing literature on digitally networked participation (Theocharis, 2015) and supports the emerging notion of the new “hybrid media” system (Chadwick, 2013) for political communication. The study also raises questions as to the relevance of platforms such as Facebook to deliberative democratic processes since Facebook users are not necessarily engaging with the content in an organic way, but instead might be guided to specific content by the Facebook timeline algorithm and targeted ads.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Interest in psychological resilience has grown rapidly in the last couple of decades (Britt, Sinclair, & McFadden, 2016; King & Rothstein, 2010; Youssef & Luthans, 2007). Psychological resilience occurs when a person can “recover, re-bound, bounce-back, adjust or even thrive” in the face of adversity (Garcia-Dia, DiNapoli, Garcia-Ona, Jakubowski, & O’flaherty, 2013, p. 264). As such, resilience can be conceptualized as a state-like and malleable construct that can be enhanced in response to stressful events (Kossek & Perrigino, 2016). It incorporates a dynamic process by which individuals use protective factors (internal and external) to positively adapt to stress over time (Luthar, Cicchetti, & Becker, 2000; Rutter, 1987). Building on the dual-pathway model of resilience, we integrate adaptive and proactive coping to the resilience development process and add a heretofore unexamined perspective to the ways in which resilience changes over time. We propose that resilience development trajectories differ depending on the type of adversity or stress experienced in combination with the use of adaptive and proactive coping. We outline the need for future longitudinal studies to examine these relationships and the implications for developing resilience interventions in the workplace.