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The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

This chapter examines the nature and role of theory in criminal justice evaluation. A distinction between theories of and theories for evaluation is offered to clarify what is meant by ‘theory’ in the context of contemporary evaluation practice. Theories of evaluation provide a set of prescriptions and principles that can be used to guide the design, conduct and use of evaluation. Theories for evaluation include programme theory and the application of social science theory to understand how and why criminal justice interventions work to generate desired outcomes. The fundamental features of these three types of theory are discussed in detail, with a particular focus on demonstrating their combined value and utility for informing and improving the practice of criminal justice evaluation.

To present a cross-case analysis of two pre-service teachers who studied their own teaching using video within a teacher inquiry project (TIP) – a teacher education pedagogy we are calling video-mediated teacher inquiry.

Activity theory is used to examine how inquiry groups collaboratively used video to mediate shifts in goals and tool use for the two pre-service teachers presented in the study. This chapter addresses the question of how video-mediated teacher inquiry supports the appropriation of teaching tools (i.e., classroom discussion) in a teacher education program.

The findings indicate that shifts in goals and tool use made during the TIP suggest greater appropriation of the pedagogical tool of classroom discussion. We also consider how these shifts may be bound by the inquiry project.

The use of video cases of teachers’ own teaching is an emergent pedagogy that combines elements of both case study methods and practitioner inquiry. We argue that this pedagogy supports tool appropriation among pre-service teachers in ways that may help them develop as reflective practitioners.

In the attempt to address food insecurity and food waste, food rescue has been presented by advocates in high-income countries as an alternative model to conventional food banks. Although supermarkets and restaurants in industrialized nations – including New Zealand, the focus of my case study – are constantly stocked with 150–200% of surplus food over what it takes to nutritionally feed their populations (Stuart, 2012), they continue to report high rates of food insecurity, such as in New Zealand where just 60.8% of households report being fully food secure (NZ Ministry of Health, 2019). To explore one approach to food security initiatives in urban areas, I conducted a nine-week ethnographic case study of Kaibosh Food Rescue, a non-profit food aid initiative in Wellington, New Zealand, which collects and redistributes ‘food waste’. By following the food through its social life and interviewing an array of stakeholders, I found that once food is declared as ‘waste’ by supermarkets, in its afterlife rescued food continues to embody multiple values. I argue that not only does this rescued food still hold much nutritional value, but it can also create social spaces, facilitate action and help empower recipients, all of which were facilitated by the presence of food that in the commercial food industry realm was declared to have no value.

This chapter deals with different perspectives and structural transformations between capitalist society and indigenous ways of life. I approach the A’uwẽ-Xavante myth of the theft of the jaguar’s fire, one of many versions of the story of the bird-nester, which Lévi-Strauss interprets as the acquisition of culture through cooking technique. I compare it with Proudhon’s study on property as the theft of collective force which he treats as the groundwork of the manufacturing process in capitalist society. This highlights the difference between Proudhon’s ideal mutualism, based on free access to means of production and polytechnic education, and the A’uwẽ-Xavante’s acquisition of power and its technical reproduction. Proudhon’s mutualism envisages auto-organization of collective force in cooperative work favoring its collective appropriation by the workers; while in the A’uwẽ-Xavante way of life, there is an off-centered collective force from which technical acquisition is redistributed. In common with Proudhon’s ideal labor mutualism, A’uwẽ-Xavante’s ways welcome outsiders to their means of production of people; but unlike Proudhon’s, this welcome is not for free: they have to prove their generosity and personal commitment to the game.