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Article
Publication date: 1 June 1995

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054500. When citing the…

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054500. When citing the article, please cite: Don Peppers, Martha Rogers, (1995), “A new marketing paradigm: Share of customer, not market share”, Planning Review, Vol. 23 Iss 2 pp. 14 - 18.

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Managing Service Quality: An International Journal, vol. 5 no. 3
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 1 February 1995

Don Peppers and Martha Rogers

A new marketing paradigm called “one‐to‐one marketing,” or “relationship marketing,” shows promise as an innovative alternative to mass marketing. This one‐to‐one approach…

Abstract

A new marketing paradigm called “one‐to‐one marketing,” or “relationship marketing,” shows promise as an innovative alternative to mass marketing. This one‐to‐one approach uses advanced information technology to give an enterprise the ability to develop relationships with individual customers.

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Planning Review, vol. 23 no. 2
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 May 1993

John A. Sloboda, Jeffrey S. Hopkins, Alex Turner, Don Rogers and John McLeod

Describes the way in which one UK organization has responded to theproblem of stress at work through the establishment of an in‐housecounselling service available without…

Abstract

Describes the way in which one UK organization has responded to the problem of stress at work through the establishment of an in‐house counselling service available without charge to all employees. Describes the structure and mode of operation of the service, including the monitoring and evaluation process. Presents broad outcomes of the monitoring and evaluation and draws out some implications for good practice.

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Employee Councelling Today, vol. 5 no. 5
Type: Research Article
ISSN: 0955-8217

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Article
Publication date: 1 July 2007

Peggy E. Chaudhry

The words in the CRM (Customer Relationship Management) have become short‐hand buzz words for describing how firms foster a 360‐degree review of the customer lifecycle…

Abstract

The words in the CRM (Customer Relationship Management) have become short‐hand buzz words for describing how firms foster a 360‐degree review of the customer lifecycle. The primary goal of this study is to provide a synopsis of innovative CRM concepts that can assist entrepreneurial small firms develop a process to effectively communicate with their customers, such as an e‐newsletter and CD‐ROM direct mail campaign. A practitioner‐oriented model is developed that depicts the CRM process of using multiple communication channels, building loyalty, establishing customer retention tactics, and changing service offers to foster the customer experience.

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Journal of Research in Marketing and Entrepreneurship, vol. 9 no. 1
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 1 October 2008

Norm O'Reilly

This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed…

Abstract

This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed as in-depth case studies. Based on this research, a sponsorship evaluation framework for sponsors is presented that includes: sponsee selection, risk management, strategic tactics, contingency planning, contract elements and post-contract tactics.

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International Journal of Sports Marketing and Sponsorship, vol. 10 no. 1
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 1 February 2007

Ruth N. Bolton and Crina O. Tarasi

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Abstract

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European Journal of Marketing, vol. 33 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 23 September 2005

Michael Grossman

I discuss economic approaches to the demand for harmfully addictive substances with an emphasis on the role of money prices. First, I examine trends in the real prices and…

Abstract

I discuss economic approaches to the demand for harmfully addictive substances with an emphasis on the role of money prices. First, I examine trends in the real prices and in the prevalence of the use of cigarettes, alcohol, cocaine, heroin, and marijuana in the U.S.A. Then I present estimates of time-series demand functions. Next, I discuss how economists have modified their traditional model of consumer behaviour to incorporate the addictive aspects of illegal substances. I conclude with implications for tax policy and for the lively and contentious debate concerning the legalization of marijuana, cocaine, and heroin.

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Substance Use: Individual Behaviour, Social Interactions, Markets and Politics
Type: Book
ISBN: 978-1-84950-361-7

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Article
Publication date: 1 April 2001

Joseph S. Chen and Dogan Gursoy

Investigates the relationship between tourists’ destination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of…

Abstract

Investigates the relationship between tourists’ destination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of tourists’ perceptions of a destination as a recommendable place. On‐site surveys of Korean outbound travellers were conducted at the Seoul International Airport, South Korea, in March 1997. Of 285 questionnaires collected from Korean outbound travellers, 265 useful questionnaires are analyzed. Multiple regression analysis reveals that three destination preferences, including different culture experiences, safety, and convenient transportation, have a positive relationship with tourist’s loyalty to the destination. Results from a path analysis show that past trip experience affects tourists’ destination preference. The implications and limitations of the study are discussed in the conclusion.

Details

International Journal of Contemporary Hospitality Management, vol. 13 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 14 September 2015

Nafisat Afolake Adedokun-Shittu and Abdul Jaleel Kehinde Shittu

Deployment of ICT facilities for teaching and learning in higher education is no longer a new trend, however, assessing the impacts of these deployment on lecturers and…

Abstract

Purpose

Deployment of ICT facilities for teaching and learning in higher education is no longer a new trend, however, assessing the impacts of these deployment on lecturers and students requires more effort. The purpose of this paper is to employ a mixed method design consisting qualitative and quantitative procedures to examine the impact of ICT deployment in teaching and learning at a University in Nigeria. The survey data were drawn from 593 respondents (students and lecturers) and was analyzed using linear regression. For the qualitative part, one-on-one and focus group interviews were conducted among seven students and eight lecturers to seek their varying opinion on ICT impact on teaching and learning. Lecture-room observations were conducted across three classes to see how ICT is integrated. These multiple means findings were triangulated, compared and contrasted to validate the study. Predictors of ICT impact were found to be perception, integration, motivation and challenges. The qualitative interview and observation findings generated four similar themes as the quantitative result which was conceptualized as a model that serves as a framework for researchers on ICT impact assessment.

Design/methodology/approach

This study employed a mixed method design consisting qualitative and quantitative procedures to examine the impact of ICT deployment in teaching and learning at a University in Nigeria. The survey data were drawn from 593 respondents (students and lecturers) and was analyzed using linear regression. For the qualitative part, one-on-one and focus group interviews were conducted among seven students and eight lecturers to seek their varying opinion on ICT impact on teaching and learning. Lecture-room observations were conducted across three classes to see how ICT is integrated. These multiple means findings were triangulated, compared and contrasted to validate the study.

Findings

Predictors of ICT impact were found to be perception, integration, motivation and challenges. The qualitative interview and observation findings generated four similar themes as the quantitative result which was conceptualized as a model that serves as a framework for researchers on ICT impact assessment.

Practical implications

The use of multiple research designs to get rich and diverse view of participants incorporated in this study help to generate solid findings on the impact assessment of technology in education. The conceptual model (Adedokun-Shittu 2011 ICT impact assessment model) generated through a mixed method research design has four components which are substitutable to CIPP and Kirkpatrick models. It also fills a crucial gap left by both models.

Originality/value

This study produces a model that is conceived as a conceptual framework for researchers on impact assessment and is made up of the generated themes and named ICT Impact Assessment Model comprising Positive effect, Integration, Incentives and Challenges. This model is represented in a cyclic form because the assessment process can start from any stage and the assessment could be done individually or holistically. This makes it useful for both formative and summative assessment of ICT integration in teaching and learning (Adedokun-Shittu et al.S, 2012). The mixed method approach (survey, interviews and observations) used in the study that generated this model also supports its usefulness in any kind of evaluation (formative or summative).

Details

Journal of Applied Research in Higher Education, vol. 7 no. 2
Type: Research Article
ISSN: 2050-7003

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