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Article
Publication date: 14 May 2019

Dominika Maison, Marta Marchlewska, Rizqy Amelia Zein, Dewi Syarifah and Herison Purba

The purpose of this paper is to investigate the influence of the halal label on product perceptions among Muslims high (vs low) in the centrality of their religion.

Abstract

Purpose

The purpose of this paper is to investigate the influence of the halal label on product perceptions among Muslims high (vs low) in the centrality of their religion.

Design/methodology/approach

It was hypothesized that a halal label would predict positive product perceptions, especially among those Muslims who scored high in the Centrality of Religiosity Scale (CRS). The study was conducted among 187 Muslims in Indonesia, a country in which Islam is the dominant religion. We used an experimental design where two products (cake and energy drink), with (n = 85) or without (n = 102) the halal label (depending on the experimental condition), were displayed. The participants were randomly assigned to the research conditions. Following product exposure, the participants evaluated products on perception scales (e.g. tasty, healthy). Finally, the centrality of religiosity (moderator variable) was measured.

Findings

The results of the analysis showed that the halal label increased positive product perceptions among those Muslims who scored high in the CRS. A similar pattern of results was obtained for both products (cake and energy drink), though the described effect was even more pronounced in the case of the energy drink.

Originality/value

Results shed light on the role of religiosity in consumption, especially in consumers’ responses to the halal label.

Details

Journal of Islamic Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

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Book part
Publication date: 26 September 2002

Patrick De Pelsmacker, Dominika Maison and Maggie Geuens

An emotional and a rational advertising message for a new brand of juice are tested in a positive and negative newspaper context in a sample of 100 young Polish consumers…

Abstract

An emotional and a rational advertising message for a new brand of juice are tested in a positive and negative newspaper context in a sample of 100 young Polish consumers. The positive context leads to more positive attitudes and to better ad content recall. The rational advertising message results in significantly more positive attitudes, in a higher purchase intention, and in better ad content recall. The attitude towards an emotional ad and ad content recall are significantly more positive in a positive context. Purchase intention and content recall as a result of rational ads are higher in a negative context.

Details

New Directions in International Advertising Research
Type: Book
ISBN: 978-0-76230-950-4

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Article
Publication date: 5 August 2014

Rahkman Ardi and Dominika Maison

The purpose of this study is to explain cross-cultural differences in online self-disclosure (SD) between Indonesians, who live in a highly collectivist culture, and Poles…

Abstract

Purpose

The purpose of this study is to explain cross-cultural differences in online self-disclosure (SD) between Indonesians, who live in a highly collectivist culture, and Poles – a hierarchical individualist culture. Various psychological factors have been taken into consideration, such as the need for popularity (NfP), the need to belong (NtB) and self-esteem (SE).

Design/methodology/approach

This study was designed as a quantitative study. First, a one-way ANOVA was performed to compare online SD and specific behaviours online between Indonesians and Poles. Second, correlational analysis between online SD and other psychological factors (NfP, NtB, SE) was conducted.

Findings

Indonesians were more likely than Poles to disclose information on Facebook. On the other hand, Poles showed a tendency to disclose more positive content than Indonesians. It was also found that SE was significantly correlated with positive content of online SD for both countries. Furthermore, online SD on Facebook is more closely associated with NfP than NtB.

Research limitations/implications

This study possesses several limitations in regard to the lack of generalization; this is due to the choice in scales and the sampling procedure. Thereby, further studies must take into consideration the proportion of genders, the differences in the construction of the “self” between individualist and collectivist cultures and the interpretation of culture orientation based on the primary data. Furthermore, several results related to the online SD would need to be verified by further studies to get a holistic explanation.

Originality/value

The current research is for all means and purposes original, as it investigates the differences of online behaviours between cultures – Polish and Indonesian – basing on the premise that there are crucial differences between collectivist and individualist cultures. No prior articles attempted the comparison between those nationalities in online behaviour.

Details

Journal of Information, Communication and Ethics in Society, vol. 12 no. 3
Type: Research Article
ISSN: 1477-996X

Keywords

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Book part
Publication date: 26 September 2002

Abstract

Details

New Directions in International Advertising Research
Type: Book
ISBN: 978-0-76230-950-4

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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