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Article
Publication date: 10 June 2019

Domen Bajde and Ahir Gopaldas

This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory…

437

Abstract

Purpose

This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community.

Design/methodology/approach

Two CCT researchers discuss the merits of Analytic and Continental scholarship in an accessible dialogical format.

Findings

Analytic ideals of scholarship, espoused by elite academic journals, include conceptual rigor, logical claims, theoretical coherence, researcher agnosticism and broad generalizability. Continental ideals of scholarship, more likely to be espoused by niche and/or critical journals, include creative writing, holistic interpretation, intellectual imagination, political provocation and deep contextualization.

Originality/value

This dialogue may build more understanding across variously oriented scholars, literatures, and journals in the CCT community.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Open Access
Article
Publication date: 11 July 2023

Maja Golf-Papez and Barbara Culiberg

This paper aims to examine the types of user misbehaviours in the sharing economy (SE) context. SE offers a fruitful study setting due to the scope of potential misbehaviour and…

2103

Abstract

Purpose

This paper aims to examine the types of user misbehaviours in the sharing economy (SE) context. SE offers a fruitful study setting due to the scope of potential misbehaviour and the expanded role of consumers.

Design/methodology/approach

The study drew on online archival data from the AirbnbHell.com website, where people share their stories about their Airbnb-related negative experiences. The authors reviewed 405 hosts’, guests’ and neighbours’ stories and coded the identified forms of misbehaviours into categories. The typology thus developed was validated in the context of the Uber Rides service.

Findings

User misbehaviours in the SE context can be distinguished based on the domain in which the user role is violated and the nature of violated norms. These two conceptual distinctions delineate a four-fold typology of user misbehaviours: illegal, unprofessional, unbefitting and uncivil behaviours.

Research limitations/implications

The trustworthiness of the stories could not be assessed.

Practical implications

The presented typology can be used as a mapping tool that facilitates detection of the full scope of misbehaviours and as a managerial tool that provides ideas for effective management of misbehaviours that correspond to each category.

Originality/value

The paper presents the first empirically derived comprehensive typology of user misbehaviours in SE settings. This typology enables classification of a broad set of misbehaviours, including previously overlooked unprofessional behaviours carried out by peer-service providers. The study also puts forward a revised definition of consumer misbehaviours that encompasses the impact of misbehaviours on parties not directly involved in the SE-mediated exchange.

Details

European Journal of Marketing, vol. 57 no. 13
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 11 July 2017

Angela Gracia B. Cruz and Margo Buchanan-Oliver

This paper aims to explore how marketplace-enabled performances help reconstitute masculinity in the context of transnational mobility.

Abstract

Purpose

This paper aims to explore how marketplace-enabled performances help reconstitute masculinity in the context of transnational mobility.

Design/methodology/approach

Grounded in consumer acculturation theory, this paper draws on theories of gender performance to inform a hermeneutic analysis of depth interviews with skilled migrant men.

Findings

To navigate experiences of emasculation, participants performed three remasculation strategies: status-based hypermasculinity, localised masculinity and flexible masculinity.

Research limitations/implications

This study offers insights for the design of migrant settlement policy. Further research should investigate the remasculation strategies of low resource migrant men.

Originality/value

This paper makes two contributions to theories of gendered acculturation. First, while studies of acculturation as a gendered performance have shown how marketplace resources support the gendered identity projects of female migrants and the children of migrants, this paper provides the missing perspective of skilled migrant men. Beyond acting as “resistant” cultural gatekeepers of their family members’ gendered acculturation practices, first-generation migrant men emerge as creative, agentic and skilled negotiators of countervailing gender regimes. Second, transnationally dispersed families, migrant communities and country of origin networks emerge not only as acculturating agents which transmit gender regimes but also as audiences which enable the staging of remasculating performances.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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