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The purpose of this paper is to revisit theoretical positions on gender and the implications for gender in management by building upon current research on doing gender well (or appropriately in congruence with sex category) and re‐doing or undoing gender and argue that gender can be done well and differently through simultaneous, multiple enactments of femininity and masculinity.

This is a theoretical paper.

The authors argue that individuals can perform exaggerated expressions of femininity (or masculinity) while simultaneously performing alternative expressions of femininity or masculinity. The authors question claims that gender can be undone and incorporate sex category into their understanding of doing gender – it cannot be ignored in experiences of doing gender. The authors contend that the binary divide constrains and restricts how men and women do gender but it can be disrupted or unsettled.

This paper focuses upon the implications of doing gender well and differently, for gender and management research and practice, drawing upon examples of leadership, entrepreneurship, female misogyny and Queen Bee.

This paper offers a conceptualization of doing gender that acknowledges the gender binary, while also suggesting possibilities of unsettling it.

This paper aims to study the kinds of methodologies used in studying “doing gender” in working life and organisations. To do so, articles that use empirical research materials from different academic peer-reviewed journals have been analysed. By methodologies, both data gathering tools and the analysing techniques using and concerting the data have been largely understood. In the articles analysed, interviews were the main methodological tool in extracting the “doing gender”, while studies using naturally occurring data, e.g. historical materials and methods in relation to this type of data were in the minority. The following question has been proposed for further exploration: What impact does the domination of interviews as a research method have on the concept of “doing gender”?

Qualitative content analysis, close reading and data were collected from academic peer-reviewed journals with the applied principles of literature review.

The research methodologies adopted in the articles on “doing gender” mostly deal with interview data and their analysis. Interview data are used most often as the primary source for ethnographic analysis. These method choices limit the potential interpretations available for the analysis of the conceptual idea of “doing gender”.

The limitations of this article relate to the journals chosen for the analysis.

This paper contributes toward a deeper understanding of the “doing gender” approach, particularly by exploring the research methodologies that have been used when studying “doing gender” approach empirically.

The purpose of this paper is to enable the author to discuss some personal experiences from research and teaching that relate to the special circumstances of doing gender research.

When reading about Styhre's and Tienari's experiences, the author is not so surprised by but rather concerned about the resemblance and reflections evoked by the text vis‐à‐vis her own experiences of doing research in the gender field. During recent decades, she had the opportunity to explore various organizing issues in her research, from technology and organizational change to gender and intersectionality. This provided her with both an inside and outside perspective on some of the specificities which recur in the field of gender studies.

Doing gender research enables men and women to “become with” women, men and other people. When able to respond to other people with respect, the researcher can “become with” the studied one. By going into the experiences previously shared by other scholars doing gender studies, and by reflecting upon these, the opportunities for men and women to “become with” will most likely increase.

In a performative way, “doing gender” includes a way of recognizing the context in which the author is situated. When this position is challenged, things start to happen. Whether one is being challenged as a woman, as a man, as a researcher, or for not understanding gender in the proper feminist way, the conditions of one's comprehension of doing gender are called into question. Reflexivity is thus – as Styhre and Tienari claim – a product of social encounters.

This feminist standpoint study aims to make an empirical contribution to the entrepreneurial leadership and HRD fields. Women entrepreneur leaders' experiences of gender will be explored through a framework of doing gender well and doing gender differently to unsettle the gender binary.

Against a backcloth of patriarchy, a theoretical gender lens is developed and a feminist standpoint research (FSR) approach taken in this study. There are five case studies of women entrepreneur leaders operating small businesses across North East England in sectors of IT, law, construction, beauty, and childcare. In each case study a two‐stage semi‐structured interview process was implemented and the women's voices analysed through a framework of doing gender well and differently.

This paper highlights the complexities of gender experiences offering four themes of women entrepreneurs' experiences of gender within entrepreneurial leadership: struggling with entrepreneurial leadership; awareness of difference; accepting and embracing difference; and responding to difference, which are offered to challenge the gender binary and capture the complexities of how gender is experienced.

The field must begin to shift its focus from the dominant masculine discourse to foster understandings of gender experiences by using gender as an analytical category to enable the field to truly progress.

Women are still an under‐represented group within entrepreneurship and within the higher echelons of organisations. This requires greater attention.

This feminist study calls for both scholars and practitioners to analyse critically their underlying assumptions and bring a gender consciousness to their HRD research and practice to understand gender complexities within entrepreneurial leadership and organisational experiences more widely.

This paper aims to explore how gender is “done” on farms in Sweden in the context of increased tourism and hospitality activities. The authors seek to investigate how gender is done vis-à-vis women’s farm tourism entrepreneurship. They seek to answer the questions: What has motivated the farm women to become tourism entrepreneurs? How are the gendered divisions of labor changed through women starting businesses? How does the gendered associated symbolism, as well as the identities, change?

Research has indicated that introducing tourism entrepreneurship at farms may challenge established gender relations, as many of these entrepreneurs are women. The empirical material consists of in-depth interviews with 15 women farm tourism entrepreneurs in central Sweden.

The analysis suggests that the gendered divisions of labor are not changed through the interviewed women starting tourism businesses. The authors conclude that the women build their entrepreneurship and develop some of their products on an image of rural domesticity, including a representation of themselves as traditional farm women. At the same time they are changing how gender is done through identifying as entrepreneurs and changing the use of the farms.

The authors seek to fill the research gap concerning women’s farm tourism entrepreneurship and the potential associated gendered changes. Their theoretical contribution is applying the perspective of “doing gender” and entrepreneurship, for delineating potential changes in gendered relations.

This study aims to examine how masculinities are (re)produced in project-based organizations. The authors first investigate the doing of masculinities in everyday work practices in construction project management. Second, the authors investigate whether there are opportunities to perceive, or do, gender differently in this specific context.

Data are elicited from a case study of construction project managers working on a infrastructure project. The project managers were interviewed through semi-structured informal interviews regarding their experiences of project work. The analysis was inspired by the competing discourses and practices of masculinity in organizations outlined by Collinson and Hearn (1994).

The results showed how multiple masculinities coexist and overlap in the project organization and in the everyday practices of project management. Both male and female project managers must adjust to these masculine discourses and act in accordance with a particular context. But the results also showed opportunities to challenge the masculine norms by doing gender differently.

The results of this study highlights opportunities for creating a more gender-equal work environment in the construction industry. The multiple ways of doing masculinity, by both men and women, highlights the possibilities to balance between doing it well and differently. Such knowledge can be used in policy and strategies for equal opportunities for men and women in organizations.

This study provides insights into the (re)production of multiple masculinities in construction project management. This study contributes to the criticism of the normative conceptions that have characterized the literature on project management. The authors add to the tradition of organization studies by arguing that the gender analysis of project management is important to increase understandings of how projects are managed and, in this case, how masculine discourses affect everyday work.

In this study we examine how doing research on gender impacts identity, sense of self, and relation to community; and how fieldwork is mediated by gender structures.

We draw on feminist epistemology, qualitative methodologies, and critical pedagogies to analyze the fieldwork experiences of 15 women students and nine men fieldwork partners in Afghanistan, Bangladesh, India, and Pakistan.

By conducting fieldwork which challenged gender norms, students and partners gained greater awareness of themselves and confidence. Their actions challenged the appropriate place of women (and minority ethnicities) as perceived by research participants in these communities. The experience rendered the community a site of hope and learning for them, working to empower them as well as building relationships grounded in lived experiences with their communities.

Women’s voices are more prominent in this analysis than men’s.

This chapter points to the potentially empowering aspects of doing gender-related fieldwork in the developing context, as well as how gender and other power structures mediate fieldwork experiences in Muslim communities in South Asia.

The purpose of this paper is to examine female creatives' perceptions as to why there are so few women working as creatives (art directors, copywriters, and creative directors) in advertising.

Interviews with 21 female creatives provided insights into reasons for underrepresentation. Inductive coding was used to allow themes and categories to emerge from the data. A social constructionist interpretation was used.

Since both gender and creativity are socially constructed, doing gender in the masculine creative department impeded progress and job satisfaction for women. Because women were held accountable both to the norms of the masculine field and to the norms of femininity, their performance suffered as they tried to succeed in an inequitable system.

This paper examines how being a woman operating within a masculine paradigm might be especially difficult in creative fields. Because creativity is constructed based on mostly male gatekeepers using masculinity as a model, women are devalued and unable to influence the field of gatekeepers.

To introduce critical gender theory to events studies and set an agenda for research in this area. This paper focuses on various contexts, approaches and applications for “doing gender” in critical event studies. It draws upon interdisciplinary frameworks to develop robust theoretical ways of interrogating issues related to power and structural inequalities in events contexts.

A conceptual discussion of “doing gender” and critical gender theory and review of relevant research in this area within event studies. Adopting feminist and intersectional perspectives and applying them to events environments has potential to inform current theoretical developments and wider sector practices, and, ultimately, change the dominant heteronormative patriarchal paradigm of the experiential landscape.

Event studies has been slow to engage with gender theory and gender-aware research, to the detriment of theoretical and practical development within the field.

A call for more gender-aware research within event studies. The goal of this paper is to galvanise gender-aware events research to centralise the marginalised and amplify feminist voices in critical event studies. Feminist and gender-aware frameworks encourage researchers to be critical and to question the underlying power structures and discourses that shape practices, behaviours and interactions. This creates new pathways to find ways to overcome inequalities, which can improve overall events praxis.

The paper introduces critical gender theory as a fruitful framework for future events research. It is an under-researched area of study, representing a significant gap in ways of theorising and representing different aspects of events. We argue it is imperative that researchers take up the challenge of incorporating feminist and/or gender-aware frameworks within their research as a matter of routine.

This paper aims to analyse the ways the textual materials of job advertisements do the gendering for prospective expert positions and create a space for ambiquity/non-ambiquity in the gender labelling of this expertise. Expert positions are almost always openly announced and are important to organizations because they often lead to higher managerial positions. By gendering the prospective positions, the job advertisements bring forth repertoires strengthening the gendering of work and gendered expert employee positions.

This study draws on qualitative textual and visual data of open job advertisements for expert positions. The materials of the study are gathered from open job advertisements in two countries, i.e. Finland and Estonia with rather similar labour market structures in relation to gender positions but differing as regards their gender equality.

The analyses show that the gendering of expert work takes place in the job advertisements by rendering subtly gendered articulations, yet allowing for interpretative repertoires appear. The analysis reveals some differences in the formulations of the advertisements for expert jobs in the two countries. It also shows that in general the requirements for an ideal expert candidate are coated with superlatives that are gendered in rather stereotypical ways, and that the ideal candidates for highly expert jobs are extremely flexible and follows the ideal of an adaptable and plastic employee, willing to work their utmost. This paper contributes to the “doing gender” literature by adding an analysis of the textual gendering of ideal candidates for positions of expertise.

The research materials do not expose all the issues pertinent to questions of the ideal gendered candidate. For instance, questions of ethnicity in relation to the definition of the ideal candidate cannot be studied with the data used for this study. Being an exploratory study, the results do not aim for generalizable results concerning job advertisements for expert positions.

This paper contributes to the “doing gender” and “gendering” literature by addressing the question of how and in what ways gender is defined and done for an expert positions prior the candidates are chosen to those jobs. It also offers new insights into the global construction of gendered expert jobs advertisements by addressing the topic with data from two countries. It further contributes to understanding the gendered shaping of expertise in the management literature.