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Article
Publication date: 3 April 2017

Seung-Pyo Jun and Do-Hyung Park

Online web searches have played crucial roles in influencing consumers’ purchasing decisions. Web search traffic information enables researchers and practitioners to…

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Abstract

Purpose

Online web searches have played crucial roles in influencing consumers’ purchasing decisions. Web search traffic information enables researchers and practitioners to better understand consumers in terms of their preferences and interests, among other things. The purpose of this paper is to use web search traffic information provided by Google Trends to derive relationships among product brands as well as those between product brands and product attributes to propose a method to enhance the visibility of consumer brand positioning.

Design/methodology/approach

This study builds upon the interesting observation that consumers’ behavior in performing simultaneous searches, or searches including two or more keywords, can be converted into data indicating relationships among brands as well as those between brands and their attributes. The study focuses on the cases of hybrid cars and tablet PCs, and applies a social network analysis method to identify these relationships. Time series information on web search traffic is used because it can track these two product groups from the early stages to the present. This step is completed to verify the changes in the status of each brand and in their relationships that occurred in consumers’ minds over time.

Findings

Results show that consumers’ web search behaviors reveal the brand positioning and brand-attribute associations in their minds. Specifically, using consumers’ simultaneous search data, the authors derived relationships among brands (brand-brand network) from consumers’ behaviors of searching simultaneously for two brands and the relationships between brands and attributes (brand-product attributes network) from consumers’ behavior of searching simultaneously for a specific brand and certain product attributes.

Originality/value

Theoretically, this study verifies that consumers’ web search traffic information can be used to microscopically identify the positions of individual brands and their relationships in the minds of consumers. Regarding practical applications, this study proposes a method that can be used by companies to track how consumers perceive their brands by performing a simple and cost-effective analysis using the free search traffic information provided by Google.

Details

Internet Research, vol. 27 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 28 January 2011

Jumin Lee, Do‐Hyung Park and Ingoo Han

With the increasing influence of online consumer reviews (OCRs) on a consumer's decision making, online sellers have begun to embed the OCRs in their advertisements…

25415

Abstract

Purpose

With the increasing influence of online consumer reviews (OCRs) on a consumer's decision making, online sellers have begun to embed the OCRs in their advertisements (OEAs). This study has the following two research objectives: first, to investigate the effects of two types of (OCRs vs OEAs) on consumers' purchase intention from an informational influence perspective; second, to investigate the effects of OCRs from a credibility perspective.

Design/methodology/approach

The data for this study are obtained from a two‐way factorial experimental research design. The factors included are the type of OCRs and the trust level of online shopping malls. In addition, PLS test is used to understand the underlying effects of trust in online shopping malls, credibility of OCRs/OEAs, and consumers' purchase intentions.

Findings

The results show that OCRs are more influenced by trust in online shopping malls than OEAs. The greater the perceived credibility of OCRs among potential consumers, the higher is the purchase intention. When the trust in online shopping malls is high, consumers' purchase intentions influenced by OCRs are more favorable than those influenced by OEAs.

Originality/value

This study is an initial consumer endorsement research that uses OCRs to extend the trust transfer theory and extends the interpersonal online trust perspective. For practitioners, this study is useful in determining which type of OCRs is useful for marketing, depending on the trust in online shopping malls. Moreover, the results of this study could aid in the development of an e‐commerce strategy using OCRs.

Details

Internet Research, vol. 21 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 October 2015

Young-Soo Kim, Do-Hyung Park and Se-Bum Park

People can easily track and understand their usage pattern for any content (e.g. movies, games) or service (e.g. card payment, cell phone usage) by using technologies such…

Abstract

Purpose

People can easily track and understand their usage pattern for any content (e.g. movies, games) or service (e.g. card payment, cell phone usage) by using technologies such as the internet and smart phones. When consumers evaluate their past consumption patterns, they may experience two different kinds of regret: content-based or monetary-based. The purpose of this paper is to propose that perceived self-control, defined as the extent to which people believe they can control their usage, plays a moderating role in the tariff-choice process (flatrate vs pay-per-use) for two types of content: vice-based and virtue-based.

Design/methodology/approach

Two laboratory experiments were designed to test the hypotheses. There were a total of 200 participants (86 for Experiment 1 and 114 for Experiment 2) who completed the entire experimental process (i.e. stimulus exposure, questionnaire reporting, dependent variable measurement, manipulation of the independent variables, and control checks).

Findings

The results of this research provide evidence supporting the role of perceived self-control in tariff preference by showing that preference varies between flat-rate and pay-per-use tariff options. Specifically, virtue-based content users were more likely to prefer the pay-per-use tariff when their perceived self-control was low vs when it was high. In contrast, vice-based content users were more likely to prefer the flat-rate tariff when their perceived self-control was low vs when it was high.

Originality/value

There are three contributions of the present research. First, the authors investigated the effect of content type on tariff preference. Second, the authors suggest that there is a moderating effect of perceived self-control on tariff preference. Third, this study revealed the factors affecting consumers’ perceived self-control.

Details

Internet Research, vol. 25 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 14 November 2016

Alisher Tohirovich Dedahanov, Do Hyung Lee and Jaehoon Rhee

The purpose of this paper is to investigate the mediating role of silence as a link between punishment, communication opportunities and stress.

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Abstract

Purpose

The purpose of this paper is to investigate the mediating role of silence as a link between punishment, communication opportunities and stress.

Design/methodology/approach

The authors conducted a survey among 1,015 highly skilled employees of South Korean companies using a self-administered instrument. In total, 748 questionnaires were received from the 1,015 participants. Of these, 61 questionnaires were incomplete and were discarded; the remaining 687 questionnaires were used in the analysis.

Findings

The results revealed that punishment and communication opportunities are significantly associated with silence. Silence showed a positive relationship with stress, and it mediates the relationship between punishment and stress. Meanwhile, findings indicate that silence does not mediate the link between communication opportunities and stress.

Research limitations/implications

This study investigates the unitary construct of silence. Therefore, the authors suggest future researchers examine the other forms of silence such as multidimensional construct of silence that focuses on the motives of individuals to be silent.

Practical implications

The study highlights the importance of establishing organizational ombudsman system, grievance procedures and employee management meetings to mitigate silence behavior. Moreover, the authors recommended management demonstrates their interest in shared information to avoid employee silence.

Originality/value

This study is the first to explore the mediating role of silence on the relationship between punishment and stress.

Details

Journal of Managerial Psychology, vol. 31 no. 8
Type: Research Article
ISSN: 0268-3946

Keywords

Article
Publication date: 30 May 2020

Irwan Usman, Haris Maupa, Muhammad Idrus, Siti Haerani and Nurjanna Nurjanna

This paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.

Abstract

Purpose

This paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.

Design/methodology/approach

This research applied research design with quantitative approach based on positivism philosophy, that is, research aimed to test the theory and data which is general to produce findings that are special through hypothesis test. This study was supplemented by field studies as a necessary source of data in the form of trends, attitudes, opinions, perceptions of owners, managers or senior employees of SMEs in the textile industry in Bali, related to the variables used in this study.

Findings

(1) Market orientation influences business performance, (2) competence of knowledge moderates the influence of market orientation on business performance, (3) innovation moderates the influence of market orientation on business performance.

Originality/value

(1) Novelty of this research is developing the concept of competence of knowledge associated with business performance in which this relationship has not yet been expressed. (2) Building the concept of innovation development of small-scale industry based on the market orientation. (3) Developing the concept of innovative development of small and medium enterprises of textile industry based on competence of knowledge. (4) Investigating the concept of market orientation and competence of knowledge in an integrated and holistic way to strengthen the innovation and business performance of SMEs of the textile industry in Bali.

Details

Business Process Management Journal, vol. 26 no. 6
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 17 October 2016

Alisher Tohirovich Dedahanov, Do Hyung Lee, Jaehoon Rhee and Junghyun Yoon

Despite the number of studies on employee voice much remains unknown regarding the mediating role of employee voice in the link between entrepreneur’s paternalistic…

4196

Abstract

Purpose

Despite the number of studies on employee voice much remains unknown regarding the mediating role of employee voice in the link between entrepreneur’s paternalistic leadership style and creativity. Therefore, the purpose of this paper is to examine the influence of authoritarian, benevolent and moral leadership on creativity via employee voice.

Design/methodology/approach

The study utilized structured equation modeling to evaluate the data from 387 highly skilled employees in Republic of Korea.

Findings

The findings suggested that authoritarian leadership style reduces employee voice which in turn impacts on creativity and moral leadership facilitates creativity via employee voice.

Originality/value

The study is the first to discover the mediating role of employee voice on the association between authoritarian, moral leadership and creativity.

Details

Management Decision, vol. 54 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 14 November 2008

Chien‐Huang Lin, Ching‐Huai Peng and Danny T. Kao

The purpose of this paper is to provide a quantitative analysis, in which learning orientation, market orientation, entrepreneurial orientation, and innovativeness…

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Abstract

Purpose

The purpose of this paper is to provide a quantitative analysis, in which learning orientation, market orientation, entrepreneurial orientation, and innovativeness function as key success factors in technology‐intensive firms. The authors formulate a structural equation model to examine the relationship among these constructs.

Design/methodology/approach

A structural equation model was designed to examine the relationship. To test the model, the authors conducted covariance structural analyses of data collected from 333 venture companies, including innovation companies, in Taiwan.

Findings

The central finding is that learning orientation plays a full mediating role in the relationship between market orientation and innovativeness. The results indicate that organizational structure (formalization and decentralization) does not play a moderating role in the relationship between innovativeness and business performance; however, the extent of formalization of an organizational structure negatively correlates with business performance.

Practical implications

Market orientation can strengthen innovativeness via organizational learning. In the high‐tech industry, the market information obtained from customers and competitors helps firms to keep an eye on the market. For better competitive advantages and business performance, firms must have learning capabilities and employees' identity with corporate mission.

Originality/value

The research empirically examines the mediating role of learning orientation and the moderating role of organizational structure in the model. The findings indicate that firms should strengthen their learning orientation and innovativeness, and avoid interfering in the organizational structure to improve business performance.

Details

International Journal of Manpower, vol. 29 no. 8
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 8 August 2016

Gurjeet Kaur Sahi, Harjit Singh Sekhon and Tahira Khanam Quareshi

India’s retail sector is going through a significant transitional period with the internet as a new distribution channel becoming more common. Given the barriers to…

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Abstract

Purpose

India’s retail sector is going through a significant transitional period with the internet as a new distribution channel becoming more common. Given the barriers to adoption, the purpose of this paper is to understand the role played by trusting beliefs when engaging with an online retailer. In the Indian market, online vending is expected to increase at a rate of 35 per cent per annum, and by understanding trusting beliefs retailers will be able to develop their market share by developing appropriate and/or innovative strategies.

Design/methodology/approach

The work is based on a sample of more than 200 internet customers in India. In understanding the data and the relationships that emerged from the modelling, the authors used a range of tools to analyse the data, including CFA and structural equation modelling. The authors also used descriptive statistics to provide a holistic overview of response profiles.

Findings

The study reveals that trusting beliefs are negatively influenced by an uncertainty avoidance culture and positively influenced by a firm’s image and a customer’s price awareness. Moreover, purchase intentions (PIs) are significantly enhanced by trusting beliefs in an online environment. Hence, it leads us to conclude that PIs can be augmented by facilitating and ensuring good quality service by placing special emphasis on timeliness, accuracy and conditions of the order, security and privacy paradigms, aftersales services, etc.

Research limitations/implications

As can be seen, the internet is an emergent tool for retailers in India. By understanding trusting beliefs, retailers will be able to better understand customers’ behaviour and thus design management strategies accordingly. Although this is likely to take more than a decade, as internet retailing becomes embedded it may have a detrimental effect on the historical channel to market, thus altering the country’s retail landscape which is currently dominated by small retailers.

Practical implications

The work’s findings are insightful for those seeking to maximize the opportunities presented by the internet as a channel to market. The works shows how the channel is influenced and thus how it can be managed. In making the contribution the authors provide guidance in terms of operational activity to engage with potential customers.

Originality/value

This paper examines trusting beliefs when using the internet as a channel to market and in doing so it makes a new contribution because it establishes links with culture and other factors. For the research venue the authors use a developing market and therefore the findings are applicable to markets with similar characteristics.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

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