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1 – 10 of 887The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons…
Abstract
Purpose
The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey.
Design/methodology/approach
In the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers’ product preferences were revealed by moving from concrete to abstract.
Findings
It has been determined that the white meat consumption of Muslims in the UK is primarily shaped by their religious approach. In Turkey, on the contrary, both consumption patterns and reasons for preference are changing. It has been found that white meat consumption is associated with values such as security needs, satisfaction with life, self-fulfillment and happiness.
Research limitations/implications
This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture.
Practical implications
Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should associate their promotion strategies with feelings of security and happiness, which are associated in the minds of consumers.
Originality/value
This study is a new study in terms of revealing the connotations of consumers about consuming chicken and fish and showing the implicit needs that the brands can emotionally associate with.
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Jeunesse Noumga, Flavian Emmanuel Sapnken, Aubin Kinfack Jeutsa and Jean Gaston Tamba
This research paper aims to examine the asymmetric impact of income and price on household consumption of kerosene in Cameroon.
Abstract
Purpose
This research paper aims to examine the asymmetric impact of income and price on household consumption of kerosene in Cameroon.
Design/methodology/approach
The methodological approach consists of testing for stationarity using the augmented Dickey–Fuller and Andrews and Zivot tests, determining cointegration using nonlinear autoregressive distributed lag (NARDL) test approach and finally examining asymmetry using the Wald test.
Findings
Results of the stationarity tests reveal that variables are all integrated of order less than two I(2). The NARDL approach indicates that the (positive and negative) income shock and the positive price boom negatively influence consumption in the long- and short-run. The same is true for the negative price shock, but the latter remains insignificant. Furthermore, the Wald test carried out in the study confirms that the cumulative effects of the positive and negative income and price shocks are asymmetric.
Originality/value
The increase in the price of kerosene due to the lifting of subsidies has led to a decrease in household consumption and an unfortunate increase in the loss of tree cover in Cameroon. According to the results, this phenomenon will persist even if the price is reduced. Actions aimed at reducing its production at the expense of liquefied petroleum gas, electricity and renewable energy should be encouraged to limit the loss of vegetation cover. Thus, this study could contribute to solving the problem of deforestation and desertification in Cameroon.
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The primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism…
Abstract
Purpose
The primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context.
Design/methodology/approach
Grounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving secondary data analysis and scenario-based experimental studies. The initial phase involves analyzing firm-level data from the Euromonitor database in 2019 and 2021. The main study employs a between-subjects experimental design with a cohort of 316 participants sourced from an online panel.
Findings
The results reveal a consistent pattern in the consumption of luxury foodservice and underscore a distinct upward trajectory in consumer demand for ethically labeled food. Notably, these findings underscore the moderating role of ethical label purchasing in the relationship between conspicuous consumption and consumers civic virtue. Additionally, ethical label purchasing moderates the impact of conspicuous consumption on consumer cynicism, both directly and indirectly through emotional solidarity related to both communal and equitable principles.
Originality/value
This study holds significance for both luxury food service researchers and market design practitioners. It provides valuable insights into how ethical labeling interacts with consumers conspicuous consumption, all facilitated by emotional solidarity.
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Guiwen Liu, Yue Yang, Kaijian Li, Asheem Shrestha and Taozhi Zhuang
Micro-regeneration can effectively enhance a neighborhood’s commercial vitality and serve as a viable approach to boost economic benefits. However, the small scale of…
Abstract
Purpose
Micro-regeneration can effectively enhance a neighborhood’s commercial vitality and serve as a viable approach to boost economic benefits. However, the small scale of micro-regeneration efforts and the fragmented nature of information currently limit the availability of strong empirical evidence demonstrating its impact on neighborhood commercial vitality. The aim of the study was to examine the link between micro-regeneration and neighborhood commercial vitality, focusing on the average, time-lag, spatial spillover, and spatial heterogeneity effects.
Design/methodology/approach
Using the panel data set of 1,755 neighborhoods in Chongqing from 2016 to 2021 as the research sample, the difference-in-differences (DID) method was employed in this study to explore the impact micro-regeneration has on neighborhood commercial vitality.
Findings
The results illustrate that: (1) micro-regeneration can promote neighborhood commercial vitality in terms of the number and types of local consumption amenities by 27.76 and 5.89%, respectively, with no time-lag effect; (2) the positive spillovers can exist within the range of 5,000 meters–5,500 meters of regenerated neighborhoods; and (3) the effect of micro-regeneration on neighborhood commercial vitality can be greater in peripheral areas than in core areas of the city.
Originality/value
The findings fill the knowledge gap on the relationship between micro-regeneration and neighborhood commercial vitality. Additionally, the results on the time-lag effect, spatial spillover effects, and spatial heterogeneity provide practical implications that can support the government and private sector in developing temporal and spatial arrangements for micro-regeneration projects.
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Héctor Yair Fernández-Sánchez, Angélica Espinoza-Ortega, Laura Patricia Sánchez-Vega, Sergio Moctezuma Pérez and Fernando Cervantes-Escoto
The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.
Abstract
Purpose
The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.
Design/methodology/approach
An online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analysis were used to identify differences in the perception between generations. The information was complemented with word clouds of the cheeses mentioned and consumer testimonials about cheese consumption.
Findings
A total of 29 categories and ten dimensions revealed consumers' perception of cheese authenticity, most important of which were hedonic, rurality and new consumption. Authenticity is a mix of the pleasure of consuming the product, the link to rural life and new consumer values. Perceived authenticity is different in each sociological generation according to the dimensions of raw material, identity, market, new consumption and distrust, since it is related to the experiences of each generation. The results made it possible to contextualise another vision of the reality of the cheeses in the search for a quality seal.
Practical implications
The information contributes to the typification and promotion of cheeses in the process of patrimonialisation, by creating differentiated marketing tools that allow their valorisation.
Originality/value
This work contributes to the knowledge of the perceived authenticity of cheeses in the sociological generations, due to their differentiation by age, sociocultural, ethical, political and consumer aspects. It enables the knowledge of the consumer's perspective on these products.
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Abhijit Thakuria, Indranil Chakraborty and Dipen Deka
Websites, search engines, recommender systems, artificial intelligence and digital libraries have the potential to support serendipity for unexpected interaction with information…
Abstract
Purpose
Websites, search engines, recommender systems, artificial intelligence and digital libraries have the potential to support serendipity for unexpected interaction with information and ideas which would lead to favored information discoveries. This paper aims to explore the current state of research into serendipity particularly related to information encountering.
Design/methodology/approach
This study provides bibliometric review of 166 studies on serendipity extracted from the Web of Science. Two bibliometric analysis tools HisCite and RStudio (Biblioshiny) are used on 30 years of data. Citation counts and bibliographic records of the papers are assessed using HisCite. Moreover, visualization of prominent sources, countries, keywords and the collaborative networks of authors and institutions are assessed using RStudio (Biblioshiny) software. A total of 166 papers on serendipity were found from the period 1989 to 2022, and the most influential authors, articles, journals, institutions and countries among these were determined.
Findings
The highest numbers of 11 papers were published in the year 2019. Makri and Erdelez are the most influential authors for contributing studies on serendipity. “Journal of Documentation” is the top-ranking journal. University College London is the prominent affiliation contributing highest number of studies on serendipity. The UK and the USA are the prominent nations contributing highest number of research. Authorship pattern for research on serendipity reveals involvement of single author in majority of the studies. OA Green model is the most preferred model for archiving of research articles by the authors who worked on serendipity. In addition, majority of the research outputs have received a citation ranging from 0 to 50.
Originality/value
To the best of the authors’ knowledge, this paper may be the first bibliometric analysis on serendipity research using bibliometric tools in library and information science studies. The paper would definitely open new avenues for other serendipity researchers.
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Sihui Li, Yajing Bu, Zeyuan Zhang and Yangjie Huang
With the development of the digital economy, digital entrepreneurship has become increasingly popular. For college students preparing for digital entrepreneurship, it is necessary…
Abstract
Purpose
With the development of the digital economy, digital entrepreneurship has become increasingly popular. For college students preparing for digital entrepreneurship, it is necessary to cope with the uncertainty of the start-up process through meaningful managing learning and continuous entrepreneurship education. The purpose of this study is to examine the relationship between Chinese college students' digital entrepreneurship intention and digital entrepreneurship behavior, as well as the role of managing learning and entrepreneurship education in this relationship.
Design/methodology/approach
Based on the existing literature, this study established the digital entrepreneurship hypothesis model and investigated the digital entrepreneurship behavior of college students.
Findings
The results showed that managing learning and entrepreneurship education can promote the transformation of the digital entrepreneurship intention to digital entrepreneurship behavior. Managing learning and entrepreneurship education played a driving role in the transformation of the digital entrepreneurship intention to digital entrepreneurship behavior.
Originality/value
This study explored the complex mechanism of the relationship between digital entrepreneurship intention and digital entrepreneurship behavior among Chinese college students. Based on survey data from 235 college students in China, the empirical results supported theoretical research hypotheses on the relationship between college students and digital entrepreneurship intention, digital entrepreneurship behavior, managing learning and entrepreneurship education.
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Femi Olan, Ciro Troise, Nadja Damij and Robert Newbery
Existing research of modern literature have shown that the phenomenon of digital entrepreneurship is lacking in robust theoretical foundations on several occasions. This article…
Abstract
Purpose
Existing research of modern literature have shown that the phenomenon of digital entrepreneurship is lacking in robust theoretical foundations on several occasions. This article is a comprehensive literature study that focuses on the phenomena of digital entrepreneurship and offers views on the subject to provide insights into recent advancements in the area.
Design/methodology/approach
In order to achieve a conception of the phenomena, using the PRISMA flow chart, the significant findings were organised into themes, contexts and approaches. A comprehensive evaluation of the relevant previous research was carried out. Both the Web of Science and Scopus were utilised to locate, extract, select and evaluate relevant papers based on the keywords found during the search. In the end, papers from 92 different publications that are indexed by SSCI were chosen for this investigation.
Findings
This comprehensive literature analysis was to identify current research routes on digital entrepreneurship. In conclusion, this study generates outcomes that describe the process by which digital entrepreneurship are recognised and discussed: digital business models; digital entrepreneurship process; platform tactics; technology adoption; entrepreneurship and digital business.
Originality/value
By setting the framework for additional research development and motivating scholars to pursue this issue, the study contributes to the understanding of the conceptualisation of digital entrepreneurship.
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Keywords
Abba Ya'u, Mohammed Abdullahi Umar, Nasiru Yunusa and Dhanuskodi Rengasamy
Most research on tax evasion focused on microeconomic variables revolving around perceptions and decisions of individual taxpayers. However, a new wave of research is now…
Abstract
Purpose
Most research on tax evasion focused on microeconomic variables revolving around perceptions and decisions of individual taxpayers. However, a new wave of research is now investigating the role of macroeconomic variables in inducing tax evasion. This study adds to the limited studies in this new direction of research. Previous studies found that inflation, low gross domestic product (GDP) growth and gross fixed capital formation causes recession, increases unemployment, raise interest rates, hurts both domestic and foreign direct investments. This study examined the relationship between these variables and estimated tax evasion in Sub-Saharan Africa.
Design/methodology/approach
The study adopts a correlation research design with 2,300 data points collected from 23 countries in Sub-Saharan Africa. Specifically, tax to GDP ratio, gross fixed capital formation per GDP and the GDP annual growth report from each country for the period 2011–2020 was retrieved. Generalised least square regression technique was employed to analyse the data due to the presence of heteroskedasticity in the model and random effect was utilized based on the Hausman test. To avoid misspecification and biased result; therefore, all relevant test was conducted including the multicollinearity test.
Findings
The results indicate that GDP annual growth and gross fixed capital formation have a significant negative impact on estimated tax evasion in Sub-Saharan Africa. The findings further indicate a negative but insignificant relationship between inflation and estimated tax evasion in Sub-Saharan Africa. The study concludes that both GDP annual growth rate and gross fixed capital formation negatively influence estimated tax evasion and the policy implications in the African continent were discussed.
Originality/value
The new findings on the effects of GDP annual growth, growth fixed capital formation and inflation on estimated tax evasion provide novel knowledge that is currently lacking in the current literature, specifically Sub-Saharan African continent.
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Keywords
Yan Li, Ming K. Lim, Weiqing Xiong, Xingjun Huang, Yuhe Shi and Songyi Wang
Recently, electric vehicles have been widely used in the cold chain logistics sector to reduce the effects of excessive energy consumption and to support environmental…
Abstract
Purpose
Recently, electric vehicles have been widely used in the cold chain logistics sector to reduce the effects of excessive energy consumption and to support environmental friendliness. Considering the limited battery capacity of electric vehicles, it is vital to optimize battery charging during the distribution process.
Design/methodology/approach
This study establishes an electric vehicle routing model for cold chain logistics with charging stations, which will integrate multiple distribution centers to achieve sustainable logistics. The suggested optimization model aimed at minimizing the overall cost of cold chain logistics, which incorporates fixed, damage, refrigeration, penalty, queuing, energy and carbon emission costs. In addition, the proposed model takes into accounts factors such as time-varying speed, time-varying electricity price, energy consumption and queuing at the charging station. In the proposed model, a hybrid crow search algorithm (CSA), which combines opposition-based learning (OBL) and taboo search (TS), is developed for optimization purposes. To evaluate the model, algorithms and model experiments are conducted based on a real case in Chongqing, China.
Findings
The result of algorithm experiments illustrate that hybrid CSA is effective in terms of both solution quality and speed compared to genetic algorithm (GA) and particle swarm optimization (PSO). In addition, the model experiments highlight the benefits of joint distribution over individual distribution in reducing costs and carbon emissions.
Research limitations/implications
The optimization model of cold chain logistics routes based on electric vehicles provides a reference for managers to develop distribution plans, which contributes to the development of sustainable logistics.
Originality/value
In prior studies, many scholars have conducted related research on the subject of cold chain logistics vehicle routing problems and electric vehicle routing problems separately, but few have merged the above two subjects. In response, this study innovatively designs an electric vehicle routing model for cold chain logistics with consideration of time-varying speeds, time-varying electricity prices, energy consumption and queues at charging stations to make it consistent with the real world.
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