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Article
Publication date: 1 February 2002

Josée Bloemer, Tom Brijs, Gilbert Swinnen and Koen Vanhoof

Customer satisfaction continues to be an important topic in the financial services industry. However, there is an increasing awareness that customer satisfaction as such is not…

2791

Abstract

Customer satisfaction continues to be an important topic in the financial services industry. However, there is an increasing awareness that customer satisfaction as such is not enough. Distinguishes between overall satisfied customers and latently dissatisfied customers; the latter being those customers who, although reporting satisfaction in a survey, have other characteristics (i.e. satisfaction with specific service items and/or socio‐demographic characteristics) that resemble dissatisfied customers. The identification of these latently dissatisfied customers may function as an early warning signal. Indeed, their probability to defect is relatively high and can be compared to that of dissatisfied customers. Proposes a data mining technique called “characteristic rules” to identify latently dissatisfied customers of a Belgian bank. Appropriate marketing actions (dissatisfaction management) may help to avoid these customers leaving. Therefore, the objective of this study is to provide scholars and business managers with theoretical, methodological and managerial insights into identifying latently dissatisfied customers.

Details

International Journal of Bank Marketing, vol. 20 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 12 September 2016

Bona Kim, Seongseop Kim and Cindy Y. Heo

The purpose of this study is to analyze online hotel reviews produced by customers to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg’s…

8017

Abstract

Purpose

The purpose of this study is to analyze online hotel reviews produced by customers to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg’s two-factor theory. This approach was applied to compare full-service and limited-service hotels, which can show different levels of customer expectation.

Design/methodology/approach

A content analysis of 919 satisfaction- and dissatisfaction-indicating reviews of 100 hotels in both full-service and limited-service hotel segments in New York City on Trip Advisor was conducted.

Findings

Results show that satisfiers and dissatisfiers in full-service hotels were distinct, with the exception of two common service-related factors, namely, “staff and their attitude” and “service”. On the other hand, “staff and their attitude” and four room facilities-related factors, “room cleanliness/dirtiness”, “bed”, “bathroom” and “room size”, were revealed as common satisfiers and dissatisfiers in limited-service hotels. To fulfill customer satisfaction and resolve dissatisfaction in both full-service and limited-service hotels, satisfiers and dissatisfiers should be highlighted according to the hotel class; the most critical factor is “staff and their attitude”.

Practical implications

Analysis of online hotel reviews provides understanding of customers’ satisfiers and dissatisfiers, and the results are very useful to hotel management. Therefore, hotel operators should monitor electronic word-of-mouth, recognizing and acting upon previous and current customers’ satisfactory and unsatisfactory reactions.

Originality/value

As technologies such as social media develop, customers are increasingly sharing their satisfactory and unsatisfactory experiences on consumer-generated online review sites. These have become a major source of information not only for customers deciding on a hotel stay but also for hotel managers trying to understand their customers and competitors.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 December 1999

James E. Fisher, Dennis E. Garrett, Mark J. Arnold and Mark E. Ferris

Very little prior research has analyzed the behavior of dissatisfied consumers who complain to the Better Business Bureau (BBB). Therefore, interviews were conducted with…

1993

Abstract

Very little prior research has analyzed the behavior of dissatisfied consumers who complain to the Better Business Bureau (BBB). Therefore, interviews were conducted with dissatisfied consumers who filed complaints with the BBB against companies in three industries – auto dealers, dry cleaners, and home construction. The results reveal significant gaps between dissatisfied consumers’ resolution preferences and companies’ resolution offers. Further, the results highlight the highly negative word‐of‐mouth communication activity and repeat purchase intentions of dissatisfied consumers who complain to the BBB. Based on these data, complaint resolution recommendations are provided to improve customer service managers’ handling of dissatisfied consumers.

Details

Journal of Consumer Marketing, vol. 16 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 January 1984

Janet Shuter

Whether they can legitimately be described as virtuosi or one man (sic) bands, information professionals working in isolation have become something of a cause célèbre recently…

Abstract

Whether they can legitimately be described as virtuosi or one man (sic) bands, information professionals working in isolation have become something of a cause célèbre recently. This study looks first at their contribution to the collection, analysis, synthesis and dissemination of information in a single field — that of employment studies. Then, using the test of relative job satisfaction as a function of effectiveness, the characteristics, problems and satisfactions of the workers themselves are examined. The present work is based on two reports of a survey undertaken on behalf of the British Library Research and Development Department in 1983.

Details

Library Management, vol. 5 no. 1
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 27 April 2012

Paul Roelofsen

This article is a proposal and aims to be a first step to develop a method to evaluate and classify environmental noise, according to EN‐15251 and CR‐1752, in the built…

Abstract

Purpose

This article is a proposal and aims to be a first step to develop a method to evaluate and classify environmental noise, according to EN‐15251 and CR‐1752, in the built environment based on the percentage of dissatisfied related to the equivalent background noise level.

Design/methodology/approach

In the European guideline CR‐1752 and the standard EN‐15251 three categories of the indoor environment in buildings are prescribed (category A, B and C). In the recommendations, the limit whereby the percentage of dissatisfied should remain under varies in each category for both the thermal indoor environment and the air quality. The categories for noise and illumination criteria are not yet explicitly related to a percentage of dissatisfied.

Findings

Using the percentage of dissatisfied as the evaluation criterion, when related to the equivalent background noise, produces a more refined evaluation of comfort than an evaluation based on the percentage of seriously disturbed or the effects of sleep deprivation in relation to external noise. Furthermore, this corresponds to the European standards and recommendations concerning quality classification of the indoor environment, based on the percentage of dissatisfied.

Originality/value

Based on recent European undertakings concerning the development of categories for the indoor environment based on the percentage of dissatisfied, it is desirable to utilise these categories to noise aspects too, and to relate it to the equivalent background noise level.

Details

Journal of Facilities Management, vol. 10 no. 2
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 17 April 2018

Ki Hyun Um and Antonio K.W. Lau

Few scholars have so far explored how healthcare service quality affects patient dissatisfaction, leading to negative behavior responses when a healthcare service fails. The…

2701

Abstract

Purpose

Few scholars have so far explored how healthcare service quality affects patient dissatisfaction, leading to negative behavior responses when a healthcare service fails. The purpose of this paper is to examine how different service quality attributes affect patient dissatisfaction leading to a variety of asymmetric negative behavior responses.

Design/methodology/approach

Following a survey of 453 dissatisfied outpatients in Korea, structural equation modeling with a series of post hoc analyses is used to test the research model. It consists of five hypotheses.

Findings

Outcome quality is found to be the most significant variable affecting patient dissatisfaction, followed by administrative quality, interactive quality, and environmental quality. Dissatisfied patients tend to engage more in active behaviors (e.g. negative word-of-mouth, switching, and complaining) than in remaining passive in a non-linear way. Also, the mediating role of dissatisfaction is found to be significant.

Research limitations/implications

This paper has empirically identified the most significant service quality attributes that lead to dissatisfied patients and negative behaviors on their part. These findings indicate that different quality attributes of service failure lead to different actions. However, this study has suffered from a few limitations as a result of its research context and scope.

Originality/value

This paper is one of the very few empirical studies examining the relationships among the output and process quality attributes, patient dissatisfaction, and actual behaviors in a healthcare service failure context.

Details

International Journal of Operations & Production Management, vol. 38 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 21 November 2016

Yung-Shen Yen

Venting negative emotions on social networking sites (SNS) has become a growing phenomenon among dissatisfied customers. Drawing on social cognitive theory (SCT), the purpose of…

4782

Abstract

Purpose

Venting negative emotions on social networking sites (SNS) has become a growing phenomenon among dissatisfied customers. Drawing on social cognitive theory (SCT), the purpose of this paper is to explore the effects of personal outcome expectations and computer self-efficacy on the posting of negative behavior and its impact on venting negative emotions on SNS.

Design/methodology/approach

Structural equation modeling was conducted, and 342 dissatisfied customers in Taiwan made up the sample.

Findings

This study found that both personal outcome expectations and computer self-efficacy positively affect the posting of negative behavior, which increases the effect of venting negative emotions. Moreover, gender moderates the relationships between the variables in the proposed model.

Research limitations/implications

A bias may exist because sampling was conducted through an online survey on a specific website. This study extended the SCT model by adding the effect of venting negative emotions to the original model and suggested that researchers take gender into consideration when developing consumer complaint theories.

Practical implications

This study suggested that service providers need to detect negative statements and take action before these statements lead to switching behavior among dissatisfied customers. Moreover, “webcare” is recommended as an effective tool to counter negative comment effects among those exposed to complaints on SNS.

Originality/value

This study advanced the understanding of SCT for dissatisfied customers posting negative experiences in the context of SNS.

Article
Publication date: 16 February 2023

Sarat Kumar Jena

The purpose of this study is to provide a unique competitive advantage to businesses in providing a wide range of products to prospective customers. To the best of the author’s…

Abstract

Purpose

The purpose of this study is to provide a unique competitive advantage to businesses in providing a wide range of products to prospective customers. To the best of the author’s knowledge, there is no study to discuss the impact of customer-centric retailing on total supply chain profit under price competition between organized and unorganized retailers.

Design/methodology/approach

This paper considers a supply chain comprising of organized and unorganized retailers and a single manufacturer. This paper proposes three mathematical models considering a customer-centric approach in a competitive environment. Stackelberg game is used to examine how members of the chain interact, and Nash equilibrium was used to find optimal strategies for players under different customer-centric approaches.

Findings

The results show that the total supply chain profit is higher when both organized and unorganized retailers use a customer-centric approach independently instead of collaborating process. The result, in addition, establishes that when the dissatisfying cost exceeds a certain threshold (1.5), the total profit is higher for the organized customer-centric effort model compared to the other two models.

Originality/value

The main contribution of the study is to examine the effect of customer-centric retailing, considering dissatisfying costs on supply chains profit and individual decision-making under price competition between organized retailers and unorganized retailers. The authors developed different mathematical models in the different customer-centric approach.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 11
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 5 October 2012

Alexander Staus and Tilman Becker

This paper aims to investigate the satisfaction of dealers with their suppliers in the agricultural machinery sector.

1330

Abstract

Purpose

This paper aims to investigate the satisfaction of dealers with their suppliers in the agricultural machinery sector.

Design/methodology/approach

A dummy approach of the three‐factor model is used to detect the dimensions that influence the overall satisfaction of agricultural machinery dealers. The model considers satisfiers, dissatisfiers and so‐called performance factors that might lead to both satisfaction and dissatisfaction.

Findings

Two dissatisfiers, after‐sales and service methods and relationship with supplier, are detected. Furthermore, there is one satisfier, competitive outlook, and one performance factor, the product program.

Research limitations/implications

The dummy approach detects the three factors implicitly. A Kano‐questionnaire might be helpful to confirm the results.

Practical implications

Producers should first fulfill the factors that have the highest negative impact: product program, followed by after‐sales and service methods and relationship with supplier. After reaching a specific level within these factors, producers could seek to increase their dealers' satisfaction with the two factors, product program and competitive outlook. The product program thus represents the key factor for producers seeking to both decrease dissatisfaction and increase satisfaction.

Originality/value

While different approaches of the three‐factor model are used along with customer satisfaction, this paper is the first to detect different factors of dealer satisfaction in the agricultural machinery sector.

Details

Journal of Business & Industrial Marketing, vol. 27 no. 8
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 November 2004

Patrick S. Poon, Michael K. Hui and Kevin Au

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and…

2619

Abstract

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and consequences of attributions on dissatisfying service encounters. We hypothesize that variations in the stage of economic development and the cultural dimension of long‐term versus short‐term orientation affect consumers' perceived level of control in and attributions of dissatisfying service encounters, and the relative effects of various attribution dimensions (including locus, controllable‐by‐organization, and stability) on consumers' switching intentions. Results obtained from a cross‐national survey show that compared to PRC consumers, Canadian consumers experience more deprivation of control in dissatisfying service encounters and exhibit stronger self‐serving biases in forming attributions about their dissatisfying service experiences. Moreover, the controllable‐by‐organization dimension (i.e. whether the problems of the service encounter could be controlled by the service firm) is found to have a stronger effect on the switching intentions of Canadian consumers than that of PRC consumers, while the opposite is found for the stability dimension (i.e. whether the same problem would recur in experiences with the service firm). Managerial implications for multinational service firms, particularly in terms of service recovery strategy for Chinese and Western consumers, are discussed.

Details

European Journal of Marketing, vol. 38 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

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