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Book part
Publication date: 16 January 2023

Cliff Oswick and Yuan Li

This chapter explores how “discourse,” as a process concerned with the production and consumption of talk and text, has been embraced within the field of organizational change and…

Abstract

This chapter explores how “discourse,” as a process concerned with the production and consumption of talk and text, has been embraced within the field of organizational change and development (OCD). We present six ways of thinking about the role of discourse in OCD (namely: “discourse as component,” “discourse as process,” “discourse as analysis,” “discourse as method,” “discourse as mindset,” and “discourse as style”). Although the advent of dialogic OD has raised awareness of discourse, we demonstrate that it remains a marginal and under-utilized area of interest. We conclude by making a case for a more expansive role for discursive modes of analysis and engagement within OCD.

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-80455-094-6

Keywords

Article
Publication date: 12 November 2020

Beata Segercrantz, Annamari Tuori and Charlotta Niemistö

Drawing on a performative ontology, this article extends the literature on health promotion in organizations by exploring how health promotion is performed in care work. The focus…

Abstract

Purpose

Drawing on a performative ontology, this article extends the literature on health promotion in organizations by exploring how health promotion is performed in care work. The focus of the study is on health promotion in a context of illness and/or decline, which form the core of the studied organizational activities. The paper addresses the following question: how do care workers working in elderly care and mental health care organizations accomplish health promotion in the context of illness and/or decline?

Design/methodology/approach

The article develops a performative approach and analyses material-discursive practices in health promoting care work. The empirical material includes 36 semi-structured interviews with care workers, observations and organizational documents.

Findings

Two central material-discursive health promoting practices in care work are identified: confirming that celebrates service users as residents and the organizations as a home, and balancing at the limits of health promotion. The practices of balancing make the limitations of health promotion discernible and involve reconciling health promotion with that which does not neatly fit into it (illness, unachievable care aims, the institution and certain organizing). In sum, the study shows how health promotion can structure processes in care homes where illness and decline often are particularly palpable.

Originality/value

The paper explores health promotion in a context rarely explored in organization studies. Previous organization studies have to some extent explored health promotion and care work, but typically separately. Further, the few studies that have adopted a performative approach to material-discursive practices in the context of care work have typically primarily focused on IT. We extend previous organization studies literature by producing new insights: (1) from an important organizational context of health promotion and (2) of under-researched entanglements of human and non-human actors in care work providing a performative theory of reconciling organizational tensions.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 16 no. 1
Type: Research Article
ISSN: 1746-5648

Keywords

Book part
Publication date: 17 March 2017

Stine Grodal and Steven J. Kahl

Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how…

Abstract

Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how categories are constructed through communicative exchanges. The discursive perspective points to three under-researched mechanisms of category evolution: (1) the interaction between market participants, (2) the power dynamics among market participants and within the discourse, and (3) the cultural and material context in which categories are constructed. In this theoretical paper, we discuss how each of these mechanisms shed light on different phases of category evolution and the methods that could be used to study them.

Details

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Type: Book
ISBN: 978-1-78714-238-1

Keywords

Article
Publication date: 22 June 2010

Nikolaj Kure

The purpose of this paper is to explore the analytical productiveness of a discursive power perspective in understanding interdisciplinary teams' inefficient decision processes…

511

Abstract

Purpose

The purpose of this paper is to explore the analytical productiveness of a discursive power perspective in understanding interdisciplinary teams' inefficient decision processes, and to discuss the ethical consequences of such an approach.

Design/methodology/approach

Based on a case study of an interdisciplinary team in a Danish hospital, the paper analyzes the team's decision practices as a result of discursive power operations that privilege and marginalize groups and persons.

Findings

The paper shows that a discourse of equality dominates the team's decision practices. This produces a tendency among members to word observations as reflections whereas expert assessments are rendered unlikely and unwelcome. The paper demonstrates that this analysis is productive in understanding why interdisciplinary teams struggle to develop efficient decision processes. Furthermore, the paper suggests that managers should respond ethically to these discursive power operations with political interventions.

Originality/value

A variety of theoretical models have been proposed to understand interdisciplinary teams' problematic decision processes. This paper makes an original contribution to this field by shoving how a discursive framework provides a productive analytical strategy. Moreover, the paper's proposition of political intervention as an ethical way of securing social sustainability is unprecedented.

Details

Society and Business Review, vol. 5 no. 2
Type: Research Article
ISSN: 1746-5680

Keywords

Article
Publication date: 10 November 2023

Gi̇zem Özer Özgür and Aslıhan Şenel

This study investigates the transformation of the architect's role as portrayed in written texts by analyzing discursive practices concerning architectural education in Turkey…

Abstract

Purpose

This study investigates the transformation of the architect's role as portrayed in written texts by analyzing discursive practices concerning architectural education in Turkey between 1963 and 2000.

Design/methodology/approach

The research employs critical discourse analysis (CDA) to examine selected texts published in the Mimarlık journal, representing the Chamber of Architects of Turkey. By embracing M. Bakhtin's “dialogism” approach, it aspires to foster new discussions on architectural education and establishes a “dialogical landscape” showcasing various voices and arguments. The research supplements its methodology by mapping the dialogical landscape, illustrating the relationality of discursive practices.

Findings

The paper contends that alterations in the missions, goals, and priorities of the architectural discipline significantly impact architectural education. Rather than focusing on individual perspectives, the creation of new dialogical platforms, emphasizing the interplay of diverse and conflicting viewpoints, offers more comprehensive pathways to guide the future of architectural education.

Originality/value

Debates and conflicts regarding the architect's role are central to architectural education. This article offers a novel perspective on the history of architectural education in Turkey by analyzing shifts in the definition and role of the architect as expressed in the Mimarlık journal. By integrating the principles of dialogism into the study of educational discourses and revealing the relationality between material-discursive practices, it aims to enrich the discourse and contribute value to critical studies on architectural education.

Details

History of Education Review, vol. 52 no. 2/3
Type: Research Article
ISSN: 0819-8691

Keywords

Article
Publication date: 3 May 2016

Sid Lowe, Michel Rod and Ki-Soon Hwang

This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens.

Abstract

Purpose

This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens.

Design/methodology/approach

This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction.

Findings

This paper describes how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. The meaning of environments using this social semiotic approach is emphasised, leading us to explore the idea of the “atmosemiosphere” – the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks.

Practical Implications

Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving “picture maker” and, to do so, she must have competence in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire.

Originality/value

In using a structurational discourse perspective informed by social semiotics, our original contribution is a “business networks as discursive constructions” approach, in that discursive nets, webs of narratives and stories and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 10 November 2011

Julia Edthofer

Currently, urban social movement studies pay much attention to the emergence of ‘new’ anti-racist and post-colonial transnational urban protest networks and protest formations…

Abstract

Currently, urban social movement studies pay much attention to the emergence of ‘new’ anti-racist and post-colonial transnational urban protest networks and protest formations. Drawing on ethnographic research, I illustrate such developments with reference to autonomous/anarchist Left-wing urban protest in Vienna during the last decade. I thereby combine (Neo-)Marxist critical urban theory and the discursive and cultural studies' inspired approach of radical democracy. I argue that this perspective on urban protest allows for an integrated analysis of its material and discursive groundings. Such an approach would point to material/ist, spatial and cultural aspects of urban protest politics and could thus be fruitful for further discussion, political analysis and political action.

Details

Everyday Life in the Segmented City
Type: Book
ISBN: 978-1-78052-259-3

Keywords

Article
Publication date: 1 December 1999

Evelyn Kerslake and Ann O’Brien

The film Storm Center was released in 1956, featuring Bette Davis as a librarian in small town America. The narrative is a parable of anti‐communism in the McCarthy era where the…

Abstract

The film Storm Center was released in 1956, featuring Bette Davis as a librarian in small town America. The narrative is a parable of anti‐communism in the McCarthy era where the town council tries to remove a book on communism from the library. The librarian opposes this and is fired. The details and consequences provide a rich framework for a discursive approach to the text. A discursive approach is chosen because of the film’s extensive use of thematic oppositions around the central concern of censorship and freedom of information. A number of discourses are briefly explored including: femininity; the individual and the group; emotion and scientific rationalism. Concludes that qualitative work in library and information studies might benefit by considering the type of questions posed by discourse theory, as outlined here.

Details

Library Management, vol. 20 no. 8
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 17 December 2019

Massimo Contrafatto, John Ferguson, David Power, Lorna Stevenson and David Collison

The purpose of this paper is to provide a theoretically informed analysis of a struggle for power over the regulation of corporate social responsibility (CSR) and social and…

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Abstract

Purpose

The purpose of this paper is to provide a theoretically informed analysis of a struggle for power over the regulation of corporate social responsibility (CSR) and social and environmental accounting and reporting (SEAR) within the European Union.

Design/methodology/approach

The paper combines insights from institutional theory (Lawrence and Buchanan, 2017) with Vaara et al.’s (2006) and Vaara and Tienar’s (2008) discursive strategies approach in order to interrogate the dynamics of the institutional “arena” that emerged in 2001, following the European Commission’s publication of a Green Paper (GP) on CSR policy and reporting. Drawing on multiple sources of data (including newspaper coverage, semi-structured interviews and written submissions by companies and NGOs), the authors analyse the institutional political strategies employed by companies and NGOs – two of the key stakeholder groupings who sought to influence the dynamics and outcome of the European initiative.

Findings

The results show that the 2001 GP was a “triggering event” (Hoffman, 1999) that led to the formation of the institutional arena that centred on whether CSR policy and reporting should be voluntary or mandatory. The findings highlight how two separate, but related forms of power (systemic and episodic power) were exercised much more effectively by companies compared to NGOs. The analysis of the power initiatives and discursive strategies deployed in the arena provides a theoretically informed understanding of the ways in which companies acted in concert to reach their objective of maintaining CSR and SEAR as a voluntary activity.

Originality/value

The theoretical framework outlined in the paper highlights how the analysis of CSR and SEAR regulation can be enriched by examining the deployment of episodic and systemic power by relevant actors.

Details

Accounting, Auditing & Accountability Journal, vol. 33 no. 3
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 15 July 2020

Saya Kakim and Kerry Priest

In this innovative practice paper, we will illustrate how discursive practices of Visual Thinking StrategiesTM (VTS) can foster leadership development capacity of college…

Abstract

In this innovative practice paper, we will illustrate how discursive practices of Visual Thinking StrategiesTM (VTS) can foster leadership development capacity of college students. We will show how VTS aligns with constructionist perspectives to post-heroic leadership grounded in discursive approaches to leadership development. This arts-based pedagogy advances leadership development through dialogue and sense-making.

Details

Journal of Leadership Education, vol. 19 no. 3
Type: Research Article
ISSN: 1552-9045

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