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This chapter explores how “discourse,” as a process concerned with the production and consumption of talk and text, has been embraced within the field of organizational change and development (OCD). We present six ways of thinking about the role of discourse in OCD (namely: “discourse as component,” “discourse as process,” “discourse as analysis,” “discourse as method,” “discourse as mindset,” and “discourse as style”). Although the advent of dialogic OD has raised awareness of discourse, we demonstrate that it remains a marginal and under-utilized area of interest. We conclude by making a case for a more expansive role for discursive modes of analysis and engagement within OCD.

The article develops a model which conceptualizes headquarter-subsidiary relations in the multinational corporation as a multilevel discursive struggle between key managers. At the first level, the relations are conceptualized as a discursive struggle over decisions and actions using rationalistic discourses. At the second level, they are viewed as a discursive struggle over power relations using control and autonomy discourses. Finally, underlying the first two, at the third level, headquarter-subsidiary relations are conceptualized as a discursive struggle over managers’ worldviews using cultural (pre)conceptions about “the self” and “the other.”

This paper examines in what ways cultural representations of money reveal deprivation and empowerment in poverty.

The study draws on Finnish poor consumers’ narratives of their daily lives to identify the discursive practices involved in money talk. Poverty is seen as a frame in which the tacit cultural knowledge of money and the ways of enacting discursive practices are sustained and produced.

The research constructs a theoretical illustration of consumer empowerment and deprivation in poverty, which is based on four discursive practices: Moneyless is powerless, Capricious money, Wrestling with money, and Happiness cannot be bought with money. The illustration shows the dynamic evolution of empowerment and deprivation as they grow from and vary within the discursive practices.

The study highlights the practical carrying out of life in poverty, which does not emerge only as deprived or as empowered, but instead involves a tension between them.

As the framing perspective has evolved, there has been growing recognition that framing processes cannot be adequately understood apart from the broader enveloping contexts in which those processes occur. One such context recently has been conceptualized as discursive opportunities or the DOS. To date the concept has been examined most closely and carefully in relation to the media, most notably in Koopmans research on how the strategies of the German radical right have evolved partly in response to various media reactions and constraints (Koopmans, 2004) and in Ferree, Gamson, Gerhards, and Rucht's (2002) comparison of abortion discourse in the U.S. and Germany (between 1970 and 1994) via the media. Koopmans provides the most straightforward and researchable conception of discursive opportunities, defining them in terms of three selection mechanisms that affect the probability of a proffered message or framing being picked-up and diffused. They include “visibility (the extent to which a message is covered by the mass media), resonance (the extent to which others – allies, opponents, authorities, etc. – react to a message), and legitimacy (the degree to which such reactions are supportive)” (Koopmans, 2004, p. 367).

The purpose of this paper is to present a metaphor of organizations as discursive gravitational fields.

The metaphor was built based on Einstein's general theory of relativity and Lacan's theory of discourse. The dialogue with organization studies was made possible through the utilization of the communicative theory of organizations as theoretical background.

A number of insights were derived from the metaphor. First, organizations can distort their discursive surroundings up to the point of stopping any flux of independent discourse; second, the boundaries of organizations are to be understood as a gradient of discursive influence which fades away, often much beyond its legal limits; that also creates degrees of “stakeholding”, corresponding to different levels of influence and dependence on a specific organization by their stakeholders; third, the discursive fields of different organizations are often superposed, creating the phenomena of interference and superposition among organizational discursive fields; fourth, speciation among organizations is related to the kind of symbolic element attracted predominantly by their surrounding fields; and fifth, Lacanian theory suggests that no absolute and permanent discursive power is possible to persons or organizations, leaving room to the continuous production of new and potentially emancipating meaning, whose appearance, however, can be very difficult to predict due to its “discursive quantum nature”.

This metaphor can help researchers and managers to interpret the discursive phenomena involving organizations as a whole, as well as organizational relations with stakeholders.

By bringing together organization theory, Einstein's and Lacan's theories, this paper provides a new view on the relation between organizations, discourse and society.

The purpose of this paper is to adopt a critical relational dialectics framework to identify and explore gender discursive struggles about social inclusion observed in an online gaming community, in South Africa.

The paper uses a technique called contrapuntal analysis to identify and explore competing discourses in over 200 messages on gender struggles about social inclusion posted in the local community’s gamer discussion board, based on seven threads initiated by women gamer activists.

The findings show how four interrelated gender discursive struggles about social inclusion and social exclusion animated the meanings of online gamer relations: dominance vs equality, stereotyping vs diversity, competitiveness vs cooperativeness and privilege vs empowerment.

Game designers should reinforce more accurate and positive stereotypes to cater for the rapidly growing female gamer segment joining the online gaming market and to develop a less chauvinistic and more diversely representative online gaming community. Enlightened gamers should exercise greater solidarity in fighting for gender equality in online gaming communities.

The critical relational dialectics analysis adopted in this study offers a promising avenue to understand and critique the discursive struggles that arise when online gamers from the different gender groups relate. The findings highlight the unequal discursive power and privilege of many white male gamers when discussing social inclusion. Advancing our understanding of these discursive struggles creates the possibilities for improving social inclusion in online gaming communities.

To illustrate methodologically and conceptually how understanding of entrepreneurial management can be enhanced through a discourse perspective which focuses on discourse as both noun and verb, encompassing discursive resources and discursive practices.

An ethnographic study of SME managers and their companies, which deployed a discourse perspective to managing, organising and learning. Through two case study companies the paper explores how managers' formal management learning influenced their organisation practice.

Demonstrates how significant communicative acts are to understanding a company. Illustrates how apparent organisation dysfunction might be analysed and sense made of it.

By differentiating between discursive practice and discursive resource it shows that entrepreneurship research can be enriched through ethnographic study of both the content of communication between organisation members and their communicative practices.

Illustrates a method of gaining insight into dysfunctional organisational processes. Provides new ways of understanding and researching the interconnections between learning, knowledge and management in small enterprises.

In the small firm sector there are still few empirical discursive analyses of organization and managing. Discursive organization studies have also tended to be undervalued as “an obsession with talk” and “an intellectual luxury”. This article addresses both these gaps, both offering evidence of the practical utility of the methodological approach for advancing organisation understanding and providing a rare empirical discursive study of managing in SMEs.

The purpose of this paper is to explore the enabling role of accounting and reporting practices as discourses about sustainability unfold inside organizations. In particular, the authors investigate how managers attempt to connect the concept of “sustainability” to their specific experience, as they seek to make sustainability meaningful (i.e. filling it with unfolding meaning) through accounting and within particular discursive spaces.

The authors rely upon the case of LOGIC, a large international oil and gas company operating in more than 70 countries worldwide. The authors analyze the evolution of discourses concerning sustainability inside the company, as well as the changing accounting and reporting practices, with a particular focus on integrated reporting.

The authors show that accounting and reporting practices (such as integrated reporting within LOGIC) provide the conditions for “sustainability”—as a discursive concept—to become meaningful, while evolving themselves as they are attached to this concept. They do so by enabling individuals (the management team within LOGIC) to connect their diverse experiences and aspirations to the concept of sustainability. Rather than filling sustainability with stable meaning, the authors observed that individuals are attracted by the gaps left by accounting representations, leading to the development of new practices and unfolding meanings within specific discursive spaces.

Most of the literature on sustainability accounting and reporting practices concentrate on the need for these practices to mirror what companies do about sustainability. Differently, the authors add to the very few studies on “aspirational” reporting that have emphasized the enabling effects of the gap between what companies say and do about sustainability. The authors do so by demonstrating that accounting is “aspirational” not only because it stimulates corporate efforts toward an imaginary better future, but also because it attracts managers’ particular aspirations through its representational gap. The authors show that this gap enables meaningful connections between individuals (their particular experience and aspirations) and “sustainability,” bringing this concept into their specific discursive space and, thereby, leading to the emergence of new practices.

Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how categories are constructed through communicative exchanges. The discursive perspective points to three under-researched mechanisms of category evolution: (1) the interaction between market participants, (2) the power dynamics among market participants and within the discourse, and (3) the cultural and material context in which categories are constructed. In this theoretical paper, we discuss how each of these mechanisms shed light on different phases of category evolution and the methods that could be used to study them.

We analyze the structure and the dynamics of a field, drawing on data from organizational public behavior in the digital sphere. Organizational self-representations afford rich insights into how organizations position themselves with regard to their peers, both in terms of web page language and hyperlink affiliations. Our empirical example is the lively and important discussion of the social impact of nonprofit organizations. We follow how it has evolved from 2011 to 2018 and with what consequences. We begin with portraits of the discursive movements of powerful, individual organizations, where we observe extensive changes. These portraits show how influential organizations alter their public faces. We then analyze discourse at the field level, which is surprisingly stable even though individual organizations change their discursive and relational positions frequently. Finally, we turn to groups of organizations with similar positions and highlight their ability to integrate vocabularies of other groups. Here we observe that a lingua franca increases integration at the field level, while affording distinction with individual organizations’ positioning. We conclude with a discussion of complementary research avenues that can advance the relational and linguistic view we present in this paper.